Business owners are thinking about how to make their organizations more successful in the New Year. Among their top priorities is to find out different ways to use their social media channels in a more effective manner. Social media channels are places where customers register complaints and ask questions. What is it that companies have to do through social media to ensure their brand’s success this year?
Humanize the business
Many organizations employ guest blogging, webinar appearance or other publicity tactics. It is also a good idea to promote the personal brand of the owner of the business. This helps the audience to know the company leadership up close.
Prominence of videos
Experts from social media optimization services are sure that videos will hold sway in 2019. Over 95% of the audience watch explainer videos. It has also been observed that over 81% have brought service/product after watching a brand video.
Long form video content
Videos are already popular. However, there is an increasing number of people that watch videos on their phones. Therefore, social media customer services of companies are going all out to introduce long-form video content into their social media platforms.
Storytelling is picking up
According to a digital marketing agency in San Francisco, in the social media realm, storytelling is reigning supreme. New ways are appearing in which people tell their stories to the audience on social media platforms. This is very evident on social media platforms such as Instagram and Snapchat. Human stories about products and services are going to contribute to building a brand community.
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