With the advent of the New Year, the air is rife with predictions. The one common rant about digital marketing is that it cannot be ignored. To reach out to the people, one needs to be active in the online realm. Given below are some trends to look out for in 2019 if you want to market online to your audience.
#1: Instagram will continue to grow as the most popular social media platform.
#2: Google’s search algorithms will be more AI related. Google will favour websites that give relevant answers to users’ queries.
#3: According to expert research conducted by top social media management services, consuming content via video is going to remain popular and these will likely dominate social media channels.
#5: Visual search tools are predicted to create better search experiences for users. Users can take the picture of an article and find out as to where they can buy it from.
#6: Big data will get bigger as more data will be secured to get a more complete picture of the customer journey into buying a product.
#7: Progressive Web Apps or PWAs will be preferred to shaky ones that are going to be used only once in a while. Products/Services that will be used at least twice a day are likely to retain the status of an app.
#8: According to a digital marketing agency San Francisco, Facebook now has a reputation for being a social media platform for old people with over 40% of the users being over the age of 65 years.
#9: Good quality content was and still is important. It is an essential component of effective digital marketing.
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