In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.
Use the Right Targeted Keywords
If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.
Readability Is Important
Key aspects related to the SEO content that gets listed at the top in SERPs are:
- They are highly readable
- When the target audience clicks on the link, all elements on the page make them stay and read the content
- When the visitors stay on the page and read the content, the page looks great to Google
Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.
Go for Creating In-depth Content
In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:
- Writing long-form blogs (minimum 2,000)
- Consider creating content on topics that have several different facets as well as angles
- Create ultimate guides
- Never stop with surface-level research
If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.
Improve Your Page Load Speed
If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.