All You Need To Know About LinkedIn Marketing 2019
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For businessmen and professionals, LinkedIn is the best social media platform for connecting with each other. The social media platform has released LinkedIn Pages in lieu of Company Pages and has also updated its advertising tools. This makes things easier for professionals and business owners that want to build relationships and grow their businesses. Read on to know more about LinkedIn marketing 2019 features. In order to take advantage of these developments and take your business in San Francisco to the next level, it is important that you work closely with a reputed social media agency in San Francisco.

Page Layout

Earlier on, the Company Page lacked a few features. Now, it is possible for users to associate their LinkedIn Page with hashtags and join conversations related to their business or industry. In addition, there is a call-to-action button which can be customized. Users can start a conversation with customers or prospective employees or customer just by clicking a button. As such, LinkedIn Pages are designed to attract as well as convert.

Mobile App Updates

It was possible earlier on to post images and video content to Company Pages from the mobile app. Now, the app enables admins to even share documents, PDFs, and PowerPoint presentations to enhance their brand’s image. Business owners can tell engaging stories about their company seamlessly on the go with LinkedIn Pages.

Content Suggestions

The Content Suggestions feature allows businesses to know the type of content that the target audience engages with on the network. The recommended post and articles help to enliven the content feed with new as well as trending topics. Businesses have to create their own content instead of just curating content. However, suggestions will definitely be very helpful.

Post Sharing

Further, it is now possible to share the testimonial provided by a customer or a product review on the LinkedIn Page. LinkedIn has made post and conversations sharing extremely easy.

Sponsored Inmail and Content

Page optimization and mastering organic content are not the only strategies that businesses can take advantage of on LinkedIn in 2019. They can combine two different ways of advertising. Sponsored Content or feed ads help to enhance awareness about your posts, events, company news, and blogs. This enables the target audience to learn more about a business or brand. Sponsored InMails or message ads enable conversions by sending messages.

If you want to make good use of these LinkedIn updates in an effective manner, it is important that you seek help from a trustworthy social media management services company. LinkedIn has as many as 590 million users. Therefore, implementing an effective LinkedIn marketing strategy is crucial for your business. Get in touch with www.socialpulsar.com for more information.

What the record-breaking egg is teaching us
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In the most light-hearted social media post ever, the picture of a gold-coloured egg that was posted on 4th of January 2019 managed to attract over 50.5 million likes on Instagram. The just-previous most-liked Instagram post was that of Kylie Jenner’s announcement of her daughter Stormi’s birth. This post garnered 18.7 million likes.

The record-breaking egg post had the simple photograph with a caption that ‘egged’ followers to press like and make it the most liked post. On 14th January, the post had crossed 36 million likes and gathered over 1.5 million comments.

As to why the post gathered so many likes, social media gurus think that it is the humour element, tethered with the name of a famous person, and used a popular social media channel. Al these helped the Instagrammers to unite for the goal. This post taught us a few things:

#1: Build Online Communities

It is true that it is worth building online communities. They will help to bring in the revenues and the growth that is required. Therefore building a community is important for your business, whatever it may be.

#2: Easier to grow with influencer marketing

To make a page grow quickly, it is important to have lots of information and more important to connect with others having similar target audiences. Members of the new audience groups will start to follow you if they find informative content in your pages.

#3: Meme marketing is more popular now

Meme marketing is getting to be more popular now. Last week it was the turn of the Netflix movie to go viral with the Bird Box meme. Hereafter it is predicted that meme marketing will be on the upward trend. It is as easy as social media management services humbly asking people to support and accomplish a goal that would make the world turn around and take a look.

In the year 2019, it is already very clear that social media holds an important position in brand recognition and global awareness. If you own a business in California, you can engage a reputable digital marketing agency in San Francisco like SocialPulsar.com to take care of your social media campaigns. They will help you to engage your users and help to promote their unified action to reach a goal as in the record-breaking egg campaign.

The world is waiting for more astounding social media campaigns to follow.

Role of Artificial Intelligence in Search Engine Optimization
Blog Search Engine Optimization

In the earlier part of the Internet era, search Engine tech giants like Bing and Google have started using Artificial Intelligence (AI) to improve their search algorithms. This was intended to help customers with search listings better suited to their requirements.  This effort paid off really well and today we are at the beginning of the next revolution wherein AI is going to contribute to better search results.

Today, those businesses that use SEO techniques around improved AI ideas are bound to succeed. There are three areas in which AI can be used to improve SEO: Automation, Insights, and Personalization.

Automation

SEO is an industry that requires constant attention from the professionals that are managing the optimization. However, improved AI techniques can help to automate some of the procedures that would end up producing the same results as their human counterparts’ outputs. This can free up time for the professionals who can devote this time to better and more productive pursuits.

Computers can be made to replace peoples’ efforts in areas such as keyword research, content optimization and distribution, internal linking, technical audits, etc. However, it is important to work out the correct balance between the automation required and the human labour factors.

Insights

The speed with which AI can assimilate and interpret data cannot be imagined. Humans can never match that speed. Therefore, it is recommended that search strategists make use of this speed and use the information gleaned using AI methods. Common jobs where AI can be used fruitfully are:

  • Market analysis for projection of trends
  • Performance analysis of sites
  • SEO spend management
  • Spend management for the PPC marketing agency you have hired
  • SERP performance
  • Competitor performance details

In every area mentioned above, AI can reveal newer insights that can go unnoticed otherwise. Newer search modes such as visual search are eliciting newer methods for newer types of media in which AI can be used to the organization’s advantage.

Google Lens is an example of the latest attempt by the company to use objects as queries instead of words. A large amount of data that is generated would have to be processed to appropriately modify search strategies by using AI.

Personalization

Personalization is a tool that helps marketers to create experiences that are suited to each customer’s wants. If you want to provide personalized experiences to your customers, SocialPulsar.com, a digital marketing agency in San Francisco can give you the technical assistance to incorporate AI in your SEO endeavour.

A typical example in this niche is Amazon, which has been using personalization for a long time now.  It uses old historical data to suggest appropriate products for the user. For those that use Amazon, it helps them to reach out to good products according to the individual consumer’s that otherwise never appear on sites.

Though AI systems are invisible to the eye, their significance cannot be undermined in the generation, assimilation, and processing of large amounts of data that humans cannot manage to do.  

How to Use Technical SEO to get the best ranks
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In spite of having the best content strategy, nobody will get to see it unless you use the correct SEO principles. Just picking the relevant keywords and using them may not get what you want in terms of the site rank.

However, by using the following SEO principles and working with the best SEO services in USA like SP.com, it is possible to get your pages to start ranking faster than you had imagined.

Placement of Keywords

Your page rank will not improve if you simply stuff the keywords. This may actually earn you title of a spammer. At the same time, it is important to have a primary keyword for every post that you have created. The primary keywords should be included in the URL for the post, within the first 150 words, in the meta tag, and at least in one heading.

In the rest of the post, it is important that you use other related keywords while maintaining the natural flow of the post. The most important point to be kept in mind is that the content should be written for humans to read/see. You can get the best SEO company in San Francisco to do this for you.

Optimization of Images

It is predicted that more importance will be given to images in blog posts in the future. The SEO expert services would know how to SEO optimize the images. This optimization happens in the title of the image, the alt text and the file name. It is best to use the primary keyword once in any one of the images. The rest of the keywords can be used in the text of the image. You should remember to describe the image in the alt text. This will help Google to understand what your image is all about. At the end of it all, the images chosen should be relevant to your post.  

Mobile Friendliness

If you want Google to rank your pages higher, ensure that your website is responsive and mobile friendly. If your website is mobile friendly, Google greatly improves the rankings. You can make sure that your site is friendly by using Google’s Mobile Friendly tester. This can analyse your site’s friendliness and come out with an ‘all clear’ tag if your site is responsive.

Use of External Links

It is recommended that you include at least 3 to 5 external links for every 1000 words of content. The quality of the sites that you link to is as important as the number of external links that you use.  However, an excessive number of links are penalized by Google.

It pays to use the technical SEO tips to optimize the website and boost your page rankings.  At SocialPulsar.com we can help you to get your website rank up by using all of these techniques.

Social Media Trends in 2019
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Business owners are thinking about how to make their organizations more successful in the New Year. Among their top priorities is to find out different ways to use their social media channels in a more effective manner. Social media channels are places where customers register complaints and ask questions. What is it that companies have to do through social media to ensure their brand’s success this year?

Humanize the business

Many organizations employ guest blogging, webinar appearance or other publicity tactics. It is also a good idea to promote the personal brand of the owner of the business. This helps the audience to know the company leadership up close.

Prominence of videos

Experts from social media optimization services are sure that videos will hold sway in 2019. Over 95% of the audience watch explainer videos. It has also been observed that over 81% have brought service/product after watching a brand video.

Long form video content

Videos are already popular. However, there is an increasing number of people that watch videos on their phones. Therefore, social media customer services of companies are going all out to introduce long-form video content into their social media platforms.

Storytelling is picking up

According to a digital marketing agency in San Francisco, in the social media realm, storytelling is reigning supreme. New ways are appearing in which people tell their stories to the audience on social media platforms. This is very evident on social media platforms such as Instagram and Snapchat. Human stories about products and services are going to contribute to building a brand community.

For all your social media requirements this year, visit us at SocialPulsar.com.

How to optimize your pages for conversion
Blog Search Engine Optimization

If the paid advertising campaign launched by you is effectively driving searchers to the landing pages, it is important that your pages optimized to achieve the desired conversion rate. A conversion rate optimization agency will be of great help to you in this regard.

Are you running a business in San Francisco? Are you experiencing problems in converting visitors into customers? If yes, then read on to know as to how you can optimize your pages for conversions with the help of a digital marketing agency San Francisco.

Define your goal and follow a strategy when building a page

If you don’t have a conversion rate goal and not following a strategy to achieve the same, then you are leaving everything to chance. You should have a clear idea as to what the page should accomplish and what action your audience must take. The call to action button should make it obvious to the visitors.

Keep your pages clean

Keeping your pages free of clutter and links or extraneous information is the first step towards conversion rate optimization. You should make it easy for visitors to take action.

Subject everything to A/B test

Whenever you change some element on your web pages, carry out an A/B test. Seek the help of Adwords management services for this purpose.

Optimize for mobile

It is very important that your pages are optimized for mobile devices. This is because mobile internet usage has increased by leaps and bounds.

Add social proof

By adding reviews on your website, you can improve users’ trust in your company. Trust boosts conversion rate.

Visit SocialPulsar.com for more information.

SEO trends to watch in 2019
Blog Search Engine Optimization

With the dawn of the New Year, every digital marketing professional agency is interested in knowing the SEO trends of 2019. Let us look at some of the most important SEO competitor analysis trends predicted for this year.  

#1: Be patient and understand your audience and their requirements. Only this will help any local SEO agency to fully ensure the success of the campaigns designed for the clients.

#2: It is a good idea for the SEO agency to think beyond Google; that is SEO is about showing up on the list no matter how someone searches for the information.

#3: Think only of structured data as the future is AAI and it will take too long if the data is not connected in a structured fashion. Contextual relationships between behaviours and topics are important.

#4: Even for a local SEO agency, the key to stay at the top is to realize that content is still king. Google plans to tighten its noose and look for exceptional content when evaluating websites. Google plans to reward those sites that offer in-depth experiences through their content.

#5: EAT is the next key trend in 2019. Expertise, Authority, and Trustworthiness are going to be Google’s rating guidelines for this New Year.

#6: Technical SEO is another important rating factor for Google. This encompasses speed of loading the site, websites driven with Javascript would be favoured, and the more progressive we apps (PWAs) would be preferred.

#7: On-page optimization would still count in the year 2019. They would probably be as important as links. Internal site search should be producing relevant results and content answering common user queries are considered as contributing to on-page optimization.

For all your SEO needs in 2019, get in touch with us at SocialPulsar.com.

Digital Marketing – Trends in 2019
Blog Search Engine Optimization

With the advent of the New Year, the air is rife with predictions. The one common rant about digital marketing is that it cannot be ignored. To reach out to the people, one needs to be active in the online realm. Given below are some trends to look out for in 2019 if you want to market online to your audience.

#1: Instagram will continue to grow as the most popular social media platform.

#2: Google’s search algorithms will be more AI related. Google will favour websites that give relevant answers to users’ queries.

#3: According to expert research conducted by top social media management services, consuming content via video is going to remain popular and these will likely dominate social media channels.

#5: Visual search tools are predicted to create better search experiences for users. Users can take the picture of an article and find out as to where they can buy it from.

#6: Big data will get bigger as more data will be secured to get a more complete picture of the customer journey into buying a product.

#7: Progressive Web Apps or PWAs will be preferred to shaky ones that are going to be used only once in a while. Products/Services that will be used at least twice a day are likely to retain the status of an app.

#8: According to a digital marketing agency San Francisco, Facebook now has a reputation for being a social media platform for old people with over 40% of the users being over the age of 65 years.

#9: Good quality content was and still is important. It is an essential component of effective digital marketing.

For all types of social media management services, you can get in touch with us at SocialPulsar.com.

Blog Search Engine Optimization

In all walks of our life, we face competition. Without competition, we will not know how strong we are how much we need to improvise on raising the bars. Whether growing yourself or facilitating growth for our client, we need to constantly learn and adapt a lot of things. That’s why every business needs a competitor to rightly evaluate the strengths, capabilities, and weakness of your business in relation to the competitor.  In terms of Search Engine Optimization (SEO), competitor analysis is everything for getting ranked in Google. Learn from what your competitor is doing to get valuable insights on outranking them.

User-Friendly

Search engines rank websites that deliver seamless user experience. Website SEO analysis helps you in knowing how your competitor is strategically loading the website for sticking user in the website for more time. Search engines evaluate several line items like the page load time, website navigation, custom 404 pages, broken links, call to action features etc. to rank websites. You might have placed all the features that are prerequisite for getting SERP rankings. But your competitor might have taken that one smart step ahead of you to maintain rankings. Find it and secure your website to surprise your competitor.

Technical Aspects

As per the latest algorithms, it’s important to have a technically sound website and features to meet the ranking parameters. Look at the various parameters of web page layout and site architecture for scoring more on SERP rankings. In terms of web page layout, you can evaluate how your competitor works on developing indexable content, crawlable link structures, keyword use, and targeting etc. Site architecture involves usage of robot.txt files, healthy URL structure, secure browsing, sitemap, usage of breadcrumbs, mobile optimization etc. Make a checklist of these while doing SEO competitor analysis for scoring more.

CMS Factor

Every CMS platform has its own advantage and disadvantage for SEO. Learn what CMS is used for builting the competitor’s site and evaluate with yours. WordPress is pretty handy these days and trending as well. But lack of security can be a concern at some stages of the business sales cycle. Magento is one of the fast emerging e-commerce scripts which helps brands to manage pages, widgets, polls and static blocks, which is specific e-commerce traits. These pages will help optimizing majority of the on-page SEO factors. Get in touch with the best SEO company San Fransisco to know more in detail.

Keyword Consistency

Keyword targeting is the all essential stuff in SEO. Along with targeting, you also need to keep an eye on how consistently the keywords are appearing on the competitor website and aligned social media platforms. Whether the target keywords are appearing on the on-page elements like headers tags, meta descriptions, meta titles, website body, image alt tags etc. Make sure you don’t get confused this with the keyword density factor. Consistent use of keywords will help search engine crawlers to index and return the site in search results for the specific keyword or topic entered.

Backlink Audit

Backlinks are a major slice of ranking puzzle. They build a strong foundation for your online reach and ranking process. You cannot assume how much it matters to discover the niche sites from competitors back-end profile. Your competitor might be building serious links from the backend pages. You need to compare the traffic volume and reach of the back end links. Today a lot of tools are available with digital marketing companies to cross-check the effectiveness of off page promotions of the competitor. However, make sure you have unbroken links and proper UI/UX issues before starting link building.

The Booming Era of Influencer Marketing Campaigns
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With the upswing of social media, the relevance of influencer marketing has touched new heights. Though the rules are few, they need precise and strategic attention to implement the process where nothing is predetermined or charted. Anyone who still hasn’t noticed the concept needs to take a look around at this promising avenue of marketing. Take a stroll through Instagram to see a lot of influencers thriving with brands. In the latest, we saw the former Indian skipper, MS Dhoni becoming the icon for Panerai watches. But if you are intending to apply the fruitful slice of social media influencer marketing, then it’s essential to know the entire approach.

Thanks to the flourish of social media that people today have the exquisite liberty of following what they love and live. They can hold and retain brand or celebrities that manages to meaningfully relate their interests and tastes. You can’t just supply some content and expect the audience to only look through your perspectives. Your message must weave a harmonious thread between brand identity, influencer, and the right content so that they are never forced to look for more entertaining options. So understand brand image marketing, the expected benchmarks of audiences in social media and create engaging content that resonates across the channel with more targeted exposure.

Brand and Influencer

The major factor that determines the success of influencer marketing is how the brand will establish a meaningful relationship with the influencer. The established narrative of the brand needs to be perfectly in lines with the overall personality of the influencer. Let’s take the example of Panerai watches and why they have chosen Indian cricket icon MS Dhoni for the purpose. First of all, they have a commitment towards the large audience of the Indian market. Being an ardent fan of the brand and one of the most respected, disciplined sportsman in the world, MS Dhoni becomes the well-fitted adjective to embody the value and authenticity of Panerai. Here, both he peripherals perfectly align each other to succeed.

Channel Reach of Influencer

Another important aspect of influencer marketing is the reach of the influencer. The more strong followership the influencer has across multiple social media platforms, the more he creates ripples in the market. However, you don’t necessarily focus strictly on this aspect. Sometimes the target audience of your brand might be largely based on any one of the social media platforms. Sometimes you might not need a massive influencer. In the case of small brands, they need to address only a small niche audience. Sometimes the ads and campaigns you curate might only be prominent to say, Instagram only. So it’s essential to know the metrics of the target audience to focus your efforts in that way.

Freedom for influencer

Today social media influencers happen to be more accustomed to the role they play as modern day creative directors. They have great insights on what exactly people demand from them and how they need to place themselves in the content they pass to the audience. Rather than being strict on the brand goals, let them have the freedom of choice to place themselves in the content. After a series of campaigns, influencer will know what aspect of them can be used to sell the brand. As a brand, you need to track every single detail of the influencer that will address their business motto to the target audience and give them a good script that will expose their positive factors for luring the audience.

Celebrity or Home Grown Influencers?

Are you planning to storm in the market with a Kylie Jenner or DeStorm Power effect? Well, this depends on the ultimate brand goal. Celebrities will add serious brand publicity in a short period of time. Not only that celebrities are more expensive from a marketing perspective, but brands require repeated efforts frequently to get the audience connected with the celebrity. However, home-grown influencers are less expensive and they can provide a more genuine association with the brand and grow the reputation in a fair organic way. Both of these categories have their own role to play in social media marketing services, but brands need to understand the goals to choose the right category.

Priority Factor

At times brands fail to set the priority level. Having accustomed to running campaigns, brands give more emphasis on marketing that the influencer. A slight mistake can overshadow the campaign ideas and cause blackmark for your brand. The way of conveying a message to the audience is more important than the message. Some influencers might be adept in conveying the message in a genuine way. While in some instances, it might fail as well. In the latter situation, the priority will be always on conveying the story. Rather than treating influencer as a billboard, evaluate them based on the genuine talent to peep into the hearts of the audience and engage them in a pursuing way.