AI is touching everything digital and social media marketing is no exception. AI is purportedly going to impact social media marketing in a big way. Let us see how AI will affect marketing.
Why AI is important in this context
AI is being added to all existing fields and marketing is no exception. If you are a digital marketing agency in San Francisco and you are a marketer, this means you can use AI-based tools and techniques. You can also help your clients take a leading position with the use of AI.
With AI in place, consumers connect with brands directly and keep the relationship with those brands that solve issues in real time. Sometimes issues are solved directly by the brand in as less time as one hour.
Chatbots in the Limelight
Chatbots are built using AI and these bots answer queries immediately in natural language. This holds the interest of the lead, gives a feeling of priority, and gives a chance for marketers to build and share better content.
What used to be mass engagement in social media platforms is now personalized interactions, one-on-one conversations. Brands possess a large amount of data about their customers today. Social media management services can help to engage with individual leads with relevant and suitable content.
As an example, the primary challenge for a social media agency in San Francisco would be to segment the large chunk of data generated and provide targeted content marketing based on the behavior of the client’s customers. Advanced tools can help in the segmentation of the chunk of data.
Areas of Social Media Marketing that AI Impacts
The six core areas impacted by AI are Consumer Intelligence, Content Creation, Customer Service, Content Optimization, Influencer Marketing, and Competitive Intelligence.
When AI is integrated with social media platforms, it defines the content that the user gets to see, the ads that are displayed to a specific user and how a user connects to his/her contacts. The social media platform has to run an algorithm that is specific to individuals. In such cases, there is no need for keyword research or optimize according to the time of the day.
The ultimate effect of integrating AI is that the cost of reaching the target audience is less, and one can reach the target audience faster.
Whereas the argument is that AI can take away the human element from the whole setup, in reality, whereas bots add up the required engagement and personalization, the human marketers a focus on providing a positive and holistic customer experience.