According to eMarketer, opinions posted by people on social media platforms impact the purchasing decisions of 45 percent of online shoppers. Opinions include feedback on products/services, reviews, and comments. Further, promotions affect the buying decisions of 44 percent of online shoppers and the opinions of 30 percent of online buyers are impacted by advertisements on social media channels. Studies have shown that chatbots have the power to improve the results of social media campaigns. If you are running a business in San Francisco, it is highly recommended that you check with a reliable social media marketing agency as to how you can go about implementing a chatbot for your social media account.

What Is a Chatbot?

A chatbot is nothing but an application that automates your customer services on a social media channel. Chatbots are of two types: scripted bots (rule-based bots) and AI bots that are capable of adapting to your customers’ behavior over time. Reputed social media marketing companies in San Francisco will provide the guidance that you need to employ the right type of chatbot in your social media campaigns.

How Are Chatbots Helpful In Social Media Marketing?

Chatbots have the potential to revolutionize the social media marketing scenario. This is because of the following reasons:

Automated customer service

Millennials, the tech-savvy generation, form the largest consumer base. They look forward to using innovative technologies. In fact, studies reveal that 71 percent of millennials are keen on experiencing chatbots offered by their favorite brands. With the emergence of chatbots, all efforts are focused on the interaction between chatbots and audience on social platforms.

 

Chatbots provide automated services to customers. They include answering important questions, inspiring social media users to engage with your brand, and providing content as well as personalized offers on-demand. Further, chatbots can intelligently converse with consumers as humans would.

 

If you are new to deploying chatbots for handling customer services, it is best that you seek guidance for a trustworthy digital marketing agency in San Francisco.

Better data access

Intelligent chatbots provide personalized services by monitoring your customers’ posts on social networks and their data collected by the platforms. In addition, queries received by a chatbot from users helps to expand the database through machine learning. Data gathered that the chatbots gather such as customer preferences, behavior, purchases, etc., will be available to you for making necessary changes to your strategies.

Customer engagement through support

Users have a lot of questions related to products and services provided by their favorite brands. Of course, some people seek general information. They include the availability of a specific item in stock and when their product will be delivered. Chatbots have the ability to provide good customer support in a seamless manner by focusing on social media/messenger apps.

If you are not using chatbots, you will miss out on new customers and sales.

AI is touching everything digital and social media marketing is no exception. AI is purportedly going to impact social media marketing in a big way. Let us see how AI will affect marketing.

Why AI is important in this context

AI is being added to all existing fields and marketing is no exception. If you are a digital marketing agency in San Francisco and you are a marketer, this means you can use AI-based tools and techniques. You can also help your clients take a leading position with the use of AI.  

Real-time Solutions

With AI in place, consumers connect with brands directly and keep the relationship with those brands that solve issues in real time. Sometimes issues are solved directly by the brand in as less time as one hour.

Chatbots in the Limelight

Chatbots are built using AI and these bots answer queries immediately in natural language. This holds the interest of the lead, gives a feeling of priority, and gives a chance for marketers to build and share better content.

Personalized Interaction

What used to be mass engagement in social media platforms is now personalized interactions, one-on-one conversations. Brands possess a large amount of data about their customers today. Social media management services can help to engage with individual leads with relevant and suitable content.

As an example, the primary challenge for a social media agency in San Francisco would be to segment the large chunk of data generated and provide targeted content marketing based on the behavior of the client’s customers. Advanced tools can help in the segmentation of the chunk of data.

Areas of Social Media Marketing that AI Impacts

The six core areas impacted by AI are Consumer Intelligence, Content Creation, Customer Service, Content Optimization, Influencer Marketing, and Competitive Intelligence.

When AI is integrated with social media platforms, it defines the content that the user gets to see, the ads that are displayed to a specific user and how a user connects to his/her contacts. The social media platform has to run an algorithm that is specific to individuals. In such cases, there is no need for keyword research or optimize according to the time of the day.

The ultimate effect of integrating AI is that the cost of reaching the target audience is less, and one can reach the target audience faster.

Endnote

Whereas the argument is that AI can take away the human element from the whole setup, in reality, whereas bots add up the required engagement and personalization, the human marketers a focus on providing a positive and holistic customer experience.

 

Competition is essential because it prevents complacency, encourages innovation, and forces you to perform better in all aspects of your business. If you are a business owner in San Francisco, this post will help you to identify your top competitors, understanding why they are performing better, and determine what you need to do improve the performance of your business.

Find Out Your SEO Competitors

You may know the names of big players in the industry, but you need to identify your main SEO rivals? In fact, you may even have to compete with are outside your niche industry. Therefore, the businesses that you have to compete with are those that rank on the first page for the keywords you are targeting, irrespective of whether they are in the same niche as yours or not. A reputed SEO company San Francisco can help you identify your competitors.

Evaluate Keyword Difficulty

Prior to designing on-page SEO or specific link-building strategies, you must make an assessment of your SEO competitors’ strengths. Theoretically, it is possible to beat any competitor from any niche as well as for any keyword, but the resources needed often renders them unfeasible. Therefore, it is a good idea to use of an SEO competitor analysis tool to understand the domain strength of your competitors and then analyze for specific factors like domain authority, country and age, catalog listings, search engine indexing, backlink data, traffic volumes, Alexa rank, and social signals. See how you can do away with your weaknesses gain an edge over your competitors.

Find Out New Keyword Opportunities

TF-IDF (term frequency-inverse document frequency) analysis helps you to enrich your existing content with the keywords that have been employed by your competitors. This helps you to appropriately optimize your pages and identify low-competition keywords.

Analyze On-Page Optimization and On-Site Content

An analysis of the on-site SEO employed by your competitors using an effective tool will provide you with a wealth of new information for you to work on. You will get to know aspects such as the frequency and types of content published by them and the keywords targeting by your competitors. In this regard, you must pay special attention to aspects such as metadata and headline strategies (including the length of the title, keywords in title, title tags, etc.). Also, you must make an effort to understand the internal linking strategies employed by your competitors so that you can use them as the benchmark at the time of implementing your on-site SEO.

In addition to all of the above, you need to dig deeper into the backlink profiles of your competitors, examine their site structure and UX, track their ad spend, and understand clearly as to how social media networks are being leveraged by them in order to complete the competitor analysis. For more information, kindly visit our website Socialpulsar.com.

If you are a resident of San Francisco and have an online business, you would have definitely heard about digital marketing. There are millions of platforms, software programs, channels, systems, and “strategies” that promise to help you earn a million bucks as profits. In fact, every month a company comes up with something new. Of course, you need to work with a reputed digital marketing agency in order to achieve the results you desire for your business, but you have to wisely choose the firm. Read on to know more.

Digital Marketing Agency – What Is It

Digital marketing encompasses activities involved in promoting your brand online and driving the sales of your products or services. If you want to expand your reach, you need to have an online presence. As the world has gone digital, traditional marketing methods have to be supplemented with online marketing efforts. A digital marketing agency specializes in effectively carrying out the activities that promote your brand’s products or services online. However, only a reputed and trustworthy digital marketing agency San Francisco will be able to deliver the desired outcomes.

Digital Marketing Firms – Where Do They Fit In

There is no doubt about the fact that digital marketing is here to stay. However, this does not mean that traditional marketing not required at all. The fact is that you need a mix of both. This means that a part of your marketing efforts will be focused on creating a short-term increase in sales, while the other part will be directed toward building long-term brand loyalty. Digital marketing agencies are specialized in building your brand online using strategies such as search engine optimization, search engine marketing, social media marketing, etc. Experienced AdWords management services are better equipped to effectively handle these aspects on your behalf.

Digital Marketing Strategies and Tactics

The digital marketing agency in San Francisco you are planning to work with should have the ability to execute tactics with cohesive strategies so as to tie the various marketing activities together.  Blogs should be started with regular posts. Social network profiles should offer consistent visuals. The digital marketing agency should be able to guide you in curating useful content and posting them across social channels and engage your audiences.

In conclusion, it is important that you put in some time and effort and do some research to identify the best digital marketing agency to work with. The effort you put in will definitely pay off in the end.

If you have a business in San Francisco or for that matter anywhere in the world, you would have realized the importance of following a social media strategy. The social networks were created for enabling dialogues between people. It is, therefore, not at all surprising to note that businesses are choosing to use it as the main communication channel. Studies show that 67 percent of the consumers have made use of the social media site of a company for the purpose of servicing. As such, having a social media strategy for customer services is not an option but a must. The aim of this post is to provide some information on building a social media customer service strategy.

Analyze Past Experience

An analysis of the past experience helps you to identify pain points, peak hours, and clients’ expectations and needs. It will also be helpful in deciding as to which social channels should be employed for the purpose and whether you need a social media manager or not. It is highly recommended that you seek help from a seasoned social media agency San Francisco or a social media optimization services provider in order to do a proper analysis.

Create Guidelines

Once the analysis and team are ready, you can put the customer service guidelines in place. Some of the aspects to be considered are:

  • Desired response time
  • Tone of voice
  • When managers should be alerted
  • Response to positive feedback

When creating the guidelines, you also need to decide as to which processes you could automate and which ones you should not.

Analyze Complaints

This is a very important aspect as it tells you as to why customers are dissatisfied. The insights that complaints analysis provides help you to improve your product/service. For example, Samsung makes use of social listening to directly assist customers and monitor product launches. This enables them to quickly identify the weak points.

There are many aspects to be considered as regards handling complaints as well. However, one of the important ones is whether you should deal with all mentions or not. Research shows that customers who receive responses from companies on Twitter often spend 20 percent more. Further, the chances of them recommending the brand to others are 30 percent higher.

In conclusion, social media networks are popularly employed for customer care services. Whether you agree or not social media will be used for customer service. If you want to keep your customers happy, you will have to respond quickly to all mentions and messages. For more information, please visit socialpulsar.com

By local citation what is meant is the name, address and phone number of a local business that is listed online. These citations can be found on business directories, apps and websites and of course on social platforms. Citations are helpful to users in that they can help to find local businesses and this can also have an impact on SERPs. It is important for local businesses to manage their citations so that accuracy is ensured.

Local Citations – Different Types

It is common to find local business owners creating different citations on the important data platforms which go on to publish this data. Popular platforms include GMB, Acxiom, Infogroup, etc. Local business listings are also found on social media platforms such as Facebook and Yelp.

Other places where a company can build listings is on websites which are in the same industry. It could be websites of the chambers of commerce or other professional associations. Supplementary citations can be earned on other news sites, apps, blogs, etc. These citations may either be developed or can be earned by merit from sharing of relevant information.

It is also true that citations flow freely from one site to another. Hence it is important the accuracy of this data is maintained for the health of your business and its profits. You can prevent customer loss and profit loss which are undesirable after effects. If you own a business in California, you can contact an SEO company in San Francisco for this.

Why do the Local Citations Matter

Local citations affect SERPS in either a positive or a negative way. If the data encountered by Google is consistent, the ranking improves. Otherwise, it affects ranking negatively. From the customer’s point of view, when the citations are accurate, a local business can be easily discovered. This improves traffic, increases transactions and conversions. Inaccurate citations will, in turn, push customers away. Any business can seek the help of the local SEO expert to maintain citation integrity.

An active approach can be effected by:

  • Setting up the citation on popular and reliable platforms
  • Correction of inaccurate data
  • Closure (permanent) of duplicate listings
  • Edit data as soon as the business is rebranded
  • Manage reviews actively

Strive for accurate representation of the business across the web.at the end of it all, it is important to realize that not actively managing the citations is not good business practice and does not augur well in the long run.

SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.

If you own a business in San Francisco and you do not know how to handle your customer service and marketing social media teams, we can help you. It is important to integrate the teams you’re your core business to ensure that they are engaged with various other business functions so that they can act upon customer feedback in a better manner.

Integration can be effected in two ways and it adds value to your business:

Customer feedback or customer’s voice – This helps to enhance existing products/services and experiences.

Customer ideas & use cases – They help the development team to develop new products/services.

However, it is important that you work with a reliable social media agency in San Francisco in order to obtain the results that you desire.

Customer Feedback

Customers do not hesitate to share their opinions on social media. It is, therefore, important that you respond quickly to customer feedback and resolve their problems. However, they generally address only the symptoms of the problem. Reporting is critical in order to ensure operational success and efficiency, but it is difficult to make sure that the reports are being read by the right people.

Recurring customer issues can be resolved only by digging deeper and finding out the underlying causes. This is the only way to bring down the number of complaints. Fortunately, social media networks can be used to help accomplish your goal of resolving customers’ problems. However, social customer care service personnel should have a clear understanding as to how other business functions work in order to do be effective in resolving problems.

Top social media experts will be able to provide you with the right guidance in this regard.

Enhancements to Product/Service

The biggest benefit offered by social media is feedback from customers and prospects as regards your product/service. If you do not effectively use the feedback, you do not derive any benefits. Negative feedbacks are also extremely valuable. This is because they allow companies to know what is working and what is not.

Compliments, complaints, and questions are all feedbacks. You should definitely respond quickly require a swift response as it helps to improve the experience of other customers. In fact, you should respond to every compliment, complaint, questions on all channels, every time not because the customer is always right, but they deserve to be heard.

Social influencer marketing might be a good strategy that you can employ in order to reduce the complaints and reduce their recurrence. For more information on the subject, please visit SocialPulsar.com.

A good quality website is a great example of business leverage. It could be more productive than a full-time employee. Therefore, it makes sense to drive traffic to the website as none of this is useful otherwise. Given below are a few methods that you can use to drive traffic to your website.

Google My Business Account

It is a good idea to create a Google My Business Account. A Google My Business listing that is optimized gets more traffic. Ensure that you provide complete details. In case your information is complete, so that it is easy for a customer to make a buying decision, it may happen that they will contact you directly. This in every way is better than even a website visit.

SEO and PPC

It is a good idea to combine resources and insights from the organic as well as the paid worlds to reach website traffic goals. The objectives of both SEO and PPC are similar: improved conversion rates and lowered costs. However, they are achieved through different means. If the two methods are combined, the prominence of the website can be increased and the search strategy is ultimately a more successful one. You can get your conversion rate optimization services provider to do this for you.

Whereas SEO requires alteration of metadata and keywords present in the content, PPC is a method where the businesses pay Facebook or Google AdWords to drive traffic to landing pages of the websites. Integration of SEO and PPC there is increased possibility of more organic traffic, increased paid clicks and more profits.

Listings in Review Sites

If you get listed in review sites and free directories, you can increase the traffic to your website. In each of these directories, it is common for your profile to hold a link to your website. If you have a free Yelp page for your business, for example, it may end up ranking higher for relevant searches, thus increasing the traffic to your website.

Social Media Presence

Having a presence in the available popular social media is a great plus point. It helps to drive traffic to your website.  If you have a business in LA, then you can get a competent digital marketing agency in San Francisco (such as SocialPulsar.com) to manage your business presence in the social media. Use of Facebook and Instagram to promote blog content is a good idea. You can get the followers from these media to visit your site and even share the content with their friends. Their friends also become your prospective clients.

Adding Hashtags to Posts

By adding more hashtags to your posts, you are increasing the reach of your posts to more prospective clients. Your business stands a greater chance of being discovered by new users that are looking out for your kind of products or services.

These are only some of the strategies that are available for you to increase traffic to your website. However, the increase cannot happen overnight. It takes dedication and consistent hard work to bring in the results that you want.

For businessmen and professionals, LinkedIn is the best social media platform for connecting with each other. The social media platform has released LinkedIn Pages in lieu of Company Pages and has also updated its advertising tools. This makes things easier for professionals and business owners that want to build relationships and grow their businesses. Read on to know more about LinkedIn marketing 2019 features. In order to take advantage of these developments and take your business in San Francisco to the next level, it is important that you work closely with a reputed social media agency in San Francisco.

Page Layout

Earlier on, the Company Page lacked a few features. Now, it is possible for users to associate their LinkedIn Page with hashtags and join conversations related to their business or industry. In addition, there is a call-to-action button which can be customized. Users can start a conversation with customers or prospective employees or customer just by clicking a button. As such, LinkedIn Pages are designed to attract as well as convert.

Mobile App Updates

It was possible earlier on to post images and video content to Company Pages from the mobile app. Now, the app enables admins to even share documents, PDFs, and PowerPoint presentations to enhance their brand’s image. Business owners can tell engaging stories about their company seamlessly on the go with LinkedIn Pages.

Content Suggestions

The Content Suggestions feature allows businesses to know the type of content that the target audience engages with on the network. The recommended post and articles help to enliven the content feed with new as well as trending topics. Businesses have to create their own content instead of just curating content. However, suggestions will definitely be very helpful.

Post Sharing

Further, it is now possible to share the testimonial provided by a customer or a product review on the LinkedIn Page. LinkedIn has made post and conversations sharing extremely easy.

Sponsored Inmail and Content

Page optimization and mastering organic content are not the only strategies that businesses can take advantage of on LinkedIn in 2019. They can combine two different ways of advertising. Sponsored Content or feed ads help to enhance awareness about your posts, events, company news, and blogs. This enables the target audience to learn more about a business or brand. Sponsored InMails or message ads enable conversions by sending messages.

If you want to make good use of these LinkedIn updates in an effective manner, it is important that you seek help from a trustworthy social media management services company. LinkedIn has as many as 590 million users. Therefore, implementing an effective LinkedIn marketing strategy is crucial for your business. Get in touch with www.socialpulsar.com for more information.