Anyone working in an SEO environment might have come across a situation where they would mistake a feature request for a bug. It’s a common issue that can create confusion and bring about issues in the SEO process. That is why it is important to understand the difference between the two when approaching SEO problems. 

SocialPulsar is an agency that offers the top SEO services in San Francisco. One of the best digital marketing agencies in USA, SocialPulsar has been at the forefront of offering a wide array of clients with cutting-edge digital marketing solutions. Let’s know more about SEO bugs and features requests, along with their differences. 

All about SEO Bug 

SEO professionals have to find basic and technical issues on a site that causes SEO non-compliance. Non-compliant URL reports in crawling tools need to be addressed consistently. A software bug refers to a problem causing a program to crash or produce invalid output. A bug can be written out by describing in detail what you see. Explain what the expected result is and add screenshots to visualize. Add reports you have to showcase the impact. Rarely, you will have to justify the impact to prioritize the bug.  Regardless of how big or small your SEO team is, you need to constantly monitor and keep a track of bugs, seeing them through to completion. 

Feature Requests 

Feature requests for SEO are mentioned when SEO handles user issues or a rectification needed to improve SEO that touches the content, design or usability of a site. A feature is often considered an enhancement which is referred to as a request for extra functionality that doesn’t exist. Consider the following when you draft your feature request for SEO: 

  1. Will the requested feature benefit other lines of businesses? 

  2. Is the request in sync with the company’s long-term strategy and vision? 

  3. What would be the level of effort needed? 

  4. Where would the team’s resources fit in their priority list? 

What to include in the request

Make your feature request as detailed as possible. User scenarios and acceptance criteria should be clear. User scenarios will detail out what search engines should see. Sometimes you will have to simplify a story for the benefit of first-time users. Include relevant documentation to solve the problem. You can add webmaster guidelines, crawl reports, case studies, blogs, and so on. 

It is important to follow-up and engages with the people who are working on requests. You need to keep a positive outlook and encourage feedback. When you clearly understand what a bug is and what you ask as a new feature, SEOs will understand that the teams they work with are receptive to the questions being asked. 

If you like to know more about the topic or anything related to SEO, do get in touch with SocialPulsar. Our expert team will be happy to help you out. 

One of the easy mistakes that a business can make in relation to their digital marketing activities is falling in the comfort zone. When digital marketing campaigns are performing well and results are getting better per year, there is a tendency to think that everything is fine and sailing smoothly. For the time being, it might be; but that needn’t be the case in the long run. A lack of effort to seek new horizons might result in bad performance and stagnation. The solution is to look into a stronger digital strategy. For this, one needs to have a broad understanding of the changing and emerging opportunities in various sectors. Actions shall be taken in sync to these changes. 

SocialPulsar is one of the best SEO agencies in San Francisco offering all high-end SEO services for a range of clients spanning various business segments. Ranked high among the best digital marketing agencies in San Francisco, SocialPulsar constantly keeps in touch with the latest trends in digital marketing and applies this knowledge to the best of our clients’ interests. Let’s have a look at 5 ways in which you can diversify your digital marketing activities with 5 strategic ‘must-haves’. 

Proximity marketing and beacons

Proximity marketing technology has been in effect since 2013. However, the readiness of technology such as Google beacons has changed. Beacons refer to technology that transmits signals over a particular radius. This enables devices like mobile phones to receive marketing messages tied to their geographical location. This helps in targeting new people and also ensuring repeat business. Another advantage is that this enables in-store messaging and promotional offers for hyper-local messaging. It fosters gamification and cross-selling during buying, thus resulting in customer loyalty. 

Chatbots and conversational commerce

Chatbots help integrate your business within external platforms. It can include your social media channels, websites and external messaging apps. This helps your business create a feeling that it is always available to the customer, whenever they want to. Conversational commerce lets you provide controlled and constant expertise and enables online access to information the users need quickly. These help improve customer support. Looking at it financially, chatbots are a more economically viable option and lets you reduce employees and staff. It fosters customer engagement and helps generate valuable insights and a better understanding of your customers. 

Voice Search Optimization

Including Voice Search Optimization (VCO) can play a major part in your non-paid digital marketing investment. VCO employs clearly defined tactics to target and implements to improve results. Targeted optimization can be carried out with a mobile and voice-first approach. Other tactics include creating fresh content and reworking existing pages with technical format updates. 

Integration of user-led design

User experience is all about providing designs that are critical to business and providing data-driven updates. The designs should be able to address user concerns and build trust. It might be necessary to replan and revise navigation and information architecture. In general, the idea is to create an experience for a user by keeping it unique and different. 

Increasing practical value from data

It is not just enough that you invest in adding the amount of data; what is important is that you bridge the gulf between the available data and the practical value derived from it. Data-loaded marketing niches require increased marketing focus. 

If you wish to know more about this topic, do get in touch with us. Our experts are all waiting to help you out. 

Structuring a PPC campaign has been a matter of discussion for a long time now. However, with automation playing a crucial role in PPC, we need to have certain new considerations to arrive at that perfect structure. We should be having a better understanding of the topic to arrive at the best solutions that will work effectively from a larger point of view. 

SocialPulsar is one of the best PPC Agency in San Francisco, offering our clients a range of PPC services that come in as effective solutions. Being one of the top Google Ad agencies in San Francisco, we keep a close track of everything that is happening in the world of the web. This helps us to address various concerns of our clients and provide them with the right remedies to address the issues. Let’s look at how to effectively structure PPC campaigns in the era of automation. 

Consistent structure is necessary for automation

The consistent structure makes management easier and prevents from getting lost in big Google Ads accounts. The machines will have a much harder time than humans in finding out where things are inconsistent in a structure. Humans pay less attention when matters are automated and are likely to miss out on even simple mistakes. The problems are mostly discovered only after they have caused overspend. On the other hand, during the bygone times when campaigns were manually created, the issue would have been noticed by someone much more easily. 

Best results require automation layering 

In order to get the best results, multiple automation is necessary. When we make use of more automation to manage our PPC, it is equally important to have more automation that can monitor what exactly is happening. This concept of automation layering is highly evident in automation that Google doesn’t permit advertisers to turn off – close variants. With close variants, exact match keywords can trigger ads for queries that are different from the keyword. This helps build new traffic, but it is not recommended to run an account on autopilot in a world of close variants. We should either spend time manually reviewing close variants or use automation that assures they don’t bring down performance.

Automation doesn’t need restructuring 

Advertisers tend to change their account structure for enhanced performance and enabling automated bidding. This restructuring is totally unnecessary. Google learns from all queries. It uses signals to predict the likeliness of a particular query leading to a particular conversion. What matters more is the way in which you have set up the conversions. 

Structure for business needs 

To make automated bidding work better, you don’t have to restructure things. Getting the right structure depends on the nature of your business. Advertisers tend to split campaigns by device, region, match type and so on. These strategies are all good and if they are working for you, then don’t bother to change them. 

No matter how big the change is, set your targets

Imagine that we plan to do different campaigns for different target CPA or ROAS. However, Google doesn’t want us to change the target of more than 20% at a time. Why is this happening? If the purpose of the structure is to aid business goals, and if they require a completely different target, why is it that we can’t set the values we need? This doesn’t make sense because Google’s machine learning predicts conversion rates for each click. Why is it that changing the CPA would interfere with that? It doesn’t. A new target changes the CPCs that go into the auction. When an advertiser begins to bid more, they will be able to show ads for queries that might not come up for before.

To know more about the topic or for any assistance for your digital marketing needs, get in touch with SocialPulsar. We’re happy to help. 

It is a well-acknowledged fact that content is the king in modern-day marketing communication. Creating compelling and concise content is crucial to the success of all businesses and brands in contemporary marketing space. However, content concentrated on one single platform isn’t going to be of any help. What is required is cross-platform dissemination of quality content so that your results will be the very best. 

SocialPulsar is one of the top content marketing agencies in San Francisco offering highly effective content development services for our clients. One of the best digital marketing agencies in USA today, SocialPulsar aids our clients with a platter of high-end digital marketing activities that are in tune with the best practices internationally. Let’s see and understand how to repurpose a blog post into many pieces of content, applying it to different formats across different platforms. 

Start with the blog post

The first step in the process is to create a blog post. This is important for a number of reasons. This lets you have all the research data you need in one single place. This helps you prepare the rest of your content easily. Some of the ways with which you can get maximum mileage out of a single blog post include: 

  1. 1. Use your blog as a script, or an outline for podcasts, YouTube Videos and so on.
  2. 2. Make a note of the key points from your post in the Notes App and share it via social media
  3. 3. Turn Blog content into an eBook. This way, you can expand on top-performing blog posts.
  4. 4. Entice visitors with downloadable Lead Magnets. Turn blog posts into useful one-pagers to bring new leads to the funnel
  5. 5. Take up social blogging by posting shorter versions of your blog in mediums like Reddit and Quora.
  6. 6. Re-post on Repeat. Re-share all relevant content across social channels. Remember to change the hashtags and captions though.

Create a Video and upload to YouTube

Turn your blog post into a video. The idea is not to sit down and make a video of you reading the blogpost as it. Keep the blog post as a base and make it into a script, prepare a few bullet points if you want to and go for the shoot. Use the subheadings of the blog if needed and jot down the important things you have to cover within each section. Embed your video into the original Blogspot. Add a structured markup to your embedded video. Build a themed playlist by breaking the blog content into sections. Also, remember to have the YouTube videos transcribed. 

Facebook

Upload the same video to your Facebook video library in order for it to appear in the main feed and Facebook Watch. You will have to break the content into one-minute micro sessions. You will also have to come up with how-to videos that would focus on key concepts from the first post. Flaunt the product more than anything else and also highlight quotes and stats for easy understanding. 

For more insights on how to create and spread content effectively, get in touch with SocialPulsar. We will be happy to aid you and help you accomplish your content marketing requirements.