SocialPulsar
25 Mar
14 Best Ways to Use UTM Parameters for Better Conversion Tracking

  UTM parameters are variables recognized by Google Analytics, and other analytics suites, that can be used to track your marketing campaigns. Know-how, by getting in touch with our digital marketing agency in San Jose. UTM codes help in determining which channels drive the most traffic and you can also use them to track so… Continue reading 14 Best Ways to Use UTM Parameters for Better Conversion Tracking

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19 Mar
Google’s John Suggests Using Original Photos for Product Reviews

  As Google’s new recommendation implies that original photos for product reviews should be included, websites that want to benefit from Google’s product review algorithm update should focus on using original photos only. Are you thinking about how to go about this? Well, all you have to do is just hire the services of our… Continue reading Google’s John Suggests Using Original Photos for Product Reviews

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14 Mar
YouTube’s ads on non-monetized videos, how’s it being taken by the creators

  Based on Google’s announcement of LaMDA and MUM, YouTube is to start showing ads even on non-monetized videos as well. And additionally, Google expands ways to reach new and returning app users and update in-app event tracking As a marketer, where are you finding a competitive edge in content?  It seems like the overarching… Continue reading YouTube’s ads on non-monetized videos, how’s it being taken by the creators

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10 Mar
Features to take care of when Google My Business changes to Google Business Profile

  Google is renaming Google My Business to Google Business Profile, as a part of its efforts to bring more of the business profile management out of the Google My Business app and directly into Google Search, Google Maps, and those respective apps. Google is also rolling out more support for managing your business profile… Continue reading Features to take care of when Google My Business changes to Google Business Profile

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6 Mar
An analysis into how Citation Inconsistency affects Local Ranking.

  The InsideLocal webinars consisted of 500+ local search consultants and SMB owners. The vast majority of attendees included search consultants/agencies, with 90-95% located in the USA and Canada. Hence, the data are skewed to that sector’s experience and location.  Citation consistency acts as a trust factor for Google and can impact your rankings, whether… Continue reading An analysis into how Citation Inconsistency affects Local Ranking.

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3 Mar
Aspects To Know About Google Ads Credit

  Google Ads was previously called Google AdWords. If you are a subscriber of Google Ads you can get a Google Ads credit when you spend a given amount. You can then use this credit to create ads that can be made to appear in search results and other places in the Google Network. Only… Continue reading Aspects To Know About Google Ads Credit

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2 Mar
How Can Businesses Effectively Communicate with Customers?

  Communication can make or break your company as it is at the heart of all human interaction and is the core of your business strategy. Communicating effectively with your customers can lead to increased sales, repeat business via loyalty and referrals to potential new consumers. Curate effectively communicating and useful content for your website… Continue reading How Can Businesses Effectively Communicate with Customers?

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27 Feb
How to deal with Google’s local SEO changes?

  Your SEO efforts must be one that prepares you for the coming changes in local reviews, knowledge panels and mobile displays. Get the best local SEO services through our SEO company in San Francisco. “COVID itself has changed the way that people interact with businesses online,” said Amanda Jordan, director of a local search… Continue reading How to deal with Google’s local SEO changes?

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23 Feb
Know how to upgrade your content syndication strategy

  Content syndication is the new era of B2B precision demand marketing, especially because today’s B2B buyers are leveraging a digital-first approach. Their tactics involve a combination of covert research and the incorporation of their preferred digital channels. To know how best you can leverage them in your marketing, do contact our agency which is… Continue reading Know how to upgrade your content syndication strategy

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18 Feb
Sites with Great Content & Things You Can Learn From Them.

  Sites with great content are a true inspiration. But, creating it can be a different story. No matter what your brand is or what you’re trying to sell, you can create a site with great content. For which, you just need to break down what makes those sites great in the first place. And… Continue reading Sites with Great Content & Things You Can Learn From Them.

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18 Feb
A Look Into How B2B companies approach content marketing

  502 B2B companies were analyzed to understand how they approach content marketing and to identify how the content marketing approaches work best in the B2B space. To know how content marketing can be done effectively for your company, do get in touch with our top digital marketing agency in San Jose, San Francisco.  … Continue reading A Look Into How B2B companies approach content marketing

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14 Feb
A New User Behavior Study on How People Use Google Search

  1,801 Google user behavior sessions were analyzed to better understand how people interact with modern Google SERPs. The role of a digital marketing company is inevitable for the growth of any form of business. And in order to have your digital marketing done right and to keep track of your own performance and at… Continue reading A New User Behavior Study on How People Use Google Search

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