What the record-breaking egg is teaching us

In the most light-hearted social media post ever, the picture of a gold-coloured egg that was posted on 4th of January 2019 managed to attract over 50.5 million likes on Instagram. The just-previous most-liked Instagram post was that of Kylie Jenner’s announcement of her daughter Stormi’s birth. This post garnered 18.7 million likes.

The record-breaking egg post had the simple photograph with a caption that ‘egged’ followers to press like and make it the most liked post. On 14th January, the post had crossed 36 million likes and gathered over 1.5 million comments.

As to why the post gathered so many likes, social media gurus think that it is the humour element, tethered with the name of a famous person, and used a popular social media channel. Al these helped the Instagrammers to unite for the goal. This post taught us a few things:

#1: Build Online Communities

It is true that it is worth building online communities. They will help to bring in the revenues and the growth that is required. Therefore building a community is important for your business, whatever it may be.

#2: Easier to grow with influencer marketing

To make a page grow quickly, it is important to have lots of information and more important to connect with others having similar target audiences. Members of the new audience groups will start to follow you if they find informative content in your pages.

#3: Meme marketing is more popular now

Meme marketing is getting to be more popular now. Last week it was the turn of the Netflix movie to go viral with the Bird Box meme. Hereafter it is predicted that meme marketing will be on the upward trend. It is as easy as social media management services humbly asking people to support and accomplish a goal that would make the world turn around and take a look.

In the year 2019, it is already very clear that social media holds an important position in brand recognition and global awareness. If you own a business in California, you can engage a reputable digital marketing agency in San Francisco like SocialPulsar.com to take care of your social media campaigns. They will help you to engage your users and help to promote their unified action to reach a goal as in the record-breaking egg campaign.

The world is waiting for more astounding social media campaigns to follow.