Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.

According to eMarketer, opinions posted by people on social media platforms impact the purchasing decisions of 45 percent of online shoppers. Opinions include feedback on products/services, reviews, and comments. Further, promotions affect the buying decisions of 44 percent of online shoppers and the opinions of 30 percent of online buyers are impacted by advertisements on social media channels. Studies have shown that chatbots have the power to improve the results of social media campaigns. If you are running a business in San Francisco, it is highly recommended that you check with a reliable social media marketing agency as to how you can go about implementing a chatbot for your social media account.

What Is a Chatbot?

A chatbot is nothing but an application that automates your customer services on a social media channel. Chatbots are of two types: scripted bots (rule-based bots) and AI bots that are capable of adapting to your customers’ behavior over time. Reputed social media marketing companies in San Francisco will provide the guidance that you need to employ the right type of chatbot in your social media campaigns.

How Are Chatbots Helpful In Social Media Marketing?

Chatbots have the potential to revolutionize the social media marketing scenario. This is because of the following reasons:

Automated customer service

Millennials, the tech-savvy generation, form the largest consumer base. They look forward to using innovative technologies. In fact, studies reveal that 71 percent of millennials are keen on experiencing chatbots offered by their favorite brands. With the emergence of chatbots, all efforts are focused on the interaction between chatbots and audience on social platforms.

 

Chatbots provide automated services to customers. They include answering important questions, inspiring social media users to engage with your brand, and providing content as well as personalized offers on-demand. Further, chatbots can intelligently converse with consumers as humans would.

 

If you are new to deploying chatbots for handling customer services, it is best that you seek guidance for a trustworthy digital marketing agency in San Francisco.

Better data access

Intelligent chatbots provide personalized services by monitoring your customers’ posts on social networks and their data collected by the platforms. In addition, queries received by a chatbot from users helps to expand the database through machine learning. Data gathered that the chatbots gather such as customer preferences, behavior, purchases, etc., will be available to you for making necessary changes to your strategies.

Customer engagement through support

Users have a lot of questions related to products and services provided by their favorite brands. Of course, some people seek general information. They include the availability of a specific item in stock and when their product will be delivered. Chatbots have the ability to provide good customer support in a seamless manner by focusing on social media/messenger apps.

If you are not using chatbots, you will miss out on new customers and sales.

AI is touching everything digital and social media marketing is no exception. AI is purportedly going to impact social media marketing in a big way. Let us see how AI will affect marketing.

Why AI is important in this context

AI is being added to all existing fields and marketing is no exception. If you are a digital marketing agency in San Francisco and you are a marketer, this means you can use AI-based tools and techniques. You can also help your clients take a leading position with the use of AI.  

Real-time Solutions

With AI in place, consumers connect with brands directly and keep the relationship with those brands that solve issues in real time. Sometimes issues are solved directly by the brand in as less time as one hour.

Chatbots in the Limelight

Chatbots are built using AI and these bots answer queries immediately in natural language. This holds the interest of the lead, gives a feeling of priority, and gives a chance for marketers to build and share better content.

Personalized Interaction

What used to be mass engagement in social media platforms is now personalized interactions, one-on-one conversations. Brands possess a large amount of data about their customers today. Social media management services can help to engage with individual leads with relevant and suitable content.

As an example, the primary challenge for a social media agency in San Francisco would be to segment the large chunk of data generated and provide targeted content marketing based on the behavior of the client’s customers. Advanced tools can help in the segmentation of the chunk of data.

Areas of Social Media Marketing that AI Impacts

The six core areas impacted by AI are Consumer Intelligence, Content Creation, Customer Service, Content Optimization, Influencer Marketing, and Competitive Intelligence.

When AI is integrated with social media platforms, it defines the content that the user gets to see, the ads that are displayed to a specific user and how a user connects to his/her contacts. The social media platform has to run an algorithm that is specific to individuals. In such cases, there is no need for keyword research or optimize according to the time of the day.

The ultimate effect of integrating AI is that the cost of reaching the target audience is less, and one can reach the target audience faster.

Endnote

Whereas the argument is that AI can take away the human element from the whole setup, in reality, whereas bots add up the required engagement and personalization, the human marketers a focus on providing a positive and holistic customer experience.