If you are running a business in San Francisco and wondering as to what awaits you in 2020, it is time you realized that AI will have a big role to play in SEO. Humans cannot read minds, but 76 percent of customers expect that businesses should be capable of anticipating their needs and wants. This means that advanced technologies such as AI and machine learning will be put to use by SEO specialists to understand user behavior and needs for providing personalized experiences. This also means that it is important to invest in AI-powered SEO to succeed in 2020. Read on to know more as to how AI helps you in improving online reputation and drives the growth of your business.

 

#1: Helps you create remarkable SEO content

Google keeps tweaking the search algorithm to offer high-quality as well as relevant content to users. Machine learning and AI help search marketers understand consumers’ search trends, automate keyword research, and create high-ranking content. AI-driven platforms such as BrightEdge, CanIRank, and Content Fusion can enable content creation by providing the top keywords for a specific topic. You can contact the best digital marketing agency in San Francisco to learn to use these platforms.

 

#2: Enables you to optimize content for voice search

The popularity of voice search is on the rise because virtual assistants like Alexa and Siri can respond within seconds to queries. According to Comscore, 50 percent of all searches on the Internet are expected to be voice-based by 2020. The digital assistants are becoming smarter and smarter each day as they are listening and learning constantly.

 

#3: Allows you to analyze data in real-time

Currently, SEO experts are making use of predictive analytics and cluster analysis for generating designs that match customer expectations. Cluster analysis helps you create topic clusters. This, in turn, enables search engines to identify pages related to specific topics. This is very helpful in improving page rank. Predictive analytics allow you to forecast search trends that can improve your website traffic. Platforms such as Market Brew and BrightEdge that are AI-enabled can be of great help to SEO teams in this regard.

 

#4: Helps you provide a personalized experience

According to new research, 80 percent of consumers make a purchase when a brand succeeds in offering them a personalized experience. This is because personalized experiences have the power to make customers get the feeling that the business is concerned about their needs and wants. This strengthens brand loyalty and further boosts customer experience. Smart personalization engines such as Optimizely, SmarterHQ, are helpful in this regard. If you need help with using these tools, do not hesitate to contact the best SEO agency in San Francisco.

 

#5: Makes it easy to automate labor-intensive tasks

SEO is a labor-intensive activity as it involves keyword research, website audit, optimization and distribution of content, tag management, backlink monitoring, and rankings supervision. You can use SEO automation tools like WordLift, Alli AI, and Albert to not only improve but also optimize your content.

AI is all set to revolutionize SEO in 2020. For more information as to how it will impact your business, please visit www.socialpulsar.com.

It is predicted that content and SEO are going to be important considerations in the coming year. The content is going to be presented in a manner that aligns the searcher’s needs and preferences coupled with technical features that will continue to amaze us with every search.

Content on every site is getting better by the day because we have learned to present the content, research, strategize and publish the same. It is not about any kind of experimentation any more but as any competent SEO company in USA would know, it is the proven online strategy that would pave the way for a successful brand.

Given below are some content trends that you are going to encounter in 2020.

 

#1: Visual Content

Visual content is going to assume more importance in this coming next year. In this, dynamic and interactive content is going to be more prominent. This is going to be true across all sectors: from communication to entertainment.

With the younger generation that will soon turn into adults, it is going to be all about social media. Teenagers hang out most on Instagram, YouTube and Snapchat.

Adults use YouTube even more than Facebook. Snapchat now offers the facility to create new AR filters and lenses. You can create your GIFs from Giphy. You can do this instead of posting a GIF as a reaction on social media.

 

#2: Video Content

The demand for video content and even storytelling using visuals are only going to rise.  Marketers have to keep up to the demands of wanting video content or simply get left behind. However, the quality of storytelling is also a very important factor to engage the audience.

 

#3: E-A-T

Subject expertise, Authoritativeness, and Trustworthiness are important factors to tether the audience to your site. Upping the E-A-T factor at all times is vital for the success of the content. It is important to constantly learn how to stay abreast to improve your expertise and authoritativeness on the subject. Your site and brand should appear trustworthy. Then users would want to associate with your brand for a long time to come.

Your content should be focused on improving E-A-T at all times. This should be applied to all entities that represent the different brands including, say a digital marketing agency in San Francisco, authors that create content and website owners.

 

#4: Purposeful content

The need to create purposeful content is as important in 2020 as in the year before this one. A successful content marketer is one that puts their users’ needs over their promotions. Spending has increased in the content creation sphere by many organizations signalling the importance in this area. Only good quality content will win the SERPs and readers’ loyalty.

Deeply explored topics and high-quality visuals are both important to garner the attention of the audience.

 #5: Ultra-Targeted Content

 Trust is built with the audience only when you offer entertainment, guidance, information, etc., without any hidden catch. Once you know your audience well, then you can create content that connects to them at a deeper level. Then it helps to serve their purpose and fulfil their need for information. This is the kind of content Google is happy about.

In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.

The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.

An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.

The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.

The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.

When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.

 Coordination between Link Building and Content Creation

When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.

In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.

If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.

At the start of this century, it was much easier for nonfiction writers than it is today. SEO requirement was non-existent or minimal. Today, SEO is an essential part of the content and it does frustrate modern-day writers who do not have the required training. SEO is not limited to blogs and article writers. It is essential for press releases (PR), ads, and product-related and social media content. Having said that here are 25 tips that will help you to create better quality content:

 

#1: Never copy a competitor’s content. If you do, your content will not be original and offer value.

#2: Never skip keyword research. A reliable 
digital marketing agency in San Francisco will provide the required support.

#3: To succeed as an online marketer, you need a remarkable product/service, outstanding marketing effort, and remarkable written content.

#4: Always write an effective and catchy headline. It is an important element of content.

#5: Consistency is very important. Every day write at the same time. Your mind will quickly adapt to it.

#6: Never procrastinate. You don’t have to wait for the creative moment to arrive.

#7: Never try to achieve perfection. Do not waste time creating the perfect content.

#8: Do not plagiarize. Plagiarism does not help you in any manner whatsoever.

#9: Never expect to get returns immediately. Long-term strategies always work better and produce results.

#10: Never feel intimidated or influenced when creating content. Have a clear cut plan or strategy.

#11: Never create content just for SEO purposes. Always write with the reader in mind.

#12: Never forget to provide an outline. Each piece of content needs a different outline depending on the topic. Seek help from a reliable 
SEO agency In San Francisco in this regard.

#13: Instead of sitting and writing, stand and write. You will feel more energetic.

#14: Do not neglect your physical and mental health.

#15: Be patient. The ultimate driver of success in life is patience.

#16: Discipline helps you master the craft of writing.

#17: Write, edit, and rewrite. Edit and rewrite once again. During rewrites, simplify things.

#18: Whatever you are passionate or writing about, understand it well.

#19: Learn on-page SEO. This will help ease things for your business.

#20: Strive to achieve authority and improve reputation and trust.

#21: If you feel distracted or tired, take a break. Train and expand your creative time.

#22: Apart from studying the niche area you write about, read daily and gather as much information as you can.

#23: Read books, guides on writing well. Read “On Writing Well” by William Zinsser.

#24: Do optimize downtime. You need to stay away from writing to recharge yourself.

#25: Always snatch time to explore unknown aspects and then write about them.

 

If you need to know more about creating content to succeed in 2020 and beyond, please visit us at www.socialpulsar.com.

Festive seasons and holidays are a great opportunity for online retailers to seize the shopping frenzy of customers. As Black Friday and biggest retail quarters approach, digital marketing experts are coming up with specially curated paid campaigns to entice the audience and rightly so. According to a report, paid search has been one of the fastest-growing digital channels amongst the retailers.  Now before the next season knocks the door, its high time to prepare for the roller coaster ride. Your favorite Google Adwords agency in San Francisco is here to narrate 5 decisive tips that will rule the game for you. Stay on top of the game and close as much as sales as possible before the online frenzy culminates.

Google Automation

In a major advent, Google has introduced Smart Shopping last year. The concept has enabled smart bidding, where Google facilitates machine learning to optimize the campaigns. This automation saves significant hours in analyzing historical data, implementing new strategies and manually updating the bids. As a result, several interesting findings have been revealed to augment the automation trend is here to rule.

 

In the US alone, the ad spend has reached a whopping $13.12 billion this year so far – a significant 22.5% increase year on year, reports eMarketer. Amazon’s exponential expansion of its advertising services has been attributed as the major reason behind the surge. Adthena reports that over 75% of the retail spend is poured into the shopping campaigns, which affirms that Google shopping cannot be underestimated any longer.

Shopping Structure

While running Smart Shopping, the algorithms will optimize towards generating maximum conversion values. Which means, the structure is a key aspect to consider only while reporting. Shopping structure will largely impact your campaigns if optimized manually. In this case, it is ideal to segment the campaigns, split them and run.

 

In a typical example, you can try splitting the structure based on brands you sell or categories of products. This enables you to generate more precise and meaningful reports, however, the task might need automation to roll out successfully. Grouping products with similar attributes or historical performance makes sense in getting better traction of campaigns.

 

Google Shopping lacks a keyword system to match the queries. Hence it is difficult to funnel searches to appropriate bid. It is ideal to mitigate this issue by creating different copies of the campaign for identical products and assign them different priority settings. In this scenario, the basic iteration goes like the following;

  • Low-performing search terms get a low bid and sit in your high priority campaign.

  • Medium-performing terms are given a moderate bid and medium priority.

  • High-performing terms are a low priority, high bid

 

Iteration works only if we add negative keywords to high and medium priority campaigns. Negative keywords will funnel more valuable searches towards low priority campaigns where we are spending more for high intent searches. Low-value searches get low bids as priority gains more importance than bidding. Get a quote from the best digital marketing agency in San Francisco and streamline your digital marketing process now.

Feed Optimization

Instead of positive keyword targeting, query matching is done against the feed – your list of products along with the attributes. The feed should be accurate, updated and optimized perfectly to maximize the performance. The most important information in the feed should be aligned left to right and curated in the title and descriptions.

 

The images and color tone can be tested to find out the most interactive ones. There should be no gaps in the feed. It should be filled with minimal yet accurate information. This will increase your campaign impressions and Click Through Rate (CTR). The sale price, dates, or anything that pertains to the sales should be accurately displayed in the campaign feed.

Key Performing Indicators (KPI)

While running campaigns, we frequently track engagement metrics. We are always concerned about how our campaigns are faring to achieve the objectives. While evaluating at the KPI’s, it is important to not get confused over the Click Through Rate (CTR), which is determined by dividing click volume by impression volume.

 

While running shopping ads during holidays, we might be bidding aggressively and show more than one ad for a search query. In this scenario, we receive multiple impressions. As a result, the clicks per search query will go up, but along with the rise of impressions, the CTR appears to drop. In this situation, keep an eye on the conversion rates.

Budget Allocation

In the midst of strong competition, you are about to spend more on campaigns – remember to account for that. Brands will be parking a lot of money into the holiday campaigns, maybe a 2x times what they do normal. So make sure you conduct proper research and due diligence before curating and running the campaign. The time and budget both matters while running campaigns.

 

The budget should rightly be allocated from the very beginning of the awareness period, or else people will not get information at the right time and pursue decision making. As the sales period ends, it is ideal to bring down the spends and bids as the target audience might be already forgotten about your sale or might have parked their sale with your competitor.

 

Last, not least, the decision makings depend on your campaign response. Comb through the performance in real-time and see how things proceed. Leveraging the previous campaign experience and data can also play a vital role in campaign success. Always do the research and strategize the campaigns accordingly.