How To Conduct A SEO Competitor Analysis

Competition is essential because it prevents complacency, encourages innovation, and forces you to perform better in all aspects of your business. If you are a business owner in San Francisco, this post will help you to identify your top competitors, understanding why they are performing better, and determine what you need to do improve the performance of your business.

Find Out Your SEO Competitors

You may know the names of big players in the industry, but you need to identify your main SEO rivals? In fact, you may even have to compete with are outside your niche industry. Therefore, the businesses that you have to compete with are those that rank on the first page for the keywords you are targeting, irrespective of whether they are in the same niche as yours or not. A reputed SEO company San Francisco can help you identify your competitors.

Evaluate Keyword Difficulty

Prior to designing on-page SEO or specific link-building strategies, you must make an assessment of your SEO competitors’ strengths. Theoretically, it is possible to beat any competitor from any niche as well as for any keyword, but the resources needed often renders them unfeasible. Therefore, it is a good idea to use of an SEO competitor analysis tool to understand the domain strength of your competitors and then analyze for specific factors like domain authority, country and age, catalog listings, search engine indexing, backlink data, traffic volumes, Alexa rank, and social signals. See how you can do away with your weaknesses gain an edge over your competitors.

Find Out New Keyword Opportunities

TF-IDF (term frequency-inverse document frequency) analysis helps you to enrich your existing content with the keywords that have been employed by your competitors. This helps you to appropriately optimize your pages and identify low-competition keywords.

Analyze On-Page Optimization and On-Site Content

An analysis of the on-site SEO employed by your competitors using an effective tool will provide you with a wealth of new information for you to work on. You will get to know aspects such as the frequency and types of content published by them and the keywords targeting by your competitors. In this regard, you must pay special attention to aspects such as metadata and headline strategies (including the length of the title, keywords in title, title tags, etc.). Also, you must make an effort to understand the internal linking strategies employed by your competitors so that you can use them as the benchmark at the time of implementing your on-site SEO.

In addition to all of the above, you need to dig deeper into the backlink profiles of your competitors, examine their site structure and UX, track their ad spend, and understand clearly as to how social media networks are being leveraged by them in order to complete the competitor analysis. For more information, kindly visit our website Socialpulsar.com.