A sitewide re-evaluation is required when the webmasters make some major changes in fields such as restructuring the website, making content changes, changing the appearance, changing the internal links and URL or a CMS. As a part of enhancing the site quality, when such major site changes are initiated by the publisher or webmaster, it usually takes the search engine some time to crawl the website and come up with considerable changes during the process.
So, thus comes the need for the webmasters or publishers to let Google know that such significant changes were made to their website and that they require a quality re-evaluation. The question is whether there is a significant way to trigger the re-evaluation process, when the entire website has gone through major changes.
How to Tell Google a Site Quality Re-evaluation is Needed?
In usual cases, when the webmaster or publisher needs to wait for Google to crawl the site to make the significant changes that were initiated, the major point for a query here is in knowing if a trigger could happen in speeding up the site re-evaluation process into action.
Google’s John Mueller clarifies with regard to sitewide quality evaluations and explains that there is no technical way to trigger a re-evaluation. He emphasised that there is nothing from the webmaster’s side that could be done to trigger a sitewide re-evaluation and that there isn’t a need for the same as site changes are being continually updated in the index.
Mueller mentioned that as the system re-evaluate all the time, there isn’t a need to technically trigger a re-evaluation from the webmaster’s side. The change will take account in processing over time and will happen without having to make any manual actions.
How to trigger a sitewide revaluation?
In order to make Google speed up the re-evaluation process, the webmaster can consider some factors to improve the re-evaluation process from a quality point of view.
- Improving Content quality
Publishing high-quality contents improves sitewide quality. Make it a point to have contents with correct spelling, depth and grammar. Make sure to implement EAT (Expertise, Authoritativeness, Trustworthiness) in your contents. This triggers re-evaluation as Google considers these while crawling and indexing pages.
- Natural and Quality Backlinks
Quality content enables you to build high-quality links for your site which leads to better page scoring and ranking. Google evaluates each page on your website over authority and importance factors and if your site is fulfilling those, then that triggers the re-evaluation process.
- Mobile experience
Building a responsive and adaptive website eases up finding information even with your mobile handset. Easy navigation, fast loading and shorter forms of websites gives users the best mobile experience and Google evaluates this.
- Page experience
Google evaluates your website based on the page experience that it creates for the users. Engaging contents and relevant charts and pictures all improve the user experience.
- Content freshness
Google ranks a website better when it provides updated and necessary info to the visitors. Usage of relevant keywords and newer contents promotes freshness and increased SERPs.
Webmasters or publishers can check the indexing status and optimize the visibility of their websites by making an optimum use of google search console. As a means to enhance and supplement the SEO based activities, when some major incremental changes are made on the site and when those are found worthy of being ranked, Google initiates the re-evaluation better. When the major changes made by the publishers are useful for Google, it triggers the re-evaluation process. Site quality is hence a major factor for improved triggers.