Looking for opportunities to add thrust to your brand popularity and gain a competitive advantage? Well, your thoughts to choose paid marketing strategies are exceedingly right, but its high time to maximize the budget efficiency to gain a significant advantage in tapping the market. While running paid search campaigns in highly competitive environments, brands face the heat challenge due to prohibitive CPC’s. Hence it is wise to rely on low CPC’s when thinking of brand visibility before intending to target brand conversations.

Social Ads and Brand Visibility

If the recent findings are to be believed, it was Huel, a food startup that has been the hailed as the highest in terms of social spending in the UK. The startup which has been operating in a competitive vertical (heath and fitness) attempted to create a demand for a product that the consumers didn’t even know whether they need it or not! Being a new entry into the market, Huel’s huge spend was justified and eventually, they succeeded to find space in the market through paid social media strategies.

Diversifying ad spends on social media are highly important in securing a strong foothold in the market. Social media is undisputedly hailed as the prime source of tapping customers and reaching them. There are several advantages to diverting ad spends on social media with the best digital marketing agency in San Francisco like,

  • Maximize visibility

  • Increase budget efficiency

  • Gain effective full-funnel coverage

Bespoke planning around user touchpoints

The thumb rule in PPC is that there is no specific strategy that fits universally. Every business vertical, campaign environment, marketing funnel etc demands custom-tailored approach in PPC. However, one user perspective remains the same – the end-user always expect immediate answers wherever they decide to search. Hence an ideal PPC expert should curate a strategy that taps all the touchpoints of the user.

Just like Huel did, new entrants are ideally supposed to align their PPC spends on brand awareness activities. It doesn’t mean that search campaigns need to be completely excluded. However, a major chunk of the spends should be parted for brand publicity as there are several recognized brands engaged in the competition. Without carrying out due diligence in the diversification of ad spends, new entrants risk themselves by spending too much on expensive search terms. Combining awareness and search on social media ads apparently becomes one of the safest strategies with valid impact.

Consider the example of the software industry. A user might make the initial search using informational type search queries, which might go like this – the best fin-tech software, best online food sharing application, etc. and much more. These queries or keywords are cheaper alternatives for gaining visibility in competitive markets. The same user will again browse social media platforms to reach out to his searches, which implies the importance of social media.

Full funnel strategy

For new entrants and novice marketing experts, here is a typical example of various steps involved in diversifying ad spend. Use this comprehensive strategy to target users while they are asking for queries or seeking assistance for products or services pertaining to your industry.

  • Awareness

  • Consideration

  • Conversion

  • Maintain

  • Expand

About SocialPulsar

Social Pulsar is one of the leading  AdWords management company in San Francisco that can seamlessly help you boost your brand conversations and increase revenue. We complement your search engine marketing with smartly curated PPC campaigns that will bring the market diaspora to you. Our gamut of operations includes PPC, SEO, conversion rate optimization, web development and all the peripherals of digital strategy. Our experienced marketing pundits perform well from a project management perspective and deliver the utmost value to your money. We combine marketing strategies with sales technology and automation to generate the intended leads within the speculated window. Get a quote from us today itself and transform your digital growth with marketing intelligence.

Many business owners or even a PPC marketing agency in San Francisco would want to engage their customers through email campaigns. They are always on the lookout for the best email popup practices that will drive more conversions for them. It is not only the sizes and the colours in an email that are important. Let us list 9 email popup best practices that will help your email stay in your customers’ minds long enough to turn them into relevant leads.

 

#1: Test your popups’ timings

It is always of primary importance to test your email campaigns. Factors such as button colours and form design should be tested anyway. Also, the timing of the popup should be tested. It is worthwhile to insert a scroll-based popup that shows up after a specific amount of time after the reader has scrolled down the page. During experiments, this performed much better than timed popups.

 

#2: Maximize the scope of the success step

The success step is the one that comes in last when the reader opts-in through a popup. In the last step, you can encourage your customers by leading them to a product page. This is more lucrative than just thanking them for joining you. You can even ask them to check in their inbox to enable you to send them some freebie. This will help to keep your brand on the top of their mind.

 

#3: Use Images

Humans engage better with images/videos than just copy. Adding visuals to popups works much better. This is a worthwhile point that can be kept in mind by the digital marketing agency in San Francisco working on their clients’ campaigns. Using images increases the chances of your clients responding to calls to action. Popups can be made to stand out by using floating visuals. 

 

#4: Show the stuff to the right users

Just timing your email popups is not enough. You must show it to the right people. It is important not to show the same popup to all the visitors. Do not show the popups to those who have already signed up. Use geo-targeting options to show popups to those living in specific locations.

 

#5: Customize popups for mobile users

Marketers many a time do not use email popups for fear of violating Google’s interstitials policy. In this context, it is important to create customized popup (email) for mobile users. You can create a good teaser, limit input fields, reduce the font sizes, and remove images. It is also a good idea to remove background images.

 

#6: Use a teaser

A teaser is a bar at the bottom of the screen when your popup is not yet triggered. This serves to increase the user’s curiosity. On the mobile, you can trigger the popup only when the teaser is clicked. The headline should be catchy prompting the user to click it.

 

#7: Limit the input fields

Try to keep input to a minimum. Otherwise, this may affect the rate of conversions as has been observed. Almost always the most important detail that you would need from a visitor is their email address. You can always ask for a few other details.

 

#8: Write good copy

A good copy ensures a good response from the users. Use a catchy headline, the body of the copy should be one so that they sign up and the most important is always the call-to-action copy. It is easiest to drive the conversion by communicating the value that is conveyed through the CTA.

 

#9: Offer an incentive

To get visitors to do something, it is important to offer them an incentive. The most common but effective incentive is to offer a discount on the prices. Other effective incentives include competitions, free shipping, free samples, etc.

 

Endnote

 

Email popups are most effective when they are designed with the individual user in mind. 

 

If you have built a website for your business in San Francisco and set up a Facebook page, the next step is creating your Instagram bio. You need to present in your brand in such a way as to not only attract but also retain new customers. Instagram is an essential component of marketing these days. Sharing great content on Instagram may be helpful but you need to build trust in your brand among your followers. Your Instagram and author bios will help you to build trust. Read on to know more.

 Instagram Bio Basics

 Instagram has more than one billion users and it is important to find the right followers for enhancing the online profile of your business. Users of all demographics and ages are there on Instagram. However, the number of women using the network is slightly more than the number of men subscribers. This means that it is the best place for selling products related to women.

 Most users just scan through bios and photos and decide whether to follow you or not. Therefore, you can’t take long to catch their attention. Further, though it may seem easy, it is difficult to build a loyal Instagram following. However, working with the best digital marketing agency in San Francisco would make it a bit easier for you to achieve your goals.

 Instagram Bio – What Is It

 Users stumble on to the bio when reading your profile. Sometimes, they may look at your photos first. However, they look at your Instagram bio and decide whether to follow or not follow you. Your bio appears below your name and your company’s name. You should share critical information about yourself and your brand. In addition to telling your audience about you, it is important to include information as to what you do and why your brand stands out. Further, it is a good idea to add contact information.

 Ideally, your Instagram bio should:

 Make it easy for your followers to contact you

  • Communicate essential information as regards your brand and its USPs
  • Present you and your personality and brand in such a way as to match with the tone of voice and style as in other social platforms.
  • Be a platform that shares valuable information and includes activities for your target audience to engage in, for example, brand testing, clicking a link, and registering for an event.

 How to Develop a Good Instagram Bio

 It is highly recommended that you with a reliable social media marketing company in the USA for developing a great Instagram bio.

 Know Your Audience – You should know your customers, where they’re based, which age group they belong to, their income bracket, what their interests are, and what kind of jobs they do. 

 Set Your Instagram Bio – Add your name and the name of your business. This will help users to find you.

 Instagram Description – It should specify your USP.

 There are other things to do as well. You need to stylize your Instagram bio, use the right hashtags, list your Interests, include a call-to-action button, and link to your website. Finally, do some research before setting up your Instagram bio.

As of this year, the penetration of mobile Internet is 63.4 percent. This means that about two out of the three visitors that come to your e-commerce store are making use of a mobile device. Recent studies have shown that 79 percent of those that have bought something online during the past six months using their mobile device are smartphone users. When you combine this data with Google prioritizing mobile-friendly sites in search listings, you will realize the supreme importance of mobile optimization. Read on to know more about mobile optimization best practices for 2020.

Optimize Keeping the “Thumb Zone” In Mind

Steven Hoober, a user experience expert and researcher, conducted a study for finding out how users held and interacted with their mobile devices. He found out that there were three types of handholds – one-handed grip, cradle grip, and two-handed BlackBerry-prayer posture. The study showed that a vast majority of the users preferred to use their smartphones with one hand and 75 percent of all interactions were driven by thumbs. This means that you should optimize your e-commerce store by placing the core features in the middle of the thumb zone overlap area. If you cannot manage it yourself, seek help from the best digital marketing agency in San Francisco.

Decide the Size of Key Elements Keeping the Thumbs in Mind

As most people use their thumbs primarily to browse mobile sites, size the key elements on your site so that users can easily tap them with their thumb.

Facilitate Simple Swiping

Another way in which shoppers explore e-commerce stores is by swiping. This means that it pays to optimize your site for swiping as well. Those who explore stores by swiping should feel comfortable and fluid when they do it. 

Limit the Depth of Your Content to Three Layers

Shoppers often get lost on mobile sites than on desktop versions. It should not be difficult for your shoppers to spot the product they want and checkout. If they get lost in the mobile site, your conversion rate will fall. Discuss in detail with a reliable SEO agency in San Francisco at the time of designing your site.

Make Navigation Easier for Browsers and Searchers

There are mainly two categories of visitors to e-commerce sites. Some are searchers. They are looking for specific products. Some others are browsers. They may not be looking for any specific product. You should set up navigation in such a way that both are satisfied. 

Enable Shoppers to Get to Home Page with Ease

Visitors shouldn’t be made to struggle to get back to the home page after they go deep into your site searching for a product. Otherwise, they will get frustrated and leave without buying anything. 

Make Checkout A Hassle-Free Affair

A key aspect that impacts conversions is a long drawn checkout process. More specifically, you should not force shoppers to create a user account. Twenty-three percent of users are likely to abandon the shopping cart if they are asked to create an account.

For more information on mobile optimization best practices, please visit www.socialpulsar.com

To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.

Every year marketing supplies a lot to our learning process. Last year we saw how important is to be actively participating in the social media revolution. We learned that if a picture is worth a thousand words, a video is worth a million. In 2019, the scenario is even well placed to surprise us with some amazing facts. SocialPulsar, the top digital marketing company in San Francisco is here to predict seven trends that will catch every marketers attention this year.

Omnichannel Marketing

Omni means ‘all’, ‘of all things’ or ‘in all ways or places’. We all know that marketing has a lot of touchpoints today to reach out to the customers on multiple levels. For example, social media can be relied on to attract more audience and email to nurture the leads. You can rely on paid marketing to get prospective leads and much more. In 2019, marketing should increasingly focus on various channels like,

  • Ephemeral video (such as Facebook and Instagram stories)
  • Podcasts
  • Smartphone apps
  • Live broadcasts
  • Live chat
  • SMS
  • PR and press releases
  • Offline ads (they’re making a comeback)
  • Direct mail (it’s also making a comeback)
  • Offline events
  • Chatbots and virtual assistants

All these channels will reinforce your marketing strategy in a seamless way, especially for the customer-facing business. Almost 70 percent of the B2C enterprises reach out to their audience using these channels of marketing. Take an example of the Bank of America app. With the free banking app, all the customers can easily pursue banking operations on the go. The app is enabled with a voice assistant, which helps the customers get all the answers in real-time. The bank nurtures their leads using mails as well. Hence, omnichannel is not just important in generating new business opportunities, but it is also important in delivering positive customer experience and increase customer retention rates. If you are looking to avail the services of the best social media marketing services in the USA, then get in touch with SocialPular.

Artificial Intelligence (AI)

Who would have thought to have a bot empowered to perform marketers’ jobs? But today the possibilities of AI has grown to more depths that just “ May I help you” chatbots. More and more evolved formats of AI will be integrated into customer service and experience. From voice recognition systems like Alexa and Ava for Autodesk, the virtual assistants are evolving to newer levels. Image recognition systems are one of the fruitful slices of AI that is stealing the spotlight of marketing. They have started to play a pivotal role in easing the user experience like image-based product searching, payment, order verification, and much more.

In 2016, Gartner had predicted that 20 percent of the business content would be authored by machines by 2018. Even though the accuracy of the prediction is still not being cross-checked, most of the marketing pundits are quite sure that the wave is getting stronger. AI has its huge importance in data accumulation, nurturing and creating data-driven business surveys and reports. With the parallel developments happening in automation, scientists are getting enough time to work on Artificial Intelligence, which promises a lot more developments to come soon.

Chatbots

As smartphones became the buzz word of society, modern marketers need to reach out to deeper levels of emotional engagement. Chatbots enable a business to deliver highly personalized content across business websites, mobile apps, and social media channels. The significant advancements in machine learning have enabled to develop advanced chatbots that act as virtual assistants or even business concierges. In 2019, chatbots will play a major role in a various business process like,

  • Lead qualification
  • Shopping assistance
  • Website browsing guidance
  • Knowledge Base research
  • Talent recruiting
  • Self-service
  • Accessibility

Programmatic Advertising

Managing advertisements is a tuff part of companies. More and more enterprises are trying to allocate the task to AI. We will soon witness a surge in programmatic advertising, which relies on intelligence to buy and place ads on various channels based on algorithms. Surveys estimate over 86 percent of the display ads to be purchased through automated channels. 

Lately, Amazon, whose advertising revenue is poised to touch $3.19 billion in the USA, has been relying on programmatic options to advertise their products. The program titled Amazon DSP is used to reach out to the audience to reach shoppers across the entire funnel, enabling them to reach out to all shoppers, despite whether they are Amazon shoppers or not. These DSP ads reach Amazon.com, their mobile application, major ad exchanges, and other Amazon-owned properties like Internet Movie Database (IMDB).

Programmatic Advertising can reach a user across all points of the buyer journey. It occurs in real-time, which makes it more powerful over conventional advertisements in terms of reach and generating more ROI. However, in order to curate the right programmatic advertisement strategy requires a combination of automating tasks, rely on big data for the right business insights and possess the right technical expertise.

Video Marketing

Video marketing has been an important marketing tool for brands. But with technological advancements, the video trends are changing. By 2020, surveys are showing that video will make up 85 percent of the consumer internet traffic in the USA. By combining good copy and visual elements that are entertaining, informative and story-driven, brands can easily harness the power to reach out to millions in no matter of time.

In an ongoing trend, we are also witnessing the video series concept taking the spotlight of video marketing strategies. Rather than going for placing a brand, today’s video addresses the pain points or relates any aspect that the target audience would like to be attributed to. Thereby brands are building a strong community and fan followership in the online world. Here are some of the trending and emerging concepts in video marketing.

  • How-to videos
  • Product walkthroughs
  • Influencer interviews
  • Customer testimonials
  • Behind the scenes videos (such as employee and brand stories)
  • Company culture videos
  • Event videos
  • Webinars

About SocialPulsar

Headquartered in San Francisco, SocialPulsar Inc provides a gamut of digital marketing for brands across all verticals to achieve their online goals. Our expert team of professionals guides you in the right direction to promote brand publicity and achieve the intended ROI. For more details visit our website – www.socialpulsar.com

Anytime, any day, social media sites are flooded with a lot of marketing contents regarding various products and services. One among them is influencer marketing, which has taken the digital marketing industry by a storm, thanks to the technological disruptions and the increased market absorptions of smartphones. From a relatively easy marketing process using social media celebrities to promote brands, influencer marketing stands today as the buzzword of the industry.

If your business is still reluctant towards choosing social media influencer services USA, then it’s high time for you to reconsider your plan and stay ahead of the curve. If you happen to be a novice brand, then we will help you understand what exactly the concept means and what are the perks of influencer marketing. With years of expertise, SocialPulsar has outrun other social media marketing agencies in USA to become the most competed as per the industry standards.

What is influencer marketing?

Influencer marketing is a mix of old and new marketing tools that refines the idea of celebrity endorsement in the modern concepts of content-driven marketing campaigns. It’s basically an association between a brand and an influencer, where the latter will promote the brand’s products and services in return of financial benefits. However, the concept is way different from celebrity endorsements.

Influencers are trusted social figures within a niche community, who enjoy strong customer base in social media. They are supposed to typically possess knowledge about the industry they are representing. As per the Forbes survey, influencer marketing is forecasted to churn around a whopping $10 billion by 2020. If something is predicted to become such a trendsetter, then it should have some perks as well. Let’s see what exactly the concept does with a brand.

  • Approach – Every brand should carefully evaluate their influencer marketing approach. Get a team properly organized before framing the strategy. Plan and fix the budget and spend ample time doing research.
  • Value – Every brand has to find value in the association. An influencer must have the ability to sway brand perspectives to influence the behavior of the market. Brands should be able to identify the relevance, credibility, resonance, and relatability of the influencer.
  • Content – Influencer should appropriately deliver content through the right channels. Their personality and style must be in synchrony with the brand’s voice and market placement.

Benefits of Influencer Marketing

  • Never Compels –  Unlike other traditional marketing techniques, influencer marketing is less compelling to the audience. Since the audience has a certain level of attachment with the influencer, they will feel the message more lightly.
  • More Trust – Influencer have been long investing their time in earning trust and loyalty of their followers. They have been habituated in sharing content in the most desired formats of their followers. This, in turn, can benefit a brand in establishing trust.
  • Niche Targeting – Influencer marketing enables the brand to successfully roll out niche targeting which targets specific demographics. This helps brands in curating marketing plan with more accuracy and maximum benefits.
  • Boosts SEO – Social influencers can be a great source for creating quality backlinks for your website. This will gain more traffic for your website and significantly boost the SEO rankings as well.
  • More Conversations – Since it’s their social icon who is representing the brand, the followers feel more personalized by the marketing content, which triggers more brand conversations. This will be more beneficial to the brand in terms of closing the sales.

Influencer Marketing Trends 2019

Now that you have skimmed through the basis of influencer marketing and how much it can influence a brand, you will be all set to strategize a plan for your brand. Well, here are some of the emerging trends in influencer marketing that you might need to have a look.

  • Episodic Content – When targeting for brand affinity based on various content-driven approach, brands can spread content across various channels in an episodic way. This will retain existing customers, generate new followers and triggers more brand affinity.
  • Ambassadorship Programs – Brands need to significantly up their influencer relationships. Creating an ambassadorship program and inducing long-running campaigns can invoke more trust and brand recall among the audience.
  • Measurement – Analytics techniques like social media third party pixel tracking will enable brands to more accurately measure the reach of the influencer marketing efforts. Marketers need to rely on viable solutions for organizing the campaign perfectly.

Pundits had long following the traditional sales and marketing strategies to generate leads. But as data become more prominent and easily available, the real challenge for business was not to have those numbers in place but to find value in it. You would like to have 10 prospective leads who are genuinely interested in your business outing, against a 50 who will never be interested in your product, right? In the era of Business Intelligence, you have the golden opportunity to filter down the leads based on its quality. Thats were two of the major slices of marketing – SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) comes to the frame. 

Along with CRO program and SEO services in San Francisco, SocialPulsar provides all the digital marketing services making it the one-stop destiny for businesses.

What is SEO and CRO?

Search Engine Optimization is a process of generating traffic in a free, organic, and natural, way for the website across various search engines. All major search engines have primary search results, and SEO intends to rely on content and local listings to get the website ranked among them, without any paid formats.

Conversion Rate Optimization is a process of improving the ROI from your existing traffic, without targeting on deriving a higher number of leads. CRO is basically an art or science of engaging the landed website leads and eventually closing the sales pipeline. By relying on visual designs, user experience, copywriting, etc, you are basically influencing people to act.

What do SEO and CRO have in common?

Conversion Rate Optimization is easily confused with Search Engine Optimization. But fundamentally both these terms differ in terms of its functionality. While SEO ultimately focuses on driving leads, CRO is a purpose-built strategy for increasing the conversion rates. However, both of them have certain similarities in terms of their work operation. Being the top SEO agency in USA, SocialPulsar can help you secure better sales growth for your business.

Both SEO and CRO,

  • Involve website optimization
  • Involve conversions as Key Performance Indicators
  • Work in collaboration with other marketing initiatives

What differentiates SEO and CRO?

  • SEO relies on algorithms to get the websites ranked, while CRO relies mainly on optimization for better user experience.
  • SEO is geared towards an organic approach, while CRO can also accommodate paid formats as well.
  • CRO is focused towards bottom level business funnels, but SEO remains valid from scratch to end.
  • CRO strategies are completely focused on on-page activities, whereas SEO, as we all know, focuses on both on-page as well as off-page.

Key CRO Strategies to Follow

CRO literally involves everything you do with your marketing purpose. It demands all the steps to be properly taken care of since the relevance of its role comes towards the last stage of the sales funnel. Starting from scratch, here is what a business should ideally conduct and follow.

  • Buyer Persona Research – Create a persona or a fictitious profile of your potential visitors. It helps seamlessly in breaking down the complexity of the marketing process and transforms business thoughts to insightful understanding.
  • Focus groups – Conduct qualitative research like focus groups can reveal valuable insights, which will play a pivotal role in generating a better hypothesis for split testing. This can help frame better CRO strategies for your marketing.
  • Web psychology – Analyse the online behaviour of the target audience through means of human-computer interaction, cross-culture psychology, and even neuroscientific studies to evaluate the brain activities of the target group.
  • A/B Split Testing – Make a copy of the website and keep performing A/B testing. Analyze the results to keep the version which performs better and drops the other version. This can help significantly in running successful CRO program.

Key CRO Techniques

In order to succeed in CRO, the whole marketing team should work closely and harmoniously. All the systems and strategies should apprehend each other if you are looking to avail conversion rate optimization services in USA. Here are some essential tips to make Conversion Rate Optimization success with SocialPulsar.

  • Cross-platform friendliness – Digital media today is spread across multiple formats and variants. While developing a website, make sure it delivers delightful user experience across all the platforms.
  • Personalization – Personalised brand experience is the thumb rule of digital marketing. When it comes to CRO, applying personalisation has a deep impact on improving the conversion rate.
  • Cross channel efforts – CRO is mainly an on-page activity. But syncing it across all the platforms are essential. Social media pages and other paid campaign landing pages should be perfectly optimized to guide the customer.