In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.

 

The evildoers of the Internet world now know how to create and use malicious backlinks through spamming and damage a site. Negative SEO is a real peril that website owners face today. This results in the website getting lost during organic searches. It ultimately leads to a loss of revenues. However, there are ways and means of defending against negative SEO. Given below are a few tips.

Tip #1: Perform regular audits of backlinks

This is good for any business and is practiced with diligence by the best SEO companies in San Francisco. This practice can save your website from a negative SEO attack. In the first place, this kind of audit from time to time will help to spot suspicious activity just when it occurs. If there are spikes in the linking domains graphs, there could be something amiss. Use of linking auditing software is recommended. Manual audits can also be done.

Tip #2: Be aware of site speed

If the website becomes sluggish for no apparent reason, it is a good idea to use scrolling software and check for any uncalled for activity. Forceful crawling can affect site speed. It can even cause the site to crash. In such a case, you should contact your hosting company and ask them to find out the reason for slow website speed.

Tip #3: Scraped content

The best social media marketing services in the USA now place their bets on good quality content. However, the evildoers can copy good quality content from your site scrape it and copy it ad verbatim to many other sites. Sometimes they stop at claiming that the content is their own. Sometimes they do more harm by spamming your site. When your content is scraped, sometimes it may happen that their site is indexed before yours. In such a case, your site can be devalued. Your page ranking may fall.

Tip #4: Monitor Google ‘My Business’

Someone can flood your site with negative and fake reviews to bring your ranking down. It is important to examine your Google My Business listing and check online reputation using social media listening software that is available. Digital marketing agencies in San Francisco like socialpulsar.com do this all the while for the well-being of their clients’ websites and retain them fruitfully.

Tip #5: Keywords’ CTR awareness

If you are not monitoring your keywords’ CTR, you may be unable to spot false SERP bounce rate created by attackers. Someone can end up programming a bot to land on competitor pages and made to bounce off creating a false rate. This is difficult to spot if you are not monitoring your keywords from time to time.

Tip #6: Monitor your SERP ranking

As a website owner, you would realize the importance of your SERP ranking. A drop in rank may not be the doing of your site’s content but may be of malicious intent. Shady SEO’s can change your site’s important files and get them devalued and decrease their ranking.

Negative SEO is not common but exists. It is important to use Google’s tools to spot problematic online hacks/behavior and avoid negative impact on SERPs.