Brand Strengthening: The Storytelling method
Storytelling is not a recent invention. Since social media and content started to sprout in the human lives, the path of building a brand gets a wide vision. For this, the best way is to build a story relating the brand to lives of people. This helps the brands to market in all ways possible.
Storytelling is one of the best methods for building relationships that brings people together and keeps them engaged. You must have heard of brands which even replaced the product name itself. There lies the success of brand marketing.
Here are the main points to keep in mind while using storytelling to enhance your brand.
1.Identify your goals and what your audience needs.
Initial step is to identify the target audience needs. Accordingly, plan your content. If you are starting with a general list, then most of the content will fall under the general category.
You can classify the audience according to the goals and create related content accordingly.
Find out the basic block of communication which is essential for the brand to reach the final outcome, which may be awareness, consideration, purchase, and loyalty. If the outcome is to create awareness and consideration for a new product – the blocks may include things like sharing reviews—consideration, introducing solutions to problems—awareness, and sharing experiences provided by the product’s community—social proof/consideration
Brand stories are never materials for marketing. It is not advertisement either, and they are not places to sell. Brand story should be telling the audience exactly what they want to convince. Boring stories won’t catch attention and keep up the pace, but stories loaded with charisma can.
Makes a story with more relevant content and helps an audience exceed into the experience, fairly better than watching it.
- Be real
Just like you are talking to your friend in a coffee shop, Try to show what you want to say, write down everything and cut short, finally the outcome will be a casual but conveying story. Believe that you don’t need much words to convey your story.
If you can accomplish this then you can definitely see that people is watching and engaging in the brand.
The main advantage of using customer testimonials is that it can foster their point of view, it holds emotions associated with your brand. Providing your customers an opportunity to play a vital role in your brand building efforts can make them feel like a valued component of your business and gain their trust.
4.Cross-Channel story sharing
The most important thing than making a compelling brand story is to make certain to check back to your audience and the platform in which they are spread across, while keeping your objective in mind.
Social Media is a service channel through which we can have a link with the audience and client. Different Social Platforms structure and audience are different, Identify the audience and spread the messages through the apt one to all target audience.
All social platforms are great. But the audience vary from each other, Its one of the building part of the brand.
Stories are compelling. But don’t get stuck in your story. Keep in mind that story is the basement for business structure. Live in the present and build the story in such away that it is related to the audience. Let your customers determine your brand voice, learn and truly know what they’re saying about you. Identify the methods, and hold these concepts as close to your heart as possible. Keep your story alive by continuing to impress your customers and give them the best experience possible. Your story will build the foundation of trust, but only a customer’s personal experience will cement that trust into something that lasts.