SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.

If you own a business in San Francisco and you do not know how to handle your customer service and marketing social media teams, we can help you. It is important to integrate the teams you’re your core business to ensure that they are engaged with various other business functions so that they can act upon customer feedback in a better manner.

Integration can be effected in two ways and it adds value to your business:

Customer feedback or customer’s voice – This helps to enhance existing products/services and experiences.

Customer ideas & use cases – They help the development team to develop new products/services.

However, it is important that you work with a reliable social media agency in San Francisco in order to obtain the results that you desire.

Customer Feedback

Customers do not hesitate to share their opinions on social media. It is, therefore, important that you respond quickly to customer feedback and resolve their problems. However, they generally address only the symptoms of the problem. Reporting is critical in order to ensure operational success and efficiency, but it is difficult to make sure that the reports are being read by the right people.

Recurring customer issues can be resolved only by digging deeper and finding out the underlying causes. This is the only way to bring down the number of complaints. Fortunately, social media networks can be used to help accomplish your goal of resolving customers’ problems. However, social customer care service personnel should have a clear understanding as to how other business functions work in order to do be effective in resolving problems.

Top social media experts will be able to provide you with the right guidance in this regard.

Enhancements to Product/Service

The biggest benefit offered by social media is feedback from customers and prospects as regards your product/service. If you do not effectively use the feedback, you do not derive any benefits. Negative feedbacks are also extremely valuable. This is because they allow companies to know what is working and what is not.

Compliments, complaints, and questions are all feedbacks. You should definitely respond quickly require a swift response as it helps to improve the experience of other customers. In fact, you should respond to every compliment, complaint, questions on all channels, every time not because the customer is always right, but they deserve to be heard.

Social influencer marketing might be a good strategy that you can employ in order to reduce the complaints and reduce their recurrence. For more information on the subject, please visit SocialPulsar.com.

A good quality website is a great example of business leverage. It could be more productive than a full-time employee. Therefore, it makes sense to drive traffic to the website as none of this is useful otherwise. Given below are a few methods that you can use to drive traffic to your website.

Google My Business Account

It is a good idea to create a Google My Business Account. A Google My Business listing that is optimized gets more traffic. Ensure that you provide complete details. In case your information is complete, so that it is easy for a customer to make a buying decision, it may happen that they will contact you directly. This in every way is better than even a website visit.

SEO and PPC

It is a good idea to combine resources and insights from the organic as well as the paid worlds to reach website traffic goals. The objectives of both SEO and PPC are similar: improved conversion rates and lowered costs. However, they are achieved through different means. If the two methods are combined, the prominence of the website can be increased and the search strategy is ultimately a more successful one. You can get your conversion rate optimization services provider to do this for you.

Whereas SEO requires alteration of metadata and keywords present in the content, PPC is a method where the businesses pay Facebook or Google AdWords to drive traffic to landing pages of the websites. Integration of SEO and PPC there is increased possibility of more organic traffic, increased paid clicks and more profits.

Listings in Review Sites

If you get listed in review sites and free directories, you can increase the traffic to your website. In each of these directories, it is common for your profile to hold a link to your website. If you have a free Yelp page for your business, for example, it may end up ranking higher for relevant searches, thus increasing the traffic to your website.

Social Media Presence

Having a presence in the available popular social media is a great plus point. It helps to drive traffic to your website.  If you have a business in LA, then you can get a competent digital marketing agency in San Francisco (such as SocialPulsar.com) to manage your business presence in the social media. Use of Facebook and Instagram to promote blog content is a good idea. You can get the followers from these media to visit your site and even share the content with their friends. Their friends also become your prospective clients.

Adding Hashtags to Posts

By adding more hashtags to your posts, you are increasing the reach of your posts to more prospective clients. Your business stands a greater chance of being discovered by new users that are looking out for your kind of products or services.

These are only some of the strategies that are available for you to increase traffic to your website. However, the increase cannot happen overnight. It takes dedication and consistent hard work to bring in the results that you want.

For businessmen and professionals, LinkedIn is the best social media platform for connecting with each other. The social media platform has released LinkedIn Pages in lieu of Company Pages and has also updated its advertising tools. This makes things easier for professionals and business owners that want to build relationships and grow their businesses. Read on to know more about LinkedIn marketing 2019 features. In order to take advantage of these developments and take your business in San Francisco to the next level, it is important that you work closely with a reputed social media agency in San Francisco.

Page Layout

Earlier on, the Company Page lacked a few features. Now, it is possible for users to associate their LinkedIn Page with hashtags and join conversations related to their business or industry. In addition, there is a call-to-action button which can be customized. Users can start a conversation with customers or prospective employees or customer just by clicking a button. As such, LinkedIn Pages are designed to attract as well as convert.

Mobile App Updates

It was possible earlier on to post images and video content to Company Pages from the mobile app. Now, the app enables admins to even share documents, PDFs, and PowerPoint presentations to enhance their brand’s image. Business owners can tell engaging stories about their company seamlessly on the go with LinkedIn Pages.

Content Suggestions

The Content Suggestions feature allows businesses to know the type of content that the target audience engages with on the network. The recommended post and articles help to enliven the content feed with new as well as trending topics. Businesses have to create their own content instead of just curating content. However, suggestions will definitely be very helpful.

Post Sharing

Further, it is now possible to share the testimonial provided by a customer or a product review on the LinkedIn Page. LinkedIn has made post and conversations sharing extremely easy.

Sponsored Inmail and Content

Page optimization and mastering organic content are not the only strategies that businesses can take advantage of on LinkedIn in 2019. They can combine two different ways of advertising. Sponsored Content or feed ads help to enhance awareness about your posts, events, company news, and blogs. This enables the target audience to learn more about a business or brand. Sponsored InMails or message ads enable conversions by sending messages.

If you want to make good use of these LinkedIn updates in an effective manner, it is important that you seek help from a trustworthy social media management services company. LinkedIn has as many as 590 million users. Therefore, implementing an effective LinkedIn marketing strategy is crucial for your business. Get in touch with www.socialpulsar.com for more information.