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Top marketing automation platform for 2022

marketing automation platform for 2022

 

Without having a marketing strategy in place, it is difficult to reach new customers and build brand visibility. This is where marketing automation services take the role. These platforms guide you through setting up strategies that can convert and help you put everything in place to get the results you want. 

Our automation agency in San Jose has picked out the best marketing automation tools available along with the features that set them apart, for your perusal.

 

Marketing Automation Services That Will Boost Your Results

1. Sendinblue

This automation software provides a toolbox of everything that you need in creating powerful and engaging campaigns. With this tool, you can optimize the customer journey from start to finish. Keep deep insights into customer behavior, track performance and tweak your campaign. 

Our marketing automation agency in San Jose believes that this intuitive suite of tools will create an enjoyable customer experience right from the lead qualification step to nurturing and post-sale support. 

Your visitors can explore your website and add them to marketing workflows based on their onsite behavior. This tool helps to create automated workflows geared towards different audience segments. The personalized messages will resonate with your customers.

The inclusion of a visual drag and drop workflow editor will give you an overview of the journey your customers will go on. Thereby, easily edit this based on real-time insights and analytics.

Price: With Sendinblue’s free plan you can send up to 300 emails a day and use Marketing Automation for 2,000 contacts. The premium plan allows unlimited Marketing Automation starting at $65 per month.

 

2. HubSpot

Generate leads and convert more customers with HubSpot’s marketing automation service on inbound marketing. This provides strategic guidance for creating an all-round marketing plan that will suit your business and its buyers. 

With this tool, you can design beautiful landing pages that can be optimized for conversions with the drag and drop editor and publish your blog posts quickly and effectively with the in-built content marketing tools. 

You can also track the activity on your website to better understand visitor behavior and trigger automation. Also, get real-time SEO suggestions that help boost your search engine rankings. And the Conversations feature will enable you to manage customer communications from different messaging channels all from a single place.

Price:  starts at $50 per month for the Starter plan and $800 per month for full automation features on the Professional plan. Both will include 1,000 contacts each.

 

3. ActiveCampaign

You can map out the customer experience with ActiveCampaign right from start to finish. It gives you tools that enable robust email campaigns, automation features that put your strategy on autopilot, and a CRM system that helps you manage and organize your contacts. 

The platform includes a series of features that help with each stage of the customer journey. Our digital marketing company in San Jose has observed that this is made possible with this tool right from the initial reach and engagement phase right through to post-purchase care. 

This tool includes subscription forms and landing pages that can be optimized for conversions, segmentation to customize the buyer experience, and split testing functionality which allows seeing what strategies resonate best with your audience.

Price: prices per month start at $15 and provide up to 500 contacts on the basic plan.

 

4. Omnisend

Omnisend tool works by bringing together powerful email marketing capabilities along with SMS and other channels. It specializes in creating a slick digital marketing strategy that spans numerous channels all from a single central dashboard. 

Our automation agency in San Fransisco can point out that yet another aspect that sets the service of this tool from that of the other marketing automation solutions is that its features are specifically tailored towards eCommerce brands. This helps them scale while also maintaining and nurturing customer relationships.

Integrate several different channels into your workflow and create branded emails from premade templates with this tool. This also lets you run campaigns on autopilot.

Price:  a free plan is available for email marketing, but the automation tools start at $16 per month for up to 500 contacts.

 

5. Klaviyo

This is a tool created for eCommerce brands that focus on gearing up engagement levels and enhancing the customer experience. It combines email and SMS marketing services and thereby builds loyal relationships.

The service can be integrated with major eCommerce apps as well as Facebook advertisements. There is also a prebuilt signup form to help you grow your email lists. This also lets you collect customer information for personalization.

Having powerful automation capabilities mean you can create complex workflows, with the ability to A/B test. The greatest benefit of this platform is its personalization features, which allow you to create unique transactional emails and campaigns that can keep customers happy.

Price: a free plan is available for up to 500 monthly emails and 250 contacts. The prices start at $20 per month beyond that.

 

6. Marketo

Also known as a lead management platform, Marketo covers pretty much every part of marketing. It includes powerful email capabilities and also mobile and account-based marketing tools.

The service is personalization enabled. It lets you customize the content, messaging, and branding to align with your customers’ wants and needs. All of this happens from one central place. It also includes insightful analytics to measure every moment in the customer journey.

Price: various packages are available that include different features. Prices are based on database size and the sales team can give you a quote.

 

7. Autopilot

Autopilot’s service makes marketing automation easy by turning it into a visual activity. 

Being one of the top marketing automation consulting companies in San Francisco, we give you this valuable insight that streamlining the processes from start to finish using a wide range of intuitive features is possible with this tool. 

You can generate leads using the signup forms, nurture them with automated workflows, and create personalized experiences segmentation-wise and trigger-based sequences, all with this single tool. 

There are also tools to automate repetitive tasks like lead assignment, appointment scheduling, and follow-ups.

This platform offers a multichannel solution that allows email and SMS marketing, in-app messages, and direct mail postcards.

Price: priced at $49 per month for up to 2,000 contacts.

 

8. Pardot

This is a Salesforce marketing automation service that is primarily aimed at B2B marketers.  It helps to streamline the sales process from the start to finish.

The features of this tool include a landing page builder and smart forms for high-quality lead generation. Its email marketing capabilities let you segment subscribers and create automated, trigger-based campaigns.

The analytics helps to track every activity by providing you with real-time metrics on what is and isn’t performing. Thereby keep your marketing automation strategy fluid by continuously tweaking to improve results.

Price: Pardot is for enterprise-level businesses and the pricing packages are based on this. The plan starts at $1,250 per month for up to 10,000 contacts.

 

9. Act-On

This is an automated growth platform that aims at helping businesses in attracting new leads and turn them into customers. The service includes a range of features for automating each step in the marketing process and provides detailed analytics.

Its key features include pre-made web and landing pages that are set up for conversions and smart forms that enable organizing and tracking leads. The automated lead scoring feature helps you identify the most qualified leads and tailors your messaging.

The tool also includes a number of powerful email marketing capabilities like segmentation, automated sequences, and visual editor that help you keep messaging and information on the brand. 

Price: Act-On is also predominantly geared towards enterprise-level. Package starts at $900 per month for up to 5,000 contacts.

 

10. Keap

Streamline your marketing efforts with Keap’s combined CRM, sales, and marketing platform. This allows you to create an enjoyable customer experience and build a solid relationship with your buyers.

Being the top digital marketing services in San Francisco, we can assure you that using this tool, can help personalize messages that automatically can be sent to each new lead. Also set automated reminders, emails, and text messages with this. 

Its activity stream feature keeps you updated on where each lead is in the sales cycle. And the central dashboard stores all customer interactions.

The drag and drop marketing strategy editor of this tool helps to visualize the customer journey. Also, pull in different activities like social media campaigns, email nurture sequences, and landing pages.

Price: the basic plan starts at $79 per month, but for using the platform’s marketing automation features you’ll need the Pro plan that starts at $149 per month. Both include 500 contacts each.

 

11. Eloqua

This is a marketing automation service from Oracle. You can create engaging campaigns at every step of the customer journey using this automation tool.

Create both online and offline materials by bringing them together to build a personalized and optimized multichannel marketing campaign. 

With this tool, you can qualify and manage leads using its powerful targeting and segmentation features. Also, create dynamic campaigns that adapt the customer experience based on their real-time activity.

 Price: Used mostly by enterprise-level companies and the prices reflect that. The package starts at $2,000 per month. 

Bottom Line

Our digital marketing company San Jose can provide you with marketing automation services that create multichannel campaigns in a seamless way. The tools mentioned in this list have powerful capabilities and we can incorporate them and help you build out customer journeys from start to finish. With us, you can easily reach qualified leads to nurture them through to the sale. 

 

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