Mentalism in Digital Marketing
Mentalism as a performing art allows practitioners appear to be able to read the minds of the audience
tricks. Mentalism is not based on supernatural powers, but on tricks, often mental, such as suggestion, manipulation of memories. These illusions are collectively called as Mental Magic. This can be very deeply implied in Digital Marketing.
Digital Media Marketing and Management companies uses this idea to promote the service, products or brands – which is relatively proportional to the in taking mentality of the viewer.
For traditional TV advertisements, Millions of amount are invested for a video that are produced to catch the attention of millions of people who spend time to watch television. This may create an impact in their minds choosing different products or compare different services. How well the message is conveyed in to their minds has a role in making viewers respond to this advertisement. This advertisement can send a message directly or guide mind of people to understand what the whole thing is about.
Marketing through mentalism
Steve Jobs once said “A lot of times, people don’t know what they want until you show it to them.”
Nowadays digital marketers are manipulating the mind of audience to show the products and services to them and make them act accordingly.Digital marketers will think like the audience to develop different campaigns to catch audience attention. Content Marketing is where the marketers are thinking from the mindset of audience to develop about what, when, how and where they can imply.
Digital marketers are investing their ideas to audience as a solution to their problems. They will act as professional advertiser and illusionist. Digital Media Marketing Companies should follow few methods such as
- Observe the behavior of audience
- Research audience through analytics.
- Engage and address audience problems directly
- Predict according to trends.
Common triggers Used.
The decoy – We want to market a product on our website. When a visitor ends up on product page, we position the product between two.
Our product should be with a reasonable price and features and should be positioned in the center.
Visitor would choose the second option, thinking that the compromise is the result of their judgement.
Layout – Digital marketers can show a flow of images which will lead to create a temptation in audience to get the product even they are not intended as of time. These can be the ingredients of a product, the process in making, the need or necessity to buy the product. Anything that is indirectly or directly relate the product or service to the audience mind.
Supply – Manipulate audience that there is a shortage of supply. This will definitely make a trigger in the audience mind. We can also do as a stock clearance with discounted price, this also results in implementing a click in audience that they can get the product before it is going to be out of supply.
Random prices – Supply a product with much higher price with minimal features and our product with actual pricing and best features. This will tempt the visitor to choose the actual product we want to market, since it is having best features which is worth the money.
Through Search Engine Optimization (SEO) and Search Engine Marketing (SEM) one can make credibility and impose strong opinion in audience mind that the results shown in front pages are trustworthy.
Think about your audience and what their beliefs are. Digital marketers can challenge some of those beliefs or you can divert them to slide them to your side. Be cautious to avoid politics, race, and religion, everything else comes behind is fair game. The above mentioned Mentalism triggers can be used in your business to generate sales.