If you are running a business in San Francisco and wondering as to what awaits you in 2020, it is time you realized that AI will have a big role to play in SEO. Humans cannot read minds, but 76 percent of customers expect that businesses should be capable of anticipating their needs and wants. This means that advanced technologies such as AI and machine learning will be put to use by SEO specialists to understand user behavior and needs for providing personalized experiences. This also means that it is important to invest in AI-powered SEO to succeed in 2020. Read on to know more as to how AI helps you in improving online reputation and drives the growth of your business.
#1: Helps you create remarkable SEO content
Google keeps tweaking the search algorithm to offer high-quality as well as relevant content to users. Machine learning and AI help search marketers understand consumers’ search trends, automate keyword research, and create high-ranking content. AI-driven platforms such as BrightEdge, CanIRank, and Content Fusion can enable content creation by providing the top keywords for a specific topic. You can contact the best digital marketing agency in San Francisco to learn to use these platforms.
#2: Enables you to optimize content for voice search
The popularity of voice search is on the rise because virtual assistants like Alexa and Siri can respond within seconds to queries. According to Comscore, 50 percent of all searches on the Internet are expected to be voice-based by 2020. The digital assistants are becoming smarter and smarter each day as they are listening and learning constantly.
#3: Allows you to analyze data in real-time
Currently, SEO experts are making use of predictive analytics and cluster analysis for generating designs that match customer expectations. Cluster analysis helps you create topic clusters. This, in turn, enables search engines to identify pages related to specific topics. This is very helpful in improving page rank. Predictive analytics allow you to forecast search trends that can improve your website traffic. Platforms such as Market Brew and BrightEdge that are AI-enabled can be of great help to SEO teams in this regard.
#4: Helps you provide a personalized experience
According to new research, 80 percent of consumers make a purchase when a brand succeeds in offering them a personalized experience. This is because personalized experiences have the power to make customers get the feeling that the business is concerned about their needs and wants. This strengthens brand loyalty and further boosts customer experience. Smart personalization engines such as Optimizely, SmarterHQ, are helpful in this regard. If you need help with using these tools, do not hesitate to contact the best SEO agency in San Francisco.
#5: Makes it easy to automate labor-intensive tasks
SEO is a labor-intensive activity as it involves keyword research, website audit, optimization and distribution of content, tag management, backlink monitoring, and rankings supervision. You can use SEO automation tools like WordLift, Alli AI, and Albert to not only improve but also optimize your content.
AI is all set to revolutionize SEO in 2020. For more information as to how it will impact your business, please visit www.socialpulsar.com.