If your business is one that relies on people having to search you out from the Internet, then SEO needs serious consideration from your side. If someone does a search and your website occurs on the top of the search list, then there is a 33 percent chance that the user will click on the link. 

On the other hand, if you are not topping the list, it means that you are surely missing out on a third of the traffic. Over three-quarters of people do not click on the second page of the search results. 

Nevertheless, these figures are not meant to scare you. The best digital marketing agency in San Francisco can help you to get rid of these woes at the earliest. You can seek their help to improve your SEO. 

Given below are some ways in which you can quickly improve your SEO rankings this year.

Tip 1. Improve Loading Speed

Google makes a note if your website page loading speed is slow. This may affect your ranking negatively. If your page loading speed is low, it will impact the number of visitors who will stay on your website. The abandonment rates are likely to increase. Any page should not take more than 3 seconds to load. 

Tip 2.  Publish High-Quality Content

It is a good idea to update your website content frequently. This is a necessary step to bring more traffic to the website. The content has to current, relevant and of high quality. If the content is good, the dwell time naturally goes up. This improves the Google SEO rankings.

Tip 3. Image Optimization

Any top-rated PPC management agency in San Francisco will tell you that pictures on your website have to be properly optimized. Factors to be considered for optimizing images include file size, file format, etc., among others. Big file sizes slow down the loading and can adversely affect the SEO rankings. Use keywords while naming the images. This serves to improve rankings.

Tip 4. Blog, blog, and blog

Blogging always helps to improve your business. If you have posted some blogs, try to increase the frequency and the quality of the content. In case you have not started blogging, the best time is to start now. Building a group of loyal readers can help to increase traffic.

Tip 5. Outbound Links

These can be used to improve the credibility of your website. Any data claim that you may make on your website should be linked to highly credible sources. The best SEO company in San Francisco would advise you to use citation from sources that are an authority on the subject and use outbound hyperlinks to those source sites.

You can use more creativity to input more informative content within your niche for the best SEO results.

It is a well-known fact that SEO-optimized websites get more traffic than others and it keeps increasing with time. This translates to more clients and ultimately more sales. Without SEO, there would be no chance for your customers to find you and all your work will go wasted. 

Given below are a few tactics that you can follow to get the best results and dominate search lists in 2019. These have been recommended by the best SEO Agency in San Francisco

Important SEO Ranking Factors

According to industry experts, some of the most important SEO ranking factors are an accessible website that is secure, page loading speed (including load speed in mobiles), responsiveness, mobile-friendliness, URL, authority, domain age, technical SEO, content that is optimized, links, user experience that the site provides, social signals and the information provided by the site, among others. 

What Google looks for in SEO

Google’s spiders or search bots crawl on the web pages that are submitted. Once they find that the pages are optimized, Google’s spiders add these pages to their index. Thereafter they are added to the catalog. When people type out search terms, Google goes on to display the best results according to the search terms that have been entered.

According to the top PPC management agency in San Francisco, it is a good idea to have good page titles and meta descriptions to get the searchers to click on your website’s link once your page has been listed. 

Ranking Factors that Matter in 2019

Some of the top Google ranking factors to keep in mind in 2019 are the following.

1. Accessible and secure website

A URL that is easy for Google’s search bots to crawl and index is important. The website has to be created with good quality code, a sitemap with all the pages listed and a robots.txt file that provides information as to where to look for site information.

2. Page loading speed

A fast loading page tells Google that it lends a better user experience. This applies to both web and mobile pages. 

3. Mobile friendly

Every quality PPC marketing agency in San Francisco is concerned about its client websites’ mobile-friendliness. More people use mobiles than computers/laptops to execute searches and buy products/services and hence this is a very important ranking factor.  The site should be responsive enough to fit the screen size of any other mobile device.

4. Domain age, URL, authority

Any of the top sites that are listed by Google have a fair chance that they are 3 years old or even more. In many instances, the domain name matters. Exact match domain names are recommended unless the content is spam, in which case Google automatically rejects them.

The authority content made up of inbound links to the site, social shares, etc. are also important.

5. Optimized Content

This is among the most important ranking factors of Google. It is vital to use the right amount of relevant keywords in the content. Duplicate content is a big no-no. LSI keywords or those related to the main keywords that people search for are also just as important.

Remarketing and retargeting are two powerful concepts that are frequently used by marketers of today. They are different and let us see what their definitions are.

Both remarketing and retargeting refer to the acts of advertising a product/service to the same individual more than one time, retargeting is all about targeting web traffic whereas remarketing is all about email marketing. In other words, remarketing happens to the same person many times over. However, retargeting is showing online ads to the same traffic many times.

Retargeting

Retargeting refers to the online ads and display ads that are shown to a user based on the activity on the Internet. If a user visits your site, you can set a cookie, and can then target ads to them when they visit other sites. Therefore this is termed retargeting.

Retargeting gives you the opportunity to reach your prospects wherever they are on many different sites and hence is very exciting. Retargeting will, therefore, be employed by the best PPC marketing agency In San Francisco.

Remarketing

Remarketing typically refers to engaging customers with emails time and again. Upsell emails come under this category. So do lifecycle marketing emails. This may be based on your browsing history or after you have purchased a product. The most competitive social media marketing company in USA would understand that social media is a much younger remarketing channel when compared to email. Once an individual is connected to you through social media, you can market your wares to them time and again.

Both remarketing and retargeting are effective methods. Nevertheless, the best digital marketing agency in San Francisco would use them both in the right measure to boost any digital marketing activity and improve the profits. Both remarketing and retargeting are two different digital marketing tactics which have the common goal of reaching back to those visitors who showed an interest in your product /service.

These two tactics can be used effectively only if you understand the subtle differences between the two correctly. Only then it is possible to re engage the website visitors effectively. To decide when to use remarketing and when to use retargeting, it is vital to understand the audience and the purpose for which the communication is going to be used.

If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.

Do you own a B2B business in San Francisco? Are you looking for ways and means to increase B2B leads for your business from the social media networks Facebook and LinkedIn? In this post, some information as regards the tactics to be employed for lead generation has been discussed. However, if you want more information, you can visit our website at www.socialpulsar.com.

Leads from Facebook

According to a report published in 2018 by the social media marketing industry, 91 percent of B2B marketers make use of Facebook and 67 percent of them feel that it is the most important social network for lead generation. However, when it comes to implementing strategies to generate leads, it is best that you seek the support of a reliable digital marketing agency in San Francisco. The most effective ways of lead generation are:

Engage leads through remarketing campaigns

Remarketing enables you to place targeted ads on other sites and entice potential customers to come back to your website. In order to catch their attention, you can use lead magnets such as guides, instructional content, webinars, and/or a simple call to action buttons which prompt them to get in touch with you. Some of your web pages that can work wonders and provide great remarketing opportunities are the Pricing page, Product-specific blog posts, Check out page, Feature-specific blog posts, In-app cancellation page, and Webinar sign-up page. Consult with a trustworthy SEO agency in San Francisco to implement remarketing in the most effective manner.

Focus on adding value to relevant Facebook groups

The social media giant says that over 1 billion people are using Facebook Groups on a monthly basis to discuss various topics, chat with friends, and plan local events. These groups are great places for generating leads as well as build industry relationships. Join some of the relevant groups and brainstorm as to how you can add value.

Leads from LinkedIn

If you want to generate leads from LinkedIn, it has to be pursued with a great deal of intention. This is because leads don’t come along just like that. You have to put in the right kind of effort.

Make your company’s web page a lead generation page

Your company’s page acts as the conduit for generating leads from LinkedIn. This means that you have to structure your company’s page in such a manner that it encourages the conversion action. This is to say that it should lead to a click-through to your website.

It all starts with the creation of an image that generates interest or catches the attention of the visitor. Secondly, the company description should have a compelling pitch. Finally, make the “Recent Updates” section conversion-focused and clickable. If it all sounds like Greek and Latin, identify an expert PPC marketing agency in San Francisco to work with.

Take advantage of LinkedIn’s showcase page

LinkedIn’s showcase pages for businesses help them to promote their individual brands that are nothing but extensions of the business. It is also the best way to segment the inbound traffic from LinkedIn. One Showcase page should be used to target one segment of customers, providing information relevant to them.

In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.

 

The evildoers of the Internet world now know how to create and use malicious backlinks through spamming and damage a site. Negative SEO is a real peril that website owners face today. This results in the website getting lost during organic searches. It ultimately leads to a loss of revenues. However, there are ways and means of defending against negative SEO. Given below are a few tips.

Tip #1: Perform regular audits of backlinks

This is good for any business and is practiced with diligence by the best SEO companies in San Francisco. This practice can save your website from a negative SEO attack. In the first place, this kind of audit from time to time will help to spot suspicious activity just when it occurs. If there are spikes in the linking domains graphs, there could be something amiss. Use of linking auditing software is recommended. Manual audits can also be done.

Tip #2: Be aware of site speed

If the website becomes sluggish for no apparent reason, it is a good idea to use scrolling software and check for any uncalled for activity. Forceful crawling can affect site speed. It can even cause the site to crash. In such a case, you should contact your hosting company and ask them to find out the reason for slow website speed.

Tip #3: Scraped content

The best social media marketing services in the USA now place their bets on good quality content. However, the evildoers can copy good quality content from your site scrape it and copy it ad verbatim to many other sites. Sometimes they stop at claiming that the content is their own. Sometimes they do more harm by spamming your site. When your content is scraped, sometimes it may happen that their site is indexed before yours. In such a case, your site can be devalued. Your page ranking may fall.

Tip #4: Monitor Google ‘My Business’

Someone can flood your site with negative and fake reviews to bring your ranking down. It is important to examine your Google My Business listing and check online reputation using social media listening software that is available. Digital marketing agencies in San Francisco like socialpulsar.com do this all the while for the well-being of their clients’ websites and retain them fruitfully.

Tip #5: Keywords’ CTR awareness

If you are not monitoring your keywords’ CTR, you may be unable to spot false SERP bounce rate created by attackers. Someone can end up programming a bot to land on competitor pages and made to bounce off creating a false rate. This is difficult to spot if you are not monitoring your keywords from time to time.

Tip #6: Monitor your SERP ranking

As a website owner, you would realize the importance of your SERP ranking. A drop in rank may not be the doing of your site’s content but may be of malicious intent. Shady SEO’s can change your site’s important files and get them devalued and decrease their ranking.

Negative SEO is not common but exists. It is important to use Google’s tools to spot problematic online hacks/behavior and avoid negative impact on SERPs.

Facebook is one of the giants when it comes to social networks. It has a huge user base and can boast of itself as one of the most active social networking websites across the globe. Almost 97% of marketers still prefer Facebook to run their ads. Let us be in the know regarding running ads on Facebook and how to make them yield the best for improving our business.

#1: Properly defining your target audience

One of the biggest advantages of resorting to Facebook ads is that they can target a specific audience without spamming others and achieving the desired results. You can define your audiences based on various parameters such as location, age, interest, demographics, etc. Selecting custom audiences may also affect your business positively. Also, look-alike audiences can help in empowering your business.

#2: Picking the right kind of advertisements

You must first take into account the three types of goals related to your Facebook ad strategy: awareness, consideration, and conversion. Choosing the goal properly will determine your further course of action.

#3: Sorting out your advertisement creatives

Based on the results of various researches, your ads and campaigns get more momentum if they are entertaining. It’s important to frame your advertisements in such a way that it appeals as entertaining to target users and looks less like an advertisement. If possible, it is recommended to come up with short, crisp and catchy videos with point-specific concepts framed in an entertaining and appealing way. Also, you need to set up a compelling call-to-action.

#4: Testing and tracking your campaigns

You must first learn to properly navigate through the platform and adapt to it before going ahead with your Facebook advertisement strategies. Another highlight of resorting to Facebook ads is its reporting features. The reports provide you almost all the details you will need regarding your ad campaign.

#5: Combining paid campaigns with organic activity

It is highly recommended to try out hybrid social media strategies these days as it is proving to be effective in many cases lately. The hybrid strategy is about targeting customers organically while aiding your Facebook ad strategy with paid campaigns and promotions. This method actually gives you the benefits of both the methodologies and will impact your campaigns positively. Using tools like Sprout’s Analytics makes it easier for you to track your organic as well as paid campaigns and their results simultaneously.

Following these pointers will guide you in the right direction when framing your Facebook advertisement strategies. Summing up, Facebook can be the best social media platform available to you for hassle-free yet offering focused promotion of your business. Having a proper strategy will help you achieve the advertisement goals you set for your business.

Social Pulsar is a top digital marketing company in the USA that helps you with such social media marketing strategies. It is one of the best digital marketing companies San Francisco has and a popular option for Social Media Marketing San Francisco offers.

Do you own a business in San Francisco? Does your business have a Facebook page? Are you enjoying a high level of engagement on your Facebook business page? If yes, are you really benefitting from it? If not, read on to find out how you can improve engagement and benefit from the same.

Determine the posting frequency and publishing time that works best for you

A study carried out by Buddy Media revealed that the user engagement is higher during Thursdays and Fridays in spite of the fact 86 percent of the posting is done from Monday through Friday. Content published during the period Monday through Wednesday registered an engagement rate that was 3.5 below the average. According to KISSmetrics, the best time to put a post on this social media is 1:00 pm if you want more shares. Businesses that want to improve their click-through rates should publish posts at around 3:00 pm.

A reliable social media agency in San Francisco will be able to help you determine the best posting frequency and time depending on the industry in which your business is and the type of products and/or services you offer.

Create and upload native videos

According to a study by Socialbakers, video content drives two times more traffic than images by reaping an organic reach of 8.7 percent on average. This is because Facebook users watch about 100 million hours of videos on a daily basis. Work closely with the best digital marketing agency in San Francisco to take full advantage of the power of videos.

Make use of Facebook live to increase views by at least 3 times

People, on average, spend three times more on Facebook during a live session compared to viewing a native video. This results in higher conversion as well as engagement rates. It is a good idea, therefore, that you consult with the top social media marketing agency in San Francisco in order to have a clear understanding as to how you can make use of Facebook live for your business.

Analyze the performance of your content so as to optimize your posts

Finally, Facebook Insights provides you with in-depth information as regards your audience and helps you to determine the success level achieved through content, keep track of page views, monitor the reach of your posts, and understand the metrics that are important to you. The data obtained through Facebook Insights will help you determine the type of content that resonates best with your audience.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.