To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.
#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions
When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.
In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).
These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.
#2: Create Structured Data Markup
Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.
#3: Assess Link Toxicity Regularly
Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.
#4: Monitor Site Health, Performance, and Speed
GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.
#5: Audit robots.txt File and Canonicalize Pages
One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.
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