As of this year, the penetration of mobile Internet is 63.4 percent. This means that about two out of the three visitors that come to your e-commerce store are making use of a mobile device. Recent studies have shown that 79 percent of those that have bought something online during the past six months using their mobile device are smartphone users. When you combine this data with Google prioritizing mobile-friendly sites in search listings, you will realize the supreme importance of mobile optimization. Read on to know more about mobile optimization best practices for 2020.
Optimize Keeping the “Thumb Zone” In Mind
Steven Hoober, a user experience expert and researcher, conducted a study for finding out how users held and interacted with their mobile devices. He found out that there were three types of handholds – one-handed grip, cradle grip, and two-handed BlackBerry-prayer posture. The study showed that a vast majority of the users preferred to use their smartphones with one hand and 75 percent of all interactions were driven by thumbs. This means that you should optimize your e-commerce store by placing the core features in the middle of the thumb zone overlap area. If you cannot manage it yourself, seek help from the best digital marketing agency in San Francisco.
Decide the Size of Key Elements Keeping the Thumbs in Mind
As most people use their thumbs primarily to browse mobile sites, size the key elements on your site so that users can easily tap them with their thumb.
Facilitate Simple Swiping
Another way in which shoppers explore e-commerce stores is by swiping. This means that it pays to optimize your site for swiping as well. Those who explore stores by swiping should feel comfortable and fluid when they do it.
Limit the Depth of Your Content to Three Layers
Shoppers often get lost on mobile sites than on desktop versions. It should not be difficult for your shoppers to spot the product they want and checkout. If they get lost in the mobile site, your conversion rate will fall. Discuss in detail with a reliable SEO agency in San Francisco at the time of designing your site.
Make Navigation Easier for Browsers and Searchers
There are mainly two categories of visitors to e-commerce sites. Some are searchers. They are looking for specific products. Some others are browsers. They may not be looking for any specific product. You should set up navigation in such a way that both are satisfied.
Enable Shoppers to Get to Home Page with Ease
Visitors shouldn’t be made to struggle to get back to the home page after they go deep into your site searching for a product. Otherwise, they will get frustrated and leave without buying anything.
Make Checkout A Hassle-Free Affair
A key aspect that impacts conversions is a long drawn checkout process. More specifically, you should not force shoppers to create a user account. Twenty-three percent of users are likely to abandon the shopping cart if they are asked to create an account.
For more information on mobile optimization best practices, please visit www.socialpulsar.com