5 Digital Marketing Trends To Look Out In 2019

Every year marketing supplies a lot to our learning process. Last year we saw how important is to be actively participating in the social media revolution. We learned that if a picture is worth a thousand words, a video is worth a million. In 2019, the scenario is even well placed to surprise us with some amazing facts. SocialPulsar, the top digital marketing company in San Francisco is here to predict seven trends that will catch every marketers attention this year.

Omnichannel Marketing

Omni means ‘all’, ‘of all things’ or ‘in all ways or places’. We all know that marketing has a lot of touchpoints today to reach out to the customers on multiple levels. For example, social media can be relied on to attract more audience and email to nurture the leads. You can rely on paid marketing to get prospective leads and much more. In 2019, marketing should increasingly focus on various channels like,

  • Ephemeral video (such as Facebook and Instagram stories)
  • Podcasts
  • Smartphone apps
  • Live broadcasts
  • Live chat
  • SMS
  • PR and press releases
  • Offline ads (they’re making a comeback)
  • Direct mail (it’s also making a comeback)
  • Offline events
  • Chatbots and virtual assistants

All these channels will reinforce your marketing strategy in a seamless way, especially for the customer-facing business. Almost 70 percent of the B2C enterprises reach out to their audience using these channels of marketing. Take an example of the Bank of America app. With the free banking app, all the customers can easily pursue banking operations on the go. The app is enabled with a voice assistant, which helps the customers get all the answers in real-time. The bank nurtures their leads using mails as well. Hence, omnichannel is not just important in generating new business opportunities, but it is also important in delivering positive customer experience and increase customer retention rates. If you are looking to avail the services of the best social media marketing services in the USA, then get in touch with SocialPular.

Artificial Intelligence (AI)

Who would have thought to have a bot empowered to perform marketers’ jobs? But today the possibilities of AI has grown to more depths that just “ May I help you” chatbots. More and more evolved formats of AI will be integrated into customer service and experience. From voice recognition systems like Alexa and Ava for Autodesk, the virtual assistants are evolving to newer levels. Image recognition systems are one of the fruitful slices of AI that is stealing the spotlight of marketing. They have started to play a pivotal role in easing the user experience like image-based product searching, payment, order verification, and much more.

In 2016, Gartner had predicted that 20 percent of the business content would be authored by machines by 2018. Even though the accuracy of the prediction is still not being cross-checked, most of the marketing pundits are quite sure that the wave is getting stronger. AI has its huge importance in data accumulation, nurturing and creating data-driven business surveys and reports. With the parallel developments happening in automation, scientists are getting enough time to work on Artificial Intelligence, which promises a lot more developments to come soon.

Chatbots

As smartphones became the buzz word of society, modern marketers need to reach out to deeper levels of emotional engagement. Chatbots enable a business to deliver highly personalized content across business websites, mobile apps, and social media channels. The significant advancements in machine learning have enabled to develop advanced chatbots that act as virtual assistants or even business concierges. In 2019, chatbots will play a major role in a various business process like,

  • Lead qualification
  • Shopping assistance
  • Website browsing guidance
  • Knowledge Base research
  • Talent recruiting
  • Self-service
  • Accessibility

Programmatic Advertising

Managing advertisements is a tuff part of companies. More and more enterprises are trying to allocate the task to AI. We will soon witness a surge in programmatic advertising, which relies on intelligence to buy and place ads on various channels based on algorithms. Surveys estimate over 86 percent of the display ads to be purchased through automated channels. 

Lately, Amazon, whose advertising revenue is poised to touch $3.19 billion in the USA, has been relying on programmatic options to advertise their products. The program titled Amazon DSP is used to reach out to the audience to reach shoppers across the entire funnel, enabling them to reach out to all shoppers, despite whether they are Amazon shoppers or not. These DSP ads reach Amazon.com, their mobile application, major ad exchanges, and other Amazon-owned properties like Internet Movie Database (IMDB).

Programmatic Advertising can reach a user across all points of the buyer journey. It occurs in real-time, which makes it more powerful over conventional advertisements in terms of reach and generating more ROI. However, in order to curate the right programmatic advertisement strategy requires a combination of automating tasks, rely on big data for the right business insights and possess the right technical expertise.

Video Marketing

Video marketing has been an important marketing tool for brands. But with technological advancements, the video trends are changing. By 2020, surveys are showing that video will make up 85 percent of the consumer internet traffic in the USA. By combining good copy and visual elements that are entertaining, informative and story-driven, brands can easily harness the power to reach out to millions in no matter of time.

In an ongoing trend, we are also witnessing the video series concept taking the spotlight of video marketing strategies. Rather than going for placing a brand, today’s video addresses the pain points or relates any aspect that the target audience would like to be attributed to. Thereby brands are building a strong community and fan followership in the online world. Here are some of the trending and emerging concepts in video marketing.

  • How-to videos
  • Product walkthroughs
  • Influencer interviews
  • Customer testimonials
  • Behind the scenes videos (such as employee and brand stories)
  • Company culture videos
  • Event videos
  • Webinars

About SocialPulsar

Headquartered in San Francisco, SocialPulsar Inc provides a gamut of digital marketing for brands across all verticals to achieve their online goals. Our expert team of professionals guides you in the right direction to promote brand publicity and achieve the intended ROI. For more details visit our website – www.socialpulsar.com