It’s no secret that SEO is more than important for businesses to be on top of the search engine rankings. Customers largely identify a brand and make a possible choice guided by the results that appear before them. This is why businesses across the globe have been investing heavily in getting their SEO maneuvers right. However, when it comes to small or multi-location, the bar needs to be set a little further high. That is where Local SEO plays a vital part. 

 

An effective way to market a local business online, Local SEO helps businesses promote their products and services to local customers at the very exact time they’re looking for them on the Web. For local businesses to excel in this and the coming years, they will need to adopt various Local SEO tools and techniques that will bring them up in search results, and thereby become appealing to the customers. 

 

The Trends

It is estimated that 46% of Google searches have local intent by their very nature. Almost all these searches result in an online or offline purchase. A recent study has predicted that in 2020, 50% will be voice-based. This will persuade marketers to emphasize long-term keywords in optimization along with hyperlocal searches. 

 

Businesses with more positive reviews will stand a better chance of appearing on the top in search results. User Engagement will be very crucial as Google will reward businesses with greater engagement in their websites. It’s not going to be easy in 2020 to rank high up there as a large number of businesses are on their way to fetch the top spot using various strategies. 

RDP will be unchanged 

Relevance, Distance and Prominence, sometimes put together as RDP will remain the way it is. Relevance is all about the way the user’s intent matches a business listing. Distance calculates how fat the user is from the business at the time they make the search. Prominence relates to the popularity of the business, not just in the online world, but also offline. With all the latest development anticipated for 2020, these factors aren’t going to get influenced or changed in any way. 

 

Let’s take a look at some of the peculiar factors that will indeed have a huge impact on Local SEO in the coming days and months. 

Good products and services will stand to gain

Buying followers, giving fake reviews and likes – these kinds of gimmicks aren’t going to work in the long run any longer. Google will from now on support only those businesses that are actually providing good services and products, taking into consideration the ample endorsements provided by common people through positive online reviews. This means that even if you are a big chain if your business fails to impress people in a given geographical area, you will not get the advantage of your overall reputation to succeed in that particular area. You can get dethroned by local competitors who have a good reputation among local people, who would support them online. 

Authority will be important

As an entity, your industry and business authority is going to play a key role in Local SEO rankings. This means that you need to remain popular among local people. Activities like appearing in discussion forums or social media forums will all keep you popular and relevant.  It’s ok if people would just mention your brand or website and fail to link it, it will still be counted as a mention to increase your rankings. Also, it is essential that you engage with your customers well. accepting all their reactions to your business, both positive and negative, and taking appropriate measures to keep them happy. 

Metrics

2020 will see the emergence of certain metrics that will indicate how many people have saved your business in their contacts and how many make use of GPS apps to find your location. This data too will be considered by Google in determining your ranking. 

Voice Search

An increasing number of users are now depending on voice searches to find various businesses such as restaurants, grocery stores and so on. You will want to optimize your voice searches and maintain accurate business listings and targeting long-tail keywords. 

 

Among the SEO companies in the USA, SocialPulsar stands out for many reasons. One is definitely our expertise in taming SEO activities and employing them to the best of potential. One of the best Local SEO Agency in San Francisco, SocialPulsar can help your business find the right customers locally and ensure a steady revenue flow, throughout the year. So write down an e-mail or call us directly for any assistance in this regard. 

It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 

 

However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 

 

You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.  

When you’ve made a choice to hire a digital marketing consultant or a company to deal with your digital marketing activities, you’ve in fact made the right choice to progress. People in the digital marketing business are well-aware of the latest happening in the world of web, be it the current trends in the social media marketing or the latest algorithm shifts of Google. This is why investing in them could be a crucial step for you to make sure that your online presence stays strong and sharp. 

 

However, the question is, how do you manage a digital marketing tea or agent efficiently? In a world where everyone uses digital platforms, there are a lot of people out there who claim to be experts. There is a plethora of self-proclaimed and even recommended online digital marketing agencies and advisers out there, making it difficult to find the real experts. Now, you’ve hired them because of your lack of in-house knowledge in the subject, in the first place. So, how will you manage them? How will you know if they are doing things in the right way and keeping their promises? 

 

SocialPulsar is one of the leading digital marketing consultant in San Francisco. Combining our collective experience, we’ve put together a checklist of rules that will help you help you manage your digital marketing advisers. Have a look: 

Choose right

As mentioned earlier, it isn’t easy to find the right person or team from among the thousands out there. Now, if you’ve googled for a digital marketing consultant near you, never pick the first results that show up, simply because they are ranked high in the results. Conduct a proper investigation. See if they have worked with similar businesses before and are familiar with your target audience. Check whether they have provided successful results within the given marketing budgets. Verify whether they can meet your expectations and align up with your goals. 

Discuss the details and determine the expectations

Once you’ve confirmed the right person or team, sit down with him/them. Discuss the details and make your intentions and expectations fully clear. Define the project duration and important milestones to be achieved. Prioritize your tasks and determine the communication channels that are comfortable to you. Set timelines for progress updates. 

Stick to a solid marketing strategy

Your marketing consultant will help you arrive at a marketing strategy that would define your business-specific goals including general objectives and expected results. Keep this as the base reference against which the performance and progress shall be evaluated. 

Employ the best practices

Make sure to hold your consultant accountable for the best practices that would be good for your business interest. A good marketing consultant will be well familiar with the current best practices in the industry and will be able to make use of them to achieve your business goals. 

Be Co-Operative

Paying a marketing consultant definitely means that you deserve a high level of service. However, hold up on your end of the job as well. Respond to the emails from your consultant as quick and promptly as possible. Provide the consultant with updated marketing materials as and when necessary. By cooperating well and playing as a team, you can help yourself achieve those business goals pretty quickly. 

Measure your progress

Do keep a close track of your progress. It is necessary to ensure continuous improvement. Conduct periodic calls and meetings and schedule weekly/monthly reports. Keep a constant eye on the activities and make your marketing activity more focused in order to achieve great results. 

 

As one of the leading online marketing consultants in the USA, SocialPulsar brings to you the very best of digital marketing services. Our dedicated team of SEO and social media marketing specialists is well-versed in the area and all set to offer you the services of the kind you wish for. So if you’re wishing to rope in the very best in the business, drop in a mail or call us soon. 

You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon.