If you have a business in San Francisco or for that matter anywhere in the world, you would have realized the importance of following a social media strategy. The social networks were created for enabling dialogues between people. It is, therefore, not at all surprising to note that businesses are choosing to use it as the main communication channel. Studies show that 67 percent of the consumers have made use of the social media site of a company for the purpose of servicing. As such, having a social media strategy for customer services is not an option but a must. The aim of this post is to provide some information on building a social media customer service strategy.

Analyze Past Experience

An analysis of the past experience helps you to identify pain points, peak hours, and clients’ expectations and needs. It will also be helpful in deciding as to which social channels should be employed for the purpose and whether you need a social media manager or not. It is highly recommended that you seek help from a seasoned social media agency San Francisco or a social media optimization services provider in order to do a proper analysis.

Create Guidelines

Once the analysis and team are ready, you can put the customer service guidelines in place. Some of the aspects to be considered are:

  • Desired response time
  • Tone of voice
  • When managers should be alerted
  • Response to positive feedback

When creating the guidelines, you also need to decide as to which processes you could automate and which ones you should not.

Analyze Complaints

This is a very important aspect as it tells you as to why customers are dissatisfied. The insights that complaints analysis provides help you to improve your product/service. For example, Samsung makes use of social listening to directly assist customers and monitor product launches. This enables them to quickly identify the weak points.

There are many aspects to be considered as regards handling complaints as well. However, one of the important ones is whether you should deal with all mentions or not. Research shows that customers who receive responses from companies on Twitter often spend 20 percent more. Further, the chances of them recommending the brand to others are 30 percent higher.

In conclusion, social media networks are popularly employed for customer care services. Whether you agree or not social media will be used for customer service. If you want to keep your customers happy, you will have to respond quickly to all mentions and messages. For more information, please visit socialpulsar.com

By local citation what is meant is the name, address and phone number of a local business that is listed online. These citations can be found on business directories, apps and websites and of course on social platforms. Citations are helpful to users in that they can help to find local businesses and this can also have an impact on SERPs. It is important for local businesses to manage their citations so that accuracy is ensured.

Local Citations – Different Types

It is common to find local business owners creating different citations on the important data platforms which go on to publish this data. Popular platforms include GMB, Acxiom, Infogroup, etc. Local business listings are also found on social media platforms such as Facebook and Yelp.

Other places where a company can build listings is on websites which are in the same industry. It could be websites of the chambers of commerce or other professional associations. Supplementary citations can be earned on other news sites, apps, blogs, etc. These citations may either be developed or can be earned by merit from sharing of relevant information.

It is also true that citations flow freely from one site to another. Hence it is important the accuracy of this data is maintained for the health of your business and its profits. You can prevent customer loss and profit loss which are undesirable after effects. If you own a business in California, you can contact an SEO company in San Francisco for this.

Why do the Local Citations Matter

Local citations affect SERPS in either a positive or a negative way. If the data encountered by Google is consistent, the ranking improves. Otherwise, it affects ranking negatively. From the customer’s point of view, when the citations are accurate, a local business can be easily discovered. This improves traffic, increases transactions and conversions. Inaccurate citations will, in turn, push customers away. Any business can seek the help of the local SEO expert to maintain citation integrity.

An active approach can be effected by:

  • Setting up the citation on popular and reliable platforms
  • Correction of inaccurate data
  • Closure (permanent) of duplicate listings
  • Edit data as soon as the business is rebranded
  • Manage reviews actively

Strive for accurate representation of the business across the web.at the end of it all, it is important to realize that not actively managing the citations is not good business practice and does not augur well in the long run.

SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.

If you own a business in San Francisco and you do not know how to handle your customer service and marketing social media teams, we can help you. It is important to integrate the teams you’re your core business to ensure that they are engaged with various other business functions so that they can act upon customer feedback in a better manner.

Integration can be effected in two ways and it adds value to your business:

Customer feedback or customer’s voice – This helps to enhance existing products/services and experiences.

Customer ideas & use cases – They help the development team to develop new products/services.

However, it is important that you work with a reliable social media agency in San Francisco in order to obtain the results that you desire.

Customer Feedback

Customers do not hesitate to share their opinions on social media. It is, therefore, important that you respond quickly to customer feedback and resolve their problems. However, they generally address only the symptoms of the problem. Reporting is critical in order to ensure operational success and efficiency, but it is difficult to make sure that the reports are being read by the right people.

Recurring customer issues can be resolved only by digging deeper and finding out the underlying causes. This is the only way to bring down the number of complaints. Fortunately, social media networks can be used to help accomplish your goal of resolving customers’ problems. However, social customer care service personnel should have a clear understanding as to how other business functions work in order to do be effective in resolving problems.

Top social media experts will be able to provide you with the right guidance in this regard.

Enhancements to Product/Service

The biggest benefit offered by social media is feedback from customers and prospects as regards your product/service. If you do not effectively use the feedback, you do not derive any benefits. Negative feedbacks are also extremely valuable. This is because they allow companies to know what is working and what is not.

Compliments, complaints, and questions are all feedbacks. You should definitely respond quickly require a swift response as it helps to improve the experience of other customers. In fact, you should respond to every compliment, complaint, questions on all channels, every time not because the customer is always right, but they deserve to be heard.

Social influencer marketing might be a good strategy that you can employ in order to reduce the complaints and reduce their recurrence. For more information on the subject, please visit SocialPulsar.com.

A good quality website is a great example of business leverage. It could be more productive than a full-time employee. Therefore, it makes sense to drive traffic to the website as none of this is useful otherwise. Given below are a few methods that you can use to drive traffic to your website.

Google My Business Account

It is a good idea to create a Google My Business Account. A Google My Business listing that is optimized gets more traffic. Ensure that you provide complete details. In case your information is complete, so that it is easy for a customer to make a buying decision, it may happen that they will contact you directly. This in every way is better than even a website visit.


It is a good idea to combine resources and insights from the organic as well as the paid worlds to reach website traffic goals. The objectives of both SEO and PPC are similar: improved conversion rates and lowered costs. However, they are achieved through different means. If the two methods are combined, the prominence of the website can be increased and the search strategy is ultimately a more successful one. You can get your conversion rate optimization services provider to do this for you.

Whereas SEO requires alteration of metadata and keywords present in the content, PPC is a method where the businesses pay Facebook or Google AdWords to drive traffic to landing pages of the websites. Integration of SEO and PPC there is increased possibility of more organic traffic, increased paid clicks and more profits.

Listings in Review Sites

If you get listed in review sites and free directories, you can increase the traffic to your website. In each of these directories, it is common for your profile to hold a link to your website. If you have a free Yelp page for your business, for example, it may end up ranking higher for relevant searches, thus increasing the traffic to your website.

Social Media Presence

Having a presence in the available popular social media is a great plus point. It helps to drive traffic to your website.  If you have a business in LA, then you can get a competent digital marketing agency in San Francisco (such as SocialPulsar.com) to manage your business presence in the social media. Use of Facebook and Instagram to promote blog content is a good idea. You can get the followers from these media to visit your site and even share the content with their friends. Their friends also become your prospective clients.

Adding Hashtags to Posts

By adding more hashtags to your posts, you are increasing the reach of your posts to more prospective clients. Your business stands a greater chance of being discovered by new users that are looking out for your kind of products or services.

These are only some of the strategies that are available for you to increase traffic to your website. However, the increase cannot happen overnight. It takes dedication and consistent hard work to bring in the results that you want.

For businessmen and professionals, LinkedIn is the best social media platform for connecting with each other. The social media platform has released LinkedIn Pages in lieu of Company Pages and has also updated its advertising tools. This makes things easier for professionals and business owners that want to build relationships and grow their businesses. Read on to know more about LinkedIn marketing 2019 features. In order to take advantage of these developments and take your business in San Francisco to the next level, it is important that you work closely with a reputed social media agency in San Francisco.

Page Layout

Earlier on, the Company Page lacked a few features. Now, it is possible for users to associate their LinkedIn Page with hashtags and join conversations related to their business or industry. In addition, there is a call-to-action button which can be customized. Users can start a conversation with customers or prospective employees or customer just by clicking a button. As such, LinkedIn Pages are designed to attract as well as convert.

Mobile App Updates

It was possible earlier on to post images and video content to Company Pages from the mobile app. Now, the app enables admins to even share documents, PDFs, and PowerPoint presentations to enhance their brand’s image. Business owners can tell engaging stories about their company seamlessly on the go with LinkedIn Pages.

Content Suggestions

The Content Suggestions feature allows businesses to know the type of content that the target audience engages with on the network. The recommended post and articles help to enliven the content feed with new as well as trending topics. Businesses have to create their own content instead of just curating content. However, suggestions will definitely be very helpful.

Post Sharing

Further, it is now possible to share the testimonial provided by a customer or a product review on the LinkedIn Page. LinkedIn has made post and conversations sharing extremely easy.

Sponsored Inmail and Content

Page optimization and mastering organic content are not the only strategies that businesses can take advantage of on LinkedIn in 2019. They can combine two different ways of advertising. Sponsored Content or feed ads help to enhance awareness about your posts, events, company news, and blogs. This enables the target audience to learn more about a business or brand. Sponsored InMails or message ads enable conversions by sending messages.

If you want to make good use of these LinkedIn updates in an effective manner, it is important that you seek help from a trustworthy social media management services company. LinkedIn has as many as 590 million users. Therefore, implementing an effective LinkedIn marketing strategy is crucial for your business. Get in touch with www.socialpulsar.com for more information.

In the most light-hearted social media post ever, the picture of a gold-coloured egg that was posted on 4th of January 2019 managed to attract over 50.5 million likes on Instagram. The just-previous most-liked Instagram post was that of Kylie Jenner’s announcement of her daughter Stormi’s birth. This post garnered 18.7 million likes.

The record-breaking egg post had the simple photograph with a caption that ‘egged’ followers to press like and make it the most liked post. On 14th January, the post had crossed 36 million likes and gathered over 1.5 million comments.

As to why the post gathered so many likes, social media gurus think that it is the humour element, tethered with the name of a famous person, and used a popular social media channel. Al these helped the Instagrammers to unite for the goal. This post taught us a few things:

#1: Build Online Communities

It is true that it is worth building online communities. They will help to bring in the revenues and the growth that is required. Therefore building a community is important for your business, whatever it may be.

#2: Easier to grow with influencer marketing

To make a page grow quickly, it is important to have lots of information and more important to connect with others having similar target audiences. Members of the new audience groups will start to follow you if they find informative content in your pages.

#3: Meme marketing is more popular now

Meme marketing is getting to be more popular now. Last week it was the turn of the Netflix movie to go viral with the Bird Box meme. Hereafter it is predicted that meme marketing will be on the upward trend. It is as easy as social media management services humbly asking people to support and accomplish a goal that would make the world turn around and take a look.

In the year 2019, it is already very clear that social media holds an important position in brand recognition and global awareness. If you own a business in California, you can engage a reputable digital marketing agency in San Francisco like SocialPulsar.com to take care of your social media campaigns. They will help you to engage your users and help to promote their unified action to reach a goal as in the record-breaking egg campaign.

The world is waiting for more astounding social media campaigns to follow.

In the earlier part of the Internet era, search Engine tech giants like Bing and Google have started using Artificial Intelligence (AI) to improve their search algorithms. This was intended to help customers with search listings better suited to their requirements.  This effort paid off really well and today we are at the beginning of the next revolution wherein AI is going to contribute to better search results.

Today, those businesses that use SEO techniques around improved AI ideas are bound to succeed. There are three areas in which AI can be used to improve SEO: Automation, Insights, and Personalization.


SEO is an industry that requires constant attention from the professionals that are managing the optimization. However, improved AI techniques can help to automate some of the procedures that would end up producing the same results as their human counterparts’ outputs. This can free up time for the professionals who can devote this time to better and more productive pursuits.

Computers can be made to replace peoples’ efforts in areas such as keyword research, content optimization and distribution, internal linking, technical audits, etc. However, it is important to work out the correct balance between the automation required and the human labour factors.


The speed with which AI can assimilate and interpret data cannot be imagined. Humans can never match that speed. Therefore, it is recommended that search strategists make use of this speed and use the information gleaned using AI methods. Common jobs where AI can be used fruitfully are:

  • Market analysis for projection of trends
  • Performance analysis of sites
  • SEO spend management
  • Spend management for the PPC marketing agency you have hired
  • SERP performance
  • Competitor performance details

In every area mentioned above, AI can reveal newer insights that can go unnoticed otherwise. Newer search modes such as visual search are eliciting newer methods for newer types of media in which AI can be used to the organization’s advantage.

Google Lens is an example of the latest attempt by the company to use objects as queries instead of words. A large amount of data that is generated would have to be processed to appropriately modify search strategies by using AI.


Personalization is a tool that helps marketers to create experiences that are suited to each customer’s wants. If you want to provide personalized experiences to your customers, SocialPulsar.com, a digital marketing agency in San Francisco can give you the technical assistance to incorporate AI in your SEO endeavour.

A typical example in this niche is Amazon, which has been using personalization for a long time now.  It uses old historical data to suggest appropriate products for the user. For those that use Amazon, it helps them to reach out to good products according to the individual consumer’s that otherwise never appear on sites.

Though AI systems are invisible to the eye, their significance cannot be undermined in the generation, assimilation, and processing of large amounts of data that humans cannot manage to do.  

In spite of having the best content strategy, nobody will get to see it unless you use the correct SEO principles. Just picking the relevant keywords and using them may not get what you want in terms of the site rank.

However, by using the following SEO principles and working with the best SEO services in USA like SP.com, it is possible to get your pages to start ranking faster than you had imagined.

Placement of Keywords

Your page rank will not improve if you simply stuff the keywords. This may actually earn you title of a spammer. At the same time, it is important to have a primary keyword for every post that you have created. The primary keywords should be included in the URL for the post, within the first 150 words, in the meta tag, and at least in one heading.

In the rest of the post, it is important that you use other related keywords while maintaining the natural flow of the post. The most important point to be kept in mind is that the content should be written for humans to read/see. You can get the best SEO company in San Francisco to do this for you.

Optimization of Images

It is predicted that more importance will be given to images in blog posts in the future. The SEO expert services would know how to SEO optimize the images. This optimization happens in the title of the image, the alt text and the file name. It is best to use the primary keyword once in any one of the images. The rest of the keywords can be used in the text of the image. You should remember to describe the image in the alt text. This will help Google to understand what your image is all about. At the end of it all, the images chosen should be relevant to your post.  

Mobile Friendliness

If you want Google to rank your pages higher, ensure that your website is responsive and mobile friendly. If your website is mobile friendly, Google greatly improves the rankings. You can make sure that your site is friendly by using Google’s Mobile Friendly tester. This can analyse your site’s friendliness and come out with an ‘all clear’ tag if your site is responsive.

Use of External Links

It is recommended that you include at least 3 to 5 external links for every 1000 words of content. The quality of the sites that you link to is as important as the number of external links that you use.  However, an excessive number of links are penalized by Google.

It pays to use the technical SEO tips to optimize the website and boost your page rankings.  At SocialPulsar.com we can help you to get your website rank up by using all of these techniques.

Business owners are thinking about how to make their organizations more successful in the New Year. Among their top priorities is to find out different ways to use their social media channels in a more effective manner. Social media channels are places where customers register complaints and ask questions. What is it that companies have to do through social media to ensure their brand’s success this year?

Humanize the business

Many organizations employ guest blogging, webinar appearance or other publicity tactics. It is also a good idea to promote the personal brand of the owner of the business. This helps the audience to know the company leadership up close.

Prominence of videos

Experts from social media optimization services are sure that videos will hold sway in 2019. Over 95% of the audience watch explainer videos. It has also been observed that over 81% have brought service/product after watching a brand video.

Long form video content

Videos are already popular. However, there is an increasing number of people that watch videos on their phones. Therefore, social media customer services of companies are going all out to introduce long-form video content into their social media platforms.

Storytelling is picking up

According to a digital marketing agency in San Francisco, in the social media realm, storytelling is reigning supreme. New ways are appearing in which people tell their stories to the audience on social media platforms. This is very evident on social media platforms such as Instagram and Snapchat. Human stories about products and services are going to contribute to building a brand community.

For all your social media requirements this year, visit us at SocialPulsar.com.