When you’ve made a choice to hire a digital marketing consultant or a company to deal with your digital marketing activities, you’ve in fact made the right choice to progress. People in the digital marketing business are well-aware of the latest happening in the world of web, be it the current trends in the social media marketing or the latest algorithm shifts of Google. This is why investing in them could be a crucial step for you to make sure that your online presence stays strong and sharp. 

However, the question is, how do you manage a digital marketing tea or agent efficiently? In a world where everyone uses digital platforms, there are a lot of people out there who claim to be experts. There is a plethora of self-proclaimed and even recommended online digital marketing agencies and advisers out there, making it difficult to find the real experts. Now, you’ve hired them because of your lack of in-house knowledge in the subject, in the first place. So, how will you manage them? How will you know if they are doing things in the right way and keeping their promises? 

SocialPulsar is one of the leading digital marketing consultant in San Francisco. Combining our collective experience, we’ve put together a checklist of rules that will help you help you manage your digital marketing advisers. Have a look: 

Choose right

As mentioned earlier, it isn’t easy to find the right person or team from among the thousands out there. Now, if you’ve googled for a digital marketing consultant near you, never pick the first results that show up, simply because they are ranked high in the results. Conduct a proper investigation. See if they have worked with similar businesses before and are familiar with your target audience. Check whether they have provided successful results within the given marketing budgets. Verify whether they can meet your expectations and align up with your goals. 

Discuss the details and determine the expectations

Once you’ve confirmed the right person or team, sit down with him/them. Discuss the details and make your intentions and expectations fully clear. Define the project duration and important milestones to be achieved. Prioritize your tasks and determine the communication channels that are comfortable to you. Set timelines for progress updates. 

Stick to a solid marketing strategy

Your marketing consultant will help you arrive at a marketing strategy that would define your business-specific goals including general objectives and expected results. Keep this as the base reference against which the performance and progress shall be evaluated. 

Employ the best practices

Make sure to hold your consultant accountable for the best practices that would be good for your business interest. A good marketing consultant will be well familiar with the current best practices in the industry and will be able to make use of them to achieve your business goals. 

Be Co-Operative

Paying a marketing consultant definitely means that you deserve a high level of service. However, hold up on your end of the job as well. Respond to the emails from your consultant as quick and promptly as possible. Provide the consultant with updated marketing materials as and when necessary. By cooperating well and playing as a team, you can help yourself achieve those business goals pretty quickly. 

Measure your progress

Do keep a close track of your progress. It is necessary to ensure continuous improvement. Conduct periodic calls and meetings and schedule weekly/monthly reports. Keep a constant eye on the activities and make your marketing activity more focused in order to achieve great results. 

As one of the leading online marketing consultants in the USA, SocialPulsar brings to you the very best of digital marketing services. Our dedicated team of SEO and social media marketing specialists is well-versed in the area and all set to offer you the services of the kind you wish for. So if you’re wishing to rope in the very best in the business, drop in a mail or call us soon. 

You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon. 

Imagine that you have a digital product. It’s a top-notch one, a great idea. But then, users are finding it difficult to use it. They are not able to use all its functionalities and their experience with the product is placed as below average. In all probability, the issue would be that it lacks usability. In other words, the user experience that a customer gets when using your product is poor. 

 

How do you tackle this? In a fast-moving world where new products are emerging every day, how do you cope up with the intense competition? The thought might be tough, but the solution is simple. Hire a good UI/UX Agency to get it right. A good UI/UX company can bring you services that would ensure that users would easily interact with your product and their experience would be a joyous one. 

What is UI/IX all about? 

Though commonly mistaken for each other and sometimes used interchangeably, UI and UX are not the same. UI stands for User Interface. It is the graphical layout of a product. UI revolves around features such as buttons, text, slides, images, spacing, colors and so on, which would make the product look fabulous to the users. UX stands for User Experience. It deals with a user’s experience of the product and how he/she interacts with it. It’s about the design of the process, addressing problems and taking users seamlessly through the product. 

 

Some of the key areas that a UI/UX agency would focus on include: 

 

  • Competitor Analysis

  • Customer Analysis

  • Product Structure and Strategy

  • Product Flow

  • Wireframing 

  • Analytics

  • Feel of the product

  • Research

  • Branding

  • Graphics

  • Animation 

  • Interactive elements

A UI/UX Company as Your Strategic Partner

Having a UI/UX Company as your strategic partner in product design comes with a lot of advantages. UI and UX are important in that they have a vital role to play not just in the product development phase but everything that comes after launching a digital product. Marketing, engagement, retention – all these are as important as developing the product itself. This is where a UI/UX company can come in as a boon. SocialPulsar is one such company that could help you accomplish your goals. One of the top UI/UX and digital marketing agencies in USA, SocialPulsar provides you with the necessary product research, UI/UX design, development, branding, marketing and so on, all under one umbrella. Also being one of the SEO companies in USA, SocialPulsar ensures that your product would appear on top of the chart and reach the right target audience easily. 

At Your Service

Some of the best services that SocialPulsar brings to you include: 

User Experience Design

It is important to determine how the users are going to interact with your product. The UI/UX design thinking process of SocialPulsar makes the users go through the product effortlessly. The wireframes employed gives the user a clear-cut visual picture as to how the product should be used. The users are able to visualize a product before beginning to use it. 

User Interface Design

We take great care in integrating the interface and make it sure that the strategy and user experience are implemented in such a way that it is clear and easy to digest for the user, with utmost importance to visual appeal. We provide a mock-up look of the product that helps the users a great deal. 

Brand Identity 

Colors, logos, fonts, brand guidelines, a brand book – all of these are an integral part of the brand identity. These are the aspects that we create, investing great attention to detail and visual feel. 

 

So if you feel like your product needs that extra attention and focus when it comes to UI/UX Design and the services around it, then you can trust one of the top UI/UX agencies in the United States – SocialPulsar. Do drop in a mail or give us a call. We’re all set to go. 

The advent of mobile applications has thrown open a world of limitless possibilities. Now we have mobile apps for practically anything. Not one, but millions and millions of them. This has also given rise to stringent competition in the sector. It’s not easy, if you have a mobile application, to make it stand out and make users download and use them. Also considering the fact that a plethora of these apps fails and people instinctually delete them from their phones, it is important that such apps be developed and marketed in the right way to stand the test of the overcrowded market. 

A boon, truly. 

What a mobile app marketing agency empowers you with is the advantage of being able to focus on your core business without having to worry a bit about the app marketing activities. SocialPulsar, for instance. One of the 
Best Mobile App Marketing Agencies in the San Francisco, SocialPulsar knows the pulse of the market better than most competitors. A leading digital marketing agency in the United States, SocialPulsar can be the best weapon in your armory to take your app to heights that you’ve always dreamed of. Moreover, being one of the leading SEO companies in the USA, SocialPulsar knows exactly how to apply the necessary techniques to take your app on top of the search results. 

When to engage? 

It’s simple. You need to do so when: 

 

  • You plan to launch a new application

  • The actual launching time of the application

  • Optimizing the performance of an ad campaign

  • App store optimization 

The services

SocialPulsar is one app marketing company that provides you with end-to-end mobile app marketing services. Have a look at some of these: 

Strategy

Research, consulting, planning, insights, benchmarks, support – many activities are a part of the crucial strategy deriving process. 

Product

We provide you with constant insights on how to improve and better your product. It’s important to realize that when small changes in the design of the app can bring big changes to its future. 

Creative

It’s important to have a fresh design that infuses creativity with functionality. We deliver it, neatly. 

ASO

Perhaps the most crucial part of mobile app marketing services, correct ASO ensures that every part would blend seamlessly to create a strong and compelling tool. This includes optimizing messages, descriptions, logos, names, screenshots and a lot more. 

Media

The deployment of media efficiently is of great importance. It is what sends out the right message to a potential user and make him/her a long-term admirer of the product. 

Why work with us! 

The advantages are many. They include: 

Economical 

It’s always advised to go with a top-notch mobile app marketing agency like SocialPulsar. Smaller agencies might provide you with cheap solutions to boost up results initially. But when it comes to optimizing and driving quality results in the long-run, you would have already shed all your money. SocialPulsar, being one of the best in the business knows exactly how and when to spend your money in order to achieve the best results. 

Better results

We plan and strategize the activities neatly well in advance and roll out the campaign just as planned. The result would be quality results with no compromise to the experience of end-users. 

Benefit from the industry changes

When top tech giants like Apple and Google change their algorithms, your high-performance app might experience issues. As an agency well aware and knowledgeable of the changes, we will advise you and give insights about what needs to be done to be on track again. 

Been there. Done that. 

You could benefit from our rich experience working with similar applications. We know what exactly is needed and execute them to perfection. 

Provide world-leading assets and support

We ensure ongoing support throughout the whole process. It’s not about taking half-chances, but thoroughly putting your product through stages like testing, iteration, feedback and improvement. 

 

So if you need help with pushing forward your mobile app, just drop in a mail or call us soon. 

 

 

 

 

If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.

Do you own a B2B business in San Francisco? Are you looking for ways and means to increase B2B leads for your business from the social media networks Facebook and LinkedIn? In this post, some information as regards the tactics to be employed for lead generation has been discussed. However, if you want more information, you can visit our website at www.socialpulsar.com.

Leads from Facebook

According to a report published in 2018 by the social media marketing industry, 91 percent of B2B marketers make use of Facebook and 67 percent of them feel that it is the most important social network for lead generation. However, when it comes to implementing strategies to generate leads, it is best that you seek the support of a reliable digital marketing agency in San Francisco. The most effective ways of lead generation are:

Engage leads through remarketing campaigns

Remarketing enables you to place targeted ads on other sites and entice potential customers to come back to your website. In order to catch their attention, you can use lead magnets such as guides, instructional content, webinars, and/or a simple call to action buttons which prompt them to get in touch with you. Some of your web pages that can work wonders and provide great remarketing opportunities are the Pricing page, Product-specific blog posts, Check out page, Feature-specific blog posts, In-app cancellation page, and Webinar sign-up page. Consult with a trustworthy SEO agency in San Francisco to implement remarketing in the most effective manner.

Focus on adding value to relevant Facebook groups

The social media giant says that over 1 billion people are using Facebook Groups on a monthly basis to discuss various topics, chat with friends, and plan local events. These groups are great places for generating leads as well as build industry relationships. Join some of the relevant groups and brainstorm as to how you can add value.

Leads from LinkedIn

If you want to generate leads from LinkedIn, it has to be pursued with a great deal of intention. This is because leads don’t come along just like that. You have to put in the right kind of effort.

Make your company’s web page a lead generation page

Your company’s page acts as the conduit for generating leads from LinkedIn. This means that you have to structure your company’s page in such a manner that it encourages the conversion action. This is to say that it should lead to a click-through to your website.

It all starts with the creation of an image that generates interest or catches the attention of the visitor. Secondly, the company description should have a compelling pitch. Finally, make the “Recent Updates” section conversion-focused and clickable. If it all sounds like Greek and Latin, identify an expert PPC marketing agency in San Francisco to work with.

Take advantage of LinkedIn’s showcase page

LinkedIn’s showcase pages for businesses help them to promote their individual brands that are nothing but extensions of the business. It is also the best way to segment the inbound traffic from LinkedIn. One Showcase page should be used to target one segment of customers, providing information relevant to them.

In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.

 

The evildoers of the Internet world now know how to create and use malicious backlinks through spamming and damage a site. Negative SEO is a real peril that website owners face today. This results in the website getting lost during organic searches. It ultimately leads to a loss of revenues. However, there are ways and means of defending against negative SEO. Given below are a few tips.

Tip #1: Perform regular audits of backlinks

This is good for any business and is practiced with diligence by the best SEO companies in San Francisco. This practice can save your website from a negative SEO attack. In the first place, this kind of audit from time to time will help to spot suspicious activity just when it occurs. If there are spikes in the linking domains graphs, there could be something amiss. Use of linking auditing software is recommended. Manual audits can also be done.

Tip #2: Be aware of site speed

If the website becomes sluggish for no apparent reason, it is a good idea to use scrolling software and check for any uncalled for activity. Forceful crawling can affect site speed. It can even cause the site to crash. In such a case, you should contact your hosting company and ask them to find out the reason for slow website speed.

Tip #3: Scraped content

The best social media marketing services in the USA now place their bets on good quality content. However, the evildoers can copy good quality content from your site scrape it and copy it ad verbatim to many other sites. Sometimes they stop at claiming that the content is their own. Sometimes they do more harm by spamming your site. When your content is scraped, sometimes it may happen that their site is indexed before yours. In such a case, your site can be devalued. Your page ranking may fall.

Tip #4: Monitor Google ‘My Business’

Someone can flood your site with negative and fake reviews to bring your ranking down. It is important to examine your Google My Business listing and check online reputation using social media listening software that is available. Digital marketing agencies in San Francisco like socialpulsar.com do this all the while for the well-being of their clients’ websites and retain them fruitfully.

Tip #5: Keywords’ CTR awareness

If you are not monitoring your keywords’ CTR, you may be unable to spot false SERP bounce rate created by attackers. Someone can end up programming a bot to land on competitor pages and made to bounce off creating a false rate. This is difficult to spot if you are not monitoring your keywords from time to time.

Tip #6: Monitor your SERP ranking

As a website owner, you would realize the importance of your SERP ranking. A drop in rank may not be the doing of your site’s content but may be of malicious intent. Shady SEO’s can change your site’s important files and get them devalued and decrease their ranking.

Negative SEO is not common but exists. It is important to use Google’s tools to spot problematic online hacks/behavior and avoid negative impact on SERPs.

Do you own a business in San Francisco? Does your business have a Facebook page? Are you enjoying a high level of engagement on your Facebook business page? If yes, are you really benefitting from it? If not, read on to find out how you can improve engagement and benefit from the same.

Determine the posting frequency and publishing time that works best for you

A study carried out by Buddy Media revealed that the user engagement is higher during Thursdays and Fridays in spite of the fact 86 percent of the posting is done from Monday through Friday. Content published during the period Monday through Wednesday registered an engagement rate that was 3.5 below the average. According to KISSmetrics, the best time to put a post on this social media is 1:00 pm if you want more shares. Businesses that want to improve their click-through rates should publish posts at around 3:00 pm.

A reliable social media agency in San Francisco will be able to help you determine the best posting frequency and time depending on the industry in which your business is and the type of products and/or services you offer.

Create and upload native videos

According to a study by Socialbakers, video content drives two times more traffic than images by reaping an organic reach of 8.7 percent on average. This is because Facebook users watch about 100 million hours of videos on a daily basis. Work closely with the best digital marketing agency in San Francisco to take full advantage of the power of videos.

Make use of Facebook live to increase views by at least 3 times

People, on average, spend three times more on Facebook during a live session compared to viewing a native video. This results in higher conversion as well as engagement rates. It is a good idea, therefore, that you consult with the top social media marketing agency in San Francisco in order to have a clear understanding as to how you can make use of Facebook live for your business.

Analyze the performance of your content so as to optimize your posts

Finally, Facebook Insights provides you with in-depth information as regards your audience and helps you to determine the success level achieved through content, keep track of page views, monitor the reach of your posts, and understand the metrics that are important to you. The data obtained through Facebook Insights will help you determine the type of content that resonates best with your audience.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.