It is quite often nowadays that people tend to spend much time browsing through Various YouTube channels in search of quality content as a part of an adequate process to kill their time. Let’s have a brief look at the top 10 channels on YouTube that have managed to receive millions of subscribers, and are actively existing for years. Each channel focuses on the diverse genre to find out your favorite channel from the list.

10) WWE

If you are a wrestling enthusiast, then you will be having a fair about the term WWE (World Wrestling Entertainment). The channel comprises hundreds of wrestling videos that users can refer to in case if they have missed any shows when they were telecasted on television. The channel has ranked over 40 billion views since its launch in May 2007.

9) 5-Minutes Crafts

The channel that was launched less than 3 years ago, has managed to achieve marvelous growth surpassing hundreds of YouTube channels that holds the same genre. With 66.2 million subscribers it is one of the top channels in the list. They provide simple contents such as “20 bathroom hacks to make life easier” and “35 unbelievable cooking hacks”.

 

8) SET India 

Sony Entertainment India is a 24hr Hindi specific channel with 68.1 million subscribers. The channel made its entry on YouTube in 2005. Now, it holds a massive library of 31,000 videos, which also include top-rated shows such as “The Kapil Sharma Show” and crime thriller such as “Crime Patrol”.

7) Sports

This is a consolidated content hub that contains related theme contents of various other popular YouTube channels. The channel came into light on December 2013, according to the channels about section, this channel was automatically generated by YouTube’s video discovery system. The channel holds 75.2 million subscribers.

6) Cocomelon- Nursery Rhymes

This channel primarily focusses on nursery rhymes, poems, and songs set to 3D animation. Actually known as ABCkidTV, Cocomelon is one of the longest-running channels on YouTube. The channel comprises of total subscriber strength of 79.6 million with an average of 3million new subscribers every month. 

5) Gaming

The gaming channel holding a total subscriber strength of 84.4 million is another auto-generated YouTube channel. It comprises of a consolidated set of gaming contents from various popular channels. The channel was created in 2013. 

4) PewDiePie

Created by Swedish comedian Felix Arvid Ulf Kjellberg in 2010, that channel is well known for its let’s party videos and blogs. Achieving a magnificent subscriber base of 103 million PewDiePie occupies 4th position in the list.

3)YouTube Movies

In this channel, you can watch a variety of movies via renting, purchasing, or choosing to watch movies that are free of ads. You can also watch Tv shows. The channel holds total subscriber support of 109 million. 

2)Music

This auto-generated YouTube channel was created in 2013. The channel contains related content from various providers under one roof. The contents include music videos, song playlists, and live performances. 

1)T-Series

T-series is a popular Indian music company with 133 million subscribers, over 3billion monthly views. It is the first channel to reach 100 million clubs. T-series is popularly known for its Bollywood music soundtracks. It is the most subscribed Indian YouTube channel. The channel was launched in 2006. 

Now you might have gained a fair idea about the most popular groups ruling the YouTube platform. Each channel produces authentic content based on a particular genre for its users. The list also reveals the fact that content is the king if you have quality content and if you present it impressively, tomorrow maybe you can also get featured on the list.

You might be wondering what effect does a negative keyword cause in a PPC campaign, the answer is well known. Use of negative keyword functions well to exclude terms from your campaign and helps you to only focus on a certain keyword that is only relevant to your topic. In simple words, a negative keyword performs the function of filtering out unwanted traffic that a non-relating search term might invite to your website. This practice maximizes the ROI of a Google Ad Campaign. SocialPulsar introduces 2 vital steps that depict the proper usage of negative keyword in Google paid search campaigns.

Step 1: Identifying negative keywords

Selecting ideas that will never make sense is the first and foremost approach in identifying negative keywords. These can include:

  • Questions: “why”, “how”, “what”, “when”, “who”
  • Entertainment seekers: “news”, “died”, “happen”, “real”, “today”
  • Accidental industry “budget-bombing”
  • Random search terms that will never relate to your business

There are 3 methods to find negative keywords they are: Manual searching, Google suggest, and keyword research.

Step 2: Applying your negatives

Once you have successfully identified your keyword the next step is to apply it effectively. 

The negatives that we obtained can be applied to one of the three-match types

  • Broad: the word (or words) is anywhere present in the search query.
  • Phrase: the word (or words) is anywhere present in the search query in order.
  • Exact: the word (or words) itself is the search query (nothing added, nothing missing).

The most important aspect to note is that negative keywords do not account for close variants. Additionally, search networks cap negatives at 10,000 per campaign.

Applications of negative keyword

  • Negative keywords for DSA campaigns: If you preparing to run a dynamic search ad campaign you will need to include all keywords you are actively targeting as negative keywords. 
  • Using Branded/Competitor as negatives everywhere save for branded campaigns: This helps to ensure that your campaign runs well with the intended budget. 

Being the best PPC agency in India, SocialPulsar provides one-stop solution for all your paid search campaign requirements. We offer a streamlined strategical approach towards the service.

In the wake of a deadly virus that is continuing to disrupt the regular lifestyle of human beings, the time that people tend to spend on online media has seen a drastic shift. As over half the global population is in their homes spending their time with family, the probability of people allocating time for online activities has changed.

Social media management strategies have to be altered according to the convenience of the customer. Here we reveal the latest updates regarding the adequate time to post on various social media platforms.

 

Best time to post on Facebook

As we all are very much aware, Facebook possesses a generous relationship with its users. People tend to behave freely and happily while they use the platform. It has also turned out to be adequate for business development.

The suitable time to post on Facebook based on research analysis is proven to be from 10-11 am on weekdays especially on Monday, Wednesday, and Friday. There has noted a daily peak in the traffic and audience response in the period close to 11 am which may lead up to 2 pm. Hence, it is the best time to get the maximum audience to notice your post and register their interactions.

 

Best time to post on Instagram

The activities of Instagram are now mostly concentrated on workdays. There has also happened a drastic swift from morning active hours of heavy interactions to mid-afternoon.

Before, the statistic revealed Wednesday and Friday as the active heavy traffic recommending days with a peak from 10 am to 11 am. Now the trend has changed to Monday, Tuesday, and Friday specifically from a period of 11 am to 2 pm.

Now the Instagram user has been highly active during weekends from 9 am to 5 pm. It looks as if any time is ideal to post on Instagram as long as it is before 6 pm.

 

Best time to post on Twitter

Twitter has not experienced many changes in active interaction hours when compared to the scenario before. The current best time to post on Twitter is Friday 7–9 a.m., with 9 a.m. showing the peak of activity. Twitter has been widely used to stay updated at this period, it offers reliable and genuine information regarding the situations.

 

Best time to post on LinkedIn

There have been no notable changes in the time of active interaction in LinkedIn. More or less they remain the same, the situations have not affected their functioning procedures and systems. Currently, the most adequate times to post on LinkedIn are

  • Wednesday at 3 p.m
  • Thursday at 9–10 a.m.
  • Friday from 11 a.m.-noon.

Now, LinkedIn engagement begins around 8 a.m. rather than 7 a.m. every day and tends to end a little late.

Analyzing the active engagement time frame of the audience is important to stabilize your business, monitoring the trends carefully, and promoting engaging content to an interactive set of audience drives in results. We at SocialPulsar offer quality Digital Marketing Services comprehending your requirements contributing qualified support.

Nearly half of the world population counting to 3.81 billion are active in varied social media platforms. As the number of users increased, their engagement in those social media accounts also increased. With no time social media accounts transformed to those platforms were societal, personal, political, cultural  and many more issues were discussed.The reactions for all these were not affirmative and optimistic. This flagged for arguments and verbal abuse. Foremost platforms including Facebook and Instagram had opted for some corrective measures on this regard. Twitter has also forged ahead against harmful tweets.

 

  • Measures adopted by Twitter

Twitter has taken the initiative to send warnings for its users against those tweet replies which  involve any baleful words which could sow the seeds for any unnecessary arguments. For this it has launched a new, limited test on iOS that will provide warnings on  harmful tweet replies. 

 

  • How does it work?

Twitter’s system has identified some common offensive, aggressive, harmful or provoking tweets. When you are about to post a tweet, it will look over the presence of any such identified words in it.  If it finds anything suspicious,  a prompt will now appear, asking whether you might want to revise your response to avoid potentially causing offense.

Warning system, being in its initial stage, is only a small scale test at the moment. It also initiates efforts to improve on-platform discussion that could keep away abusals via tweets. This creates a significant impact as it is mostly based on the language that people use which will be emphasised in Twitter’s new test in order to promote a re-think. This could ensure the users  protection against such social evils. 

 

  • Facebook and Instagram 

Facebook  in it’s recent report says that misrepresentation was a key element in causing unnecessary arguments among Facebook users. On this behalf Facebook plans to implement tools similar to that of Instagram to stop such angst.

Instagram introduced comment warnings, which simply prompt users to re-think their wording in order to reduce the potential for offence.

 

  • The impact

These progressive steps have probably acted as an effective deterrent on Instagram. It could also support a positive effect on tweet interactions, significantly on the grounds of  expressing nuance in tweets. Reduces the chance for your short responses to be interpreted in a way you may not have intended.

It will be great for letting people take a moment to consider how their words could be taken the wrong way. And by this a lot of unnecessary arguments could be eliminated.

Google’s Danny Sullivan has announced that a core algorithm update is rolling out on May 4, 2020 via Twitter. About an hour past he announced, the update would take about 1-2 weeks to roll out completely. This is the second update from Google this year. First update of 2020 was on January 22nd which was on Featured Snippet Deduplication. Let us see the new update “May 2020 Core Update” in essence.

 

  •  Purpose of Core Updates

Broad core algorithm updates aim in making some notable effects across search results all over the world. Google strives to serve the most relevant content for the search queries. To enhance the quality of  search engine results, it implements core updates. Sites will inevitably notice drops or gains in search rankings when a core update rolls out due to the reflection of content relevancy. If the content becomes relevant since the last update it secures higher rank and vice versa.

 

  • Covid impact in search behaviour

This was the first update from Google since the pandemic struck the world. So, it occupies a status of volatility. Not only the economies were changed, it also made some significant shifts in the user’s search behavior. COVID-19 has changed what people need from Google’s search results. Searches on  travel, entertainment and more which was highly relevant once had a great fall. And new Keywords like COVID  itself began to reign the search. Search engines are flooded with search queries requesting information about the virus itself, or places offering remote services, or where to buy much needed products online.

 

  • Relevance of the update in the pandemic

Due to the instantaneous shift in the user’s search behaviour, Google is put to face the unique challenge of catching up with how the world is searching. As ever it never compromises for bringing the best user experience, with time we can see how people are finding it easier to access the information they need through Google Search.

 

  • Role of SEO in the Update

During this pandemic content plays an important role in search engines and thus May 2020 Core Update ends up being a good thing for SEOs. As the services provided by SEOs are valuable at times of algorithm updates,  companies will have room in their budget for SEO when the update fully rolls out. That means SEOs may soon find themselves in a position where there’s a significant rise in demand for their work.

 

  • Aim of the Update 

Google advises the site owners to optimize their site content regularly to serve the most relevant information to the users. It also reminds that there isn’t anything special to fix, if the rankings of the website drop after a core update. Generally, we could interpret that Google gives a hint to make each piece of content the most holistic resource on the web for a user’s specific query.

 

 

  • Innovations regarding Heat maps

Heat maps can be used to show where users have clicked on a page, how far they have scrolled down a page, or used to display the results of eye-tracking testsThe heat maps created on the data extracted from Google Analytics can help you easily identify and visualize trends within your important Google Analytics  metrics such as the number of new visitors, pages/session etc.

How to recover from the update?

As the websites are being ranked against other websites relevant to your query, the rankings could be dropped or increased for unique reasons. Thus Google cannot suggest any ways for improving or withstanding. Focussing on some prime elements like User intent, Quality content, Clean architecture and Google’s guidelines could help you to recover from the down throws.