Let your startup brand be recognized by improving search engine visibility. SEO is about increasing organic traffic to your website to generate more online conversions by ranking the keywords in search engines like Google, without spending on ads. It’s a cost-effective strategy to improve brand awareness of your products or services online.
SEO for startups is result-oriented, but it is a challenge to make a fast impact on search engines. Although, SEO is mandatory for any business website that is seeking top results on Google. Remember that 99% of people are going online for their business and personal needs. 90% of people are trusting organic results as genuine information on Google. So your customers and your competitors are all online. If you achieve a top spot on search results, the searchers will consider that your website is a credible source.
Essential SEO Tips For Startups and Small Business
The search Engine’s complex algorithms will deliver the exact results for the user’s search queries based on relevant content that is provided within the website. Google likes fresh content, this means that is, If a website consistently produces high-quality content, you can compete with both small business and enterprise-level businesses.
Practising the best SEO strategies for small business is a most significant aspect to establish your brand’s authority, brand visibility, and awareness, improve search rankings, and generate interest in your business.Therefore define your SEO goals and focus on the best SEO practices to improve the online presence of your startup.
Do you want to be at the top of the search engine result page? The following 7 best SEO tips for startups or small businesses will help you to upscale your business.
Cost-Effective SEO Strategies for Startups and Small Business
SEO helps to drive traffic and increase sales. But, most people don’t know how SEO for small businesses can be done effectively. First, we need to prepare a core strategy and action plan to execute from the beginning. By implementing effective strategies you can present your brand in front of your consumers for their search queries.
Here are some cost-free SEO strategies for startups and small businesses that can help you to make your website rank better.
Start Building your Domain Authority with Backlinks
Backlink building is a process of getting other authorized website links back to your website and passing link juice which helps to improve domain authority and reputation. If your website has high-quality backlinks, Google will consider it as a quality resource and it helps to index in search engines faster. Make research on competitor backlinks with free SEO tools and prepare a list of other high-quality websites from Google. Start building the domain authority with quality backlinks for your startups/small businesses to earn higher rankings on Google.
Some Effective SEO link building strategies for startups and small businesses are:
- Guest Blogging
- Quora Post
- Classifieds Submission
- Forum Posting
- Social Bookmarking
- Image Submission
Impact of Social Media on SEO
Social media is a great way to get an initial boost of traffic and engagement to your startup/small business. You can share content on your social media channels to increase engagement on those platforms. If you’re targeting the right people on social media with content that’s relevant to the audience, they will visit on your website longer. These boosts can help bring visitors to your website, which boosts your site’s visibility on Google.
Does Blog update help SEO?
Blogging is one of the best SEO tips for startups and small businesses. Create quality content that supports your product or service. You can educate your audience about your business through the topics that are relevant to your audience. It is a best practice to start a blog page on your website and update recent news, tips, technologies as blog posts frequently. Optimize the blog with relevant long-tail keywords, header tags, image alt tags, meta description and take an opportunity for internal linking. A blog is essential for SEO because it helps several things that are important ranking factors, which are:
- Brand Awareness and positioning
- Increase inbound links
- Increases website reach and traffic
- Helps to keep the website fresh with fresh content
- Sharing blog posts on high DA sites increases website DA and traffic. (Ex: Blogger, Medium, Bloglovin, Behance, Scoopit, Mashable etc.)
On-Page Optimization – An important ranking factor
Prepare an SEO Audit of your website using any free tools( Uber suggest, SEMRush, A Href etc), it helps to discover the major issues and recommendations that need to be fixed first. The following checklist will help you to audit the site by yourself.
- Checklist 1 : Check all website pages for individual Meta title and Meta Description that are optimized with one or more keywords.
- Checklist 2 : Is every page’s content optimized with target keywords?
- Checklist 3 : Is your website URL optimized for search engines or is it readable for humans?
- Checklist 4 : Is your website mobile friendly?
- Checklist 5 : Your website navigation is easy for users?
- Checklist 6 : Are you using internal linking in your content?
- Checklist 7 : Do you use ALT tags as keywords for all your images?
- Checklist 8 : Check out your website loading speed on both Mobile and Desktop (D: 2 seconds & M: 3 Seconds)
- Checklist 9 : Is your website optimized for header tags(H1, H2, H3, H4, H5, and H6)?
- Checklist 10 : Need to fix or remove any broken links from the website?
- Checklist 11 : Does your website have a custom 404 Error page?
- Checklist 12 : Is your website SSL certified?
Boost your SEO using Structure Data
Structured Data Markup or simply schema embedded on your website helps search engines to return more informative results(rich snippets) to your customers, also it improves Click Through Rate(CTR). Using schema, search engines can precisely understand what your content is about and which can lead to better rankings indirectly.
Types of Schema we can use:
- Organization Schema
- Local Business Schema
- Service Schema
- FAQ Schema
- Product Schema
- Review Schema
- Video Schema
- Article Schema
Improve Local SEO with Google My Business
Google My Business is a key source of Local SEO Strategy for startups and small businesses . It is an opportunity to list your business location on Google Maps and also on local search results. You can publish necessary information like physical address, services, images, contact details, opening or closing time, website address, customer reviews about your business etc.
Claim and verify your GMB effectively, it allows your startups/small businesses information to be visible before the organic search results when users search within a certain area for any products or services. So, it is a powerful tool to attract customers to your website and it will dominate the first page of SERP. GMB Listing is a free google advertising strategy, so implement this simple and effective strategy to stand out from your competitors.
Basic SEO tips to optimize your Startups/Small Businesses local listing:
- Claim your GMB profile with accurate business information.
- GMB Posts with relevant content daily.
- Choose a specific business category.
- Upload high-resolution images of your business.
- Collect reviews from your satisfied customers.
- Add the product or services you are offering.
- Upload new photos weekly.
- Monitor the Q & A section.
Use FAQ pages for SEO
The FAQ page on a website is a list of frequently asked questions that your customers may ask when they navigate the website. It also helps to discuss queries you may have frequently received from your customers. We can include the questions that may arise in the future. However, if you are using FAQ pages to boost SEO, you must still think about it from your potential customers’ point of view.
FAQ best practices:
- Find Questions related to your business.
- Use Keywords in Your Answers
- Update FAQ questions whenever you receive new questions from your customers.
- Write questions for your customer.
SEO Best Practices for Startups and small business
Here are the major benefits of prioritizing SEO for your website.
A website should be optimized means that it must target your website’s visitors. This includes the website content should deliver relevant information to customers, easy navigation, mobile-friendly website, your business-related images or videos, etc.
Users are always going with the top 3 or 4 results on SERP according to their search queries, and they believe they are the best in the industry. If your website is not visible there, it may cause you to lose credibility and also badly affect genuine website traffic.
The goal of your business is your target audience to recognize your business from their search queries. It establishes your brand awareness, and this is the key step to promote your brand.
Every startup is facing the problem that they may not have enough funds resources to invest to effectively plan marketing strategies. SEO is a free marketing strategy that any startup can afford and build a top brand position among your competitors.
If your startup does their business locally, Local SEO is the most effective tactic to get visitors easily to your store. According to a local search citation survey, 90% of people click on the first set of local search results. Better Google my Business optimization will drive more local visitors to your physical space
Should You Invest in SEO for Startups or Small Business?
These days, we can see the rise of new startups every single day all over the world. This can be considered as the rapid development and growth of technology and the internet. But not all startups are living long to prove their growth. If any startup business doesn’t concentrate on SEO have a very low chance of success.
Best SEO tips are a powerful tool for startups and small businesses and SEO is a must-do process for every website. May your website is new or old, small or large, may or may not have competitors, still, your website needs SEO. Optimize your website for your trusted customers, not for search engines. A smooth-running website will rank better on Google, the users lead to getting attracted to your website, and the potential customers will be aware of your website. When website traffic increases, it is possible to improve the number of leads and sales.
What are the best free SEO tools?
What is the fastest way to rank a keyword?
Target the right keywords related to your business
Mix up your target keywords with content.
Add keywords on page title and description.
Use keywords as labels on link building.
Use keywords in image Alt tags.
Rank keywords through blogs.
Does traffic affect keyword ranking?
Website traffic does not affect keyword ranking. Google does not consider the website traffic as a metric to rank a keyword. So the impact is zero.
Why can’t I buy ads and skip SEO?
SEO is an essential part of your startups/ small business that needs to be visible on top organic search results. The quality of website traffic truly depends on SEO. Paid ads can’t buy organic visibility of Google, So increase online visibility in local and organic search results with SEO.