In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.
The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.
An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.
The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.
The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.
When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.
Coordination between Link Building and Content Creation
When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.
In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.
If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.