Facebook Marketing Best Practices – Five Easy Steps for your success

1) Follow, Interact & Be Social!

• Each time you follow a page, they receive a notification instantaneously increasing the likelihood of those businesses and their followers liking your page Interact with those pages
• ‘Like’ the pages of other experts in your industry and local businesses in your area
• This shows you are interested in what the businesses have to say helping to grow your overall following and creating goodwill within your community
• Be social!
• Respond to user comments on your page kindly, sincerely, and appropriately
• Engaging with users ultimately allows you to learn more about their interests and deliver on their needs

2) Messaging Voice and Tone

• Decide the type of voice want your business to have online
• Corporate vs. Casual, somewhere in between, etc
• Ask yourself “is my voice representative of my brand?
• Does your voice resonate with your prospects?
• If not, you may want to consider changing it
• Stick with it!
• Once you establish a voice and tone that works for you, stick with it. Don’t stray from your brand image

3) Be Engaging

• Your goal on Facebook is to drive engagement and ultimately conversions
• Craft postings that drive the highest amounts of engagement
• Monitor the types of posts, days, and times that work best for your business
• Types of engaging posts to work into your posting mix
• Ask questions
• Fill-in-the-blanks
• Bright, colorful images, photos, and video
• Show your human side

4) Use Hashtags Intelligently

• The pound sign (or hash – #) organizes content into relevant topics
• Turns any word or group of words that directly follow it into a searchable link
• Example: If you wanted to post about the World Series, include #WorldSeries in your post
• The searchable link displays all posts that have that same hashtag within it
• Things NOT to do when using hashtags:
• You do not need to use hashtags in every post
• Don’t use an irrelevant hashtag just to try to show up in results
• Don’t hashtag senseless or superfluous words like #Amazing or #Yep
• Special offers, sweepstakes, and deals

5) Have a Healthy Mix of Posts

• Stay fresh and engaging with different types of posts including but not limited to:
• Telling fans what’s new with your business
• Asking questions
• Posting photos, images, videos, or memes
• Sharing posts from experts in your industry or other local businesses
• Taking polls
• Offering deals or specials
• Holding contests or sweepstakes
• Asking users to fill-in-the-blanks
• Acknowledge special days such as national holidays, local festivities, etc

Recap

• Follow, Interact, and be Social
• Messaging Voice and Tone
• Be Engaging
• Use Hashtags Intelligently
• Have a Healthy Mix of Posts

Questions?
Email: help@socialpulsar.com