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7 Advantages of PPC Advertising for Your Business.

7 Advantages of PPC Advertising for Your Business

 

Digital marketing encompasses everything from content production to paid ads with every tactic having its pros and cons to consider. Hence, your marketing strategy should be divided into a carefully crafted selection of smaller tactics that will include both paid and unpaid strategies. Our PPC marketing agency in San Francisco has been following these lines. 

As experts in the realm of digital advertising, our team knows the ropes of every kind of marketing out there. We are the best digital marketing company in the USA and we help our clients find the best combination of methods for their brands.

In this article, we are specifically talking about the benefits of PPC or pay-per-click advertising. If deployed correctly, a PPC campaign can significantly increase your online traffic and yield a highly measurable ROI when compared to other marketing tactics.

Here’s why you should consider paying for Google Ads or PPC Ads.

 

So, What Is PPC Advertising?

These ads appear before and/or during your own Google searches. These are the best shortcuts to the top of Google search results. One that big and small businesses can pay to take.

PPC ads seem to be simple at first glance, you pay for ad clicks with a valuable space in search engines, right at the top. But it’s more complicated than that. There are so many factors associated with it like what keywords should you target, how best to optimize conversions and what ad groups are you interested in.

This is exactly why it’s smart to work with a digital marketing team like ours. When you pay for ads strategically, you will reap the benefits and that includes the ten listed below.

 

1. Garner Immediate Results

Timeliness is one of the biggest pros that come with paying for effective marketing. Unlike organic search strategies and free content, PPC advertising drives results immediately in all cases mostly. 

You can potentially reach thousands of people instantly whenever they are searching for your services or products. Roughly a third of online consumers use the internet on a daily basis to search for local businesses. That is a huge pool of potential traffic. If your link is prominently displayed at the top of relevant internet search results, you can benefit much from this.

PPC advertising might not be the best marketing strategy out there. However, it is an extremely effective and consistent short-term tactic. Yes, it’s true that content and SEO will certainly bring long-term benefits, but if you want something fast and powerful, PPC ads might be the way to go.

 

2. Contribute to Higher Overall Website Traffic

Though PPC advertising doesn’t bring fast results, it quickly pulls in traffic for your site as a whole. Paid ads may not directly contribute to your ranking, but they definitely increase the number of overall clicks your website gets.

Over time, this increase in user activity (generated by your paid ads) can contribute to higher organic rankings.

 

3. Thrive Even Through Algorithm Changes

Everyone is working to rank at Google’s coveted position zero. You craft the perfect content and use the best SEO strategies, then monitor for every Google algorithm update that could alter your chances of ranking highly. 

PPC is not that risky. Your success doesn’t depend on Google’s evolutions, or even your on-website optimization. You just pay for the clicks and place them in Google’s search results.

 

4. Experience a High Return on Your Investment

PPC ads aren’t just purchased by the brands to build their reputation or beat the competition. But, they buy PPC ads because they aim to encourage their target audience to convert into real customers.

In 2020, 74 percent of brands reported that PPC was a huge driver for their business. It had helped them generate revenue and a significant portion of their sales. For most brands, PPC ads are a surefire way that helps to jumpstart some conversions. 

 

5. Increase Your Brand Recognition

Brand recognition is important for your overall revenue success. You don’t just want people to recognize your brand online, but you want to appear more in their search results, alongside competitors they already recognize. Only then will people likely walk into your physical locations and make offline purchases.

According to LucidPressIf, if you consistently present your brand, it can increase your revenue by up to 33 percent. People want to see your brand consistently and talk about within the relevant niches.

PPC ensures your brand name appears in the right places. It contributes to a more consistent reputation online to drive sales on our website and thereby in physical stores.

 

6. Target Customers in Real-Time

The ads don’t show up at the ideal time. But, you can schedule your campaigns to be delivered during certain hours, demographics and locations.

Yes, you can monitor results for content marketing and SEO strategies, too. But, you can’t always make adjustments to a blog post, Link scheme or web page copy in a matter of minutes. It takes time for these strategies to evolve. But a PPC campaign can be manipulated almost instantly.

 

7. Generate Leads in Neighboring Cities

PPC ads are often seen in relation to “geo-targeting.” Geo-targeting (also known as local PPC) is the process of specifically targeting one area. It can be a city or region. With the advanced location options included with Google Ads, you can ensure to include or exclude certain marketing areas by proximity.

You will not get stuck targeting a large swath of a region. You can narrow down your marketing efforts to generate leads in neighboring cities and communities as well.

 

Final Thoughts on PPC Ad Benefits

PPC advertising is a fast-paced and effective way to boost your conversion rates. Though it is not the only marketing strategy that your business must consider, it has its advantages that shouldn’t be overlooked. 

Our B2B digital marketing agency in San Francisco offers PPC ad services and more to a wide variety of businesses. Our goal is to perfect the art of finding your audience and reaching it through highly targeted strategies. 

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