To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.

Every year marketing supplies a lot to our learning process. Last year we saw how important is to be actively participating in the social media revolution. We learned that if a picture is worth a thousand words, a video is worth a million. In 2019, the scenario is even well placed to surprise us with some amazing facts. SocialPulsar, the top digital marketing company in San Francisco is here to predict seven trends that will catch every marketers attention this year.

Omnichannel Marketing

Omni means ‘all’, ‘of all things’ or ‘in all ways or places’. We all know that marketing has a lot of touchpoints today to reach out to the customers on multiple levels. For example, social media can be relied on to attract more audience and email to nurture the leads. You can rely on paid marketing to get prospective leads and much more. In 2019, marketing should increasingly focus on various channels like,

  • Ephemeral video (such as Facebook and Instagram stories)
  • Podcasts
  • Smartphone apps
  • Live broadcasts
  • Live chat
  • SMS
  • PR and press releases
  • Offline ads (they’re making a comeback)
  • Direct mail (it’s also making a comeback)
  • Offline events
  • Chatbots and virtual assistants

All these channels will reinforce your marketing strategy in a seamless way, especially for the customer-facing business. Almost 70 percent of the B2C enterprises reach out to their audience using these channels of marketing. Take an example of the Bank of America app. With the free banking app, all the customers can easily pursue banking operations on the go. The app is enabled with a voice assistant, which helps the customers get all the answers in real-time. The bank nurtures their leads using mails as well. Hence, omnichannel is not just important in generating new business opportunities, but it is also important in delivering positive customer experience and increase customer retention rates. If you are looking to avail the services of the best social media marketing services in the USA, then get in touch with SocialPular.

Artificial Intelligence (AI)

Who would have thought to have a bot empowered to perform marketers’ jobs? But today the possibilities of AI has grown to more depths that just “ May I help you” chatbots. More and more evolved formats of AI will be integrated into customer service and experience. From voice recognition systems like Alexa and Ava for Autodesk, the virtual assistants are evolving to newer levels. Image recognition systems are one of the fruitful slices of AI that is stealing the spotlight of marketing. They have started to play a pivotal role in easing the user experience like image-based product searching, payment, order verification, and much more.

In 2016, Gartner had predicted that 20 percent of the business content would be authored by machines by 2018. Even though the accuracy of the prediction is still not being cross-checked, most of the marketing pundits are quite sure that the wave is getting stronger. AI has its huge importance in data accumulation, nurturing and creating data-driven business surveys and reports. With the parallel developments happening in automation, scientists are getting enough time to work on Artificial Intelligence, which promises a lot more developments to come soon.

Chatbots

As smartphones became the buzz word of society, modern marketers need to reach out to deeper levels of emotional engagement. Chatbots enable a business to deliver highly personalized content across business websites, mobile apps, and social media channels. The significant advancements in machine learning have enabled to develop advanced chatbots that act as virtual assistants or even business concierges. In 2019, chatbots will play a major role in a various business process like,

  • Lead qualification
  • Shopping assistance
  • Website browsing guidance
  • Knowledge Base research
  • Talent recruiting
  • Self-service
  • Accessibility

Programmatic Advertising

Managing advertisements is a tuff part of companies. More and more enterprises are trying to allocate the task to AI. We will soon witness a surge in programmatic advertising, which relies on intelligence to buy and place ads on various channels based on algorithms. Surveys estimate over 86 percent of the display ads to be purchased through automated channels. 

Lately, Amazon, whose advertising revenue is poised to touch $3.19 billion in the USA, has been relying on programmatic options to advertise their products. The program titled Amazon DSP is used to reach out to the audience to reach shoppers across the entire funnel, enabling them to reach out to all shoppers, despite whether they are Amazon shoppers or not. These DSP ads reach Amazon.com, their mobile application, major ad exchanges, and other Amazon-owned properties like Internet Movie Database (IMDB).

Programmatic Advertising can reach a user across all points of the buyer journey. It occurs in real-time, which makes it more powerful over conventional advertisements in terms of reach and generating more ROI. However, in order to curate the right programmatic advertisement strategy requires a combination of automating tasks, rely on big data for the right business insights and possess the right technical expertise.

Video Marketing

Video marketing has been an important marketing tool for brands. But with technological advancements, the video trends are changing. By 2020, surveys are showing that video will make up 85 percent of the consumer internet traffic in the USA. By combining good copy and visual elements that are entertaining, informative and story-driven, brands can easily harness the power to reach out to millions in no matter of time.

In an ongoing trend, we are also witnessing the video series concept taking the spotlight of video marketing strategies. Rather than going for placing a brand, today’s video addresses the pain points or relates any aspect that the target audience would like to be attributed to. Thereby brands are building a strong community and fan followership in the online world. Here are some of the trending and emerging concepts in video marketing.

  • How-to videos
  • Product walkthroughs
  • Influencer interviews
  • Customer testimonials
  • Behind the scenes videos (such as employee and brand stories)
  • Company culture videos
  • Event videos
  • Webinars

About SocialPulsar

Headquartered in San Francisco, SocialPulsar Inc provides a gamut of digital marketing for brands across all verticals to achieve their online goals. Our expert team of professionals guides you in the right direction to promote brand publicity and achieve the intended ROI. For more details visit our website – www.socialpulsar.com

Anytime, any day, social media sites are flooded with a lot of marketing contents regarding various products and services. One among them is influencer marketing, which has taken the digital marketing industry by a storm, thanks to the technological disruptions and the increased market absorptions of smartphones. From a relatively easy marketing process using social media celebrities to promote brands, influencer marketing stands today as the buzzword of the industry.

If your business is still reluctant towards choosing social media influencer services USA, then it’s high time for you to reconsider your plan and stay ahead of the curve. If you happen to be a novice brand, then we will help you understand what exactly the concept means and what are the perks of influencer marketing. With years of expertise, SocialPulsar has outrun other social media marketing agencies in USA to become the most competed as per the industry standards.

What is influencer marketing?

Influencer marketing is a mix of old and new marketing tools that refines the idea of celebrity endorsement in the modern concepts of content-driven marketing campaigns. It’s basically an association between a brand and an influencer, where the latter will promote the brand’s products and services in return of financial benefits. However, the concept is way different from celebrity endorsements.

Influencers are trusted social figures within a niche community, who enjoy strong customer base in social media. They are supposed to typically possess knowledge about the industry they are representing. As per the Forbes survey, influencer marketing is forecasted to churn around a whopping $10 billion by 2020. If something is predicted to become such a trendsetter, then it should have some perks as well. Let’s see what exactly the concept does with a brand.

  • Approach – Every brand should carefully evaluate their influencer marketing approach. Get a team properly organized before framing the strategy. Plan and fix the budget and spend ample time doing research.
  • Value – Every brand has to find value in the association. An influencer must have the ability to sway brand perspectives to influence the behavior of the market. Brands should be able to identify the relevance, credibility, resonance, and relatability of the influencer.
  • Content – Influencer should appropriately deliver content through the right channels. Their personality and style must be in synchrony with the brand’s voice and market placement.

Benefits of Influencer Marketing

  • Never Compels –  Unlike other traditional marketing techniques, influencer marketing is less compelling to the audience. Since the audience has a certain level of attachment with the influencer, they will feel the message more lightly.
  • More Trust – Influencer have been long investing their time in earning trust and loyalty of their followers. They have been habituated in sharing content in the most desired formats of their followers. This, in turn, can benefit a brand in establishing trust.
  • Niche Targeting – Influencer marketing enables the brand to successfully roll out niche targeting which targets specific demographics. This helps brands in curating marketing plan with more accuracy and maximum benefits.
  • Boosts SEO – Social influencers can be a great source for creating quality backlinks for your website. This will gain more traffic for your website and significantly boost the SEO rankings as well.
  • More Conversations – Since it’s their social icon who is representing the brand, the followers feel more personalized by the marketing content, which triggers more brand conversations. This will be more beneficial to the brand in terms of closing the sales.

Influencer Marketing Trends 2019

Now that you have skimmed through the basis of influencer marketing and how much it can influence a brand, you will be all set to strategize a plan for your brand. Well, here are some of the emerging trends in influencer marketing that you might need to have a look.

  • Episodic Content – When targeting for brand affinity based on various content-driven approach, brands can spread content across various channels in an episodic way. This will retain existing customers, generate new followers and triggers more brand affinity.
  • Ambassadorship Programs – Brands need to significantly up their influencer relationships. Creating an ambassadorship program and inducing long-running campaigns can invoke more trust and brand recall among the audience.
  • Measurement – Analytics techniques like social media third party pixel tracking will enable brands to more accurately measure the reach of the influencer marketing efforts. Marketers need to rely on viable solutions for organizing the campaign perfectly.

Pundits had long following the traditional sales and marketing strategies to generate leads. But as data become more prominent and easily available, the real challenge for business was not to have those numbers in place but to find value in it. You would like to have 10 prospective leads who are genuinely interested in your business outing, against a 50 who will never be interested in your product, right? In the era of Business Intelligence, you have the golden opportunity to filter down the leads based on its quality. Thats were two of the major slices of marketing – SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) comes to the frame. 

Along with CRO program and SEO services in San Francisco, SocialPulsar provides all the digital marketing services making it the one-stop destiny for businesses.

What is SEO and CRO?

Search Engine Optimization is a process of generating traffic in a free, organic, and natural, way for the website across various search engines. All major search engines have primary search results, and SEO intends to rely on content and local listings to get the website ranked among them, without any paid formats.

Conversion Rate Optimization is a process of improving the ROI from your existing traffic, without targeting on deriving a higher number of leads. CRO is basically an art or science of engaging the landed website leads and eventually closing the sales pipeline. By relying on visual designs, user experience, copywriting, etc, you are basically influencing people to act.

What do SEO and CRO have in common?

Conversion Rate Optimization is easily confused with Search Engine Optimization. But fundamentally both these terms differ in terms of its functionality. While SEO ultimately focuses on driving leads, CRO is a purpose-built strategy for increasing the conversion rates. However, both of them have certain similarities in terms of their work operation. Being the top SEO agency in USA, SocialPulsar can help you secure better sales growth for your business.

Both SEO and CRO,

  • Involve website optimization
  • Involve conversions as Key Performance Indicators
  • Work in collaboration with other marketing initiatives

What differentiates SEO and CRO?

  • SEO relies on algorithms to get the websites ranked, while CRO relies mainly on optimization for better user experience.
  • SEO is geared towards an organic approach, while CRO can also accommodate paid formats as well.
  • CRO is focused towards bottom level business funnels, but SEO remains valid from scratch to end.
  • CRO strategies are completely focused on on-page activities, whereas SEO, as we all know, focuses on both on-page as well as off-page.

Key CRO Strategies to Follow

CRO literally involves everything you do with your marketing purpose. It demands all the steps to be properly taken care of since the relevance of its role comes towards the last stage of the sales funnel. Starting from scratch, here is what a business should ideally conduct and follow.

  • Buyer Persona Research – Create a persona or a fictitious profile of your potential visitors. It helps seamlessly in breaking down the complexity of the marketing process and transforms business thoughts to insightful understanding.
  • Focus groups – Conduct qualitative research like focus groups can reveal valuable insights, which will play a pivotal role in generating a better hypothesis for split testing. This can help frame better CRO strategies for your marketing.
  • Web psychology – Analyse the online behaviour of the target audience through means of human-computer interaction, cross-culture psychology, and even neuroscientific studies to evaluate the brain activities of the target group.
  • A/B Split Testing – Make a copy of the website and keep performing A/B testing. Analyze the results to keep the version which performs better and drops the other version. This can help significantly in running successful CRO program.

Key CRO Techniques

In order to succeed in CRO, the whole marketing team should work closely and harmoniously. All the systems and strategies should apprehend each other if you are looking to avail conversion rate optimization services in USA. Here are some essential tips to make Conversion Rate Optimization success with SocialPulsar.

  • Cross-platform friendliness – Digital media today is spread across multiple formats and variants. While developing a website, make sure it delivers delightful user experience across all the platforms.
  • Personalization – Personalised brand experience is the thumb rule of digital marketing. When it comes to CRO, applying personalisation has a deep impact on improving the conversion rate.
  • Cross channel efforts – CRO is mainly an on-page activity. But syncing it across all the platforms are essential. Social media pages and other paid campaign landing pages should be perfectly optimized to guide the customer.

According to the best digital marketing agency in San Francisco, one of the most important three ranking factors for organic search is good quality content. Read on to find out how you can optimize your content for SEO so that you get the maximum in return for your digital campaign.

Step 1: Start with SEO

Any worthwhile content strategy should start with SEO. Many try to infuse SEO at the end of content creation. Any strategy with regard to content should start with keyword research and intent of the users. Once this is known, designing a content strategy is easy. 

The quality of content is considered to be of high quality if it answers users’ queries, provides information about what they are seeking, helps the reader gain some knowledge to complete a task, and has a clear call to action.

Step 2: Design good quality content

A good user experience ensures that users are engaged for longer periods. From the structure to the layout details, it is important to design good content. You should collaborate with the SEO agency in San Francisco that you partner with to produce content that is entertaining, thorough, relevant, inspiring, simple and educational.

Good quality content is always written specifically for the audience and is written to be easily read and understood. Moreover, the titles should be strong and relevant. It is also a good idea to know what kind of content your competitors are working on. 

Step 3: Correct content is important 

Pay heed to correct grammar and spellings in your content. The best SEO agency in San Francisco would advise you that what is at stake is your credibility with incorrect grammar and spellings. It is likely to have a negative user experience. Link to high authority sites and people will know that you are linking with the right people. 

Check all the statistics. Do not repeat it just because you see it everywhere. This does not mean that it is correct.

Step 4: Heed the usage of keywords

This is not only about whether the keywords are being used but about whether they are being used in the right context.  It is not a good idea to stuff keywords in the content but instead uses the primary and related keywords naturally in the article. 

Therefore, it is best to start your content strategy with SEO research.

If your business is one that relies on people having to search you out from the Internet, then SEO needs serious consideration from your side. If someone does a search and your website occurs on the top of the search list, then there is a 33 percent chance that the user will click on the link. 

On the other hand, if you are not topping the list, it means that you are surely missing out on a third of the traffic. Over three-quarters of people do not click on the second page of the search results. 

Nevertheless, these figures are not meant to scare you. The best digital marketing agency in San Francisco can help you to get rid of these woes at the earliest. You can seek their help to improve your SEO. 

Given below are some ways in which you can quickly improve your SEO rankings this year.

Tip 1. Improve Loading Speed

Google makes a note if your website page loading speed is slow. This may affect your ranking negatively. If your page loading speed is low, it will impact the number of visitors who will stay on your website. The abandonment rates are likely to increase. Any page should not take more than 3 seconds to load. 

Tip 2.  Publish High-Quality Content

It is a good idea to update your website content frequently. This is a necessary step to bring more traffic to the website. The content has to current, relevant and of high quality. If the content is good, the dwell time naturally goes up. This improves the Google SEO rankings.

Tip 3. Image Optimization

Any top-rated PPC management agency in San Francisco will tell you that pictures on your website have to be properly optimized. Factors to be considered for optimizing images include file size, file format, etc., among others. Big file sizes slow down the loading and can adversely affect the SEO rankings. Use keywords while naming the images. This serves to improve rankings.

Tip 4. Blog, blog, and blog

Blogging always helps to improve your business. If you have posted some blogs, try to increase the frequency and the quality of the content. In case you have not started blogging, the best time is to start now. Building a group of loyal readers can help to increase traffic.

Tip 5. Outbound Links

These can be used to improve the credibility of your website. Any data claim that you may make on your website should be linked to highly credible sources. The best SEO company in San Francisco would advise you to use citation from sources that are an authority on the subject and use outbound hyperlinks to those source sites.

You can use more creativity to input more informative content within your niche for the best SEO results.

It is a well-known fact that SEO-optimized websites get more traffic than others and it keeps increasing with time. This translates to more clients and ultimately more sales. Without SEO, there would be no chance for your customers to find you and all your work will go wasted. 

Given below are a few tactics that you can follow to get the best results and dominate search lists in 2019. These have been recommended by the best SEO Agency in San Francisco

Important SEO Ranking Factors

According to industry experts, some of the most important SEO ranking factors are an accessible website that is secure, page loading speed (including load speed in mobiles), responsiveness, mobile-friendliness, URL, authority, domain age, technical SEO, content that is optimized, links, user experience that the site provides, social signals and the information provided by the site, among others. 

What Google looks for in SEO

Google’s spiders or search bots crawl on the web pages that are submitted. Once they find that the pages are optimized, Google’s spiders add these pages to their index. Thereafter they are added to the catalog. When people type out search terms, Google goes on to display the best results according to the search terms that have been entered.

According to the top PPC management agency in San Francisco, it is a good idea to have good page titles and meta descriptions to get the searchers to click on your website’s link once your page has been listed. 

Ranking Factors that Matter in 2019

Some of the top Google ranking factors to keep in mind in 2019 are the following.

1. Accessible and secure website

A URL that is easy for Google’s search bots to crawl and index is important. The website has to be created with good quality code, a sitemap with all the pages listed and a robots.txt file that provides information as to where to look for site information.

2. Page loading speed

A fast loading page tells Google that it lends a better user experience. This applies to both web and mobile pages. 

3. Mobile friendly

Every quality PPC marketing agency in San Francisco is concerned about its client websites’ mobile-friendliness. More people use mobiles than computers/laptops to execute searches and buy products/services and hence this is a very important ranking factor.  The site should be responsive enough to fit the screen size of any other mobile device.

4. Domain age, URL, authority

Any of the top sites that are listed by Google have a fair chance that they are 3 years old or even more. In many instances, the domain name matters. Exact match domain names are recommended unless the content is spam, in which case Google automatically rejects them.

The authority content made up of inbound links to the site, social shares, etc. are also important.

5. Optimized Content

This is among the most important ranking factors of Google. It is vital to use the right amount of relevant keywords in the content. Duplicate content is a big no-no. LSI keywords or those related to the main keywords that people search for are also just as important.

Remarketing and retargeting are two powerful concepts that are frequently used by marketers of today. They are different and let us see what their definitions are.

Both remarketing and retargeting refer to the acts of advertising a product/service to the same individual more than one time, retargeting is all about targeting web traffic whereas remarketing is all about email marketing. In other words, remarketing happens to the same person many times over. However, retargeting is showing online ads to the same traffic many times.

Retargeting

Retargeting refers to the online ads and display ads that are shown to a user based on the activity on the Internet. If a user visits your site, you can set a cookie, and can then target ads to them when they visit other sites. Therefore this is termed retargeting.

Retargeting gives you the opportunity to reach your prospects wherever they are on many different sites and hence is very exciting. Retargeting will, therefore, be employed by the best PPC marketing agency In San Francisco.

Remarketing

Remarketing typically refers to engaging customers with emails time and again. Upsell emails come under this category. So do lifecycle marketing emails. This may be based on your browsing history or after you have purchased a product. The most competitive social media marketing company in USA would understand that social media is a much younger remarketing channel when compared to email. Once an individual is connected to you through social media, you can market your wares to them time and again.

Both remarketing and retargeting are effective methods. Nevertheless, the best digital marketing agency in San Francisco would use them both in the right measure to boost any digital marketing activity and improve the profits. Both remarketing and retargeting are two different digital marketing tactics which have the common goal of reaching back to those visitors who showed an interest in your product /service.

These two tactics can be used effectively only if you understand the subtle differences between the two correctly. Only then it is possible to re engage the website visitors effectively. To decide when to use remarketing and when to use retargeting, it is vital to understand the audience and the purpose for which the communication is going to be used.