Imagine that you have a digital product. It’s a top-notch one, a great idea. But then, users are finding it difficult to use it. They are not able to use all its functionalities and their experience with the product is placed as below average. In all probability, the issue would be that it lacks usability. In other words, the user experience that a customer gets when using your product is poor. 

 

How do you tackle this? In a fast-moving world where new products are emerging every day, how do you cope up with the intense competition? The thought might be tough, but the solution is simple. Hire a good UI/UX Agency to get it right. A good UI/UX company can bring you services that would ensure that users would easily interact with your product and their experience would be a joyous one. 

What is UI/IX all about? 

Though commonly mistaken for each other and sometimes used interchangeably, UI and UX are not the same. UI stands for User Interface. It is the graphical layout of a product. UI revolves around features such as buttons, text, slides, images, spacing, colors and so on, which would make the product look fabulous to the users. UX stands for User Experience. It deals with a user’s experience of the product and how he/she interacts with it. It’s about the design of the process, addressing problems and taking users seamlessly through the product. 

 

Some of the key areas that a UI/UX agency would focus on include: 

 

  • Competitor Analysis

  • Customer Analysis

  • Product Structure and Strategy

  • Product Flow

  • Wireframing 

  • Analytics

  • Feel of the product

  • Research

  • Branding

  • Graphics

  • Animation 

  • Interactive elements

A UI/UX Company as Your Strategic Partner

Having a UI/UX Company as your strategic partner in product design comes with a lot of advantages. UI and UX are important in that they have a vital role to play not just in the product development phase but everything that comes after launching a digital product. Marketing, engagement, retention – all these are as important as developing the product itself. This is where a UI/UX company can come in as a boon. SocialPulsar is one such company that could help you accomplish your goals. One of the top UI/UX and digital marketing agencies in USA, SocialPulsar provides you with the necessary product research, UI/UX design, development, branding, marketing and so on, all under one umbrella. Also being one of the SEO companies in USA, SocialPulsar ensures that your product would appear on top of the chart and reach the right target audience easily. 

At Your Service

Some of the best services that SocialPulsar brings to you include: 

User Experience Design

It is important to determine how the users are going to interact with your product. The UI/UX design thinking process of SocialPulsar makes the users go through the product effortlessly. The wireframes employed gives the user a clear-cut visual picture as to how the product should be used. The users are able to visualize a product before beginning to use it. 

User Interface Design

We take great care in integrating the interface and make it sure that the strategy and user experience are implemented in such a way that it is clear and easy to digest for the user, with utmost importance to visual appeal. We provide a mock-up look of the product that helps the users a great deal. 

Brand Identity 

Colors, logos, fonts, brand guidelines, a brand book – all of these are an integral part of the brand identity. These are the aspects that we create, investing great attention to detail and visual feel. 

 

So if you feel like your product needs that extra attention and focus when it comes to UI/UX Design and the services around it, then you can trust one of the top UI/UX agencies in the United States – SocialPulsar. Do drop in a mail or give us a call. We’re all set to go. 

The advent of mobile applications has thrown open a world of limitless possibilities. Now we have mobile apps for practically anything. Not one, but millions and millions of them. This has also given rise to stringent competition in the sector. It’s not easy, if you have a mobile application, to make it stand out and make users download and use them. Also considering the fact that a plethora of these apps fails and people instinctually delete them from their phones, it is important that such apps be developed and marketed in the right way to stand the test of the overcrowded market. 

A boon, truly. 

What a mobile app marketing agency empowers you with is the advantage of being able to focus on your core business without having to worry a bit about the app marketing activities. SocialPulsar, for instance. One of the 
Best Mobile App Marketing Agencies in the San Francisco, SocialPulsar knows the pulse of the market better than most competitors. A leading digital marketing agency in the United States, SocialPulsar can be the best weapon in your armory to take your app to heights that you’ve always dreamed of. Moreover, being one of the leading SEO companies in the USA, SocialPulsar knows exactly how to apply the necessary techniques to take your app on top of the search results. 

When to engage? 

It’s simple. You need to do so when: 

 

  • You plan to launch a new application

  • The actual launching time of the application

  • Optimizing the performance of an ad campaign

  • App store optimization 

The services

SocialPulsar is one app marketing company that provides you with end-to-end mobile app marketing services. Have a look at some of these: 

Strategy

Research, consulting, planning, insights, benchmarks, support – many activities are a part of the crucial strategy deriving process. 

Product

We provide you with constant insights on how to improve and better your product. It’s important to realize that when small changes in the design of the app can bring big changes to its future. 

Creative

It’s important to have a fresh design that infuses creativity with functionality. We deliver it, neatly. 

ASO

Perhaps the most crucial part of mobile app marketing services, correct ASO ensures that every part would blend seamlessly to create a strong and compelling tool. This includes optimizing messages, descriptions, logos, names, screenshots and a lot more. 

Media

The deployment of media efficiently is of great importance. It is what sends out the right message to a potential user and make him/her a long-term admirer of the product. 

Why work with us! 

The advantages are many. They include: 

Economical 

It’s always advised to go with a top-notch mobile app marketing agency like SocialPulsar. Smaller agencies might provide you with cheap solutions to boost up results initially. But when it comes to optimizing and driving quality results in the long-run, you would have already shed all your money. SocialPulsar, being one of the best in the business knows exactly how and when to spend your money in order to achieve the best results. 

Better results

We plan and strategize the activities neatly well in advance and roll out the campaign just as planned. The result would be quality results with no compromise to the experience of end-users. 

Benefit from the industry changes

When top tech giants like Apple and Google change their algorithms, your high-performance app might experience issues. As an agency well aware and knowledgeable of the changes, we will advise you and give insights about what needs to be done to be on track again. 

Been there. Done that. 

You could benefit from our rich experience working with similar applications. We know what exactly is needed and execute them to perfection. 

Provide world-leading assets and support

We ensure ongoing support throughout the whole process. It’s not about taking half-chances, but thoroughly putting your product through stages like testing, iteration, feedback and improvement. 

 

So if you need help with pushing forward your mobile app, just drop in a mail or call us soon. 

 

 

 

 

Digital marketing is everything today. The technological advancements and smartphone growth have managed to create a tech-driven online community who would like to know and understand the market through the internet. Every small scale and medium scale business needs an online marketing strategy to beat its rivals in the digital world. Availing the services of the best marketing strategy agency in USA enables your brand to curate successful business campaigns and persuading communication channels. They are professionals who have hands-on experience in the digital marketing industry. In this article, we are explaining the various perks of associating with a marketing strategy agency.

Perks of marketing strategy agency

Seeking the service of marketing strategy agency can deliver a great range of benefits for brands. Some of you might even think is there a need for hiring such an agency when you can take care of things in the house. But if we look around ourselves, we can find all the big fishes relying on agencies to pull off their marketing efforts. The reasons behind marketing agencies are:

  • They are experts in providing a clear and unbiased business, product and opportunities the market will provide.
  • They are experts because they have handled a lot of industries and played across a lot of markets.
  • They are experienced in various niche markets and industries.
  • They have a seamless network inside and outside the organization and market.
  • They have proven track record in handling different stages of the marketing cycle with proficiency.

These benefits are exclusively bestowed for an agency. Rather than building an in-house team, small and medium scale business enterprises can consider opting for the service of top digital marketing agencies in the USA for their marketing plans. Their dedicated team will have individuals that have profound skill sets in respective verticals of digital marketing.

Mobile Strategy

Be it any marketing strategies, ignoring the importance of mobile strategy means you are taking the wrong path to failure. In the disrupting world of smartphones, we need to have an even specific mobile strategy in place. Selling products and services online is largely concentrated on mobile applications. We have been experiencing the perks of Amazon and Flipkart. The mobile marketing industry is also changing rapidly, which means the experts need to update their skills and industry knowledge consistently. The app stores often come up with algorithm changes. A dedicated marketing agency will keep its resources updated with all the latest tech advancements to take care of brands effectively.

With the right mobile marketing strategy in place, you are about to tap the market. If the strategy is even slightly failing to hit the target, then the whole navigation of the brand growth becomes dull. Adopting the right mobile marketing strategy can trigger the brands to;

  • Clearly define your value proposition and target audience
  • Get the right mobile strategy to engage consumers
  • Save precious time by focusing on what matters and works
  • Align your business with the KPIs that count
  • Solve your toughest mobile challenges
  • Learn from the mobile industry experts
  • Mobile marketing strategy services

The best mobile marketing strategies always need unmatched expertise to make ripples in the market. They are not easy to be brainstormed. They need a well-built team to effectively manage all the marketing collatorals to make sure that the brand goals and objectives shall be rightly taken care of. A typical mobile strategy plan includes;

  1. Market validation
  2. Business plan
  3. App design
  4. Marketing strategy
  5. Alpha phase
  6. Beta phase
  7. App launch
  8. KPI optimization

Social Pulsar’s adept marketing experts have guided several established brands in the world to craft their successful marketing campaigns. Our team has the bandwidth to curate the perfect mix of marketing strategy that will stand out in the market and unlock the true potential. Get a quote from us today to transform your digital journey.

Mobile applications are disrupting the world. Smartphones are consuming all the lifestyle needs of people for several good reasons and conveniences. If you are still believing that mobile apps are only meant for the big fishes like Walmart and Amazon, you are seriously mistaken. More and more small and medium scale businesses are leveraging the concept of mobile apps to streamline their business.

Now to built a mobile application is one thing and to market, it is another thing. If you have already managed to roll out an application, you have just traveled halfway. The real challenge lies in marketing the product. When there are over 5 million mobile applications available in the app stores, marketing your own application need meticulous planning to stand out in the market. The top social media marketing agency in the USA is here with the right mix of strategies to perfectly promote your app in the market.

Pre-Launch Tasks

Even before starting the work on the development of the application, every entrepreneur should perform a slew of pre-launch tasks which include market research, defining the brand, estimating the marketing budget, devising an app marketing strategy and creation of landing pages and graphics. Each of these processes is highly important and should be handled with precision in order to successfully promote your application in the market. The SocialPulsar – best SEO company in  USA is here to decode each of these points.

1.Market Research

Understanding the nuances of the market enables you to build the app with the right insights. The primary aim of market research is to find out two basic things

  • Who is your user?
  • What are the keywords to target?

The first step to establish is the buyer persona. Evaluate the type of users that will use your app on a daily basis. There will be some unique characteristics that make them relevant to your business solution. You can set multiple user personas and start curating separate marketing messages for them. For example, the message that the brand communicates to generation Z should be different from the communication to the millennial segment.

In terms of determining the right keywords to target, it is ideal to perform app store keyword research. This will help you in clearly decide which keywords sets will become crucial for app store optimization. The following are some of the steps involved in the app store optimization.

  • Use ASO tools to find out what keywords bring the most searches
  • Analyze your competitors for keyword ideas and marketing strategies
  • Analyze reviews to better understand how users are describing an app
  • Brainstorm keyword ideas based on your app’s features.

2.Brand Message

The brand messages should follow a specific tonality that should entice the audience to download and use the application. The user will be the center of all the experience while developing the application. All the functionality and features in the application should intend to enrich the user experience. Take an example of a mobile application “Calm”. Just like the brand identity that the name reveals, the user interface including handwritten logo, images of nature, and relaxing blue tones – everything focuses on delivering the audience complete tranquility. So make sure to understand what your brand is trying to achieve. Load the features and functionalities that perfectly align the user experience and brand identity. Use your logos and distribute content with a unique style that helps people to recall the brand.

3.Marketing Budget

Figuring out a budget is not about spending 5000 a month or 5 Lac’s a month. It’s all about spending wisely not wasting any bit of it. Split your app promotion budget into multiple niche markets based on different geography and audience persona. Determine the maximum product margins and maximum CPI (Cost Per Install) that you can afford. However, make sure to lower and raise the budget to match the right proportion. Check the following scenario to get a clear picture.

  • You have a budget of $10.000 per month for media buying
  • The Maximum CPI that allows you to make a profit is $10.
  • The company manages to deliver a CPI of $6.
  • Being that your CPI is still under the maximum limit, you should allow the agency to push your budget many times over $10.000 per month and only stop if they get close to the $10 limit.

By following this strategy, you can create a scalable system for streamlining the marketing budget.

4.App Marketing Strategy

You have already specified the people who use the application and determined the budget for marketing. The remaining challenge is to reach out to your customers with your product through channels like social media, paid promotions or app store optimization. You need to achieve a perfect marketing mix, where none of the marketing peripherals will not be competing with each other. Instead, they will be aligned to achieve more app downloads and generate high ROI. Here is what you need to follow while implementing a proper app marketing strategy.

  • Measure everything
  • Create a strategy that can be scaled
  • The channels work together
  • Continuously tweak and improve

5.Landing Pages and Graphics

Even if you are promoting a mobile application, you still need a proper website. You can showcase a better presentation on your website than on a mobile app store page. You can optimize the website and start doing Search Engine Optimization (SEO). Publishing blogs can add extra reach for your SEO initiatives. Before launching the application, make sure you have a strong website witnessing more footfall. However, organic results demand some time to achieve the intended results. In this case, you can set up landing pages and microsites with pop-ups and captivating banners to fetch more leads in quick succession.