Sites with great content are a true inspiration. But, creating it can be a different story. No matter what your brand is or what you’re trying to sell, you can create a site with great content. For which, you just need to break down what makes those sites great in the first place. And then use the same approach for whatever your topic is. If you need good hands at this, you must get in touch with our agency because we are the best SEO consultant.
Importance Of A Good Content
A good website draws people with its great content and they spend more time there. People always read those sites’ newest blogs and click through on their social posts or newsletters. People look forward to consuming the content and are willing to spend lots of time on the website absorbing it all.
Content refers to everything that you create on your website including written pieces, videos, images, and more. It covers everything from blog posts to product descriptions to case studies.
Basically, whatever is on your site, it’s your content. People engage more with sites with great content which improves your SEO. People who love your content are more likely to share with others and convert customers.
What Makes Good Content?
Over time, search engines have become smart, and people have grown accustomed to truly well-created, resource-rich content. Hence, you can no longer get away with following specific sneaky techniques to game the SEO system.
Good content answers the questions that people are searching for on search engines. It educates, entertains, is insightful, and provides empowering information.
Good content is always consistent and people remain more engaged with your brand if you are regularly putting out high-quality content for them to consume.
To make your website stand out by having great content, do get in touch with our top SEO experts today.
Here Are Some Examples of Sites With Great Content
1. Tell Engaging Stories: charity: water
Humans love stories and hence you can leverage this proclivity by telling stories in your content.
The best stories are those that appeal to people’s emotions. So, think about what your brand brings to the table. What do you do? Who do you help?
Check out charity: water for an example. They provide water resources to people who need them and their writing focuses on reaching those who can get water at the turn of a faucet handle. Thereby, by telling stories of those who don’t have that luxury, they reach the best help audiences.
Having case studies is excellent means of telling stories. Think about your most happy clients. What did you do for them? Tell that story. Keep specifics and identifiers out of the story. Even having a vague story is better than no story.
2. Stay Current and Break Industry News: thredUP
Sites that have great content updates regularly, Google notices this. Websites that update more often are seen marked as current and relevant. They usually rank higher than websites that grow stale.
Hence, posting current and even breaking news is a great way to do this. thredUP is a secondhand clothing brand, and their blog is a treasure trove of information about sustainability, clothing trends, and more. They see a bigger picture in their content and have set themselves up as an expert to turn to for news.
Set up Google alerts and create blogs and posts that react to the latest news in your field.
3. Use Subject Matter Experts (Industry Insiders): Etsy
Don’t be afraid to pull in other voices. Subject matter experts can help you appeal to a broader audience. Dive deeper into topics your audience cares about and they can also lend credibility to your brand, which matters for your SEO.
Google uses the EAT acronym to describe and rank quality standards in human analysis. EAT stands for expertise, authoritativeness, and trustworthiness. Bringing in subject matter experts can bring those qualities to your content.
For example, check out Etsy’s blog. They pull in industry leaders and changemakers all the time. You can also interview experts. You could even start a podcast.
Get in touch with our SEO specialist in India to incorporate pro strategies that will drive your content success.
4. Make Sure Your Copy Sounds Human: Bissell
Human copy is personal and conversational. And not necessarily casual, but approachable. It brings emotion without being salesy or pushy. It’s most often clear and straightforward.
For a more human touch, check out the Bissell blog and website. They take what could be a dry, boring topic and make it approachable and personal.
Be authentic and write naturally. You can also use a voice-to-text app to help you translate genuine conversation into writing.
5. Offer Interactive Content: QVC
The best way to remain human and build engagement with your audience is to use your website to interact with people. Because interactive content allows your audience to offer you feedback and respond to your content. This can be in the form of comment boxes after your blogs or social media posts.
You can also add audio and video elements to your post to engage your viewers.
QVC leverages this type of content to keep its audience invested and coming back for more.
6. Incorporate Different Media Types: BarkBox
Sites with content pull in different types of media. This often includes a video on a blog post, a slide deck, a downloadable, lots of images, photos, videos, audio, and more.
Making use of different elements can bring your stories to life while helping you get your message out in many ways people can absorb it.
If you need some inspiration, check out BarkBox’s blog.
7. Answer Users’ Most FAQs: NeilPatel.com
Strive to answer those frequently asked questions that your customers have. Because such sites get picked up for featured snippets in search results on Google.
Do this by asking and answering questions in your content and making sure those are prominent and easy to scroll. You can also incorporate questions into headers and subheaders or use lists or bullet points.
The internet has many sites with great content. You yourself probably know of plenty of examples that draw you back for more. Do get in touch with our SEO experts in India who can help to put together your digital marketing strategy for your brand or e-commerce shop and incorporate those elements that will make your website great.