Facebook Marketing Best Practices – Five Easy Steps for your success
1) Follow, Interact & Be Social!
- Each time you follow a page, they receive a notification instantaneously increasing the likelihood of those businesses and their followers liking your page Interact with those pages
- ‘Like’ the pages of other experts in your industry and local businesses in your area
- This shows you are interested in what the businesses have to say helping to grow your overall following and creating goodwill within your community
- Be social!
- Respond to user comments on your page kindly, sincerely, and appropriately
- Engaging with users ultimately allows you to learn more about their interests and deliver on their needs
2) Messaging Voice and Tone
- Decide the type of voice want your business to have online
- Corporate vs. Casual, somewhere in between, etc
- Ask yourself “is my voice representative of my brand?
- Does your voice resonate with your prospects?
- If not, you may want to consider changing it
- Stick with it!
- Once you establish a voice and tone that works for you, stick with it. Don’t stray from your brand image
3) Be Engaging
- Your goal on Facebook is to drive engagement and ultimately conversions
- Craft postings that drive the highest amounts of engagement
- Monitor the types of posts, days, and times that work best for your business
- Types of engaging posts to work into your posting mix
- Ask questions
- Fill-in-the-blanks
- Bright, colorful images, photos, and video
- Show your human side
4) Use Hashtags Intelligently
- The pound sign (or hash – #) organizes content into relevant topics
- Turns any word or group of words that directly follow it into a searchable link
- Example: If you wanted to post about the World Series, include #WorldSeries in your post
- The searchable link displays all posts that have that same hashtag within it
- Things NOT to do when using hashtags:
- You do not need to use hashtags in every post
- Don’t use an irrelevant hashtag just to try to show up in results
- Don’t hashtag senseless or superfluous words like #Amazing or #Yep
- Special offers, sweepstakes, and deals
5) Have a Healthy Mix of Posts
- Stay fresh and engaging with different types of posts including but not limited to:
- Telling fans what’s new with your business
- Asking questions
- Posting photos, images, videos, or memes
- Sharing posts from experts in your industry or other local businesses
- Taking polls
- Offering deals or specials
- Holding contests or sweepstakes
- Asking users to fill-in-the-blanks
- Acknowledge special days such as national holidays, local festivities, etc
Recap
- Follow, Interact, and be Social
- Messaging Voice and Tone
- Be Engaging
- Use Hashtags Intelligently
- Have a Healthy Mix of Posts
Questions?
Email: help@socialpulsar.com