“Nothing is more simple than greatness”, said Ralph Waldo Emerson. Yes, being simple is always attractive and pulls attention. With just 2 months old, Instagram stories are running with whooping 100 million active users posting something or the other every day. And digital marketers see a new hope and a new scape for growth through Instagram stories. But the sad truth is, none really care when it comes to ad stories, they are either skipped or swiped to the next. So what’s going wrong with your stories or how can you make most of this simple tool that can reach millions of your targeted audience.

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How do you decide if a product is good? or A hotel serves good food or how to decide to watch a movie or not? You just don’t rely on the product description or the menu cards or synopsis the clients provide us, You check for customer reviews. You read about experiences each customer had with a product or service before you purchase them. Read More

VPS Lakeshore has been a trusted name in providing the best support and treatments for various diseases in India. The growth of hospital is spread over a span of many years. With outstanding brilliant doctors and infrastructure, the hospital is still growing with time. With the promise of reaching everyone in need, VPS Lakeshore has been occupying the social media platforms to spread the word. And grow the brand name as a household essential. Read More

Nowadays almost every company is trying to gain attention by running one campaign or the other. From beauty to hotel brands are starting campaigns on social media understanding the potential and reach of just a hashtag. Setting aside all the purpose of the campaign we can pin down the real reason for any brand for starting a campaign is to boost brand awareness, customer engagement and brand affinity. Read More

You buy and sell FOR money! Forex is buying and selling OF money in its different avatars (currencies). It was never or shall never be a simple game. This is why every Forex trader must shield their business with digital marketing. Unless you are visible in the eyes of search engines, there is no way you can outwit your competitors. Because, it is survival of the smartest era and digital marketing for FOREX companies is the smartest way to boom your business!

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It is no secret that Mobile is king in today’s digital landscape. By 2019, mobile advertising is forecasted to represent 72 percent of all US online ads. With the world heading towards mobile, it is high time that brands focus on delivering mobile friendly content, says a leading digital marketing company based in San FranciscoWith shift to Mobile-First Indexing by Google, and page load speed emerging as a ranking factor, making mobile friendly content is imperative for better search ranking and overall SEO.

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“Digitalization is rewriting the DNA of business”-Patrick Bass, CEO ThyssenKrupp, North America.

In the era of digital Darwinism, customer expectations evolve at lightning-fast speed and go way beyond the conventional canons. Thus, it has become imperative for businesses to embrace digital transformation.

Digital transformation is not an entirely new entity, it began decades ago with the arrival of computers, internet, e-mail and the list goes on. However, in this day and age, the rate of transformation underway is rapid and considerably more significant.

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Change is the only constant- the age-old adage holds true even in this digital age. In 2017, we witnessed a plethora of updates across all social media platforms. 2018 will be no different in this regard with numerous updates already sprouting in the social media arena-says a leading social media marketing company in San Francisco, California.

Let’s explore the new features now available on some of our favorite social media platforms.

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