Google discovery is a revamped version of Google feed which was introduced in December 2018. Unlike the traditional content searching mechanism, this latest version does not require the user to enter a particular query. Instead, content related to their respective queries will be already present in the recommendation and the user just needs to click it.
Just like a normal social media feed, Google Discover exhibits various content. However, instead of following the users, here you are following different categories of interests. Earning 800 million users in its arsenal, Google discover is undoubtedly the best avenue to promote the content.
Technical SEO for discovery
Mobile friendly, your content should be compatible to work well in mobile and other related platforms as Discovery is only available on Smartphones and tablets. You have to make sure that your content is not only suitable to work on mobile platforms but also it should load on time. You should ensure site speed.
Image optimization also plays a vital role in inviting traffic. Your image is recognized as the first impression for your content, as a result, it’s crucial to have unique imagery that is very much relating to your content to ensure better results.
The image SEO practices are equally important. Also, you have to make sure that your image size has to be compressed, required to have a descriptive file name suitable for your image, appropriate alt text, and descriptive caption.
As the user frequently interacts with google and the discovery, it will investigate and gains a fare good idea about your content preferences. As a result, the user will be bombarded with similar but unique content that they might not have gone through. To succeed in your Google Discover strategy, your content needs to be a mix of evergreen pieces that should go in hand with the latest industry trends.
A vital aspect to be noted down is that Discover does yield to real-time events and time sensitivity. As different users possess different hobbies and interests it’s important to understand their area of interest and deliver them will similar relating content.
Setting client expectation
It’s important to set client expectations in order to receive Google Discover coverage. The average life span for a post in the Google Discover feed is about 2-3 days based on its quality and acceptability.
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