Many business owners or even a PPC marketing agency in San Francisco would want to engage their customers through email campaigns. They are always on the lookout for the best email popup practices that will drive more conversions for them. It is not only the sizes and the colours in an email that are important. Let us list 9 email popup best practices that will help your email stay in your customers’ minds long enough to turn them into relevant leads.

 

#1: Test your popups’ timings

It is always of primary importance to test your email campaigns. Factors such as button colours and form design should be tested anyway. Also, the timing of the popup should be tested. It is worthwhile to insert a scroll-based popup that shows up after a specific amount of time after the reader has scrolled down the page. During experiments, this performed much better than timed popups.

 

#2: Maximize the scope of the success step

The success step is the one that comes in last when the reader opts-in through a popup. In the last step, you can encourage your customers by leading them to a product page. This is more lucrative than just thanking them for joining you. You can even ask them to check in their inbox to enable you to send them some freebie. This will help to keep your brand on the top of their mind.

 

#3: Use Images

Humans engage better with images/videos than just copy. Adding visuals to popups works much better. This is a worthwhile point that can be kept in mind by the digital marketing agency in San Francisco working on their clients’ campaigns. Using images increases the chances of your clients responding to calls to action. Popups can be made to stand out by using floating visuals. 

 

#4: Show the stuff to the right users

Just timing your email popups is not enough. You must show it to the right people. It is important not to show the same popup to all the visitors. Do not show the popups to those who have already signed up. Use geo-targeting options to show popups to those living in specific locations.

 

#5: Customize popups for mobile users

Marketers many a time do not use email popups for fear of violating Google’s interstitials policy. In this context, it is important to create customized popup (email) for mobile users. You can create a good teaser, limit input fields, reduce the font sizes, and remove images. It is also a good idea to remove background images.

 

#6: Use a teaser

A teaser is a bar at the bottom of the screen when your popup is not yet triggered. This serves to increase the user’s curiosity. On the mobile, you can trigger the popup only when the teaser is clicked. The headline should be catchy prompting the user to click it.

 

#7: Limit the input fields

Try to keep input to a minimum. Otherwise, this may affect the rate of conversions as has been observed. Almost always the most important detail that you would need from a visitor is their email address. You can always ask for a few other details.

 

#8: Write good copy

A good copy ensures a good response from the users. Use a catchy headline, the body of the copy should be one so that they sign up and the most important is always the call-to-action copy. It is easiest to drive the conversion by communicating the value that is conveyed through the CTA.

 

#9: Offer an incentive

To get visitors to do something, it is important to offer them an incentive. The most common but effective incentive is to offer a discount on the prices. Other effective incentives include competitions, free shipping, free samples, etc.

 

Endnote

 

Email popups are most effective when they are designed with the individual user in mind. 

 

If you have built a website for your business in San Francisco and set up a Facebook page, the next step is creating your Instagram bio. You need to present in your brand in such a way as to not only attract but also retain new customers. Instagram is an essential component of marketing these days. Sharing great content on Instagram may be helpful but you need to build trust in your brand among your followers. Your Instagram and author bios will help you to build trust. Read on to know more.

 Instagram Bio Basics

 Instagram has more than one billion users and it is important to find the right followers for enhancing the online profile of your business. Users of all demographics and ages are there on Instagram. However, the number of women using the network is slightly more than the number of men subscribers. This means that it is the best place for selling products related to women.

 Most users just scan through bios and photos and decide whether to follow you or not. Therefore, you can’t take long to catch their attention. Further, though it may seem easy, it is difficult to build a loyal Instagram following. However, working with the best digital marketing agency in San Francisco would make it a bit easier for you to achieve your goals.

 Instagram Bio – What Is It

 Users stumble on to the bio when reading your profile. Sometimes, they may look at your photos first. However, they look at your Instagram bio and decide whether to follow or not follow you. Your bio appears below your name and your company’s name. You should share critical information about yourself and your brand. In addition to telling your audience about you, it is important to include information as to what you do and why your brand stands out. Further, it is a good idea to add contact information.

 Ideally, your Instagram bio should:

 Make it easy for your followers to contact you

  • Communicate essential information as regards your brand and its USPs
  • Present you and your personality and brand in such a way as to match with the tone of voice and style as in other social platforms.
  • Be a platform that shares valuable information and includes activities for your target audience to engage in, for example, brand testing, clicking a link, and registering for an event.

 How to Develop a Good Instagram Bio

 It is highly recommended that you with a reliable social media marketing company in the USA for developing a great Instagram bio.

 Know Your Audience – You should know your customers, where they’re based, which age group they belong to, their income bracket, what their interests are, and what kind of jobs they do. 

 Set Your Instagram Bio – Add your name and the name of your business. This will help users to find you.

 Instagram Description – It should specify your USP.

 There are other things to do as well. You need to stylize your Instagram bio, use the right hashtags, list your Interests, include a call-to-action button, and link to your website. Finally, do some research before setting up your Instagram bio.

As of this year, the penetration of mobile Internet is 63.4 percent. This means that about two out of the three visitors that come to your e-commerce store are making use of a mobile device. Recent studies have shown that 79 percent of those that have bought something online during the past six months using their mobile device are smartphone users. When you combine this data with Google prioritizing mobile-friendly sites in search listings, you will realize the supreme importance of mobile optimization. Read on to know more about mobile optimization best practices for 2020.

Optimize Keeping the “Thumb Zone” In Mind

Steven Hoober, a user experience expert and researcher, conducted a study for finding out how users held and interacted with their mobile devices. He found out that there were three types of handholds – one-handed grip, cradle grip, and two-handed BlackBerry-prayer posture. The study showed that a vast majority of the users preferred to use their smartphones with one hand and 75 percent of all interactions were driven by thumbs. This means that you should optimize your e-commerce store by placing the core features in the middle of the thumb zone overlap area. If you cannot manage it yourself, seek help from the best digital marketing agency in San Francisco.

Decide the Size of Key Elements Keeping the Thumbs in Mind

As most people use their thumbs primarily to browse mobile sites, size the key elements on your site so that users can easily tap them with their thumb.

Facilitate Simple Swiping

Another way in which shoppers explore e-commerce stores is by swiping. This means that it pays to optimize your site for swiping as well. Those who explore stores by swiping should feel comfortable and fluid when they do it. 

Limit the Depth of Your Content to Three Layers

Shoppers often get lost on mobile sites than on desktop versions. It should not be difficult for your shoppers to spot the product they want and checkout. If they get lost in the mobile site, your conversion rate will fall. Discuss in detail with a reliable SEO agency in San Francisco at the time of designing your site.

Make Navigation Easier for Browsers and Searchers

There are mainly two categories of visitors to e-commerce sites. Some are searchers. They are looking for specific products. Some others are browsers. They may not be looking for any specific product. You should set up navigation in such a way that both are satisfied. 

Enable Shoppers to Get to Home Page with Ease

Visitors shouldn’t be made to struggle to get back to the home page after they go deep into your site searching for a product. Otherwise, they will get frustrated and leave without buying anything. 

Make Checkout A Hassle-Free Affair

A key aspect that impacts conversions is a long drawn checkout process. More specifically, you should not force shoppers to create a user account. Twenty-three percent of users are likely to abandon the shopping cart if they are asked to create an account.

For more information on mobile optimization best practices, please visit www.socialpulsar.com

To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.