Header tags are essential to both Google and your users and mentioned in this article are the best practices to follow when crafting one. Additionally, getting in touch with our SEO services in the USA will make the task simplified and effective.
Google’s John Mueller said it himself that Header Tags are still a strong signal for SEO:
“When it comes to text on a page, a heading is a really strong signal telling us this part of the page is about this topic.”
Header tags are thus a simple yet critical part of SEO and when used wisely will please the search engine gods, as well as your users.
Understanding Header Tags
Header tags are basically HTML tags that inform a browser what styling it should use in order to display a piece of text on a webpage.
Similar to headings in print content, header tags are used to title or introduce the content below them.
HTML header tags follow a hierarchy, from <h1> to <h6>.
– H1 tags denote the most important text, such as the main theme or title of a content.
– H2 and H3 tags are used to indicate subheadings.
– H4, H5, and H6 tags are used to provide a further structure within those subsections.
Header tags help users and search engines. It gives the users a preview of the content they’re about to read.
And for search engines like Google, it gives context on what the page is all about and provides a hierarchy.
Header tags are like chapter titles in a book. It offers a quick scan, and you get a pretty good idea of what the content covers. Make your Header Tags effective with the help of our SEO agency in San Francisco.
Header tags are an essential ingredient in SEO because they help Google understand your content and make your page more user-friendly by making your content more readable and accessible.
Mentioned here are the best practices to follow when crafting Header Tags
1. Provide structure using Header Tags
Your header tags give structure and context to your article. And including them will give your reader an idea of the information they can glean from the paragraph text that follows below.
Header tags like a table of contents for a non-fiction book:
– The H1 introduces the topic of your page and tells the reader what your article is about.
– The H2s are like book chapters, describing the main topics you’ll cover in sections of the article.
– Subsequent headers, H3s to H6s, serve as subheadings within each section.
While drafting a blog article or landing page, concentrate on the main ideas you want your visitors to come away with.
Those are your header tags that will help you write your outline.
2. Subheadings Break Up Blocks Of Text
A scannable article is ideally a readable article. A readable article is more likely to perform well in the search engines because Google likes to reward content that’s user-friendly.
Content that is easy to read is more user-friendly than content that isn’t.
Hence, when an article is scannable, users stick around to read it, instead of bouncing back to Google. And they also might share it with their friends.
The more an article is shared when social signals aren’t a direct ranking factor and the more likely it is to naturally earn backlinks, which are a ranking factor.
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3. Including Keywords In Your Header Tags Will Help
As Mueller mentioned, Google uses header tags to gather context for your page. It means it’s worth including keywords in your header tags.
The first and foremost thing is that your page should be readable and if the keywords fit naturally, then you can go ahead and include them, as well.
Always think of your user first and only then optimize for Google.
4. Optimize For Featured Snippets
Header tags are an afterthought for many marketers, but they can make a sizable impact on your chances of scoring a coveted featured snippet.
Paragraph Featured Snippets
Optimize your header tag to match a long-tail voice search keyword. Answer the query directly below by placing the text within <p> paragraph tags.
List Featured Snippets
Header tags can also be used to outline different items in a list.
Google can pull from your subheadings to create its own bulleted or numbered list for a featured snippet.
5. Only Use One H1
Though Google has said there is no problem with using multiple H1s, however, that doesn’t mean it’s an SEO best practice to use multiple H1s on a page.
H1s are big and look like titles to readers. Using multiple H1s on your page, makes it look a little out of control.
So make sure you don’t have any multiple H1s lingering on your site. How? Get in touch with our digital marketing agency in San Jose for expert guidance and support.
Stay Ahead With Header Tags
When you write your headers well, it will not only make your content more scannable but will also intrigue your visitors to keep reading.
An optimized header tag can help you win featured snippets and make it easier for search engines to understand your page.
Do get in touch with our digital marketing agency in San Francisco to incorporate the Header Tags in the right manner and benefit you highly.