At the start of this century, it was much easier for nonfiction writers than it is today. SEO requirement was non-existent or minimal. Today, SEO is an essential part of the content and it does frustrate modern-day writers who do not have the required training. SEO is not limited to blogs and article writers. It is essential for press releases (PR), ads, and product-related and social media content. Having said that here are 25 tips that will help you to create better quality content:

 

#1: Never copy a competitor’s content. If you do, your content will not be original and offer value.

#2: Never skip keyword research. A reliable 
digital marketing agency in San Francisco will provide the required support.

#3: To succeed as an online marketer, you need a remarkable product/service, outstanding marketing effort, and remarkable written content.

#4: Always write an effective and catchy headline. It is an important element of content.

#5: Consistency is very important. Every day write at the same time. Your mind will quickly adapt to it.

#6: Never procrastinate. You don’t have to wait for the creative moment to arrive.

#7: Never try to achieve perfection. Do not waste time creating the perfect content.

#8: Do not plagiarize. Plagiarism does not help you in any manner whatsoever.

#9: Never expect to get returns immediately. Long-term strategies always work better and produce results.

#10: Never feel intimidated or influenced when creating content. Have a clear cut plan or strategy.

#11: Never create content just for SEO purposes. Always write with the reader in mind.

#12: Never forget to provide an outline. Each piece of content needs a different outline depending on the topic. Seek help from a reliable 
SEO agency In San Francisco in this regard.

#13: Instead of sitting and writing, stand and write. You will feel more energetic.

#14: Do not neglect your physical and mental health.

#15: Be patient. The ultimate driver of success in life is patience.

#16: Discipline helps you master the craft of writing.

#17: Write, edit, and rewrite. Edit and rewrite once again. During rewrites, simplify things.

#18: Whatever you are passionate or writing about, understand it well.

#19: Learn on-page SEO. This will help ease things for your business.

#20: Strive to achieve authority and improve reputation and trust.

#21: If you feel distracted or tired, take a break. Train and expand your creative time.

#22: Apart from studying the niche area you write about, read daily and gather as much information as you can.

#23: Read books, guides on writing well. Read “On Writing Well” by William Zinsser.

#24: Do optimize downtime. You need to stay away from writing to recharge yourself.

#25: Always snatch time to explore unknown aspects and then write about them.

 

If you need to know more about creating content to succeed in 2020 and beyond, please visit us at www.socialpulsar.com.

Festive seasons and holidays are a great opportunity for online retailers to seize the shopping frenzy of customers. As Black Friday and biggest retail quarters approach, digital marketing experts are coming up with specially curated paid campaigns to entice the audience and rightly so. According to a report, paid search has been one of the fastest-growing digital channels amongst the retailers.  Now before the next season knocks the door, its high time to prepare for the roller coaster ride. Your favorite Google Adwords agency in San Francisco is here to narrate 5 decisive tips that will rule the game for you. Stay on top of the game and close as much as sales as possible before the online frenzy culminates.

Google Automation

In a major advent, Google has introduced Smart Shopping last year. The concept has enabled smart bidding, where Google facilitates machine learning to optimize the campaigns. This automation saves significant hours in analyzing historical data, implementing new strategies and manually updating the bids. As a result, several interesting findings have been revealed to augment the automation trend is here to rule.

 

In the US alone, the ad spend has reached a whopping $13.12 billion this year so far – a significant 22.5% increase year on year, reports eMarketer. Amazon’s exponential expansion of its advertising services has been attributed as the major reason behind the surge. Adthena reports that over 75% of the retail spend is poured into the shopping campaigns, which affirms that Google shopping cannot be underestimated any longer.

Shopping Structure

While running Smart Shopping, the algorithms will optimize towards generating maximum conversion values. Which means, the structure is a key aspect to consider only while reporting. Shopping structure will largely impact your campaigns if optimized manually. In this case, it is ideal to segment the campaigns, split them and run.

 

In a typical example, you can try splitting the structure based on brands you sell or categories of products. This enables you to generate more precise and meaningful reports, however, the task might need automation to roll out successfully. Grouping products with similar attributes or historical performance makes sense in getting better traction of campaigns.

 

Google Shopping lacks a keyword system to match the queries. Hence it is difficult to funnel searches to appropriate bid. It is ideal to mitigate this issue by creating different copies of the campaign for identical products and assign them different priority settings. In this scenario, the basic iteration goes like the following;

  • Low-performing search terms get a low bid and sit in your high priority campaign.

  • Medium-performing terms are given a moderate bid and medium priority.

  • High-performing terms are a low priority, high bid

 

Iteration works only if we add negative keywords to high and medium priority campaigns. Negative keywords will funnel more valuable searches towards low priority campaigns where we are spending more for high intent searches. Low-value searches get low bids as priority gains more importance than bidding. Get a quote from the best digital marketing agency in San Francisco and streamline your digital marketing process now.

Feed Optimization

Instead of positive keyword targeting, query matching is done against the feed – your list of products along with the attributes. The feed should be accurate, updated and optimized perfectly to maximize the performance. The most important information in the feed should be aligned left to right and curated in the title and descriptions.

 

The images and color tone can be tested to find out the most interactive ones. There should be no gaps in the feed. It should be filled with minimal yet accurate information. This will increase your campaign impressions and Click Through Rate (CTR). The sale price, dates, or anything that pertains to the sales should be accurately displayed in the campaign feed.

Key Performing Indicators (KPI)

While running campaigns, we frequently track engagement metrics. We are always concerned about how our campaigns are faring to achieve the objectives. While evaluating at the KPI’s, it is important to not get confused over the Click Through Rate (CTR), which is determined by dividing click volume by impression volume.

 

While running shopping ads during holidays, we might be bidding aggressively and show more than one ad for a search query. In this scenario, we receive multiple impressions. As a result, the clicks per search query will go up, but along with the rise of impressions, the CTR appears to drop. In this situation, keep an eye on the conversion rates.

Budget Allocation

In the midst of strong competition, you are about to spend more on campaigns – remember to account for that. Brands will be parking a lot of money into the holiday campaigns, maybe a 2x times what they do normal. So make sure you conduct proper research and due diligence before curating and running the campaign. The time and budget both matters while running campaigns.

 

The budget should rightly be allocated from the very beginning of the awareness period, or else people will not get information at the right time and pursue decision making. As the sales period ends, it is ideal to bring down the spends and bids as the target audience might be already forgotten about your sale or might have parked their sale with your competitor.

 

Last, not least, the decision makings depend on your campaign response. Comb through the performance in real-time and see how things proceed. Leveraging the previous campaign experience and data can also play a vital role in campaign success. Always do the research and strategize the campaigns accordingly.

Either it can be an aftermath of a pun intended personal opinion, controversial opinion on any public matters or maybe a leisure talk in the circle or one’s close friends. If you have been spending time online, then you have definitely dealt with a troll. Even if we don’t want to take part in one and do everything in power to not participate in a troll event, these days we are always subjective for trolls. If you want to keep your online reputation intact and establish a thriving community that is positively engaging, then every business needs to handle internet trolls effectively. The best digital marketing agency San Francisco is here with some effective tips to counter internet trolls.

Establish a Policy

The foremost step for blocking internet trolls is to establish a strong and cohesive policy for users. It should clearly state that what kind of opinions or statements can be made on the internet platforms of the business. Solid comment policies ensure that your website and social media platforms will remove harassing, anonymous and promotional comments. This will overall revive brand perception among the audience.

Ignore them

Yes. Trolls always demand attention and participation. They want the subject to get angry or frustrated. If we ignore them in the first place, certain trolls are more likely to settle down without even creating chaos. No matter how disturbing the trolls are, ignoring them in the first place is worth a smart move to consider and rightly so. In a Pew Research Center survey, 60 percent of the participants opt to ignore online trolls.

Humour

Humour is the best way to handle internet trolls. Respond with humour instead of a wave of expected anger or frustration. Sainsbury’s, one of the grocery chains in the United Kingdom battled a troll after an unsatisfied customer tweeted that the chicken tasted like it was beaten by Hulk Hogan. The brand replied using a mix of an apology as well as a metaphor. They defused and won the scenario by engaging the unhappy customer in a light-hearted manner.

Block the platform

The root cause of trolls is accessibility for trollers to use your website. You can block offensive comments, delete comments or block/ban the members raising the comments. Experts say that disabling comments from your posts can prevent trolls altogether. When there is no platform available, where can trollers sow their offensive remarks? However, while you are blocking the platform, it will also prevent a venue for positive community discussions as well.

Moderators

If you have the bandwidth, you may want to consider hiring an external team to monitor your website and social media platforms. These moderators timely notice the negative brand comments and take prompt action against them. They will timely deal with the trollers and maintains an overall positive and welcoming tonality for the brand across online channels. There are several tools out there as well for automating the moderating task as well.

Unified Community

If your brand has managed to create and sustain a unified community, then you may not need to bother much on the internet trolls. You have more probability for a genuine user experience discussions happening across your online channels, who possess a certain level of attachment with your brand. Even if a troll surfaces on your channel, the community take matters into their own hands and take genuine attempts to counter them.

About SocialPulsar

Are you concerned about what people say about your brand? Rely on Social Pulsar’s, the pioneers of 
SEO company San Francisco for social listening and analyze complete aspects of the online conversations. We understand every brand’s concerns about managing their online reputation. By reacting and engaging in real-time to your brand communications, we make sure your reputation is protected all the time. We give you real-time insights on social mentions on the internet that is relevant to your products and services. Our easy to use interface allows you to interpret the customer sentiments and react to the crisis situations effectively. Get a quote from us today itself and leave your brand reputation in the safest hands ever!

Pinterest has become one of the prominent social media platforms for digital marketing. Launched in 2010, this social image platform has managed to clock a whopping 291 million active users across the globe in less than a decade. The platform forges a venue for users to share images associated with projects, goods, and services and also allows the users to discover new interests based on the photos posted by fellow users.

 

In a recent update, Pinterest has integrated shoppable pins with visual search in order to make it easier for users to buy the products they have photographed. Pinterest’s feature called Lens allows users to search for items photographed on your phone’s camera. By developing their advanced lens capabilities, Pinterest will start rolling out shoppable pins in visual search results, which is relatively add thrust to the intention to buy the product.

 

Pinterest’s unique way of empowering users through visual search is found to be effective in researches. The best social media marketing agency in San Francisco is here with some of the findings.

 

  • 80% of Pinterest users start with visual search when shopping vs. 58% of non-users.

  • When shopping online for clothing or furniture, over 85% of users put more importance on visual information than text information.

  • 55% of consumers say that visual search is instrumental in developing their style and taste.

  • 49% of users say they develop a better relationship with brands through visual search.

  • 61% of consumers say visual search elevates their experience while in-store browsing.

 

The integration of shoppable pins has found to be largely compatible with fashion and home care products. The feature will link directly to the checkout session of the retailer’s website, which means there will be an increase in conversions. Besides this major facelift, the up-gradation of visual search functionality comes with a refreshing design that is relatively easy for users to take and upload pictures. In addition to that, they can pin and save the photos immediately to the board as well. 

The SocialPulsar Impact

Pinterest has been a place where your girlfriend searches for her brand new earrings. It is a fun platform where people plan unrealistic weddings, isn’t it? From the simplest of lifestyle choices to the most important business decisions, Pinterest has gained prominence in our day to day life. People can search for recipes, they can get the blueprints of their homes and much more. It has grown as one of the fruitful slices of social media marketing.

 

SocialPuslar being the frontrunners among the digital marketing agencies in San Francisco, help you tap the market and generate new leads. Our creative experts are mastery of visual presentation that they hardly need any text to convey what the users were looking for. Apart from Pinterest, our marketing experts run a comprehensive social media strategy, which ensures you filter out quality social media leads. 

 

We are known for an impeccable track record in social media marketing strategy. Our personalized strategies are capable of addressing the diverse objectives and goals of the brand. Our social media ads maximize your revenue generation so that brands can park the money somewhere else to generate income. Our approach puts the customer in the spotlight of decision making, that too in a persuading way.

 

Here is what separates us from the rest of the agencies in a nutshell.

 

  • Adept in designs and visual presentation

  • Comprehensive social media marketing

  • Flexibility and adaptability

  • High focus on research and data

  • Focus on the goal-oriented approach

  • Campaign transparency

 

Get a quote from us today itself and facelift your digital journey with SocialPulsar

Looking for opportunities to add thrust to your brand popularity and gain a competitive advantage? Well, your thoughts to choose paid marketing strategies are exceedingly right, but its high time to maximize the budget efficiency to gain a significant advantage in tapping the market. While running paid search campaigns in highly competitive environments, brands face the heat challenge due to prohibitive CPC’s. Hence it is wise to rely on low CPC’s when thinking of brand visibility before intending to target brand conversations.

Social Ads and Brand Visibility

If the recent findings are to be believed, it was Huel, a food startup that has been the hailed as the highest in terms of social spending in the UK. The startup which has been operating in a competitive vertical (heath and fitness) attempted to create a demand for a product that the consumers didn’t even know whether they need it or not! Being a new entry into the market, Huel’s huge spend was justified and eventually, they succeeded to find space in the market through paid social media strategies.

Diversifying ad spends on social media are highly important in securing a strong foothold in the market. Social media is undisputedly hailed as the prime source of tapping customers and reaching them. There are several advantages to diverting ad spends on social media with the best digital marketing agency in San Francisco like,

  • Maximize visibility

  • Increase budget efficiency

  • Gain effective full-funnel coverage

Bespoke planning around user touchpoints

The thumb rule in PPC is that there is no specific strategy that fits universally. Every business vertical, campaign environment, marketing funnel etc demands custom-tailored approach in PPC. However, one user perspective remains the same – the end-user always expect immediate answers wherever they decide to search. Hence an ideal PPC expert should curate a strategy that taps all the touchpoints of the user.

Just like Huel did, new entrants are ideally supposed to align their PPC spends on brand awareness activities. It doesn’t mean that search campaigns need to be completely excluded. However, a major chunk of the spends should be parted for brand publicity as there are several recognized brands engaged in the competition. Without carrying out due diligence in the diversification of ad spends, new entrants risk themselves by spending too much on expensive search terms. Combining awareness and search on social media ads apparently becomes one of the safest strategies with valid impact.

Consider the example of the software industry. A user might make the initial search using informational type search queries, which might go like this – the best fin-tech software, best online food sharing application, etc. and much more. These queries or keywords are cheaper alternatives for gaining visibility in competitive markets. The same user will again browse social media platforms to reach out to his searches, which implies the importance of social media.

Full funnel strategy

For new entrants and novice marketing experts, here is a typical example of various steps involved in diversifying ad spend. Use this comprehensive strategy to target users while they are asking for queries or seeking assistance for products or services pertaining to your industry.

  • Awareness

  • Consideration

  • Conversion

  • Maintain

  • Expand

About SocialPulsar

Social Pulsar is one of the leading  AdWords management company in San Francisco that can seamlessly help you boost your brand conversations and increase revenue. We complement your search engine marketing with smartly curated PPC campaigns that will bring the market diaspora to you. Our gamut of operations includes PPC, SEO, conversion rate optimization, web development and all the peripherals of digital strategy. Our experienced marketing pundits perform well from a project management perspective and deliver the utmost value to your money. We combine marketing strategies with sales technology and automation to generate the intended leads within the speculated window. Get a quote from us today itself and transform your digital growth with marketing intelligence.

Many business owners or even a PPC marketing agency in San Francisco would want to engage their customers through email campaigns. They are always on the lookout for the best email popup practices that will drive more conversions for them. It is not only the sizes and the colours in an email that are important. Let us list 9 email popup best practices that will help your email stay in your customers’ minds long enough to turn them into relevant leads.

 

#1: Test your popups’ timings

It is always of primary importance to test your email campaigns. Factors such as button colours and form design should be tested anyway. Also, the timing of the popup should be tested. It is worthwhile to insert a scroll-based popup that shows up after a specific amount of time after the reader has scrolled down the page. During experiments, this performed much better than timed popups.

 

#2: Maximize the scope of the success step

The success step is the one that comes in last when the reader opts-in through a popup. In the last step, you can encourage your customers by leading them to a product page. This is more lucrative than just thanking them for joining you. You can even ask them to check in their inbox to enable you to send them some freebie. This will help to keep your brand on the top of their mind.

 

#3: Use Images

Humans engage better with images/videos than just copy. Adding visuals to popups works much better. This is a worthwhile point that can be kept in mind by the digital marketing agency in San Francisco working on their clients’ campaigns. Using images increases the chances of your clients responding to calls to action. Popups can be made to stand out by using floating visuals. 

 

#4: Show the stuff to the right users

Just timing your email popups is not enough. You must show it to the right people. It is important not to show the same popup to all the visitors. Do not show the popups to those who have already signed up. Use geo-targeting options to show popups to those living in specific locations.

 

#5: Customize popups for mobile users

Marketers many a time do not use email popups for fear of violating Google’s interstitials policy. In this context, it is important to create customized popup (email) for mobile users. You can create a good teaser, limit input fields, reduce the font sizes, and remove images. It is also a good idea to remove background images.

 

#6: Use a teaser

A teaser is a bar at the bottom of the screen when your popup is not yet triggered. This serves to increase the user’s curiosity. On the mobile, you can trigger the popup only when the teaser is clicked. The headline should be catchy prompting the user to click it.

 

#7: Limit the input fields

Try to keep input to a minimum. Otherwise, this may affect the rate of conversions as has been observed. Almost always the most important detail that you would need from a visitor is their email address. You can always ask for a few other details.

 

#8: Write good copy

A good copy ensures a good response from the users. Use a catchy headline, the body of the copy should be one so that they sign up and the most important is always the call-to-action copy. It is easiest to drive the conversion by communicating the value that is conveyed through the CTA.

 

#9: Offer an incentive

To get visitors to do something, it is important to offer them an incentive. The most common but effective incentive is to offer a discount on the prices. Other effective incentives include competitions, free shipping, free samples, etc.

 

Endnote

 

Email popups are most effective when they are designed with the individual user in mind. 

 

If you have built a website for your business in San Francisco and set up a Facebook page, the next step is creating your Instagram bio. You need to present in your brand in such a way as to not only attract but also retain new customers. Instagram is an essential component of marketing these days. Sharing great content on Instagram may be helpful but you need to build trust in your brand among your followers. Your Instagram and author bios will help you to build trust. Read on to know more.

 Instagram Bio Basics

 Instagram has more than one billion users and it is important to find the right followers for enhancing the online profile of your business. Users of all demographics and ages are there on Instagram. However, the number of women using the network is slightly more than the number of men subscribers. This means that it is the best place for selling products related to women.

 Most users just scan through bios and photos and decide whether to follow you or not. Therefore, you can’t take long to catch their attention. Further, though it may seem easy, it is difficult to build a loyal Instagram following. However, working with the best digital marketing agency in San Francisco would make it a bit easier for you to achieve your goals.

 Instagram Bio – What Is It

 Users stumble on to the bio when reading your profile. Sometimes, they may look at your photos first. However, they look at your Instagram bio and decide whether to follow or not follow you. Your bio appears below your name and your company’s name. You should share critical information about yourself and your brand. In addition to telling your audience about you, it is important to include information as to what you do and why your brand stands out. Further, it is a good idea to add contact information.

 Ideally, your Instagram bio should:

 Make it easy for your followers to contact you

  • Communicate essential information as regards your brand and its USPs
  • Present you and your personality and brand in such a way as to match with the tone of voice and style as in other social platforms.
  • Be a platform that shares valuable information and includes activities for your target audience to engage in, for example, brand testing, clicking a link, and registering for an event.

 How to Develop a Good Instagram Bio

 It is highly recommended that you with a reliable social media marketing company in the USA for developing a great Instagram bio.

 Know Your Audience – You should know your customers, where they’re based, which age group they belong to, their income bracket, what their interests are, and what kind of jobs they do. 

 Set Your Instagram Bio – Add your name and the name of your business. This will help users to find you.

 Instagram Description – It should specify your USP.

 There are other things to do as well. You need to stylize your Instagram bio, use the right hashtags, list your Interests, include a call-to-action button, and link to your website. Finally, do some research before setting up your Instagram bio.

As of this year, the penetration of mobile Internet is 63.4 percent. This means that about two out of the three visitors that come to your e-commerce store are making use of a mobile device. Recent studies have shown that 79 percent of those that have bought something online during the past six months using their mobile device are smartphone users. When you combine this data with Google prioritizing mobile-friendly sites in search listings, you will realize the supreme importance of mobile optimization. Read on to know more about mobile optimization best practices for 2020.

Optimize Keeping the “Thumb Zone” In Mind

Steven Hoober, a user experience expert and researcher, conducted a study for finding out how users held and interacted with their mobile devices. He found out that there were three types of handholds – one-handed grip, cradle grip, and two-handed BlackBerry-prayer posture. The study showed that a vast majority of the users preferred to use their smartphones with one hand and 75 percent of all interactions were driven by thumbs. This means that you should optimize your e-commerce store by placing the core features in the middle of the thumb zone overlap area. If you cannot manage it yourself, seek help from the best digital marketing agency in San Francisco.

Decide the Size of Key Elements Keeping the Thumbs in Mind

As most people use their thumbs primarily to browse mobile sites, size the key elements on your site so that users can easily tap them with their thumb.

Facilitate Simple Swiping

Another way in which shoppers explore e-commerce stores is by swiping. This means that it pays to optimize your site for swiping as well. Those who explore stores by swiping should feel comfortable and fluid when they do it. 

Limit the Depth of Your Content to Three Layers

Shoppers often get lost on mobile sites than on desktop versions. It should not be difficult for your shoppers to spot the product they want and checkout. If they get lost in the mobile site, your conversion rate will fall. Discuss in detail with a reliable SEO agency in San Francisco at the time of designing your site.

Make Navigation Easier for Browsers and Searchers

There are mainly two categories of visitors to e-commerce sites. Some are searchers. They are looking for specific products. Some others are browsers. They may not be looking for any specific product. You should set up navigation in such a way that both are satisfied. 

Enable Shoppers to Get to Home Page with Ease

Visitors shouldn’t be made to struggle to get back to the home page after they go deep into your site searching for a product. Otherwise, they will get frustrated and leave without buying anything. 

Make Checkout A Hassle-Free Affair

A key aspect that impacts conversions is a long drawn checkout process. More specifically, you should not force shoppers to create a user account. Twenty-three percent of users are likely to abandon the shopping cart if they are asked to create an account.

For more information on mobile optimization best practices, please visit www.socialpulsar.com

To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.