App Promotion – The perfect guidebook for startups and corporations
Blog Search Engine Optimization

Mobile applications are disrupting the world. Smartphones are consuming all the lifestyle needs of people for several good reasons and conveniences. If you are still believing that mobile apps are only meant for the big fishes like Walmart and Amazon, you are seriously mistaken. More and more small and medium scale businesses are leveraging the concept of mobile apps to streamline their business.

Now to built a mobile application is one thing and to market, it is another thing. If you have already managed to roll out an application, you have just traveled halfway. The real challenge lies in marketing the product. When there are over 5 million mobile applications available in the app stores, marketing your own application need meticulous planning to stand out in the market. The top social media marketing agency in the USA is here with the right mix of strategies to perfectly promote your app in the market.

Pre-Launch Tasks

Even before starting the work on the development of the application, every entrepreneur should perform a slew of pre-launch tasks which include market research, defining the brand, estimating the marketing budget, devising an app marketing strategy and creation of landing pages and graphics. Each of these processes is highly important and should be handled with precision in order to successfully promote your application in the market. The SocialPulsar – best SEO company in  USA is here to decode each of these points.

1.Market Research

Understanding the nuances of the market enables you to build the app with the right insights. The primary aim of market research is to find out two basic things

  • Who is your user?
  • What are the keywords to target?

The first step to establish is the buyer persona. Evaluate the type of users that will use your app on a daily basis. There will be some unique characteristics that make them relevant to your business solution. You can set multiple user personas and start curating separate marketing messages for them. For example, the message that the brand communicates to generation Z should be different from the communication to the millennial segment.

In terms of determining the right keywords to target, it is ideal to perform app store keyword research. This will help you in clearly decide which keywords sets will become crucial for app store optimization. The following are some of the steps involved in the app store optimization.

  • Use ASO tools to find out what keywords bring the most searches
  • Analyze your competitors for keyword ideas and marketing strategies
  • Analyze reviews to better understand how users are describing an app
  • Brainstorm keyword ideas based on your app’s features.

2.Brand Message

The brand messages should follow a specific tonality that should entice the audience to download and use the application. The user will be the center of all the experience while developing the application. All the functionality and features in the application should intend to enrich the user experience. Take an example of a mobile application “Calm”. Just like the brand identity that the name reveals, the user interface including handwritten logo, images of nature, and relaxing blue tones – everything focuses on delivering the audience complete tranquility. So make sure to understand what your brand is trying to achieve. Load the features and functionalities that perfectly align the user experience and brand identity. Use your logos and distribute content with a unique style that helps people to recall the brand.

3.Marketing Budget

Figuring out a budget is not about spending 5000 a month or 5 Lac’s a month. It’s all about spending wisely not wasting any bit of it. Split your app promotion budget into multiple niche markets based on different geography and audience persona. Determine the maximum product margins and maximum CPI (Cost Per Install) that you can afford. However, make sure to lower and raise the budget to match the right proportion. Check the following scenario to get a clear picture.

  • You have a budget of $10.000 per month for media buying
  • The Maximum CPI that allows you to make a profit is $10.
  • The company manages to deliver a CPI of $6.
  • Being that your CPI is still under the maximum limit, you should allow the agency to push your budget many times over $10.000 per month and only stop if they get close to the $10 limit.

By following this strategy, you can create a scalable system for streamlining the marketing budget.

4.App Marketing Strategy

You have already specified the people who use the application and determined the budget for marketing. The remaining challenge is to reach out to your customers with your product through channels like social media, paid promotions or app store optimization. You need to achieve a perfect marketing mix, where none of the marketing peripherals will not be competing with each other. Instead, they will be aligned to achieve more app downloads and generate high ROI. Here is what you need to follow while implementing a proper app marketing strategy.

  • Measure everything
  • Create a strategy that can be scaled
  • The channels work together
  • Continuously tweak and improve

5.Landing Pages and Graphics

Even if you are promoting a mobile application, you still need a proper website. You can showcase a better presentation on your website than on a mobile app store page. You can optimize the website and start doing Search Engine Optimization (SEO). Publishing blogs can add extra reach for your SEO initiatives. Before launching the application, make sure you have a strong website witnessing more footfall. However, organic results demand some time to achieve the intended results. In this case, you can set up landing pages and microsites with pop-ups and captivating banners to fetch more leads in quick succession.

AI Will Power SEO In 2020; Understand How You Can Use It For Your Business
Blog Search Engine Optimization

If you are running a business in San Francisco and wondering as to what awaits you in 2020, it is time you realized that AI will have a big role to play in SEO. Humans cannot read minds, but 76 percent of customers expect that businesses should be capable of anticipating their needs and wants. This means that advanced technologies such as AI and machine learning will be put to use by SEO specialists to understand user behavior and needs for providing personalized experiences. This also means that it is important to invest in AI-powered SEO to succeed in 2020. Read on to know more as to how AI helps you in improving online reputation and drives the growth of your business.

 

#1: Helps you create remarkable SEO content

Google keeps tweaking the search algorithm to offer high-quality as well as relevant content to users. Machine learning and AI help search marketers understand consumers’ search trends, automate keyword research, and create high-ranking content. AI-driven platforms such as BrightEdge, CanIRank, and Content Fusion can enable content creation by providing the top keywords for a specific topic. You can contact the best digital marketing agency in San Francisco to learn to use these platforms.

 

#2: Enables you to optimize content for voice search

The popularity of voice search is on the rise because virtual assistants like Alexa and Siri can respond within seconds to queries. According to Comscore, 50 percent of all searches on the Internet are expected to be voice-based by 2020. The digital assistants are becoming smarter and smarter each day as they are listening and learning constantly.

 

#3: Allows you to analyze data in real-time

Currently, SEO experts are making use of predictive analytics and cluster analysis for generating designs that match customer expectations. Cluster analysis helps you create topic clusters. This, in turn, enables search engines to identify pages related to specific topics. This is very helpful in improving page rank. Predictive analytics allow you to forecast search trends that can improve your website traffic. Platforms such as Market Brew and BrightEdge that are AI-enabled can be of great help to SEO teams in this regard.

 

#4: Helps you provide a personalized experience

According to new research, 80 percent of consumers make a purchase when a brand succeeds in offering them a personalized experience. This is because personalized experiences have the power to make customers get the feeling that the business is concerned about their needs and wants. This strengthens brand loyalty and further boosts customer experience. Smart personalization engines such as Optimizely, SmarterHQ, are helpful in this regard. If you need help with using these tools, do not hesitate to contact the best SEO agency in San Francisco.

 

#5: Makes it easy to automate labor-intensive tasks

SEO is a labor-intensive activity as it involves keyword research, website audit, optimization and distribution of content, tag management, backlink monitoring, and rankings supervision. You can use SEO automation tools like WordLift, Alli AI, and Albert to not only improve but also optimize your content.

AI is all set to revolutionize SEO in 2020. For more information as to how it will impact your business, please visit www.socialpulsar.com.

5 Big Content Trends for 2020
Blog Search Engine Optimization

It is predicted that content and SEO are going to be important considerations in the coming year. The content is going to be presented in a manner that aligns the searcher’s needs and preferences coupled with technical features that will continue to amaze us with every search.

Content on every site is getting better by the day because we have learned to present the content, research, strategize and publish the same. It is not about any kind of experimentation any more but as any competent SEO company in USA would know, it is the proven online strategy that would pave the way for a successful brand.

Given below are some content trends that you are going to encounter in 2020.

 

#1: Visual Content

Visual content is going to assume more importance in this coming next year. In this, dynamic and interactive content is going to be more prominent. This is going to be true across all sectors: from communication to entertainment.

With the younger generation that will soon turn into adults, it is going to be all about social media. Teenagers hang out most on Instagram, YouTube and Snapchat.

Adults use YouTube even more than Facebook. Snapchat now offers the facility to create new AR filters and lenses. You can create your GIFs from Giphy. You can do this instead of posting a GIF as a reaction on social media.

 

#2: Video Content

The demand for video content and even storytelling using visuals are only going to rise.  Marketers have to keep up to the demands of wanting video content or simply get left behind. However, the quality of storytelling is also a very important factor to engage the audience.

 

#3: E-A-T

Subject expertise, Authoritativeness, and Trustworthiness are important factors to tether the audience to your site. Upping the E-A-T factor at all times is vital for the success of the content. It is important to constantly learn how to stay abreast to improve your expertise and authoritativeness on the subject. Your site and brand should appear trustworthy. Then users would want to associate with your brand for a long time to come.

Your content should be focused on improving E-A-T at all times. This should be applied to all entities that represent the different brands including, say a digital marketing agency in San Francisco, authors that create content and website owners.

 

#4: Purposeful content

The need to create purposeful content is as important in 2020 as in the year before this one. A successful content marketer is one that puts their users’ needs over their promotions. Spending has increased in the content creation sphere by many organizations signalling the importance in this area. Only good quality content will win the SERPs and readers’ loyalty.

Deeply explored topics and high-quality visuals are both important to garner the attention of the audience.

 #5: Ultra-Targeted Content

 Trust is built with the audience only when you offer entertainment, guidance, information, etc., without any hidden catch. Once you know your audience well, then you can create content that connects to them at a deeper level. Then it helps to serve their purpose and fulfil their need for information. This is the kind of content Google is happy about.

How to coordinate links and content for better link building?
Blog Search Engine Optimization

In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.

The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.

An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.

The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.

The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.

When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.

 Coordination between Link Building and Content Creation

When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.

In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.

If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.

25 Online Writing Tips To Succeed in 2020 And Beyond
Blog Search Engine Optimization

At the start of this century, it was much easier for nonfiction writers than it is today. SEO requirement was non-existent or minimal. Today, SEO is an essential part of the content and it does frustrate modern-day writers who do not have the required training. SEO is not limited to blogs and article writers. It is essential for press releases (PR), ads, and product-related and social media content. Having said that here are 25 tips that will help you to create better quality content:

 

#1: Never copy a competitor’s content. If you do, your content will not be original and offer value.

#2: Never skip keyword research. A reliable 
Digital Marketing Agency in San Francisco will provide the required support.

#3: To succeed as an online marketer, you need a remarkable product/service, outstanding marketing effort, and remarkable written content.

#4: Always write an effective and catchy headline. It is an important element of content.

#5: Consistency is very important. Every day write at the same time. Your mind will quickly adapt to it.

#6: Never procrastinate. You don’t have to wait for the creative moment to arrive.

#7: Never try to achieve perfection. Do not waste time creating the perfect content.

#8: Do not plagiarize. Plagiarism does not help you in any manner whatsoever.

#9: Never expect to get returns immediately. Long-term strategies always work better and produce results.

#10: Never feel intimidated or influenced when creating content. Have a clear cut plan or strategy.

#11: Never create content just for SEO purposes. Always write with the reader in mind.

#12: Never forget to provide an outline. Each piece of content needs a different outline depending on the topic. Seek help from a reliable 
SEO Agency In San Francisco in this regard.

#13: Instead of sitting and writing, stand and write. You will feel more energetic.

#14: Do not neglect your physical and mental health.

#15: Be patient. The ultimate driver of success in life is patience.

#16: Discipline helps you master the craft of writing.

#17: Write, edit, and rewrite. Edit and rewrite once again. During rewrites, simplify things.

#18: Whatever you are passionate or writing about, understand it well.

#19: Learn on-page SEO. This will help ease things for your business.

#20: Strive to achieve authority and improve reputation and trust.

#21: If you feel distracted or tired, take a break. Train and expand your creative time.

#22: Apart from studying the niche area you write about, read daily and gather as much information as you can.

#23: Read books, guides on writing well. Read “On Writing Well” by William Zinsser.

#24: Do optimize downtime. You need to stay away from writing to recharge yourself.

#25: Always snatch time to explore unknown aspects and then write about them.

 

If you need to know more about creating content to succeed in 2020 and beyond, please visit us at www.socialpulsar.com.

Tips to Boost Your Shopping Campaigns for Holidays
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Festive seasons and holidays are a great opportunity for online retailers to seize the shopping frenzy of customers. As Black Friday and biggest retail quarters approach, digital marketing experts are coming up with specially curated paid campaigns to entice the audience and rightly so. According to a report, paid search has been one of the fastest-growing digital channels amongst the retailers.  Now before the next season knocks the door, its high time to prepare for the roller coaster ride. Your favorite Google Adwords Agency in San Francisco is here to narrate 5 decisive tips that will rule the game for you. Stay on top of the game and close as much as sales as possible before the online frenzy culminates.

Google Automation

In a major advent, Google has introduced Smart Shopping last year. The concept has enabled smart bidding, where Google facilitates machine learning to optimize the campaigns. This automation saves significant hours in analyzing historical data, implementing new strategies and manually updating the bids. As a result, several interesting findings have been revealed to augment the automation trend is here to rule.

 

In the US alone, the ad spend has reached a whopping $13.12 billion this year so far – a significant 22.5% increase year on year, reports eMarketer. Amazon’s exponential expansion of its advertising services has been attributed as the major reason behind the surge. Adthena reports that over 75% of the retail spend is poured into the shopping campaigns, which affirms that Google shopping cannot be underestimated any longer.

Shopping Structure

While running Smart Shopping, the algorithms will optimize towards generating maximum conversion values. Which means, the structure is a key aspect to consider only while reporting. Shopping structure will largely impact your campaigns if optimized manually. In this case, it is ideal to segment the campaigns, split them and run.

 

In a typical example, you can try splitting the structure based on brands you sell or categories of products. This enables you to generate more precise and meaningful reports, however, the task might need automation to roll out successfully. Grouping products with similar attributes or historical performance makes sense in getting better traction of campaigns.

 

Google Shopping lacks a keyword system to match the queries. Hence it is difficult to funnel searches to appropriate bid. It is ideal to mitigate this issue by creating different copies of the campaign for identical products and assign them different priority settings. In this scenario, the basic iteration goes like the following;

  • Low-performing search terms get a low bid and sit in your high priority campaign.

  • Medium-performing terms are given a moderate bid and medium priority.

  • High-performing terms are a low priority, high bid

 

Iteration works only if we add negative keywords to high and medium priority campaigns. Negative keywords will funnel more valuable searches towards low priority campaigns where we are spending more for high intent searches. Low-value searches get low bids as priority gains more importance than bidding. Get a quote from the Best Digital Marketing Agency in San Francisco and streamline your digital marketing process now.

Feed Optimization

Instead of positive keyword targeting, query matching is done against the feed – your list of products along with the attributes. The feed should be accurate, updated and optimized perfectly to maximize the performance. The most important information in the feed should be aligned left to right and curated in the title and descriptions.

 

The images and color tone can be tested to find out the most interactive ones. There should be no gaps in the feed. It should be filled with minimal yet accurate information. This will increase your campaign impressions and Click Through Rate (CTR). The sale price, dates, or anything that pertains to the sales should be accurately displayed in the campaign feed.

Key Performing Indicators (KPI)

While running campaigns, we frequently track engagement metrics. We are always concerned about how our campaigns are faring to achieve the objectives. While evaluating at the KPI’s, it is important to not get confused over the Click Through Rate (CTR), which is determined by dividing click volume by impression volume.

 

While running shopping ads during holidays, we might be bidding aggressively and show more than one ad for a search query. In this scenario, we receive multiple impressions. As a result, the clicks per search query will go up, but along with the rise of impressions, the CTR appears to drop. In this situation, keep an eye on the conversion rates.

Budget Allocation

In the midst of strong competition, you are about to spend more on campaigns – remember to account for that. Brands will be parking a lot of money into the holiday campaigns, maybe a 2x times what they do normal. So make sure you conduct proper research and due diligence before curating and running the campaign. The time and budget both matters while running campaigns.

 

The budget should rightly be allocated from the very beginning of the awareness period, or else people will not get information at the right time and pursue decision making. As the sales period ends, it is ideal to bring down the spends and bids as the target audience might be already forgotten about your sale or might have parked their sale with your competitor.

 

Last, not least, the decision makings depend on your campaign response. Comb through the performance in real-time and see how things proceed. Leveraging the previous campaign experience and data can also play a vital role in campaign success. Always do the research and strategize the campaigns accordingly.

6 Effective Techniques to Defeat Internet Trolls
Blog Search Engine Optimization

Either it can be an aftermath of a pun intended personal opinion, controversial opinion on any public matters or maybe a leisure talk in the circle or one’s close friends. If you have been spending time online, then you have definitely dealt with a troll. Even if we don’t want to take part in one and do everything in power to not participate in a troll event, these days we are always subjective for trolls. If you want to keep your online reputation intact and establish a thriving community that is positively engaging, then every business needs to handle internet trolls effectively. The best Digital Marketing Agency San Francisco is here with some effective tips to counter internet trolls.

Establish a Policy

The foremost step for blocking internet trolls is to establish a strong and cohesive policy for users. It should clearly state that what kind of opinions or statements can be made on the internet platforms of the business. Solid comment policies ensure that your website and social media platforms will remove harassing, anonymous and promotional comments. This will overall revive brand perception among the audience.

Ignore them

Yes. Trolls always demand attention and participation. They want the subject to get angry or frustrated. If we ignore them in the first place, certain trolls are more likely to settle down without even creating chaos. No matter how disturbing the trolls are, ignoring them in the first place is worth a smart move to consider and rightly so. In a Pew Research Center survey, 60 percent of the participants opt to ignore online trolls.

Humour

Humour is the best way to handle internet trolls. Respond with humour instead of a wave of expected anger or frustration. Sainsbury’s, one of the grocery chains in the United Kingdom battled a troll after an unsatisfied customer tweeted that the chicken tasted like it was beaten by Hulk Hogan. The brand replied using a mix of an apology as well as a metaphor. They defused and won the scenario by engaging the unhappy customer in a light-hearted manner.

Block the platform

The root cause of trolls is accessibility for trollers to use your website. You can block offensive comments, delete comments or block/ban the members raising the comments. Experts say that disabling comments from your posts can prevent trolls altogether. When there is no platform available, where can trollers sow their offensive remarks? However, while you are blocking the platform, it will also prevent a venue for positive community discussions as well.

Moderators

If you have the bandwidth, you may want to consider hiring an external team to monitor your website and social media platforms. These moderators timely notice the negative brand comments and take prompt action against them. They will timely deal with the trollers and maintains an overall positive and welcoming tonality for the brand across online channels. There are several tools out there as well for automating the moderating task as well.

Unified Community

If your brand has managed to create and sustain a unified community, then you may not need to bother much on the internet trolls. You have more probability for a genuine user experience discussions happening across your online channels, who possess a certain level of attachment with your brand. Even if a troll surfaces on your channel, the community take matters into their own hands and take genuine attempts to counter them.

About SocialPulsar

Are you concerned about what people say about your brand? Rely on Social Pulsar’s, the pioneers of 
SEO Company San Francisco for social listening and analyze complete aspects of the online conversations. We understand every brand’s concerns about managing their online reputation. By reacting and engaging in real-time to your brand communications, we make sure your reputation is protected all the time. We give you real-time insights on social mentions on the internet that is relevant to your products and services. Our easy to use interface allows you to interpret the customer sentiments and react to the crisis situations effectively. Get a quote from us today itself and leave your brand reputation in the safest hands ever!

Pinterest Upgrades Visual Search With Shoppable Pins
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Pinterest has become one of the prominent social media platforms for digital marketing. Launched in 2010, this social image platform has managed to clock a whopping 291 million active users across the globe in less than a decade. The platform forges a venue for users to share images associated with projects, goods, and services and also allows the users to discover new interests based on the photos posted by fellow users.

 

In a recent update, Pinterest has integrated shoppable pins with visual search in order to make it easier for users to buy the products they have photographed. Pinterest’s feature called Lens allows users to search for items photographed on your phone’s camera. By developing their advanced lens capabilities, Pinterest will start rolling out shoppable pins in visual search results, which is relatively add thrust to the intention to buy the product.

 

Pinterest’s unique way of empowering users through visual search is found to be effective in researches. The Best Social Media Marketing Agency in San Francisco is here with some of the findings.

 

  • 80% of Pinterest users start with visual search when shopping vs. 58% of non-users.

  • When shopping online for clothing or furniture, over 85% of users put more importance on visual information than text information.

  • 55% of consumers say that visual search is instrumental in developing their style and taste.

  • 49% of users say they develop a better relationship with brands through visual search.

  • 61% of consumers say visual search elevates their experience while in-store browsing.

 

The integration of shoppable pins has found to be largely compatible with fashion and home care products. The feature will link directly to the checkout session of the retailer’s website, which means there will be an increase in conversions. Besides this major facelift, the up-gradation of visual search functionality comes with a refreshing design that is relatively easy for users to take and upload pictures. In addition to that, they can pin and save the photos immediately to the board as well. 

The SocialPulsar Impact

Pinterest has been a place where your girlfriend searches for her brand new earrings. It is a fun platform where people plan unrealistic weddings, isn’t it? From the simplest of lifestyle choices to the most important business decisions, Pinterest has gained prominence in our day to day life. People can search for recipes, they can get the blueprints of their homes and much more. It has grown as one of the fruitful slices of social media marketing.

 

SocialPuslar being the frontrunners among the Digital Marketing Agencies in San Francisco, help you tap the market and generate new leads. Our creative experts are mastery of visual presentation that they hardly need any text to convey what the users were looking for. Apart from Pinterest, our marketing experts run a comprehensive social media strategy, which ensures you filter out quality social media leads. 

 

We are known for an impeccable track record in social media marketing strategy. Our personalized strategies are capable of addressing the diverse objectives and goals of the brand. Our social media ads maximize your revenue generation so that brands can park the money somewhere else to generate income. Our approach puts the customer in the spotlight of decision making, that too in a persuading way.

 

Here is what separates us from the rest of the agencies in a nutshell.

 

  • Adept in designs and visual presentation

  • Comprehensive social media marketing

  • Flexibility and adaptability

  • High focus on research and data

  • Focus on the goal-oriented approach

  • Campaign transparency

 

Get a quote from us today itself and facelift your digital journey with SocialPulsar

How to diversify ad spend when entering competitive verticals?
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Looking for opportunities to add thrust to your brand popularity and gain a competitive advantage? Well, your thoughts to choose paid marketing strategies are exceedingly right, but its high time to maximize the budget efficiency to gain a significant advantage in tapping the market. While running paid search campaigns in highly competitive environments, brands face the heat challenge due to prohibitive CPC’s. Hence it is wise to rely on low CPC’s when thinking of brand visibility before intending to target brand conversations.

Social Ads and Brand Visibility

If the recent findings are to be believed, it was Huel, a food startup that has been the hailed as the highest in terms of social spending in the UK. The startup which has been operating in a competitive vertical (heath and fitness) attempted to create a demand for a product that the consumers didn’t even know whether they need it or not! Being a new entry into the market, Huel’s huge spend was justified and eventually, they succeeded to find space in the market through paid social media strategies.

Diversifying ad spends on social media are highly important in securing a strong foothold in the market. Social media is undisputedly hailed as the prime source of tapping customers and reaching them. There are several advantages to diverting ad spends on social media with the best Digital Marketing Agency in San Francisco like,

  • Maximize visibility

  • Increase budget efficiency

  • Gain effective full-funnel coverage

Bespoke planning around user touchpoints

The thumb rule in PPC is that there is no specific strategy that fits universally. Every business vertical, campaign environment, marketing funnel etc demands custom-tailored approach in PPC. However, one user perspective remains the same – the end-user always expect immediate answers wherever they decide to search. Hence an ideal PPC expert should curate a strategy that taps all the touchpoints of the user.

Just like Huel did, new entrants are ideally supposed to align their PPC spends on brand awareness activities. It doesn’t mean that search campaigns need to be completely excluded. However, a major chunk of the spends should be parted for brand publicity as there are several recognized brands engaged in the competition. Without carrying out due diligence in the diversification of ad spends, new entrants risk themselves by spending too much on expensive search terms. Combining awareness and search on social media ads apparently becomes one of the safest strategies with valid impact.

Consider the example of the software industry. A user might make the initial search using informational type search queries, which might go like this – the best fin-tech software, best online food sharing application, etc. and much more. These queries or keywords are cheaper alternatives for gaining visibility in competitive markets. The same user will again browse social media platforms to reach out to his searches, which implies the importance of social media.

Full funnel strategy

For new entrants and novice marketing experts, here is a typical example of various steps involved in diversifying ad spend. Use this comprehensive strategy to target users while they are asking for queries or seeking assistance for products or services pertaining to your industry.

  • Awareness

  • Consideration

  • Conversion

  • Maintain

  • Expand

About SocialPulsar

Social Pulsar is one of the leading  AdWords Management Company in San Francisco that can seamlessly help you boost your brand conversations and increase revenue. We complement your search engine marketing with smartly curated PPC campaigns that will bring the market diaspora to you. Our gamut of operations includes PPC, SEO, conversion rate optimization, web development and all the peripherals of digital strategy. Our experienced marketing pundits perform well from a project management perspective and deliver the utmost value to your money. We combine marketing strategies with sales technology and automation to generate the intended leads within the speculated window. Get a quote from us today itself and transform your digital growth with marketing intelligence.

9 Email Popup Best Practices For Increasing Conversions
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Many business owners or even a PPC Marketing Agency in San Francisco would want to engage their customers through email campaigns. They are always on the lookout for the best email popup practices that will drive more conversions for them. It is not only the sizes and the colours in an email that are important. Let us list 9 email popup best practices that will help your email stay in your customers’ minds long enough to turn them into relevant leads.

 

#1: Test your popups’ timings

It is always of primary importance to test your email campaigns. Factors such as button colours and form design should be tested anyway. Also, the timing of the popup should be tested. It is worthwhile to insert a scroll-based popup that shows up after a specific amount of time after the reader has scrolled down the page. During experiments, this performed much better than timed popups.

 

#2: Maximize the scope of the success step

The success step is the one that comes in last when the reader opts-in through a popup. In the last step, you can encourage your customers by leading them to a product page. This is more lucrative than just thanking them for joining you. You can even ask them to check in their inbox to enable you to send them some freebie. This will help to keep your brand on the top of their mind.

 

#3: Use Images

Humans engage better with images/videos than just copy. Adding visuals to popups works much better. This is a worthwhile point that can be kept in mind by the Digital Marketing Agency in San Francisco working on their clients’ campaigns. Using images increases the chances of your clients responding to calls to action. Popups can be made to stand out by using floating visuals. 

 

#4: Show the stuff to the right users

Just timing your email popups is not enough. You must show it to the right people. It is important not to show the same popup to all the visitors. Do not show the popups to those who have already signed up. Use geo-targeting options to show popups to those living in specific locations.

 

#5: Customize popups for mobile users

Marketers many a time do not use email popups for fear of violating Google’s interstitials policy. In this context, it is important to create customized popup (email) for mobile users. You can create a good teaser, limit input fields, reduce the font sizes, and remove images. It is also a good idea to remove background images.

 

#6: Use a teaser

A teaser is a bar at the bottom of the screen when your popup is not yet triggered. This serves to increase the user’s curiosity. On the mobile, you can trigger the popup only when the teaser is clicked. The headline should be catchy prompting the user to click it.

 

#7: Limit the input fields

Try to keep input to a minimum. Otherwise, this may affect the rate of conversions as has been observed. Almost always the most important detail that you would need from a visitor is their email address. You can always ask for a few other details.

 

#8: Write good copy

A good copy ensures a good response from the users. Use a catchy headline, the body of the copy should be one so that they sign up and the most important is always the call-to-action copy. It is easiest to drive the conversion by communicating the value that is conveyed through the CTA.

 

#9: Offer an incentive

To get visitors to do something, it is important to offer them an incentive. The most common but effective incentive is to offer a discount on the prices. Other effective incentives include competitions, free shipping, free samples, etc.

 

Endnote

 

Email popups are most effective when they are designed with the individual user in mind.