Visual results have grown in importance like never before and it is not going to cease growing anytime soon. Google has started focusing on mobile searches for some time now and this adds to the importance of visibility. Few search results come without an image displayed along with the meta description.

Here is everything you want to know about how to build organic visibility using images.

 

The Visual Advantage

It is obvious that people are more drawn to content with an image than plain text. Adding image certainly contributes to clickability but the quality of the image matters too as they have a significant influence on click-through rates. Use relevant and catchy images. Anything that is missing the aforementioned factors is of no use.

A visual search snippet can make a lot of difference in Google search as it improves search visibility. Make sure to include a unique image and specify the thumbnail on each page. As important as is to ensure that the image is clear and related so is image SEO. Your SEO strategy is never complete without image SEO.

 

Wise usage of the image in promotions

Images give a clear idea about your content to the audience. When a user clicks on the Google search result that displays the thumbnail image, he/she has every intention of taking an action on your page. You can use the same image in your retargeting campaigns as familiar images strike a chord with the audience easily. 

 

Feature your images

Featured snippets can work wonders is utilized the right way. Many featured snippets comprise images making them catchy. However, if your image lacks clarity or isn’t optimized, Google usually selects another fitting image from an entirely different website. This is unfortunate as it steals clicks and creates a wrong brand impression as the user who clicks on the image will end up on a different site while he was expecting the text-based answers (from your website) that came up on the SERP. You must recognize the opportunities for featured snippet images and there are plenty of tools that help you do that by checking if the image aligns with the text.

 

Realize the Importance

People accessing the internet from their phones have increased to unforeseen levels. Google’s mobile SERPs have started loving images and visuals more than ever. The right visual strategy can be highly beneficial.

Use only clear and relevant images on your websites. Branding should be outright visible and pleasing. Maintain consistency in the use of images and retargeting. Keep an eye on the featured snippets lest competitors or irrelevant sites steal your traffic.

Do not overlook the influence of visual impact.

Consumers are more empowered today through the use of advanced technology and social media. Companies are required to implement creative social media strategies for call centers or agencies to keep up with today’s market and genuinely connect with customers.

Social media has gone from a novel marketing idea to an absolute necessity or rather a tried and tested means for marketers. New media marketing platforms have lit the fire. Along with older outbound marketing strategies, Call Center Agencies in the USA send targeted and customized messages to the customer. 

On social media, customers and businesses can directly interact where both parties can get to know each other’s tastes and patterns. The content that’s evident on these platforms forms the surface of their interaction. 

Getting started with social media marketing can be tricky. Understanding the webbing is as important as designing your image. While there are some hurdles associated with delivering large-scale customer service through various channels, know some important attributes about promoting your call center on social media.

 

Listen and Bond

Listen to your customers and engage in conversations regarding the brand. Create content and hashtags on your call centre on social media that communicate the “why” factor of your service. Your customers are constantly conversing about their issues, experiences and reviews about anything and everything to their peers and more. The trick is to have sharp ears and a vocal mouth. Invest in social media management applications to help find relevant conversations you should be attuning. Your contact center staff should convey feelings and infuse personality into responses via social media and create connections with customers. It’s critical to bond with your online fellowship.

 

Manage the Buzzing

Social media is where customers directly interact with their brands regarding doubts and queries. Agents respond to this and criticisms. Managing this buzzing is imperative for the movement up the ladder. As much as you may want to overlook negative comments, never miss an occasion to cultivate a better relationship with your customer.

 

Make Better Relationships

A customer database is your pool for solutions. Access to their activities and history with you can help re-track them and foster a personal relationship with the customer and increase customer loyalty. Digital marketing Agencies in San Francisco use effective tools to conduct CRM. Solid sales leads, follow trends and improve products and services are the results.

 

Improve Brand Consistency

A consistent experience for customers across all channels is essential in promoting your call center. The voice of your social media posts should reflect your call center’s brand values. The overall tone, regardless of the matter, must be steady and clear. Call centers must cross-check what customers are told on social media is the same as that of communicated over phone or email.

 

Address real issues and invite interaction

While social media can strengthen customer service efforts, it can’t replace traditional channels. Social media is a page where you can display the crux of real issues and their suggested solutions. It’s a space for reassurance on what customers have heard, maybe over the phone. The issue addressed online is best handled offline. Use social media to inform the customers about the customs and invite them to a phone call when suitable.

Media and entertainment marketing is an integral part of digital marketing now. The reach and the size of the audience are unparalleled in the case of media and entertainment marketing. Top digital marketing agencies have realized the potential of digital marketing for the media and entertainment industry and have adopted strategies to address this.

Traditional marketing techniques and strategies have almost gone obsolete. It is the digital age and digital marketing has proven to be substantially cheaper than traditional marketing. Digital marketing has made it more interactive with clickable links and actionable buttons. The connection with the audience has improved more than ever.

What are the ingredients to successful digital marketing campaigns in the media and entertainment industry? Let’s take a look.

Know the Audience

You must go beyond your regular loyal followers and fan base. There have to be more people who might be interested in your programs, videos who are waiting to be reached. Go cross-platform. Promote your new content, series, videos etc. outside your platform. Sharing teasers, motion posters, and trailers on different social media channels can spread the word. Come up with some eye-catching extended trailers or clips and run them on the platforms where the potential audience is likely to be online.

Provide Experience Unmatched

The competition in the entertainment and media industry is intense and this calls for highly competitive content/strategy that provides an exorbitant experience to the audience. As studies suggest audience response towards events and contests have been very positive. They love to be part of events and would be more than happy to participate in the contests you run.

Give out obvious hints on what kind of experience should the audience expect out of your shows or program. Are they going to be a family fun ride or are they going to be a nail-biting thriller of an experience? Spare no efforts to grab their attention.

The Influence of Video Marketing

The power of video marketing is undeniable in the media and entertainment industry. Be it a newspaper, publication, streaming company, content creators, or any other field, video marketing is a dominant player. Video ads perform exceptionally well irrespective of platforms and help you increase revenue more than any other type of ads.

Uphold Values and Ethics

Trust is hard to gain and harder to maintain. While your outstanding content can have many takers if you are difficult to work with and lack transparency the popularity wouldn’t last. Fake news and videos should be a strict no-no. Fact-checking and research must be integrated into your work culture. Anything that could hamper your online persona is not to be entertained. Creating presence across all relevant social channels exhibiting a consistent value proposition could contribute to gaining trust in many ways.

Standing up for a social cause and doing good on public platforms would never go unnoticed and it can create a much-needed connection with the audience.

Engagement is the Key

The followers you created with your excellent series or any other content are your assets. Always remember to keep them in the loop. Let them know when a new season is going to be released. Being in the entertainment and media industry, trigger discussions and reactions with micro-videos or trailers. Use retargeting, prompt them to watch the episodes or parts they left off.

Wrapping Up

The approach towards digital marketing for the media and entertainment industry is entirely different from other industries. Your content could be phenomenal but the competition is fierce too. The key lies in how are you going to appeal to your target audience and make them yearn for more of your content.

Heatmaps provide marketers insight into user intent and user needs by letting them understand how users interact with their website. Heatmaps are data visualization tools that help website owners understand how users are interacting with your website and present information like how good is the navigation on your website, what images do the users find interesting and it helps to develop the overall SEO Strategy of the website. They use colors to represent data sets. The user behaviors are represented in a range of colors from red to blue. Warm colors mean high engagement while cool colors mean low engagement levels.

There are different types of heat maps that serve different purposes. Hover maps that track the cursor movement on the page, Click maps that track the user clicks on CTA buttons, images, navigation bars, etc. and Scroll maps are a few prominent examples of heatmaps.

Heatmap to Boost SEO

Top SEO companies in San Francisco use heatmaps to boost SEO. How? Read on.

How heatmaps help boost SEO?

Tweak Page Layout

The factors that make a webpage user-friendly are more than H2s and H3s. Heatmaps reveal a lot of details on how customers interact with your website through CTA buttons, navigation buttons. Heatmaps can tell what elements on your webpage have managed to catch customers' attraction. Based on these reports, you could tweak your webpage for better user experience.

SEO

Don't Forget User Intent

Forgetting user intent is forgetting the whole purpose of the website. Heatmaps help you learn audience behavior by tracking what users particularly like on your website. Where do users stop, what do they skip, where do they stop scrolling and where do they finally drop off. 

Now, that is a lot of data and you can leverage this to optimize your digital marketing strategies and PPC campaigns. You could also compare the heatmap data with manual data that you acquire which could help you in integrating more elements on your website, providing the users with exactly what they are seeking.

Combine Heatmaps and Analytics

Google Analytics is a powerful tool to track activities on your website but heatmaps unveil the reasons/motivation for the activities. The data from Google Analytics like page views, referral traffic, bounces etc. should be stacked up against heatmaps to identify the elements that influenced user behavior. Making changes according to this comparison could improve customer experience and conversions.

Heatmap for SEO

Contented with Content

Scroll maps come in handy if you doubt the content is too long and intricate. They help you know where the content starts to stretch by showing where users drop off after scrolling. If they are dropping off too early, it might mean that they already found what they found or the first part of the content proved to be a turn-off. Observe the data and you will be able to know what have you done right and where have you gone wrong with the content.

Make the Clicks Click

Utilize Click maps to your advantage. Your webpage must be optimized to comprise only very relevant links. Irrelevant links would take your customers away from your website. Click maps provide you the information on which links do users click in general and which links are ignored. They also could reveal information on what is missing at a particular area on your page. For instance, you will know that customers did expect some clickable link/button to be present at a place if the cursor hovered over that particular area in weird patterns. Clearly conveys that users didn't find what they wanted or expected.

Click maps also give you insight into the performance of internal and external links. This can help you optimize link placements. 

To Conclude

Heatmaps give you an understanding of user intent, user experience level of your website, how users interact with different elements on your website etc. This data when effectively leveraged could enhance user experience while increasing conversions at the same time.

Gaming is no longer considered to be confined to a certain group of people. It is no longer viewed as the refuge of the lazy and indolent. Gaming has risen in prominence and gamers come from all walks of life.

The gaming industry has witnessed humongous growth and a gazillion games are out there. There are online offerings to digital downloads, free to play games, augmented reality (AR), artificial intelligence (AI), and mobile games. Tapping into the potential of digital marketing for the gaming industry has always been a challenge considering the diverse platforms.

Gaming Influencers

Influencer marketing is a quite familiar term by now. All reputed brands are banking on social media celebrities to reach a vast audience. One great influencer could do the trick for your brand. You could tap into demographics that were way beyond your imagination.

Social media influencers, especially gaming influencers on YouTube can take you a long way with a single post. Most great gaming influencers today were once just hobbyists, unnoticed. At the same time, we can't overlook the fact that it is really hard to stay significant for a long time with the kind of fierce competition in the field.

Gaming Influencers

Let's look at a few factors that could help you crack it.

How can modern digital marketing find its way into the gaming industry?

The world called "Mobile"

51% of the global revenue from the gaming industry is contributed by mobile games. The figures are more than promising, aren't they? The mobile gaming market is huge and is waiting to be tapped. A best dgitial marketing company can help you build brand awareness rather quickly if you choose to target the mobile gaming market.

Video content matters

Video marketing has skyrocketed to soaring heights. The kind of engagement video content attracts is unmatched and it has the potential to influence consumers more than any other type of content.

The mounting number of gaming channels on YouTube is evidence of the growing significance of video content in the gaming industry. Newbies, aspiring gamers, and champions watch gaming videos for hours, either polishing their skills or just for the sheer thrill of watching them. They usually tend to watch their favorite gaming influencers and follow them for tips and tricks.

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Spread the word by sharing

Sharing your games on gaming boards like TouchArcade and GameFAQs is a surefire way to spread the word. Let the audience get the feel of your game. Feedbacks should pour in but don't let negative feedback get the better of you. Instead, use them to make improvements to your game.

Women power

Why should boys have all the fun? It shouldn't come as a surprise that 45% of gamers are women but the transition is quite evident. This is good news for companies. Women gamers are not limited to battle games, racing games, and other action-packed games. They don't tend to stick to the most played online games and are open to trying every other new game. Companies can leverage this to reach a wide audience.

digital marketing in gaming industry

Brand Integrity

Let it be apparent that you have a definite notion in favor of a social cause/causes. A substantial percentage of gamers are known to develop an emotional connection towards such brands and this can significantly influence their decisions on which brand to choose. You could very well partner with some of those great influencers extending the emotional connection to your target audience.

To Sum Up

Unlike marketing in other industries, marketing in the gaming industry could involve any and everyone. It is no niche. Be more inclusive, break the stereotypes, and devise games and characters that cater to a wider audience. Uphold your brand identity and you can win hearts.

Google’s operations have lent an advertising campaign hand for your products to help reach it to the target audience besides the SEO juggle. With Google Shopping, clients can look at and search for items of their choice and compare prices ea. Moreover, it does some amazing things for your business. That is on the grounds that product searches and ads on Google receive the most sales compared to anywhere on the web. On the off chance that you're not utilizing Google Shopping, you're missing likely deals.

It all starts with a Google shopping merchant’s account. Later you can connect it to google ads and start selling your products. With clear product data and pricing, focused on niche items, more conversions get driven to you. Although conversion growth is on a decline now due to COVID 19 quagmires, new strategies with financial flexibility could come out helping the situation.

Google Ads Agency

Almost 90% of the online shoppers search through search engines or digital channels including Google for finding products. E-commerce business owners look to digital marketing services for e-commerce businesses and leverage this by advertising and optimizing their products on these channels. But this is not the only way to sell and google has to be used only as a supplementary medium. It is a very competitive platform where you need to aggressively promote your products to improve sales. The ‘cons’ is that you will be lost in a sea of items. Optimized niche marketing is therefore compelling.

The ‘pros’ are many as google lets you launch your product easy and free, achieve wide reach, target specific groups, and can sell almost anything ‘at any cost’. 

Optimize your keywords for each product based on search volume and competition. Once you have the account and the prospect, it's now about the cost. The ads are not free but the listing is. With an increased traffic rate due to the coronavirus pandemic, Google sees and presents an opportunity for sellers to create better fortunes by getting their products to sell on google for free. With Google Shopping now free, you don’t necessarily need to have a Google Ads account to take advantage of this platform although it will be necessary to have a Google merchant center account. 

Google ads Agency can do the best guidance if anyone is going to start to do Sell on Google, SocialPulsar is a kind of agency as you can touch with us.

Sell on Google

Stores will have the option to list items on Google Shopping for free, yet there are advantages to paying for search positions. For instance, paying for advertisements will be the most ideal approach to guarantee the best results for your item promotions. 

Just ensure your items are in the Merchant Center item feed and you would be able to feel free to list it on google for nothing. If you were paying to display some of your products on Google Shopping, you can now list all of your products for free.

Before we actually begin to discuss the effective development and placement of a PPC ad, let’s have a brief look into a list of common errors that could occur while setting up a PPC ad.

1. Contactless ads

Advertisements without contact information are useless, it takes up less space in SERP and loses to competitors’ ads.

2. Lack of quick links and favicon

This error leads to a decrease in traffic, CTR, and means that the ad budgets will increase.

3. Ads are not optimized for the Google Display Network

A search engine ad campaign is different from one displayed on the Google Display Network. If you just copy ads, you’ll not get a good result.

The main difference between campaigns on the thematic sites and in search:

  • Images are not shown in search but on thematic sites, they must be added.

  • Advertising on thematic sites should be more creative than in search. 

4. Lack of division into the industry and regional campaigns

With campaign division, you’ll identify which industries or regions are more effective, which particular part of the campaign should get more attention and budget.

5. Improper structure of PPC ads campaigns

Your campaign needs a strategically developed structural quality to remain consistent and accepted in the market. 

6. The site doesn’t load when clicked

Issues with the loading of your website is a matter of concern, you should fix it ASAP to prevent your campaign from deterioration. 

Setting up a campaign

You have to prepare yourself well before getting started. You should carry out a direct analysis of contextual ads, their results, as well as competitors. Keep in mind certain key aspects included in the development phase of a campaign such as.

Target Audience

Fix a group of the target audience, analyze their behavior, and deliver quality content for their requirement. 

The product

You should be capable to answer all the probable questions that could be raised by the audience regarding your product.

The niche 

You required to have a clear idea of whom to sell, how to sell etc.

Competitors Ad

You have to be prepared enough to compete against any upcoming rivals in the market. You should need to be vigilant to foresee the entry of such a competitor. 

Checklist for creating an effective Campaign

  1. You need to make good ads:

    • Keywords in the title

    • Qualifying words

    • Keyword in the display link

    • Keyword in the description

    • Call to action(CTA)

    • Quick link with a keyword

    • Contacts

  2. To increase the effectiveness of your ad, you can use different ad extensions features: Structured snippets, call, location, price extensions, and more.

  3. Limit the prescribed budget for ineffective keywords, platforms, channels.

  4. Use dynamic remarketing on incomplete activities, and abandoned baskets. It allows you to trace and contact users who are already on your site. 

  5. Remember that ads can be displayed at the wrong time for your company. For example, if you have a B2B offer, you should not spend budget at night or on weekends. 

Analyze your campaign

Different tools are available in the market which can be efficiently used for the purpose of monitoring and reporting the performance of your campaign. Analyzing the performance will provide a fair idea, how productive the campaign is, and is it worth running it. 

SocialPulsar offers a comprehensive digital marketing solution satisfying various business requirements that your company possesses. Partnering with us brings prosperity to your business. 

Having a massive follower base of 2.26 billion users worldwide Facebook is one of the popular public platforms for business promotion. Expert Data analysis reveals the fact that Facebook occupies the second position to YouTube in terms of popularity among US audiences, and the world-renowned social network is twice as popular as its nearest like-for-like competitor. This clearly states that your PPC campaigns will be accessible for a larger number of audiences if run efficiently on the Facebook page.

We provide some of the key factors to be understood while carrying out a paid campaign on Facebook. 

 

Optimize your sales funnel

When it comes to Facebook ads the behavior of the audience you are addressing has to be considered effective, as they include your target audience. In Facebook paid marketing campaigns it is always advised to organize a series of campaigns with different motives and different methods of presentation for inviting audience attention. It’s potentially most useful if you run a series of campaigns at the same time, all with different goals which could lead to creating your own social sales funnel. 

 

Ensure building engaging content for prospective customers and optimize your campaigns. By targeting that set of audiences who have already engaged in viewing your campaign, it’s possible to achieve much higher conversion rates.

 

Build exposure through frequencies 

Through ad frequency method it is possible to figure out how many times a particular person has viewed your campaign. This is an important factor as audiences who witness your ad repeatedly are more likely to recall it. It is also equally important to make sure that your campaign is not occurring repeatedly. Repeated occurrence might destroy the campaign quality. Be sure to place a frequency cap on your advertising report for the efficient monitoring of your campaign. Once the audience is saturated, your PPC costs will slowly begin to increase. If you notice sharp increases in your costs, it is advised to duplicate your ad set and re-launching it for new targets – thus helping to realign your campaign for fresh audiences. 

 

Set your budget

If you are organizing multiple campaigns at a time, you should be able to monitor the efficiency of each. Understanding the productivity of each campaign you should assign the budget. Allocate more funds for those campaigns that are running efficiently. Google Analytics has a reliable platform for gaining insights into campaigns, this will enable you to understand the effective performances of each campaign. 

 

Effective Placement

Once you are set with your campaign idea, you should require to decide where to effectively run it. It is important to analyze the outcomes each platform may bring to you and act accordingly. Each social platform has got its own merits and demerits. One should be very much aware before confirming a platform. It is equally important to assure that no money invested in the campaign is wasted.

 

Choosing the right Bidding option

Bidding in social media has to be performed efficiently, as the viewability of your ad is greatly dependent on your bidding amount. These platforms prioritize the promotion of ads based on the bidding amount. Advertisers are required to select the type of campaign they want to host – whether it’s based on conversions in the form of link clicks, landing page views, or certain on-site interactions. 

 

Recycle your ad

This is an important factor when it comes to preserving the engagement figures of a particular ad. Sometimes, the ad tests that you would perform to improve your campaign might remove all the engagement actions registered in that particular ad and restart the process from the beginning. To avoid such an action from occurring you can utilize the technique called “Social Stacking”.

 

For performing social stacking, go to the ad preview page of the existing advertisement you’re aiming to keep. Click on the drop-down menu to the top right of the preview and select the option ‘Facebook Post With Comments’. Copy the end of the existing URL for your ad and then choose to ‘Use Existing Post’ when setting up a new campaign. Paste the copied Post ID from the previous step and voila – a brand new PPC ad with all the relevant likes and comments carried over.

 

We at SocialPulsar offers exotic paid marketing services for your business development. Our expert crew of digitals specialist develops, deliver, and efficiently distribute quality and impressive advertisements through all adequate social media platforms.

It is quite often nowadays that people tend to spend much time browsing through Various YouTube channels in search of quality content as a part of an adequate process to kill their time. Let’s have a brief look at the top 10 channels on YouTube that have managed to receive millions of subscribers, and are actively existing for years. Each channel focuses on the diverse genre to find out your favorite channel from the list.

10) WWE

If you are a wrestling enthusiast, then you will be having a fair about the term WWE (World Wrestling Entertainment). The channel comprises hundreds of wrestling videos that users can refer to in case if they have missed any shows when they were telecasted on television. The channel has ranked over 40 billion views since its launch in May 2007.

9) 5-Minutes Crafts

The channel that was launched less than 3 years ago, has managed to achieve marvelous growth surpassing hundreds of YouTube channels that holds the same genre. With 66.2 million subscribers it is one of the top channels in the list. They provide simple contents such as “20 bathroom hacks to make life easier” and “35 unbelievable cooking hacks”.

 

8) SET India 

Sony Entertainment India is a 24hr Hindi specific channel with 68.1 million subscribers. The channel made its entry on YouTube in 2005. Now, it holds a massive library of 31,000 videos, which also include top-rated shows such as “The Kapil Sharma Show” and crime thriller such as “Crime Patrol”.

7) Sports

This is a consolidated content hub that contains related theme contents of various other popular YouTube channels. The channel came into light on December 2013, according to the channels about section, this channel was automatically generated by YouTube’s video discovery system. The channel holds 75.2 million subscribers.

6) Cocomelon- Nursery Rhymes

This channel primarily focusses on nursery rhymes, poems, and songs set to 3D animation. Actually known as ABCkidTV, Cocomelon is one of the longest-running channels on YouTube. The channel comprises of total subscriber strength of 79.6 million with an average of 3million new subscribers every month. 

5) Gaming

The gaming channel holding a total subscriber strength of 84.4 million is another auto-generated YouTube channel. It comprises of a consolidated set of gaming contents from various popular channels. The channel was created in 2013. 

4) PewDiePie

Created by Swedish comedian Felix Arvid Ulf Kjellberg in 2010, that channel is well known for its let’s party videos and blogs. Achieving a magnificent subscriber base of 103 million PewDiePie occupies 4th position in the list.

3)YouTube Movies

In this channel, you can watch a variety of movies via renting, purchasing, or choosing to watch movies that are free of ads. You can also watch Tv shows. The channel holds total subscriber support of 109 million. 

2)Music

This auto-generated YouTube channel was created in 2013. The channel contains related content from various providers under one roof. The contents include music videos, song playlists, and live performances. 

1)T-Series

T-series is a popular Indian music company with 133 million subscribers, over 3billion monthly views. It is the first channel to reach 100 million clubs. T-series is popularly known for its Bollywood music soundtracks. It is the most subscribed Indian YouTube channel. The channel was launched in 2006. 

Now you might have gained a fair idea about the most popular groups ruling the YouTube platform. Each channel produces authentic content based on a particular genre for its users. The list also reveals the fact that content is the king if you have quality content and if you present it impressively, tomorrow maybe you can also get featured on the list.

You might be wondering what effect does a negative keyword cause in a PPC campaign, the answer is well known. Use of negative keyword functions well to exclude terms from your campaign and helps you to only focus on a certain keyword that is only relevant to your topic. In simple words, a negative keyword performs the function of filtering out unwanted traffic that a non-relating search term might invite to your website. This practice maximizes the ROI of a Google Ad Campaign. SocialPulsar introduces 2 vital steps that depict the proper usage of negative keyword in Google paid search campaigns.

Step 1: Identifying negative keywords

Selecting ideas that will never make sense is the first and foremost approach in identifying negative keywords. These can include:

  • Questions: “why”, “how”, “what”, “when”, “who”
  • Entertainment seekers: “news”, “died”, “happen”, “real”, “today”
  • Accidental industry “budget-bombing”
  • Random search terms that will never relate to your business

There are 3 methods to find negative keywords they are: Manual searching, Google suggest, and keyword research.

Step 2: Applying your negatives

Once you have successfully identified your keyword the next step is to apply it effectively. 

The negatives that we obtained can be applied to one of the three-match types

  • Broad: the word (or words) is anywhere present in the search query.
  • Phrase: the word (or words) is anywhere present in the search query in order.
  • Exact: the word (or words) itself is the search query (nothing added, nothing missing).

The most important aspect to note is that negative keywords do not account for close variants. Additionally, search networks cap negatives at 10,000 per campaign.

Applications of negative keyword

  • Negative keywords for DSA campaigns: If you preparing to run a dynamic search ad campaign you will need to include all keywords you are actively targeting as negative keywords. 
  • Using Branded/Competitor as negatives everywhere save for branded campaigns: This helps to ensure that your campaign runs well with the intended budget. 

Being the best PPC agency in India, SocialPulsar provides one-stop solution for all your paid search campaign requirements. We offer a streamlined strategical approach towards the service.