The gaming industry was a hidden pearl a few years ago. Years rolled down with a mutation in the attitude that games were meant to entertain kids and jobless ones. A new scenario emerged which transformed the world into a gamer’s rapture. This was possible with the advent of Augmented Reality (AR), Artificial Intelligence (AI) grounded with the popularity of more advanced mobile gaming platforms. The gaming industry is conquering new heights in terms of its revenue and technology which gives an astonishing gaming experience for the players.
From the graphs showing an upward movement in the number of gamers, we could infer that gamers are also enthusiastic about the returns along with some sort of entertainment. This raises the hope of firms that are equipped to flourish.
So, digital marketing agencies for small businesses aim to tap more and more gamers from the global market as gaming experiences are above any linguistic and regional boundaries. It is not that easy to make this happen as competing with global technology and resources is tough where each gamer is lost between abundant opportunities to compare the pros and cons of each new game released in the market.
Apart from the well-established and sound companies in this niche, each new game released finds it tough to get identified among the number of games launched per day. So it’s clear that marketing efforts could bring a huge transition in finding more gamers.
As the gaming industry is globally competitive, marketers find it difficult to connect with their prospects who are globally dispersed. But could figure out certain possibilities for powerful and effective digital marketing techniques based on the new drifts developed in meantime. Gaming Influencers are putting a great deal of influence on gamers and they spend hours watching them in action. Parallelly, videos are the other influencers in the gaming industry which could be spotted from Youtube where the majority of top channels are part of the gaming industry. From these couple of points, it is evident that effective content could make a great impact on the viewers irrespective of any location barriers. Along with the matter, the platform of delivery is also important. The target audience of the gaming industry is engaged in online platforms with gadgets like smartphones. Here, a digital marketing agency for the gaming industry can help us more effectively. Digital marketing serves the most appropriate content to guaranteed prospects at the right time through the right channel.
Digital marketing involves many techniques that could create a visible impact. Let us see how digital marketing techniques could benefit the gaming industry.
- Video marketing
- Social Media Ad campaigns
- Content marketing
- Influencer marketing
What is the influence of Video Marketing in the Gaming Industry?
The latest studies show that people prefer video content to any other form of content related to the gaming industry. Among the different video platforms, YouTube ranks higher in viewer preferences. Different sorts of video content like educational content, entertaining content, and controversial content could be used in favor of the audience whom you choose to target. Content could be framed as a story narration where viewers have a minimum chance of interpretation, maximum engagement with fewer bounce rates. The results could be analyzed from the number of views, clickthrough rates, and social media shares.
What is the role of Social Media Ads in creating customer engagement and quality lead generation for the Gaming Industry?
Video content gets higher conversion rates than all sorts of content. Social Media Marketing could make use of high-quality promotional video content in Ad campaigns for engaging the target audience. Live video streaming options as Facebook live, Instagram live on these social media platforms are very helpful for game promotions. Live streaming videos with a Q&A session, chats with the audience, and bloopers are very impressive among the audience.
Video marketing campaigns are always useful in pulling the target audience to experience our services and helps in creating a brand identity.
How could SEO help a Gaming Company to remain competitive?
The increasing acceptance of gaming and gaming sites encourages more and more gaming sites floating on the internet which ends up with a higher degree of competition. A mobile-responsive website with keyword-optimized, user-oriented, and great content can increase user engagement. This could be done with the help of On-Page SEO techniques. Most of the visitors won’t prefer to go further than the first 5 positions in the Search Engine Result page for their queries. It is important to secure higher rankings in the SERP. With the best SEO practices and quality backlinks, it helps your site with increased visibility and quality traffic.
What is the importance of App Store Optimisation in the generation of organic downloads?
The gaming industry is growing rapidly. An interesting fact is that nearly half of its revenue is earned out of mobile games. Ease of access, gaming, and lower prices are inducing more and more players to play on mobiles. The position of games in the app stores along with their correlation with the search terms is important in this highly competitive niche. App Store Optimization helps in improving the visibility of your games in response to the keywords visitors search for. App titles and descriptions with optimized character length and keywords make your app more visible in organic platforms with increased downloads.
Why Content marketing play a primary role in improving brand awareness for Gaming companies?
There aren’t any promotions possible without content. In the changing world, content is where marketing efforts revolve. Gaming industries are the most aggressive corporates who make use of the most pertinent forms of content marketing. They never fail to cater to the demands of players belonging to different sectors in terms of their interests, preference, and demographics. As the players’ preferences may vary over diverse games, the sort of content they prefer will be also unique. Some pick up with blogs or articles describing games, others prefer to be engaged with videos, audios, or podcasts and the rest rely on trending infographics and social media posts. The best content marketing strategy evolves when you prepare and sell content that could exactly justify your target audience inclinations.
What is the importance of Influencer marketing?
Games all over the world compete with each other to get players. Players choose those games which entertain them to their expectations. Content is the only clue that we provide to these players based on which they make their choices. Gaming videos streaming live are the most dominant influential content which engages players with enthusiastic experiences. Gaming Influencers thus makes a great impact on the audience perception of a game which ultimately leads to a conversion. Based on the demographics, interests, and perceptions of your target audience you can select the most appropriate gaming influencers. The platforms of content delivery also play a great role in the success of your ability to connect with your audiences.
You are half done when you could find the best combination of these gaming influencers and platforms of content delivery. Identify your target audience and their content preferences to reap the best results from Influencer marketing efforts.
Benefits of Digital Marketing for Gaming industry
Digital Marketing will be the most effective and economical approach to promote your games among your most prospective audience making use of the right platforms within a limited budget. Being the most flexible marketing form, it keeps you updated about what’s happening in your campaigns and how people are attracted to these games. Digital marketing for gaming industry helps in placing you far higher than your competitors by analyzing their tactics through different kinds of competitor analysis and target audience analysis techniques.
Every weapon is just a metal piece until they reach the right hands. Similarly, these techniques are effective only when they are used accurately. The benefits could be doubled when the promotional content is served before your prospects in the right form, at the right time, through the appropriate channel. For ensuring results, you can consult an experienced digital marketing agency like SocialPulsar, possessing great expertise in dealing with game promotions. Whatever your goals are, whether it is brand awareness or lead generation, their expertise in this niche will help you in identifying the most appropriate digital marketing techniques or combination of techniques that ensure the growth of your gaming company.
Marketers are trained to go niche, but marketing in the gaming industry involves everyone. By crafting a more inclusive, welcoming brand identity, you will attract more attention, and foster greater trust with people. If you can partner with the right influencer, you can move your brand up a few levels, and unlock a ton of bonuses along the way.
Google’s John Mueller said on Twitter that it is ideal to implement your structured data on the page itself and not use Google Tag Manager to execute your structured data. He said the reason is that it makes it “straight-forward & usually easier to monitor/maintain.”
John added that utilizing Google Tag Manager is “great for trying SD out & fine-tuning it, but on the page, SD is much more straight-forward & usually easier to monitor/maintain.”
The digital world has turned more competitive since the beginning of the millennium. New advancements, novel ideas, and innovative concepts have been making it more aggressive than ever. To remain in the limelight, and catch the attention of the potential client, may appear as if a herculean task nowadays. Constant monitoring and timely tweaks are crucial to keep you on top of the game.
If you are into SEO, focussing on the long-tail keywords is one of the thoughtful options you should rely upon as a perfect SEO tactic. Long-tail keywords have comparatively lesser competition and are generally easy to rank for. In this article, let us understand the basics about Long-tail keywords and why do we need to target long-tail keywords.
What are the Long-tail keywords?
Long-tail keywords refer to the longer and more specific keywords people use as queries on the search engines. These are actually what your visitors are most likely to use.
One of the advantages of these long-tail keywords lies in the fact that they have a very low search volume and can be one of the best options to rank your content.
Normal keyword tends to be one word or two. But, long-tail keywords have more than a few words. The key is to make use of the long-tail keywords with low competition and low search volume, but high CPC.
Why focus on Long-tail keywords?
The reason should be obvious. Using long-tail keywords helps you compete with a fewer number of websites as opposed to the one or two-word keywords that can make you compete with a huge number of sites for a single keyword. Ideally, focussing on a larger group of long-tail keywords can help you get significant traffic to your site.
When you compare it with your competitors, you will more defined audience who is specifically looking for your product or service. Even when the traffic to your site may be less. However, you can be assured of high-quality visitors with high chances of conversion.
Why are Long-tail Keywords important for SEO efforts?
Well, we have studied how long-tail keywords can bring more traffic to your site and help in conversion. They play a very major role in an SEO plan. The fact that more than 70 per cent of the web traffic comprises of the long-tail keywords in itself should stand proof of how effective the strategy can be.
Facts mentioned below should help you understand why long-tail keywords are important in your SEO Strategy –
- They help you outrank your competitors – The trick to outrank your competitors is to find high volume low competition keywords. Keyword difficulty or keyword competition is also referred to as SD in some discussions on SEO. Such keywords will get you access to the best traffic.
- They can help you create the right context for your content – Google loves long-tail keywords. If you have the long-tail keywords in your content, you can have a better chance in achieving positive results in ranking your site. Hummingbird update from Google is based on the exact phrasing of your content.
- Long-tail keywords provide better conversion – The average conversion rate of a long-tail keyword is around 30 to 36 per cent. It doesn’t mean you will get increased conversion within a single day. But the statistics should give you a fair idea.
- They are about how people search on the internet – People have been searching specifically for precise information. The long-tail keywords can be a vital part of the mobile site optimization.
- They prove to be the best options within structured data to outrank SERP – Structured data is a great means of SERP. Using long-tail keywords inside your structured data can prove to be a good option.
- Long-tail keywords can help you answer voice searches – The fact that people have been using voice searches makes it important to use the long-tail keywords.
- They provide more value to the reader – Long-tail keywords also offer your readers more value. They can help you gain more organic traffic.
How to start targeting long-tail keywords?
Targeting the right long-tail keywords assumes much importance and a huge exercise in itself. The prime aspect would be to begin researching for your keyword.
Before you can find the right keywords you want to rank for, we assume that you have a clear strategy designed for your SEO campaign and have created a website that meets those needs. To perform capable keyword research, you need an efficient keyword research tool. We would recommend using tools such as MOZ, SEMRush or Ahrefs. If you haven’t used a keyword research tool before, you can make use of a tutorial to familiarise yourself with it.
- Pick the keywords relatable to your website.
- Look for things such as traffic and search volume.
- Create a list of the keywords.
- Create awesome content around those keywords that you have enlisted.
What are the Benefits of targeting Long-tail keywords?
Like we already are aware of, long-tail keywords are longer and offer more specific information of the keyword you are targeting. In essence, they can be extremely easy to rank for when you compare them to the common keywords.
A few benefits of using long-tail keywords can be
- They reduce competition.
- They can bring in a substantial degree of traffic.
- You can use them for targeted traffic.
- They can be good for highly competitive sites.
- Easy and simple to optimise for.
What are the results you can expect from long-tail keywords?
Didn’t we state that 70 per cent of the web searches come from long-tail keywords? That is the prime beneficial result you stand to gain with the use of the right long-tail keywords. Besides, you can even expect the conversion rate to increase by at least 30 to 36 per cent with long-tail keywords.
Other results you can expect can include
- It can be a great option for outranking competing websites.
- You can provide valuable content for your readers.
- You can easily optimise your content for voice searches.
- You will be able to serve exactly what your visitors are searching for.
The Bottom Line
Are you looking to create quality content? Want to create a truly wonderful and effective marketing plan? Long-tail keywords should be what you should look for. The tips and information shared here should ideally help you pick the best options for your keyword research.
The facets of SEO keep changing consistently, and one of the prime changes observed over the past few years is Zero Click searches. Search engines are trying to make the search process more user friendly, and this has created a huge impediment for the website owners. In this article, let what Google zero-click searches are and why are they important.
What are Zero Click searches?
By definition, a zero-click search is a search result that appears at the tops, perhaps as a snippet. It lets the user find an answer without having to perform further clicks.
A zero-click search satisfies the query by the user and keeps the user on the search engine’s page instead of moving them to third party sites. They have become quite popular for people looking for direct information instantly without having to browse through multiple results or go through blurbs of text.
You might have noticed that when you search for some information on Google, the very first result displays the answer to your query without any need to click further. It is also called Featured Snippet, and it has improved user experience to a greater extent.
While they are extremely user friendly and pride for the website owners to feature in a Snippet, it can affect your commercial prospects as a business or blog owner.
How to be visible in zero-click searches?
Appearing in a featured snippet may be quite difficult, especially with hundreds of thousands of websites competing for the position. How can you improve your odds of appearing in a zero-click search result?
A few tips here can be helpful –
- Ensure an optimised content – Your content may be great. Still, unless it is optimized for SEO, it won’t rank or be visible in zero search result. A few optimization techniques include using proper headings and tags, using the right keywords, and make sure that the information is relevant to the query.
- Answer questions – Make sure the content on your website is configured to answer common questions. You can think of questions from a users perspective (related to the topic or keywords) and then create content around it in an answer form.
- Prepare high-quality content – Well researched and high-quality content is more likely to get zero-click searches. The search engine should find the content to be relevant to the user queries- content which answers the users questions to the point.
- Add FAQ section – Ideally, zero-click searches are centred around questions. This makes it obvious to include FAQ page on your site. Using FAQ schema can be a great option, but make sure your content itself answers the questions when using FAQ schema.
- Use stats and numbers – Yet another technique that helps feature is zero-click searches is to use facts and numbers in your content. Graphs, charts, and factual info have a better possibility of featuring in zero-click searches.
How zero-click searches affect users?
Ever since the Featured Snippets or Zero click searches were introduced in 2013, more and more users have begun believing that these search results satisfy their queries. As per a recent HubSpot survey, it was shown that more than 45 percent of the respondents considered the Zero click searches to be more accurate.
Some of the advantages offered by the Zero click searches to users include-
- Gives direct answers to the users queries without having to read blocks of text or browse multiple sites.
- Reduces the time spent by the user to find an answer to their queries.
What are the different types of Featured Snippets?
Featured Snippets come primarily in three variants.
- Paragraph – One of the most common forms of featured snippets. The paragraph feature snippet provides the answer to the query in a box with or without images.
- List – The list type of featured snippet appears when the search engine displays the results in the form of a numbered or bulleted list
- Table – In this type of featured snippet, the results would be displayed in the form of a table.
Other less prominent featured snippet types can include YouTube featured snippet, that shows a YouTube clip in response to a search query, or Carousel snippet where Google shows the related keywords.
How zero-click searches affect SEO?
If you have been using Google search (most of us do) these days, you would have noticed that more than 50 percent of the searches have a zero-click search result.
While this can be useful for the users, a zero-click search makes the website owners lose traffic due to no clicks. Even the sites such a Wikipedia have lost a considerable amount of traffic since the launch of Featured Snippets.
However, there is a silver lining here. You can steal the information from the Featured Snippet to get better traffic. It has been observed that while around 8 to 10 percent of the clicks go to the featured snippet, approximately 20 percent clicks go to the first natural result below the snippet. Featured snippets can also help improve the familiarity and visibility of your site.
How to optimize for Google zero-click search results?
One of the prime factors that can help you get a place in featured snippets would be to use the right type of keywords. Long-tail keywords have been known to be a better option to get featured snippets.
Picking keywords which are more than four words in length and optimizing the content around those keywords can assure you a place in a featured snippet.
Some tips to optimize for a better position in the featured snippets are:
- Use questions and keywords in a subheading inside your content – Make sure that you are directly matching the keyword that you want to answer.
- Keep your answer to the point – Let your featured snippet be as simple as possible so that Google will find it easy to pick.
- Use Schema mark-up – Schema mark-up has been one of the practical solutions to win featured snippets.
The best way is to follow up the long tail keyword with a precise answer to the question within 60 words. Keeping your answer as factual as possible can help you feature in the zero-click searches.
Important factors about Zero click Searches
As we have seen above, Zero click searches dominate almost half of the total search results. These quick search results can reduce your clicks, but can be used to improve the authenticity and familiarity of your site considerably.
However, it comes with some disadvantages like reduction in traffic and visits from search engines- which we cannot control.
It is recommended to optimize your website content for featured snippets for gaining some of the benefits offered by the zero-click searches.
Visual results have grown in importance like never before and it is not going to cease growing anytime soon. Google has started focusing on mobile searches for some time now and this adds to the importance of visibility. Few search results come without an image displayed along with the meta description.
Here is everything you want to know about how to build organic visibility using images.
The Visual Advantage
It is obvious that people are more drawn to content with an image than plain text. Adding image certainly contributes to clickability but the quality of the image matters too as they have a significant influence on click-through rates. Use relevant and catchy images. Anything that is missing the aforementioned factors is of no use.
A visual search snippet can make a lot of difference in Google search as it improves search visibility. Make sure to include a unique image and specify the thumbnail on each page. As important as is to ensure that the image is clear and related so is image SEO. Your SEO strategy is never complete without image SEO.
Wise usage of the image in promotions
Images give a clear idea about your content to the audience. When a user clicks on the Google search result that displays the thumbnail image, he/she has every intention of taking an action on your page. You can use the same image in your retargeting campaigns as familiar images strike a chord with the audience easily.
Feature your images
Featured snippets can work wonders is utilized the right way. Many featured snippets comprise images making them catchy. However, if your image lacks clarity or isn’t optimized, Google usually selects another fitting image from an entirely different website. This is unfortunate as it steals clicks and creates a wrong brand impression as the user who clicks on the image will end up on a different site while he was expecting the text-based answers (from your website) that came up on the SERP. You must recognize the opportunities for featured snippet images and there are plenty of tools that help you do that by checking if the image aligns with the text.
Realize the Importance
People accessing the internet from their phones have increased to unforeseen levels. Google’s mobile SERPs have started loving images and visuals more than ever. The right visual strategy can be highly beneficial.
Use only clear and relevant images on your websites. Branding should be outright visible and pleasing. Maintain consistency in the use of images and retargeting. Keep an eye on the featured snippets lest competitors or irrelevant sites steal your traffic.
Do not overlook the influence of visual impact.
Consumers are more empowered today through the use of advanced technology and social media. Companies are required to implement creative social media strategies for call centers or agencies to keep up with today’s market and genuinely connect with customers.
Social media has gone from a novel marketing idea to an absolute necessity or rather a tried and tested means for marketers. New media marketing platforms have lit the fire. Along with older outbound marketing strategies, Call Center Agencies in the USA send targeted and customized messages to the customer.
On social media, customers and businesses can directly interact where both parties can get to know each other’s tastes and patterns. The content that’s evident on these platforms forms the surface of their interaction.
Getting started with social media marketing can be tricky. Understanding the webbing is as important as designing your image. While there are some hurdles associated with delivering large-scale customer service through various channels, know some important attributes about promoting your call center on social media.
Listen and Bond
Listen to your customers and engage in conversations regarding the brand. Create content and hashtags on your call centre on social media that communicate the “why” factor of your service. Your customers are constantly conversing about their issues, experiences and reviews about anything and everything to their peers and more. The trick is to have sharp ears and a vocal mouth. Invest in social media management applications to help find relevant conversations you should be attuning. Your contact center staff should convey feelings and infuse personality into responses via social media and create connections with customers. It’s critical to bond with your online fellowship.
Manage the Buzzing
Social media is where customers directly interact with their brands regarding doubts and queries. Agents respond to this and criticisms. Managing this buzzing is imperative for the movement up the ladder. As much as you may want to overlook negative comments, never miss an occasion to cultivate a better relationship with your customer.
Make Better Relationships
A customer database is your pool for solutions. Access to their activities and history with you can help re-track them and foster a personal relationship with the customer and increase customer loyalty. Digital marketing Agencies in San Francisco use effective tools to conduct CRM. Solid sales leads, follow trends and improve products and services are the results.
Improve Brand Consistency
A consistent experience for customers across all channels is essential in promoting your call center. The voice of your social media posts should reflect your call center’s brand values. The overall tone, regardless of the matter, must be steady and clear. Call centers must cross-check what customers are told on social media is the same as that of communicated over phone or email.
Address real issues and invite interaction
While social media can strengthen customer service efforts, it can’t replace traditional channels. Social media is a page where you can display the crux of real issues and their suggested solutions. It’s a space for reassurance on what customers have heard, maybe over the phone. The issue addressed online is best handled offline. Use social media to inform the customers about the customs and invite them to a phone call when suitable.