SEO experts will not deny the fact that backlinks are an integral part of any SEO strategy. But by just setting it won’t get you results because backlinks can disappear, become toxic, or just become less relevant as time goes by. This means you have to continue to find new backlink opportunities to keep your search ranking high.
An expert SEO company like ours can help you have creative strategies for getting backlinks.
Here are the nine strategies to build successful backlinks –
1. Reach out to reporters with added VALUE
If you’re planning to get a link from a news site, you have to provide real value to the reporter.
Here are some ideas to provide value
1. Provide them with a quote including personal insight from your industry. Include your credentials as well.
2. Extend unique data or statistics.
3. Provide an alternative take.
4. Produce an infographic or custom visual that they can embed in their story.
Whichever way you go, you need to act FAST. Because today’s newspaper is tomorrow’s recycling. To reach out the same day that the news is breaking. You need to act fast.
2. Scale The Skyscraper Technique
Skyscraper content is still the #1 go-to tactic for building high-quality links. This approach is simple and can be attained in just 3 steps with the help of our SEO services:
1. Figure out a popular piece of content in your niche.
2. Make something better than that.
3. Promote it!
3. Moving Man Method 2.0
This is another way to nab quality links from outdated content. Instead of focusing on businesses that have gone pop or rebranded, we’ll leverage outdated information.
You can make this work by:
1. Reaching out to all the sites with the old info.
2. And, let them know that it’s changed.
3. Direct them to your own page while we’re there!
An added tip to use is that, if something has changed recently in your industry, use Google’s date function to find articles published prior to the change.
4. Double Down on Effective Content Formats
Especially when it comes to creating content that will attract quality links never make guesswork
Here is a list of proven content formats that people love to link to:
– List Posts
– Quizzes
– “Why” Posts
– “How to” Posts
– Infographics
– Videos
Every industry is different. For instance, in your space videos might work best and for others, it might be list posts.
So, trying out a few different formats and seeing what works best for you, will definitely help. Also, try combining two or more of these formats into one piece. You can count on us to get these strategies implemented successfully, as we are the top SEO agency with a proven work record.
5. Podcast Link Building
Do you realize that a big chunk of your competitors’ backlinks might be from going on podcasts? Try to become a guest on as many podcasts as you can.
Not only these podcasts are capable of sending some serious traffic your way, but they can result in tons of backlinks.
How do you find podcasts? First, find someone in your niche who goes on a lot of podcasts. Then, look for them on Google reverse image search.
6. Resource Page Link Building
A resource page helps to link out to other useful pages.
All you gotta do is:
1. Find them.
2. Make sure you have worthy content to link.
3. And, reach out.
Finding them is the hardest part. So, these 10 advanced Google searches will help:
1. “{your keyword}” + inurl:resources
2. “{your keyword}” + inurl:links
3. “{your keyword}” + inurl:recommended
4. “{your keyword}” + “top websites”
5. “{your keyword}” + “top sites”
6. “{your keyword}” + “recommended websites”
7. “{your keyword}” + “recommended resources”
8. “{your keyword}” + “further reading”
9. “{your keyword}” + “recommended reading”
10. “{your keyword}” + “useful sites”
Having a well-curated, helpful resource page on your own site can be great for picking up quality links. This lets you even try reaching out to other resource pages to suggest they link to your resource page.
7. Unlinked Brand Mentions
If your brand is in an article but doesn’t include a link, that’s an opportunity then. All you have to do is reach out and 9 times out of 10 you’ll get a link.
Setting up an alert for your brand name can help. That way you’ll get notifications each time your business is mentioned on the web.
If you got a branded technique like “The Moving Man Method”, then set up an alert for that too!
8. Name Your Strategies
Have you heard about the “The Moving Man Method” or “The Skyscraper Technique”? Both these terms can be coined by yours truly meaning that whenever someone is writing about them, you will get another quality backlink!
Yes, you can do the same by:
1. Figuring out a process or strategy that’s unique to your business.
2. Give it a catchy name.
3. Writing about it!
And writing about the process is key. Because you’ll get links only if:
1. Your strategy is very useful.
2. You can prove that it works.
Ours is the best SEO company in the USA and you can count on us to get these strategies working for you.
9. Two-Step Email Outreach
An approach to the outreach can often yield better results than asking straight for a link right off the bat. Try to use feeler emails to warm up your prospects: You could use this technique before launching a new post.
Try to reach out to a prospect and tell them what’s coming, and ask permission to send it their way when you publish. A little courtesy can go a long way in outreach.
Bottom Line
All of the above tactics are tried and tested by us and we are the best SEO services in the USA. Want to use them to grow Backlinko’s search traffic from ZERO to over 175,000 unique visits per month?
Do contact us!
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