If your business is one that relies on people having to search you out from the Internet, then SEO needs serious consideration from your side. If someone does a search and your website occurs on the top of the search list, then there is a 33 percent chance that the user will click on the link. 

On the other hand, if you are not topping the list, it means that you are surely missing out on a third of the traffic. Over three-quarters of people do not click on the second page of the search results. 

Nevertheless, these figures are not meant to scare you. The best digital marketing agency in San Francisco can help you to get rid of these woes at the earliest. You can seek their help to improve your SEO. 

Given below are some ways in which you can quickly improve your SEO rankings this year.

Tip 1. Improve Loading Speed

Google makes a note if your website page loading speed is slow. This may affect your ranking negatively. If your page loading speed is low, it will impact the number of visitors who will stay on your website. The abandonment rates are likely to increase. Any page should not take more than 3 seconds to load. 

Tip 2.  Publish High-Quality Content

It is a good idea to update your website content frequently. This is a necessary step to bring more traffic to the website. The content has to current, relevant and of high quality. If the content is good, the dwell time naturally goes up. This improves the Google SEO rankings.

Tip 3. Image Optimization

Any top-rated PPC management agency in San Francisco will tell you that pictures on your website have to be properly optimized. Factors to be considered for optimizing images include file size, file format, etc., among others. Big file sizes slow down the loading and can adversely affect the SEO rankings. Use keywords while naming the images. This serves to improve rankings.

Tip 4. Blog, blog, and blog

Blogging always helps to improve your business. If you have posted some blogs, try to increase the frequency and the quality of the content. In case you have not started blogging, the best time is to start now. Building a group of loyal readers can help to increase traffic.

Tip 5. Outbound Links

These can be used to improve the credibility of your website. Any data claim that you may make on your website should be linked to highly credible sources. The best SEO company in San Francisco would advise you to use citation from sources that are an authority on the subject and use outbound hyperlinks to those source sites.

You can use more creativity to input more informative content within your niche for the best SEO results.

It is a well-known fact that SEO-optimized websites get more traffic than others and it keeps increasing with time. This translates to more clients and ultimately more sales. Without SEO, there would be no chance for your customers to find you and all your work will go wasted. 

Given below are a few tactics that you can follow to get the best results and dominate search lists in 2019. These have been recommended by the best SEO Agency in San Francisco

Important SEO Ranking Factors

According to industry experts, some of the most important SEO ranking factors are an accessible website that is secure, page loading speed (including load speed in mobiles), responsiveness, mobile-friendliness, URL, authority, domain age, technical SEO, content that is optimized, links, user experience that the site provides, social signals and the information provided by the site, among others. 

What Google looks for in SEO

Google’s spiders or search bots crawl on the web pages that are submitted. Once they find that the pages are optimized, Google’s spiders add these pages to their index. Thereafter they are added to the catalog. When people type out search terms, Google goes on to display the best results according to the search terms that have been entered.

According to the top PPC management agency in San Francisco, it is a good idea to have good page titles and meta descriptions to get the searchers to click on your website’s link once your page has been listed. 

Ranking Factors that Matter in 2019

Some of the top Google ranking factors to keep in mind in 2019 are the following.

1. Accessible and secure website

A URL that is easy for Google’s search bots to crawl and index is important. The website has to be created with good quality code, a sitemap with all the pages listed and a robots.txt file that provides information as to where to look for site information.

2. Page loading speed

A fast loading page tells Google that it lends a better user experience. This applies to both web and mobile pages. 

3. Mobile friendly

Every quality PPC marketing agency in San Francisco is concerned about its client websites’ mobile-friendliness. More people use mobiles than computers/laptops to execute searches and buy products/services and hence this is a very important ranking factor.  The site should be responsive enough to fit the screen size of any other mobile device.

4. Domain age, URL, authority

Any of the top sites that are listed by Google have a fair chance that they are 3 years old or even more. In many instances, the domain name matters. Exact match domain names are recommended unless the content is spam, in which case Google automatically rejects them.

The authority content made up of inbound links to the site, social shares, etc. are also important.

5. Optimized Content

This is among the most important ranking factors of Google. It is vital to use the right amount of relevant keywords in the content. Duplicate content is a big no-no. LSI keywords or those related to the main keywords that people search for are also just as important.

Remarketing and retargeting are two powerful concepts that are frequently used by marketers of today. They are different and let us see what their definitions are.

Both remarketing and retargeting refer to the acts of advertising a product/service to the same individual more than one time, retargeting is all about targeting web traffic whereas remarketing is all about email marketing. In other words, remarketing happens to the same person many times over. However, retargeting is showing online ads to the same traffic many times.

Retargeting

Retargeting refers to the online ads and display ads that are shown to a user based on the activity on the Internet. If a user visits your site, you can set a cookie, and can then target ads to them when they visit other sites. Therefore this is termed retargeting.

Retargeting gives you the opportunity to reach your prospects wherever they are on many different sites and hence is very exciting. Retargeting will, therefore, be employed by the best PPC marketing agency In San Francisco.

Remarketing

Remarketing typically refers to engaging customers with emails time and again. Upsell emails come under this category. So do lifecycle marketing emails. This may be based on your browsing history or after you have purchased a product. The most competitive social media marketing company in USA would understand that social media is a much younger remarketing channel when compared to email. Once an individual is connected to you through social media, you can market your wares to them time and again.

Both remarketing and retargeting are effective methods. Nevertheless, the best digital marketing agency in San Francisco would use them both in the right measure to boost any digital marketing activity and improve the profits. Both remarketing and retargeting are two different digital marketing tactics which have the common goal of reaching back to those visitors who showed an interest in your product /service.

These two tactics can be used effectively only if you understand the subtle differences between the two correctly. Only then it is possible to re engage the website visitors effectively. To decide when to use remarketing and when to use retargeting, it is vital to understand the audience and the purpose for which the communication is going to be used.

Facebook is one of the giants when it comes to social networks. It has a huge user base and can boast of itself as one of the most active social networking websites across the globe. Almost 97% of marketers still prefer Facebook to run their ads. Let us be in the know regarding running ads on Facebook and how to make them yield the best for improving our business.

#1: Properly defining your target audience

One of the biggest advantages of resorting to Facebook ads is that they can target a specific audience without spamming others and achieving the desired results. You can define your audiences based on various parameters such as location, age, interest, demographics, etc. Selecting custom audiences may also affect your business positively. Also, look-alike audiences can help in empowering your business.

#2: Picking the right kind of advertisements

You must first take into account the three types of goals related to your Facebook ad strategy: awareness, consideration, and conversion. Choosing the goal properly will determine your further course of action.

#3: Sorting out your advertisement creatives

Based on the results of various researches, your ads and campaigns get more momentum if they are entertaining. It’s important to frame your advertisements in such a way that it appeals as entertaining to target users and looks less like an advertisement. If possible, it is recommended to come up with short, crisp and catchy videos with point-specific concepts framed in an entertaining and appealing way. Also, you need to set up a compelling call-to-action.

#4: Testing and tracking your campaigns

You must first learn to properly navigate through the platform and adapt to it before going ahead with your Facebook advertisement strategies. Another highlight of resorting to Facebook ads is its reporting features. The reports provide you almost all the details you will need regarding your ad campaign.

#5: Combining paid campaigns with organic activity

It is highly recommended to try out hybrid social media strategies these days as it is proving to be effective in many cases lately. The hybrid strategy is about targeting customers organically while aiding your Facebook ad strategy with paid campaigns and promotions. This method actually gives you the benefits of both the methodologies and will impact your campaigns positively. Using tools like Sprout’s Analytics makes it easier for you to track your organic as well as paid campaigns and their results simultaneously.

Following these pointers will guide you in the right direction when framing your Facebook advertisement strategies. Summing up, Facebook can be the best social media platform available to you for hassle-free yet offering focused promotion of your business. Having a proper strategy will help you achieve the advertisement goals you set for your business.

Social Pulsar is a top digital marketing company in the USA that helps you with such social media marketing strategies. It is one of the best digital marketing companies San Francisco has and a popular option for Social Media Marketing San Francisco offers.

Competition is essential because it prevents complacency, encourages innovation, and forces you to perform better in all aspects of your business. If you are a business owner in San Francisco, this post will help you to identify your top competitors, understanding why they are performing better, and determine what you need to do improve the performance of your business.

Find Out Your SEO Competitors

You may know the names of big players in the industry, but you need to identify your main SEO rivals? In fact, you may even have to compete with are outside your niche industry. Therefore, the businesses that you have to compete with are those that rank on the first page for the keywords you are targeting, irrespective of whether they are in the same niche as yours or not. A reputed SEO company San Francisco can help you identify your competitors.

Evaluate Keyword Difficulty

Prior to designing on-page SEO or specific link-building strategies, you must make an assessment of your SEO competitors’ strengths. Theoretically, it is possible to beat any competitor from any niche as well as for any keyword, but the resources needed often renders them unfeasible. Therefore, it is a good idea to use of an SEO competitor analysis tool to understand the domain strength of your competitors and then analyze for specific factors like domain authority, country and age, catalog listings, search engine indexing, backlink data, traffic volumes, Alexa rank, and social signals. See how you can do away with your weaknesses gain an edge over your competitors.

Find Out New Keyword Opportunities

TF-IDF (term frequency-inverse document frequency) analysis helps you to enrich your existing content with the keywords that have been employed by your competitors. This helps you to appropriately optimize your pages and identify low-competition keywords.

Analyze On-Page Optimization and On-Site Content

An analysis of the on-site SEO employed by your competitors using an effective tool will provide you with a wealth of new information for you to work on. You will get to know aspects such as the frequency and types of content published by them and the keywords targeting by your competitors. In this regard, you must pay special attention to aspects such as metadata and headline strategies (including the length of the title, keywords in title, title tags, etc.). Also, you must make an effort to understand the internal linking strategies employed by your competitors so that you can use them as the benchmark at the time of implementing your on-site SEO.

In addition to all of the above, you need to dig deeper into the backlink profiles of your competitors, examine their site structure and UX, track their ad spend, and understand clearly as to how social media networks are being leveraged by them in order to complete the competitor analysis. For more information, kindly visit our website Socialpulsar.com.

If you are a resident of San Francisco and have an online business, you would have definitely heard about digital marketing. There are millions of platforms, software programs, channels, systems, and “strategies” that promise to help you earn a million bucks as profits. In fact, every month a company comes up with something new. Of course, you need to work with a reputed digital marketing agency in order to achieve the results you desire for your business, but you have to wisely choose the firm. Read on to know more.

Digital Marketing Agency – What Is It

Digital marketing encompasses activities involved in promoting your brand online and driving the sales of your products or services. If you want to expand your reach, you need to have an online presence. As the world has gone digital, traditional marketing methods have to be supplemented with online marketing efforts. A digital marketing agency specializes in effectively carrying out the activities that promote your brand’s products or services online. However, only a reputed and trustworthy digital marketing agency San Francisco will be able to deliver the desired outcomes.

Digital Marketing Firms – Where Do They Fit In

There is no doubt about the fact that digital marketing is here to stay. However, this does not mean that traditional marketing not required at all. The fact is that you need a mix of both. This means that a part of your marketing efforts will be focused on creating a short-term increase in sales, while the other part will be directed toward building long-term brand loyalty. Digital marketing agencies are specialized in building your brand online using strategies such as search engine optimization, search engine marketing, social media marketing, etc. Experienced AdWords management services are better equipped to effectively handle these aspects on your behalf.

Digital Marketing Strategies and Tactics

The digital marketing agency in San Francisco you are planning to work with should have the ability to execute tactics with cohesive strategies so as to tie the various marketing activities together.  Blogs should be started with regular posts. Social network profiles should offer consistent visuals. The digital marketing agency should be able to guide you in curating useful content and posting them across social channels and engage your audiences.

In conclusion, it is important that you put in some time and effort and do some research to identify the best digital marketing agency to work with. The effort you put in will definitely pay off in the end.

If you have a business in San Francisco or for that matter anywhere in the world, you would have realized the importance of following a social media strategy. The social networks were created for enabling dialogues between people. It is, therefore, not at all surprising to note that businesses are choosing to use it as the main communication channel. Studies show that 67 percent of the consumers have made use of the social media site of a company for the purpose of servicing. As such, having a social media strategy for customer services is not an option but a must. The aim of this post is to provide some information on building a social media customer service strategy.

Analyze Past Experience

An analysis of the past experience helps you to identify pain points, peak hours, and clients’ expectations and needs. It will also be helpful in deciding as to which social channels should be employed for the purpose and whether you need a social media manager or not. It is highly recommended that you seek help from a seasoned social media agency San Francisco or a social media optimization services provider in order to do a proper analysis.

Create Guidelines

Once the analysis and team are ready, you can put the customer service guidelines in place. Some of the aspects to be considered are:

  • Desired response time
  • Tone of voice
  • When managers should be alerted
  • Response to positive feedback

When creating the guidelines, you also need to decide as to which processes you could automate and which ones you should not.

Analyze Complaints

This is a very important aspect as it tells you as to why customers are dissatisfied. The insights that complaints analysis provides help you to improve your product/service. For example, Samsung makes use of social listening to directly assist customers and monitor product launches. This enables them to quickly identify the weak points.

There are many aspects to be considered as regards handling complaints as well. However, one of the important ones is whether you should deal with all mentions or not. Research shows that customers who receive responses from companies on Twitter often spend 20 percent more. Further, the chances of them recommending the brand to others are 30 percent higher.

In conclusion, social media networks are popularly employed for customer care services. Whether you agree or not social media will be used for customer service. If you want to keep your customers happy, you will have to respond quickly to all mentions and messages. For more information, please visit socialpulsar.com

By local citation what is meant is the name, address and phone number of a local business that is listed online. These citations can be found on business directories, apps and websites and of course on social platforms. Citations are helpful to users in that they can help to find local businesses and this can also have an impact on SERPs. It is important for local businesses to manage their citations so that accuracy is ensured.

Local Citations – Different Types

It is common to find local business owners creating different citations on the important data platforms which go on to publish this data. Popular platforms include GMB, Acxiom, Infogroup, etc. Local business listings are also found on social media platforms such as Facebook and Yelp.

Other places where a company can build listings is on websites which are in the same industry. It could be websites of the chambers of commerce or other professional associations. Supplementary citations can be earned on other news sites, apps, blogs, etc. These citations may either be developed or can be earned by merit from sharing of relevant information.

It is also true that citations flow freely from one site to another. Hence it is important the accuracy of this data is maintained for the health of your business and its profits. You can prevent customer loss and profit loss which are undesirable after effects. If you own a business in California, you can contact an SEO company in San Francisco for this.

Why do the Local Citations Matter

Local citations affect SERPS in either a positive or a negative way. If the data encountered by Google is consistent, the ranking improves. Otherwise, it affects ranking negatively. From the customer’s point of view, when the citations are accurate, a local business can be easily discovered. This improves traffic, increases transactions and conversions. Inaccurate citations will, in turn, push customers away. Any business can seek the help of the local SEO expert to maintain citation integrity.

An active approach can be effected by:

  • Setting up the citation on popular and reliable platforms
  • Correction of inaccurate data
  • Closure (permanent) of duplicate listings
  • Edit data as soon as the business is rebranded
  • Manage reviews actively

Strive for accurate representation of the business across the web.at the end of it all, it is important to realize that not actively managing the citations is not good business practice and does not augur well in the long run.

SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.

If you own a business in San Francisco and you do not know how to handle your customer service and marketing social media teams, we can help you. It is important to integrate the teams you’re your core business to ensure that they are engaged with various other business functions so that they can act upon customer feedback in a better manner.

Integration can be effected in two ways and it adds value to your business:

Customer feedback or customer’s voice – This helps to enhance existing products/services and experiences.

Customer ideas & use cases – They help the development team to develop new products/services.

However, it is important that you work with a reliable social media agency in San Francisco in order to obtain the results that you desire.

Customer Feedback

Customers do not hesitate to share their opinions on social media. It is, therefore, important that you respond quickly to customer feedback and resolve their problems. However, they generally address only the symptoms of the problem. Reporting is critical in order to ensure operational success and efficiency, but it is difficult to make sure that the reports are being read by the right people.

Recurring customer issues can be resolved only by digging deeper and finding out the underlying causes. This is the only way to bring down the number of complaints. Fortunately, social media networks can be used to help accomplish your goal of resolving customers’ problems. However, social customer care service personnel should have a clear understanding as to how other business functions work in order to do be effective in resolving problems.

Top social media experts will be able to provide you with the right guidance in this regard.

Enhancements to Product/Service

The biggest benefit offered by social media is feedback from customers and prospects as regards your product/service. If you do not effectively use the feedback, you do not derive any benefits. Negative feedbacks are also extremely valuable. This is because they allow companies to know what is working and what is not.

Compliments, complaints, and questions are all feedbacks. You should definitely respond quickly require a swift response as it helps to improve the experience of other customers. In fact, you should respond to every compliment, complaint, questions on all channels, every time not because the customer is always right, but they deserve to be heard.

Social influencer marketing might be a good strategy that you can employ in order to reduce the complaints and reduce their recurrence. For more information on the subject, please visit SocialPulsar.com.