Before we actually begin to discuss the effective development and placement of a PPC ad, let’s have a brief look into a list of common errors that could occur while setting up a PPC ad.
1. Contactless ads
Advertisements without contact information are useless, it takes up less space in SERP and loses to competitors’ ads.
2. Lack of quick links and favicon
This error leads to a decrease in traffic, CTR, and means that the ad budgets will increase.
3. Ads are not optimized for the Google Display Network
A search engine ad campaign is different from one displayed on the Google Display Network. If you just copy ads, you’ll not get a good result.
The main difference between campaigns on the thematic sites and in search:
Images are not shown in search but on thematic sites, they must be added.
Advertising on thematic sites should be more creative than in search.
4. Lack of division into the industry and regional campaigns
With campaign division, you’ll identify which industries or regions are more effective, which particular part of the campaign should get more attention and budget.
5. Improper structure of PPC ads campaigns
Your campaign needs a strategically developed structural quality to remain consistent and accepted in the market.
6. The site doesn’t load when clicked
Issues with the loading of your website is a matter of concern, you should fix it ASAP to prevent your campaign from deterioration.
Setting up a campaign
You have to prepare yourself well before getting started. You should carry out a direct analysis of contextual ads, their results, as well as competitors. Keep in mind certain key aspects included in the development phase of a campaign such as.
Fix a group of the target audience, analyze their behavior, and deliver quality content for their requirement.
You should be capable to answer all the probable questions that could be raised by the audience regarding your product.
You required to have a clear idea of whom to sell, how to sell etc.
You have to be prepared enough to compete against any upcoming rivals in the market. You should need to be vigilant to foresee the entry of such a competitor.
Checklist for creating an effective Campaign
You need to make good ads:
Keywords in the title
Keyword in the display link
Keyword in the description
Call to action(CTA)
Quick link with a keyword
To increase the effectiveness of your ad, you can use different ad extensions features: Structured snippets, call, location, price extensions, and more.
Limit the prescribed budget for ineffective keywords, platforms, channels.
Use dynamic remarketing on incomplete activities, and abandoned baskets. It allows you to trace and contact users who are already on your site.
Remember that ads can be displayed at the wrong time for your company. For example, if you have a B2B offer, you should not spend budget at night or on weekends.
Analyze your campaign
Different tools are available in the market which can be efficiently used for the purpose of monitoring and reporting the performance of your campaign. Analyzing the performance will provide a fair idea, how productive the campaign is, and is it worth running it.
SocialPulsar offers a comprehensive digital marketing solution satisfying various business requirements that your company possesses. Partnering with us brings prosperity to your business.
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