5 Digital Marketing Trends To Look Out In 2019
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Every year marketing supplies a lot to our learning process. Last year we saw how important is to be actively participating in the social media revolution. We learned that if a picture is worth a thousand words, a video is worth a million. In 2019, the scenario is even well placed to surprise us with some amazing facts. SocialPulsar, the top digital marketing company in San Francisco is here to predict seven trends that will catch every marketers attention this year.

Omnichannel Marketing

Omni means ‘all’, ‘of all things’ or ‘in all ways or places’. We all know that marketing has a lot of touchpoints today to reach out to the customers on multiple levels. For example, social media can be relied on to attract more audience and email to nurture the leads. You can rely on paid marketing to get prospective leads and much more. In 2019, marketing should increasingly focus on various channels like,

  • Ephemeral video (such as Facebook and Instagram stories)
  • Podcasts
  • Smartphone apps
  • Live broadcasts
  • Live chat
  • SMS
  • PR and press releases
  • Offline ads (they’re making a comeback)
  • Direct mail (it’s also making a comeback)
  • Offline events
  • Chatbots and virtual assistants

All these channels will reinforce your marketing strategy in a seamless way, especially for the customer-facing business. Almost 70 percent of the B2C enterprises reach out to their audience using these channels of marketing. Take an example of the Bank of America app. With the free banking app, all the customers can easily pursue banking operations on the go. The app is enabled with a voice assistant, which helps the customers get all the answers in real-time. The bank nurtures their leads using mails as well. Hence, omnichannel is not just important in generating new business opportunities, but it is also important in delivering positive customer experience and increase customer retention rates. If you are looking to avail the services of the best social media marketing services in the USA, then get in touch with SocialPular.

Artificial Intelligence (AI)

Who would have thought to have a bot empowered to perform marketers’ jobs? But today the possibilities of AI has grown to more depths that just “ May I help you” chatbots. More and more evolved formats of AI will be integrated into customer service and experience. From voice recognition systems like Alexa and Ava for Autodesk, the virtual assistants are evolving to newer levels. Image recognition systems are one of the fruitful slices of AI that is stealing the spotlight of marketing. They have started to play a pivotal role in easing the user experience like image-based product searching, payment, order verification, and much more.

In 2016, Gartner had predicted that 20 percent of the business content would be authored by machines by 2018. Even though the accuracy of the prediction is still not being cross-checked, most of the marketing pundits are quite sure that the wave is getting stronger. AI has its huge importance in data accumulation, nurturing and creating data-driven business surveys and reports. With the parallel developments happening in automation, scientists are getting enough time to work on Artificial Intelligence, which promises a lot more developments to come soon.

Chatbots

As smartphones became the buzz word of society, modern marketers need to reach out to deeper levels of emotional engagement. Chatbots enable a business to deliver highly personalized content across business websites, mobile apps, and social media channels. The significant advancements in machine learning have enabled to develop advanced chatbots that act as virtual assistants or even business concierges. In 2019, chatbots will play a major role in a various business process like,

  • Lead qualification
  • Shopping assistance
  • Website browsing guidance
  • Knowledge Base research
  • Talent recruiting
  • Self-service
  • Accessibility

Programmatic Advertising

Managing advertisements is a tuff part of companies. More and more enterprises are trying to allocate the task to AI. We will soon witness a surge in programmatic advertising, which relies on intelligence to buy and place ads on various channels based on algorithms. Surveys estimate over 86 percent of the display ads to be purchased through automated channels. 

Lately, Amazon, whose advertising revenue is poised to touch $3.19 billion in the USA, has been relying on programmatic options to advertise their products. The program titled Amazon DSP is used to reach out to the audience to reach shoppers across the entire funnel, enabling them to reach out to all shoppers, despite whether they are Amazon shoppers or not. These DSP ads reach Amazon.com, their mobile application, major ad exchanges, and other Amazon-owned properties like Internet Movie Database (IMDB).

Programmatic Advertising can reach a user across all points of the buyer journey. It occurs in real-time, which makes it more powerful over conventional advertisements in terms of reach and generating more ROI. However, in order to curate the right programmatic advertisement strategy requires a combination of automating tasks, rely on big data for the right business insights and possess the right technical expertise.

Video Marketing

Video marketing has been an important marketing tool for brands. But with technological advancements, the video trends are changing. By 2020, surveys are showing that video will make up 85 percent of the consumer internet traffic in the USA. By combining good copy and visual elements that are entertaining, informative and story-driven, brands can easily harness the power to reach out to millions in no matter of time.

In an ongoing trend, we are also witnessing the video series concept taking the spotlight of video marketing strategies. Rather than going for placing a brand, today’s video addresses the pain points or relates any aspect that the target audience would like to be attributed to. Thereby brands are building a strong community and fan followership in the online world. Here are some of the trending and emerging concepts in video marketing.

  • How-to videos
  • Product walkthroughs
  • Influencer interviews
  • Customer testimonials
  • Behind the scenes videos (such as employee and brand stories)
  • Company culture videos
  • Event videos
  • Webinars

About SocialPulsar

Headquartered in San Francisco, SocialPulsar Inc provides a gamut of digital marketing for brands across all verticals to achieve their online goals. Our expert team of professionals guides you in the right direction to promote brand publicity and achieve the intended ROI. For more details visit our website – www.socialpulsar.com

Why Influencer Marketing Is Critical For Business In 2019?
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Anytime, any day, social media sites are flooded with a lot of marketing contents regarding various products and services. One among them is influencer marketing, which has taken the digital marketing industry by a storm, thanks to the technological disruptions and the increased market absorptions of smartphones. From a relatively easy marketing process using social media celebrities to promote brands, influencer marketing stands today as the buzzword of the industry.

If your business is still reluctant towards choosing social media influencer services USA, then it’s high time for you to reconsider your plan and stay ahead of the curve. If you happen to be a novice brand, then we will help you understand what exactly the concept means and what are the perks of influencer marketing. With years of expertise, SocialPulsar has outrun other social media marketing agencies in USA to become the most competed as per the industry standards.

What is influencer marketing?

Influencer marketing is a mix of old and new marketing tools that refines the idea of celebrity endorsement in the modern concepts of content-driven marketing campaigns. It’s basically an association between a brand and an influencer, where the latter will promote the brand’s products and services in return of financial benefits. However, the concept is way different from celebrity endorsements.

Influencers are trusted social figures within a niche community, who enjoy strong customer base in social media. They are supposed to typically possess knowledge about the industry they are representing. As per the Forbes survey, influencer marketing is forecasted to churn around a whopping $10 billion by 2020. If something is predicted to become such a trendsetter, then it should have some perks as well. Let’s see what exactly the concept does with a brand.

  • Approach – Every brand should carefully evaluate their influencer marketing approach. Get a team properly organized before framing the strategy. Plan and fix the budget and spend ample time doing research.
  • Value – Every brand has to find value in the association. An influencer must have the ability to sway brand perspectives to influence the behavior of the market. Brands should be able to identify the relevance, credibility, resonance, and relatability of the influencer.
  • Content – Influencer should appropriately deliver content through the right channels. Their personality and style must be in synchrony with the brand’s voice and market placement.

Benefits of Influencer Marketing

  • Never Compels –  Unlike other traditional marketing techniques, influencer marketing is less compelling to the audience. Since the audience has a certain level of attachment with the influencer, they will feel the message more lightly.
  • More Trust – Influencer have been long investing their time in earning trust and loyalty of their followers. They have been habituated in sharing content in the most desired formats of their followers. This, in turn, can benefit a brand in establishing trust.
  • Niche Targeting – Influencer marketing enables the brand to successfully roll out niche targeting which targets specific demographics. This helps brands in curating marketing plan with more accuracy and maximum benefits.
  • Boosts SEO – Social influencers can be a great source for creating quality backlinks for your website. This will gain more traffic for your website and significantly boost the SEO rankings as well.
  • More Conversations – Since it’s their social icon who is representing the brand, the followers feel more personalized by the marketing content, which triggers more brand conversations. This will be more beneficial to the brand in terms of closing the sales.

Influencer Marketing Trends 2019

Now that you have skimmed through the basis of influencer marketing and how much it can influence a brand, you will be all set to strategize a plan for your brand. Well, here are some of the emerging trends in influencer marketing that you might need to have a look.

  • Episodic Content – When targeting for brand affinity based on various content-driven approach, brands can spread content across various channels in an episodic way. This will retain existing customers, generate new followers and triggers more brand affinity.
  • Ambassadorship Programs – Brands need to significantly up their influencer relationships. Creating an ambassadorship program and inducing long-running campaigns can invoke more trust and brand recall among the audience.
  • Measurement – Analytics techniques like social media third party pixel tracking will enable brands to more accurately measure the reach of the influencer marketing efforts. Marketers need to rely on viable solutions for organizing the campaign perfectly.
Roles of SEO and CRO in Lead Generation
Blog Search Engine Optimization

Pundits had long following the traditional sales and marketing strategies to generate leads. But as data become more prominent and easily available, the real challenge for business was not to have those numbers in place but to find value in it. You would like to have 10 prospective leads who are genuinely interested in your business outing, against a 50 who will never be interested in your product, right? In the era of Business Intelligence, you have the golden opportunity to filter down the leads based on its quality. Thats were two of the major slices of marketing – SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) comes to the frame. 

Along with CRO program and SEO services in San Francisco, SocialPulsar provides all the digital marketing services making it the one-stop destiny for businesses.

What is SEO and CRO?

Search Engine Optimization is a process of generating traffic in a free, organic, and natural, way for the website across various search engines. All major search engines have primary search results, and SEO intends to rely on content and local listings to get the website ranked among them, without any paid formats.

Conversion Rate Optimization is a process of improving the ROI from your existing traffic, without targeting on deriving a higher number of leads. CRO is basically an art or science of engaging the landed website leads and eventually closing the sales pipeline. By relying on visual designs, user experience, copywriting, etc, you are basically influencing people to act.

What do SEO and CRO have in common?

Conversion Rate Optimization is easily confused with Search Engine Optimization. But fundamentally both these terms differ in terms of its functionality. While SEO ultimately focuses on driving leads, CRO is a purpose-built strategy for increasing the conversion rates. However, both of them have certain similarities in terms of their work operation. Being the top SEO agency in USA, SocialPulsar can help you secure better sales growth for your business.

Both SEO and CRO,

  • Involve website optimization
  • Involve conversions as Key Performance Indicators
  • Work in collaboration with other marketing initiatives

What differentiates SEO and CRO?

  • SEO relies on algorithms to get the websites ranked, while CRO relies mainly on optimization for better user experience.
  • SEO is geared towards an organic approach, while CRO can also accommodate paid formats as well.
  • CRO is focused towards bottom level business funnels, but SEO remains valid from scratch to end.
  • CRO strategies are completely focused on on-page activities, whereas SEO, as we all know, focuses on both on-page as well as off-page.

Key CRO Strategies to Follow

CRO literally involves everything you do with your marketing purpose. It demands all the steps to be properly taken care of since the relevance of its role comes towards the last stage of the sales funnel. Starting from scratch, here is what a business should ideally conduct and follow.

  • Buyer Persona Research – Create a persona or a fictitious profile of your potential visitors. It helps seamlessly in breaking down the complexity of the marketing process and transforms business thoughts to insightful understanding.
  • Focus groups – Conduct qualitative research like focus groups can reveal valuable insights, which will play a pivotal role in generating a better hypothesis for split testing. This can help frame better CRO strategies for your marketing.
  • Web psychology – Analyse the online behaviour of the target audience through means of human-computer interaction, cross-culture psychology, and even neuroscientific studies to evaluate the brain activities of the target group.
  • A/B Split Testing – Make a copy of the website and keep performing A/B testing. Analyze the results to keep the version which performs better and drops the other version. This can help significantly in running successful CRO program.

Key CRO Techniques

In order to succeed in CRO, the whole marketing team should work closely and harmoniously. All the systems and strategies should apprehend each other if you are looking to avail conversion rate optimization services in USA. Here are some essential tips to make Conversion Rate Optimization success with SocialPulsar.

  • Cross-platform friendliness – Digital media today is spread across multiple formats and variants. While developing a website, make sure it delivers delightful user experience across all the platforms.
  • Personalization – Personalised brand experience is the thumb rule of digital marketing. When it comes to CRO, applying personalisation has a deep impact on improving the conversion rate.
  • Cross channel efforts – CRO is mainly an on-page activity. But syncing it across all the platforms are essential. Social media pages and other paid campaign landing pages should be perfectly optimized to guide the customer.
Key aspects to optimizing contents for SEO
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According to the best digital marketing agency in San Francisco, one of the most important three ranking factors for organic search is good quality content. Read on to find out how you can optimize your content for SEO so that you get the maximum in return for your digital campaign.

Step 1: Start with SEO

Any worthwhile content strategy should start with SEO. Many try to infuse SEO at the end of content creation. Any strategy with regard to content should start with keyword research and intent of the users. Once this is known, designing a content strategy is easy. 

The quality of content is considered to be of high quality if it answers users’ queries, provides information about what they are seeking, helps the reader gain some knowledge to complete a task, and has a clear call to action.

Step 2: Design good quality content

A good user experience ensures that users are engaged for longer periods. From the structure to the layout details, it is important to design good content. You should collaborate with the SEO agency in San Francisco that you partner with to produce content that is entertaining, thorough, relevant, inspiring, simple and educational.

Good quality content is always written specifically for the audience and is written to be easily read and understood. Moreover, the titles should be strong and relevant. It is also a good idea to know what kind of content your competitors are working on. 

Step 3: Correct content is important 

Pay heed to correct grammar and spellings in your content. The best SEO agency in San Francisco would advise you that what is at stake is your credibility with incorrect grammar and spellings. It is likely to have a negative user experience. Link to high authority sites and people will know that you are linking with the right people. 

Check all the statistics. Do not repeat it just because you see it everywhere. This does not mean that it is correct.

Step 4: Heed the usage of keywords

This is not only about whether the keywords are being used but about whether they are being used in the right context.  It is not a good idea to stuff keywords in the content but instead uses the primary and related keywords naturally in the article. 

Therefore, it is best to start your content strategy with SEO research.

Fastest Methods to Improve Your SEO Rankings this Year
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If your business is one that relies on people having to search you out from the Internet, then SEO needs serious consideration from your side. If someone does a search and your website occurs on the top of the search list, then there is a 33 percent chance that the user will click on the link. 

On the other hand, if you are not topping the list, it means that you are surely missing out on a third of the traffic. Over three-quarters of people do not click on the second page of the search results. 

Nevertheless, these figures are not meant to scare you. The best digital marketing agency in San Francisco can help you to get rid of these woes at the earliest. You can seek their help to improve your SEO. 

Given below are some ways in which you can quickly improve your SEO rankings this year.

Tip 1. Improve Loading Speed

Google makes a note if your website page loading speed is slow. This may affect your ranking negatively. If your page loading speed is low, it will impact the number of visitors who will stay on your website. The abandonment rates are likely to increase. Any page should not take more than 3 seconds to load. 

Tip 2.  Publish High-Quality Content

It is a good idea to update your website content frequently. This is a necessary step to bring more traffic to the website. The content has to current, relevant and of high quality. If the content is good, the dwell time naturally goes up. This improves the Google SEO rankings.

Tip 3. Image Optimization

Any top-rated PPC management agency in San Francisco will tell you that pictures on your website have to be properly optimized. Factors to be considered for optimizing images include file size, file format, etc., among others. Big file sizes slow down the loading and can adversely affect the SEO rankings. Use keywords while naming the images. This serves to improve rankings.

Tip 4. Blog, blog, and blog

Blogging always helps to improve your business. If you have posted some blogs, try to increase the frequency and the quality of the content. In case you have not started blogging, the best time is to start now. Building a group of loyal readers can help to increase traffic.

Tip 5. Outbound Links

These can be used to improve the credibility of your website. Any data claim that you may make on your website should be linked to highly credible sources. The best SEO company in San Francisco would advise you to use citation from sources that are an authority on the subject and use outbound hyperlinks to those source sites.

You can use more creativity to input more informative content within your niche for the best SEO results.

Most Effective SEO Tactics in 2019
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It is a well-known fact that SEO-optimized websites get more traffic than others and it keeps increasing with time. This translates to more clients and ultimately more sales. Without SEO, there would be no chance for your customers to find you and all your work will go wasted. 

Given below are a few tactics that you can follow to get the best results and dominate search lists in 2019. These have been recommended by the best SEO Agency in San Francisco

Important SEO Ranking Factors

According to industry experts, some of the most important SEO ranking factors are an accessible website that is secure, page loading speed (including load speed in mobiles), responsiveness, mobile-friendliness, URL, authority, domain age, technical SEO, content that is optimized, links, user experience that the site provides, social signals and the information provided by the site, among others. 

What Google looks for in SEO

Google’s spiders or search bots crawl on the web pages that are submitted. Once they find that the pages are optimized, Google’s spiders add these pages to their index. Thereafter they are added to the catalog. When people type out search terms, Google goes on to display the best results according to the search terms that have been entered.

According to the top PPC management agency in San Francisco, it is a good idea to have good page titles and meta descriptions to get the searchers to click on your website’s link once your page has been listed. 

Ranking Factors that Matter in 2019

Some of the top Google ranking factors to keep in mind in 2019 are the following.

1. Accessible and secure website

A URL that is easy for Google’s search bots to crawl and index is important. The website has to be created with good quality code, a sitemap with all the pages listed and a robots.txt file that provides information as to where to look for site information.

2. Page loading speed

A fast loading page tells Google that it lends a better user experience. This applies to both web and mobile pages. 

3. Mobile friendly

Every quality PPC marketing agency in San Francisco is concerned about its client websites’ mobile-friendliness. More people use mobiles than computers/laptops to execute searches and buy products/services and hence this is a very important ranking factor.  The site should be responsive enough to fit the screen size of any other mobile device.

4. Domain age, URL, authority

Any of the top sites that are listed by Google have a fair chance that they are 3 years old or even more. In many instances, the domain name matters. Exact match domain names are recommended unless the content is spam, in which case Google automatically rejects them.

The authority content made up of inbound links to the site, social shares, etc. are also important.

5. Optimized Content

This is among the most important ranking factors of Google. It is vital to use the right amount of relevant keywords in the content. Duplicate content is a big no-no. LSI keywords or those related to the main keywords that people search for are also just as important.

Differences Between Remarketing and Retargeting
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Remarketing and retargeting are two powerful concepts that are frequently used by marketers of today. They are different and let us see what their definitions are.

Both remarketing and retargeting refer to the acts of advertising a product/service to the same individual more than one time, retargeting is all about targeting web traffic whereas remarketing is all about email marketing. In other words, remarketing happens to the same person many times over. However, retargeting is showing online ads to the same traffic many times.

Retargeting

Retargeting refers to the online ads and display ads that are shown to a user based on the activity on the Internet. If a user visits your site, you can set a cookie, and can then target ads to them when they visit other sites. Therefore this is termed retargeting.

Retargeting gives you the opportunity to reach your prospects wherever they are on many different sites and hence is very exciting. Retargeting will, therefore, be employed by the best PPC marketing agency In San Francisco.

Remarketing

Remarketing typically refers to engaging customers with emails time and again. Upsell emails come under this category. So do lifecycle marketing emails. This may be based on your browsing history or after you have purchased a product. The most competitive social media marketing company in USA would understand that social media is a much younger remarketing channel when compared to email. Once an individual is connected to you through social media, you can market your wares to them time and again.

Both remarketing and retargeting are effective methods. Nevertheless, the best digital marketing agency in San Francisco would use them both in the right measure to boost any digital marketing activity and improve the profits. Both remarketing and retargeting are two different digital marketing tactics which have the common goal of reaching back to those visitors who showed an interest in your product /service.

These two tactics can be used effectively only if you understand the subtle differences between the two correctly. Only then it is possible to re engage the website visitors effectively. To decide when to use remarketing and when to use retargeting, it is vital to understand the audience and the purpose for which the communication is going to be used.

Instagram Marketing Trends for 2019
Blog Search Engine Optimization

If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.

Tactics To Increase B2B Leads from Facebook And LinkedIn
Blog Search Engine Optimization

Do you own a B2B business in San Francisco? Are you looking for ways and means to increase B2B leads for your business from the social media networks Facebook and LinkedIn? In this post, some information as regards the tactics to be employed for lead generation has been discussed. However, if you want more information, you can visit our website at www.socialpulsar.com.

Leads from Facebook

According to a report published in 2018 by the social media marketing industry, 91 percent of B2B marketers make use of Facebook and 67 percent of them feel that it is the most important social network for lead generation. However, when it comes to implementing strategies to generate leads, it is best that you seek the support of a reliable digital marketing agency in San Francisco. The most effective ways of lead generation are:

Engage leads through remarketing campaigns

Remarketing enables you to place targeted ads on other sites and entice potential customers to come back to your website. In order to catch their attention, you can use lead magnets such as guides, instructional content, webinars, and/or a simple call to action buttons which prompt them to get in touch with you. Some of your web pages that can work wonders and provide great remarketing opportunities are the Pricing page, Product-specific blog posts, Check out page, Feature-specific blog posts, In-app cancellation page, and Webinar sign-up page. Consult with a trustworthy SEO agency in San Francisco to implement remarketing in the most effective manner.

Focus on adding value to relevant Facebook groups

The social media giant says that over 1 billion people are using Facebook Groups on a monthly basis to discuss various topics, chat with friends, and plan local events. These groups are great places for generating leads as well as build industry relationships. Join some of the relevant groups and brainstorm as to how you can add value.

Leads from LinkedIn

If you want to generate leads from LinkedIn, it has to be pursued with a great deal of intention. This is because leads don’t come along just like that. You have to put in the right kind of effort.

Make your company’s web page a lead generation page

Your company’s page acts as the conduit for generating leads from LinkedIn. This means that you have to structure your company’s page in such a manner that it encourages the conversion action. This is to say that it should lead to a click-through to your website.

It all starts with the creation of an image that generates interest or catches the attention of the visitor. Secondly, the company description should have a compelling pitch. Finally, make the “Recent Updates” section conversion-focused and clickable. If it all sounds like Greek and Latin, identify an expert PPC marketing agency in San Francisco to work with.

Take advantage of LinkedIn’s showcase page

LinkedIn’s showcase pages for businesses help them to promote their individual brands that are nothing but extensions of the business. It is also the best way to segment the inbound traffic from LinkedIn. One Showcase page should be used to target one segment of customers, providing information relevant to them.