If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.

Do you own a B2B business in San Francisco? Are you looking for ways and means to increase B2B leads for your business from the social media networks Facebook and LinkedIn? In this post, some information as regards the tactics to be employed for lead generation has been discussed. However, if you want more information, you can visit our website at www.socialpulsar.com.

Leads from Facebook

According to a report published in 2018 by the social media marketing industry, 91 percent of B2B marketers make use of Facebook and 67 percent of them feel that it is the most important social network for lead generation. However, when it comes to implementing strategies to generate leads, it is best that you seek the support of a reliable digital marketing agency in San Francisco. The most effective ways of lead generation are:

Engage leads through remarketing campaigns

Remarketing enables you to place targeted ads on other sites and entice potential customers to come back to your website. In order to catch their attention, you can use lead magnets such as guides, instructional content, webinars, and/or a simple call to action buttons which prompt them to get in touch with you. Some of your web pages that can work wonders and provide great remarketing opportunities are the Pricing page, Product-specific blog posts, Check out page, Feature-specific blog posts, In-app cancellation page, and Webinar sign-up page. Consult with a trustworthy SEO agency in San Francisco to implement remarketing in the most effective manner.

Focus on adding value to relevant Facebook groups

The social media giant says that over 1 billion people are using Facebook Groups on a monthly basis to discuss various topics, chat with friends, and plan local events. These groups are great places for generating leads as well as build industry relationships. Join some of the relevant groups and brainstorm as to how you can add value.

Leads from LinkedIn

If you want to generate leads from LinkedIn, it has to be pursued with a great deal of intention. This is because leads don’t come along just like that. You have to put in the right kind of effort.

Make your company’s web page a lead generation page

Your company’s page acts as the conduit for generating leads from LinkedIn. This means that you have to structure your company’s page in such a manner that it encourages the conversion action. This is to say that it should lead to a click-through to your website.

It all starts with the creation of an image that generates interest or catches the attention of the visitor. Secondly, the company description should have a compelling pitch. Finally, make the “Recent Updates” section conversion-focused and clickable. If it all sounds like Greek and Latin, identify an expert PPC marketing agency in San Francisco to work with.

Take advantage of LinkedIn’s showcase page

LinkedIn’s showcase pages for businesses help them to promote their individual brands that are nothing but extensions of the business. It is also the best way to segment the inbound traffic from LinkedIn. One Showcase page should be used to target one segment of customers, providing information relevant to them.

In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.

 

The evildoers of the Internet world now know how to create and use malicious backlinks through spamming and damage a site. Negative SEO is a real peril that website owners face today. This results in the website getting lost during organic searches. It ultimately leads to a loss of revenues. However, there are ways and means of defending against negative SEO. Given below are a few tips.

Tip #1: Perform regular audits of backlinks

This is good for any business and is practiced with diligence by the best SEO companies in San Francisco. This practice can save your website from a negative SEO attack. In the first place, this kind of audit from time to time will help to spot suspicious activity just when it occurs. If there are spikes in the linking domains graphs, there could be something amiss. Use of linking auditing software is recommended. Manual audits can also be done.

Tip #2: Be aware of site speed

If the website becomes sluggish for no apparent reason, it is a good idea to use scrolling software and check for any uncalled for activity. Forceful crawling can affect site speed. It can even cause the site to crash. In such a case, you should contact your hosting company and ask them to find out the reason for slow website speed.

Tip #3: Scraped content

The best social media marketing services in the USA now place their bets on good quality content. However, the evildoers can copy good quality content from your site scrape it and copy it ad verbatim to many other sites. Sometimes they stop at claiming that the content is their own. Sometimes they do more harm by spamming your site. When your content is scraped, sometimes it may happen that their site is indexed before yours. In such a case, your site can be devalued. Your page ranking may fall.

Tip #4: Monitor Google ‘My Business’

Someone can flood your site with negative and fake reviews to bring your ranking down. It is important to examine your Google My Business listing and check online reputation using social media listening software that is available. Digital marketing agencies in San Francisco like socialpulsar.com do this all the while for the well-being of their clients’ websites and retain them fruitfully.

Tip #5: Keywords’ CTR awareness

If you are not monitoring your keywords’ CTR, you may be unable to spot false SERP bounce rate created by attackers. Someone can end up programming a bot to land on competitor pages and made to bounce off creating a false rate. This is difficult to spot if you are not monitoring your keywords from time to time.

Tip #6: Monitor your SERP ranking

As a website owner, you would realize the importance of your SERP ranking. A drop in rank may not be the doing of your site’s content but may be of malicious intent. Shady SEO’s can change your site’s important files and get them devalued and decrease their ranking.

Negative SEO is not common but exists. It is important to use Google’s tools to spot problematic online hacks/behavior and avoid negative impact on SERPs.