If your business is one that relies on people having to search you out from the Internet, then SEO needs serious consideration from your side. If someone does a search and your website occurs on the top of the search list, then there is a 33 percent chance that the user will click on the link.
On the other hand, if you are not topping the list, it means that you are surely missing out on a third of the traffic. Over three-quarters of people do not click on the second page of the search results.
Nevertheless, these figures are not meant to scare you. The best digital marketing agency in San Francisco can help you to get rid of these woes at the earliest. You can seek their help to improve your SEO.
Given below are some ways in which you can quickly improve your SEO rankings this year.
Tip 1. Improve Loading Speed
Google makes a note if your website page loading speed is slow. This may affect your ranking negatively. If your page loading speed is low, it will impact the number of visitors who will stay on your website. The abandonment rates are likely to increase. Any page should not take more than 3 seconds to load.
Tip 2. Publish High-Quality Content
It is a good idea to update your website content frequently. This is a necessary step to bring more traffic to the website. The content has to current, relevant and of high quality. If the content is good, the dwell time naturally goes up. This improves the Google SEO rankings.
Tip 3. Image Optimization
Any top-rated PPC management agency in San Francisco will tell you that pictures on your website have to be properly optimized. Factors to be considered for optimizing images include file size, file format, etc., among others. Big file sizes slow down the loading and can adversely affect the SEO rankings. Use keywords while naming the images. This serves to improve rankings.
Tip 4. Blog, blog, and blog
Blogging always helps to improve your business. If you have posted some blogs, try to increase the frequency and the quality of the content. In case you have not started blogging, the best time is to start now. Building a group of loyal readers can help to increase traffic.
Tip 5. Outbound Links
These can be used to improve the credibility of your website. Any data claim that you may make on your website should be linked to highly credible sources. The best SEO company in San Francisco would advise you to use citation from sources that are an authority on the subject and use outbound hyperlinks to those source sites.
You can use more creativity to input more informative content within your niche for the best SEO results.