9 Email Popup Best Practices For Increasing Conversions

Many business owners or even a PPC Marketing Agency in San Francisco would want to engage their customers through email campaigns. They are always on the lookout for the best email popup practices that will drive more conversions for them. It is not only the sizes and the colours in an email that are important. Let us list 9 email popup best practices that will help your email stay in your customers’ minds long enough to turn them into relevant leads.


#1: Test your popups’ timings

It is always of primary importance to test your email campaigns. Factors such as button colours and form design should be tested anyway. Also, the timing of the popup should be tested. It is worthwhile to insert a scroll-based popup that shows up after a specific amount of time after the reader has scrolled down the page. During experiments, this performed much better than timed popups.


#2: Maximize the scope of the success step

The success step is the one that comes in last when the reader opts-in through a popup. In the last step, you can encourage your customers by leading them to a product page. This is more lucrative than just thanking them for joining you. You can even ask them to check in their inbox to enable you to send them some freebie. This will help to keep your brand on the top of their mind.


#3: Use Images

Humans engage better with images/videos than just copy. Adding visuals to popups works much better. This is a worthwhile point that can be kept in mind by the Digital Marketing Agency in San Francisco working on their clients’ campaigns. Using images increases the chances of your clients responding to calls to action. Popups can be made to stand out by using floating visuals. 


#4: Show the stuff to the right users

Just timing your email popups is not enough. You must show it to the right people. It is important not to show the same popup to all the visitors. Do not show the popups to those who have already signed up. Use geo-targeting options to show popups to those living in specific locations.


#5: Customize popups for mobile users

Marketers many a time do not use email popups for fear of violating Google’s interstitials policy. In this context, it is important to create customized popup (email) for mobile users. You can create a good teaser, limit input fields, reduce the font sizes, and remove images. It is also a good idea to remove background images.


#6: Use a teaser

A teaser is a bar at the bottom of the screen when your popup is not yet triggered. This serves to increase the user’s curiosity. On the mobile, you can trigger the popup only when the teaser is clicked. The headline should be catchy prompting the user to click it.


#7: Limit the input fields

Try to keep input to a minimum. Otherwise, this may affect the rate of conversions as has been observed. Almost always the most important detail that you would need from a visitor is their email address. You can always ask for a few other details.


#8: Write good copy

A good copy ensures a good response from the users. Use a catchy headline, the body of the copy should be one so that they sign up and the most important is always the call-to-action copy. It is easiest to drive the conversion by communicating the value that is conveyed through the CTA.


#9: Offer an incentive

To get visitors to do something, it is important to offer them an incentive. The most common but effective incentive is to offer a discount on the prices. Other effective incentives include competitions, free shipping, free samples, etc.




Email popups are most effective when they are designed with the individual user in mind.