It is predicted that content and SEO are going to be important considerations in the coming year. The content is going to be presented in a manner that aligns the searcher’s needs and preferences coupled with technical features that will continue to amaze us with every search.
Content on every site is getting better by the day because we have learned to present the content, research, strategize and publish the same. It is not about any kind of experimentation any more but as any competent SEO company in USA would know, it is the proven online strategy that would pave the way for a successful brand.
Given below are some content trends that you are going to encounter in 2020.
#1: Visual Content
Visual content is going to assume more importance in this coming next year. In this, dynamic and interactive content is going to be more prominent. This is going to be true across all sectors: from communication to entertainment.
With the younger generation that will soon turn into adults, it is going to be all about social media. Teenagers hang out most on Instagram, YouTube and Snapchat.
Adults use YouTube even more than Facebook. Snapchat now offers the facility to create new AR filters and lenses. You can create your GIFs from Giphy. You can do this instead of posting a GIF as a reaction on social media.
#2: Video Content
The demand for video content and even storytelling using visuals are only going to rise. Marketers have to keep up to the demands of wanting video content or simply get left behind. However, the quality of storytelling is also a very important factor to engage the audience.
Subject expertise, Authoritativeness, and Trustworthiness are important factors to tether the audience to your site. Upping the E-A-T factor at all times is vital for the success of the content. It is important to constantly learn how to stay abreast to improve your expertise and authoritativeness on the subject. Your site and brand should appear trustworthy. Then users would want to associate with your brand for a long time to come.
Your content should be focused on improving E-A-T at all times. This should be applied to all entities that represent the different brands including, say a digital marketing agency in San Francisco, authors that create content and website owners.
#4: Purposeful content
The need to create purposeful content is as important in 2020 as in the year before this one. A successful content marketer is one that puts their users’ needs over their promotions. Spending has increased in the content creation sphere by many organizations signalling the importance in this area. Only good quality content will win the SERPs and readers’ loyalty.
Deeply explored topics and high-quality visuals are both important to garner the attention of the audience.
#5: Ultra-Targeted Content
Trust is built with the audience only when you offer entertainment, guidance, information, etc., without any hidden catch. Once you know your audience well, then you can create content that connects to them at a deeper level. Then it helps to serve their purpose and fulfil their need for information. This is the kind of content Google is happy about.