In all walks of our life, we face competition. Without competition, we will not know how strong we are how much we need to improvise on raising the bars. Whether growing yourself or facilitating growth for our client, we need to constantly learn and adapt a lot of things. That’s why every business needs a competitor to rightly evaluate the strengths, capabilities, and weakness of your business in relation to the competitor. In terms of Search Engine Optimization (SEO), competitor analysis is everything for getting ranked in Google. Learn from what your competitor is doing to get valuable insights on outranking them.
Search engines rank websites that deliver seamless user experience. Website SEO analysis helps you in knowing how your competitor is strategically loading the website for sticking user in the website for more time. Search engines evaluate several line items like the page load time, website navigation, custom 404 pages, broken links, call to action features etc. to rank websites. You might have placed all the features that are prerequisite for getting SERP rankings. But your competitor might have taken that one smart step ahead of you to maintain rankings. Find it and secure your website to surprise your competitor.
As per the latest algorithms, it’s important to have a technically sound website and features to meet the ranking parameters. Look at the various parameters of web page layout and site architecture for scoring more on SERP rankings. In terms of web page layout, you can evaluate how your competitor works on developing indexable content, crawlable link structures, keyword use, and targeting etc. Site architecture involves usage of robot.txt files, healthy URL structure, secure browsing, sitemap, usage of breadcrumbs, mobile optimization etc. Make a checklist of these while doing SEO competitor analysis for scoring more.
Every CMS platform has its own advantage and disadvantage for SEO. Learn what CMS is used for builting the competitor’s site and evaluate with yours. WordPress is pretty handy these days and trending as well. But lack of security can be a concern at some stages of the business sales cycle. Magento is one of the fast emerging e-commerce scripts which helps brands to manage pages, widgets, polls and static blocks, which is specific e-commerce traits. These pages will help optimizing majority of the on-page SEO factors. Get in touch with the best SEO Company San Francisco to know more in detail.
Keyword targeting is the all essential stuff in SEO. Along with targeting, you also need to keep an eye on how consistently the keywords are appearing on the competitor website and aligned social media platforms. Whether the target keywords are appearing on the on-page elements like headers tags, meta descriptions, meta titles, website body, image alt tags etc. Make sure you don’t get confused this with the keyword density factor. Consistent use of keywords will help search engine crawlers to index and return the site in search results for the specific keyword or topic entered.
Backlinks are a major slice of ranking puzzle. They build a strong foundation for your online reach and ranking process. You cannot assume how much it matters to discover the niche sites from competitors back-end profile. Your competitor might be building serious links from the backend pages. You need to compare the traffic volume and reach of the back end links. Today a lot of tools are available with digital marketing companies to cross-check the effectiveness of off page promotions of the competitor. However, make sure you have unbroken links and proper UI/UX issues before starting link building.