Google is renaming Google My Business to Google Business Profile, as a part of its efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps, and those respective apps. Google is also rolling out more support for managing your business profile directly in Google Search and Maps. To know more about how this will benefit your business, do contact our SEO company in San Francisco.
The name change
Google Business Profile will be the new name going forward for Google My Business. Google mentions that the reason for the new name is with the motto to “keep things simple.” In 2022, Google will retire the Google My Business app completely. Get in touch with our SEO agency in San Jose, San Francisco to know what changes would happen based on this and how it might affect your business.
It is now called Google Business Profile, before that it was named Google My Business and even before that it was called Google Places, and before that, it was Google+ Local, before that it was also Google Places, and then prior to that I think it was just Google Local. The local business management product has been through many names.
The Name Google My Business is Going Away
Let us understand, what does it mean that Google My Business name is going away. This means that Google is encouraging businesses to manage their single listings directly on Google Search or Google Maps. This has to be done either via the web interface or mobile apps.
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For a long time now, Google has been allowing businesses to manage their individual listings directly in the search results or directly in Google Maps. But now Google is saying that it prefers businesses with single listings to manage their businesses in Search or Maps and not in the old Google My Business console.
Google said that the existing Google My Business web experience will transition to primarily support larger businesses that have multiple locations, and will be renamed as “Business Profile Manager.”
Google will then redirect and rebrand the Google My Business web interface.
If yours is a multiple location business and/or you are a local SEO who manages several businesses, you can continue to use an interface like Google My Business which will be renamed to Business Profile Manager going forward.
Amplify your SEO efforts through our local SEO services. There may be notable changes to the Business Profile Manager throughout the upcoming months. You must be ready to adapt to it accordingly.
What Will Be The New features?
Google also mentioned that there will be some new features with this announcement. The new features include:
– You can claim and verify your Google Business Profile directly in Google Search and Google Maps
– Call History feature is officially launching in US and Canada
– Messaging can be done directly from Google Search
– Message read receipts can be controlled in Google Search and Maps
How to manage your business with the changes?
You can do this by either just searching for your business name in Google Search or Google Maps for businesses or searching for “my business” in Google Search to see the business you have already claimed and verified.
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In addition to this, Google Ads is also enabling you to plan your Local campaign budgets using Performance Planner. Performance Planner is a tool with which you create plans for your advertising spend, and get to see how changes to campaigns might affect key metrics and overall performance. This tool allows you to see forecasts for your campaigns. You can explore outcomes by adjusting campaign settings, understanding opportunities in seasonal periods and also managing budgets across accounts and campaigns.
Local search in Google is powered much off of the business profiles that Google has in Google Business Profile, which was formerly called Google My Business. For now, the web interface is not changing much, outside of branding, but over the coming months, one can expect more and more of the features in the old Google My Business web interface that will work directly in Google Search, Google Maps, and the respective apps.
Get in touch with our SEO agency in the USA to know and implement the changes effectively.
Following Google My Business on social and in the help forums, will give you more insights into these changes as the rebranding will occur there over the next several weeks. And to rightly incorporate the changes that get highly effective for your business, do get in touch with our SEO experts in San Francisco.
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