It is a well-known fact that SEO-optimized websites get more traffic than others and it keeps increasing with time. This translates to more clients and ultimately more sales. Without SEO, there would be no chance for your customers to find you and all your work will go wasted.
Given below are a few tactics that you can follow to get the best results and dominate search lists in 2019. These have been recommended by the best SEO Agency in San Francisco
Important SEO Ranking Factors
According to industry experts, some of the most important SEO ranking factors are an accessible website that is secure, page loading speed (including load speed in mobiles), responsiveness, mobile-friendliness, URL, authority, domain age, technical SEO, content that is optimized, links, user experience that the site provides, social signals and the information provided by the site, among others.
What Google looks for in SEO
Google’s spiders or search bots crawl on the web pages that are submitted. Once they find that the pages are optimized, Google’s spiders add these pages to their index. Thereafter they are added to the catalog. When people type out search terms, Google goes on to display the best results according to the search terms that have been entered.
According to the top PPC management agency in San Francisco, it is a good idea to have good page titles and meta descriptions to get the searchers to click on your website’s link once your page has been listed.
Ranking Factors that Matter in 2019
Some of the top Google ranking factors to keep in mind in 2019 are the following.
1. Accessible and secure website
A URL that is easy for Google’s search bots to crawl and index is important. The website has to be created with good quality code, a sitemap with all the pages listed and a robots.txt file that provides information as to where to look for site information.
2. Page loading speed
A fast loading page tells Google that it lends a better user experience. This applies to both web and mobile pages.
3. Mobile friendly
Every quality PPC marketing agency in San Francisco is concerned about its client websites’ mobile-friendliness. More people use mobiles than computers/laptops to execute searches and buy products/services and hence this is a very important ranking factor. The site should be responsive enough to fit the screen size of any other mobile device.
4. Domain age, URL, authority
Any of the top sites that are listed by Google have a fair chance that they are 3 years old or even more. In many instances, the domain name matters. Exact match domain names are recommended unless the content is spam, in which case Google automatically rejects them.
The authority content made up of inbound links to the site, social shares, etc. are also important.
5. Optimized Content
This is among the most important ranking factors of Google. It is vital to use the right amount of relevant keywords in the content. Duplicate content is a big no-no. LSI keywords or those related to the main keywords that people search for are also just as important.