Facebook is one of the giants when it comes to social networks. It has a huge user base and can boast of itself as one of the most active social networking websites across the globe. Almost 97% of marketers still prefer Facebook to run their ads. Let us be in the know regarding running ads on Facebook and how to make them yield the best for improving our business.

#1: Properly defining your target audience

One of the biggest advantages of resorting to Facebook ads is that they can target a specific audience without spamming others and achieving the desired results. You can define your audiences based on various parameters such as location, age, interest, demographics, etc. Selecting custom audiences may also affect your business positively. Also, look-alike audiences can help in empowering your business.

#2: Picking the right kind of advertisements

You must first take into account the three types of goals related to your Facebook ad strategy: awareness, consideration, and conversion. Choosing the goal properly will determine your further course of action.

#3: Sorting out your advertisement creatives

Based on the results of various researches, your ads and campaigns get more momentum if they are entertaining. It’s important to frame your advertisements in such a way that it appeals as entertaining to target users and looks less like an advertisement. If possible, it is recommended to come up with short, crisp and catchy videos with point-specific concepts framed in an entertaining and appealing way. Also, you need to set up a compelling call-to-action.

#4: Testing and tracking your campaigns

You must first learn to properly navigate through the platform and adapt to it before going ahead with your Facebook advertisement strategies. Another highlight of resorting to Facebook ads is its reporting features. The reports provide you almost all the details you will need regarding your ad campaign.

#5: Combining paid campaigns with organic activity

It is highly recommended to try out hybrid social media strategies these days as it is proving to be effective in many cases lately. The hybrid strategy is about targeting customers organically while aiding your Facebook ad strategy with paid campaigns and promotions. This method actually gives you the benefits of both the methodologies and will impact your campaigns positively. Using tools like Sprout’s Analytics makes it easier for you to track your organic as well as paid campaigns and their results simultaneously.

Following these pointers will guide you in the right direction when framing your Facebook advertisement strategies. Summing up, Facebook can be the best social media platform available to you for hassle-free yet offering focused promotion of your business. Having a proper strategy will help you achieve the advertisement goals you set for your business.

Social Pulsar is a top digital marketing company in the USA that helps you with such social media marketing strategies. It is one of the best digital marketing companies San Francisco has and a popular option for Social Media Marketing San Francisco offers.

Do you own a business in San Francisco? Does your business have a Facebook page? Are you enjoying a high level of engagement on your Facebook business page? If yes, are you really benefitting from it? If not, read on to find out how you can improve engagement and benefit from the same.

Determine the posting frequency and publishing time that works best for you

A study carried out by Buddy Media revealed that the user engagement is higher during Thursdays and Fridays in spite of the fact 86 percent of the posting is done from Monday through Friday. Content published during the period Monday through Wednesday registered an engagement rate that was 3.5 below the average. According to KISSmetrics, the best time to put a post on this social media is 1:00 pm if you want more shares. Businesses that want to improve their click-through rates should publish posts at around 3:00 pm.

A reliable social media agency in San Francisco will be able to help you determine the best posting frequency and time depending on the industry in which your business is and the type of products and/or services you offer.

Create and upload native videos

According to a study by Socialbakers, video content drives two times more traffic than images by reaping an organic reach of 8.7 percent on average. This is because Facebook users watch about 100 million hours of videos on a daily basis. Work closely with the best digital marketing agency in San Francisco to take full advantage of the power of videos.

Make use of Facebook live to increase views by at least 3 times

People, on average, spend three times more on Facebook during a live session compared to viewing a native video. This results in higher conversion as well as engagement rates. It is a good idea, therefore, that you consult with the top social media marketing agency in San Francisco in order to have a clear understanding as to how you can make use of Facebook live for your business.

Analyze the performance of your content so as to optimize your posts

Finally, Facebook Insights provides you with in-depth information as regards your audience and helps you to determine the success level achieved through content, keep track of page views, monitor the reach of your posts, and understand the metrics that are important to you. The data obtained through Facebook Insights will help you determine the type of content that resonates best with your audience.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.

According to eMarketer, opinions posted by people on social media platforms impact the purchasing decisions of 45 percent of online shoppers. Opinions include feedback on products/services, reviews, and comments. Further, promotions affect the buying decisions of 44 percent of online shoppers and the opinions of 30 percent of online buyers are impacted by advertisements on social media channels. Studies have shown that chatbots have the power to improve the results of social media campaigns. If you are running a business in San Francisco, it is highly recommended that you check with a reliable social media marketing agency as to how you can go about implementing a chatbot for your social media account.

What Is a Chatbot?

A chatbot is nothing but an application that automates your customer services on a social media channel. Chatbots are of two types: scripted bots (rule-based bots) and AI bots that are capable of adapting to your customers’ behavior over time. Reputed social media marketing companies in San Francisco will provide the guidance that you need to employ the right type of chatbot in your social media campaigns.

How Are Chatbots Helpful In Social Media Marketing?

Chatbots have the potential to revolutionize the social media marketing scenario. This is because of the following reasons:

Automated customer service

Millennials, the tech-savvy generation, form the largest consumer base. They look forward to using innovative technologies. In fact, studies reveal that 71 percent of millennials are keen on experiencing chatbots offered by their favorite brands. With the emergence of chatbots, all efforts are focused on the interaction between chatbots and audience on social platforms.

 

Chatbots provide automated services to customers. They include answering important questions, inspiring social media users to engage with your brand, and providing content as well as personalized offers on-demand. Further, chatbots can intelligently converse with consumers as humans would.

 

If you are new to deploying chatbots for handling customer services, it is best that you seek guidance for a trustworthy digital marketing agency in San Francisco.

Better data access

Intelligent chatbots provide personalized services by monitoring your customers’ posts on social networks and their data collected by the platforms. In addition, queries received by a chatbot from users helps to expand the database through machine learning. Data gathered that the chatbots gather such as customer preferences, behavior, purchases, etc., will be available to you for making necessary changes to your strategies.

Customer engagement through support

Users have a lot of questions related to products and services provided by their favorite brands. Of course, some people seek general information. They include the availability of a specific item in stock and when their product will be delivered. Chatbots have the ability to provide good customer support in a seamless manner by focusing on social media/messenger apps.

If you are not using chatbots, you will miss out on new customers and sales.