In the earlier part of the Internet era, search Engine tech giants like Bing and Google have started using Artificial Intelligence (AI) to improve their search algorithms. This was intended to help customers with search listings better suited to their requirements. This effort paid off really well and today we are at the beginning of the next revolution wherein AI is going to contribute to better search results.
Today, those businesses that use SEO techniques around improved AI ideas are bound to succeed. There are three areas in which AI can be used to improve SEO: Automation, Insights, and Personalization.
SEO is an industry that requires constant attention from the professionals that are managing the optimization. However, improved AI techniques can help to automate some of the procedures that would end up producing the same results as their human counterparts’ outputs. This can free up time for the professionals who can devote this time to better and more productive pursuits.
Computers can be made to replace peoples’ efforts in areas such as keyword research, content optimization and distribution, internal linking, technical audits, etc. However, it is important to work out the correct balance between the automation required and the human labour factors.
The speed with which AI can assimilate and interpret data cannot be imagined. Humans can never match that speed. Therefore, it is recommended that search strategists make use of this speed and use the information gleaned using AI methods. Common jobs where AI can be used fruitfully are:
- Market analysis for projection of trends
- Performance analysis of sites
- SEO spend management
- Spend management for the PPC marketing agency you have hired
- SERP performance
- Competitor performance details
In every area mentioned above, AI can reveal newer insights that can go unnoticed otherwise. Newer search modes such as visual search are eliciting newer methods for newer types of media in which AI can be used to the organization’s advantage.
Google Lens is an example of the latest attempt by the company to use objects as queries instead of words. A large amount of data that is generated would have to be processed to appropriately modify search strategies by using AI.
Personalization is a tool that helps marketers to create experiences that are suited to each customer’s wants. If you want to provide personalized experiences to your customers, SocialPulsar.com, a digital marketing agency in San Francisco can give you the technical assistance to incorporate AI in your SEO endeavour.
A typical example in this niche is Amazon, which has been using personalization for a long time now. It uses old historical data to suggest appropriate products for the user. For those that use Amazon, it helps them to reach out to good products according to the individual consumer’s that otherwise never appear on sites.
Though AI systems are invisible to the eye, their significance cannot be undermined in the generation, assimilation, and processing of large amounts of data that humans cannot manage to do.