Facebook is one of the giants when it comes to social networks. It has a huge user base and can boast of itself as one of the most active social networking websites across the globe. Almost 97% of marketers still prefer Facebook to run their ads. Let us be in the know regarding running ads on Facebook and how to make them yield the best for improving our business.

#1: Properly defining your target audience

One of the biggest advantages of resorting to Facebook ads is that they can target a specific audience without spamming others and achieving the desired results. You can define your audiences based on various parameters such as location, age, interest, demographics, etc. Selecting custom audiences may also affect your business positively. Also, look-alike audiences can help in empowering your business.

#2: Picking the right kind of advertisements

You must first take into account the three types of goals related to your Facebook ad strategy: awareness, consideration, and conversion. Choosing the goal properly will determine your further course of action.

#3: Sorting out your advertisement creatives

Based on the results of various researches, your ads and campaigns get more momentum if they are entertaining. It’s important to frame your advertisements in such a way that it appeals as entertaining to target users and looks less like an advertisement. If possible, it is recommended to come up with short, crisp and catchy videos with point-specific concepts framed in an entertaining and appealing way. Also, you need to set up a compelling call-to-action.

#4: Testing and tracking your campaigns

You must first learn to properly navigate through the platform and adapt to it before going ahead with your Facebook advertisement strategies. Another highlight of resorting to Facebook ads is its reporting features. The reports provide you almost all the details you will need regarding your ad campaign.

#5: Combining paid campaigns with organic activity

It is highly recommended to try out hybrid social media strategies these days as it is proving to be effective in many cases lately. The hybrid strategy is about targeting customers organically while aiding your Facebook ad strategy with paid campaigns and promotions. This method actually gives you the benefits of both the methodologies and will impact your campaigns positively. Using tools like Sprout’s Analytics makes it easier for you to track your organic as well as paid campaigns and their results simultaneously.

Following these pointers will guide you in the right direction when framing your Facebook advertisement strategies. Summing up, Facebook can be the best social media platform available to you for hassle-free yet offering focused promotion of your business. Having a proper strategy will help you achieve the advertisement goals you set for your business.

Social Pulsar is a top digital marketing company in the USA that helps you with such social media marketing strategies. It is one of the best digital marketing companies San Francisco has and a popular option for Social Media Marketing San Francisco offers.

Do you own a business in San Francisco? Does your business have a Facebook page? Are you enjoying a high level of engagement on your Facebook business page? If yes, are you really benefitting from it? If not, read on to find out how you can improve engagement and benefit from the same.

Determine the posting frequency and publishing time that works best for you

A study carried out by Buddy Media revealed that the user engagement is higher during Thursdays and Fridays in spite of the fact 86 percent of the posting is done from Monday through Friday. Content published during the period Monday through Wednesday registered an engagement rate that was 3.5 below the average. According to KISSmetrics, the best time to put a post on this social media is 1:00 pm if you want more shares. Businesses that want to improve their click-through rates should publish posts at around 3:00 pm.

A reliable social media agency in San Francisco will be able to help you determine the best posting frequency and time depending on the industry in which your business is and the type of products and/or services you offer.

Create and upload native videos

According to a study by Socialbakers, video content drives two times more traffic than images by reaping an organic reach of 8.7 percent on average. This is because Facebook users watch about 100 million hours of videos on a daily basis. Work closely with the best digital marketing agency in San Francisco to take full advantage of the power of videos.

Make use of Facebook live to increase views by at least 3 times

People, on average, spend three times more on Facebook during a live session compared to viewing a native video. This results in higher conversion as well as engagement rates. It is a good idea, therefore, that you consult with the top social media marketing agency in San Francisco in order to have a clear understanding as to how you can make use of Facebook live for your business.

Analyze the performance of your content so as to optimize your posts

Finally, Facebook Insights provides you with in-depth information as regards your audience and helps you to determine the success level achieved through content, keep track of page views, monitor the reach of your posts, and understand the metrics that are important to you. The data obtained through Facebook Insights will help you determine the type of content that resonates best with your audience.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.

According to eMarketer, opinions posted by people on social media platforms impact the purchasing decisions of 45 percent of online shoppers. Opinions include feedback on products/services, reviews, and comments. Further, promotions affect the buying decisions of 44 percent of online shoppers and the opinions of 30 percent of online buyers are impacted by advertisements on social media channels. Studies have shown that chatbots have the power to improve the results of social media campaigns. If you are running a business in San Francisco, it is highly recommended that you check with a reliable social media marketing agency as to how you can go about implementing a chatbot for your social media account.

What Is a Chatbot?

A chatbot is nothing but an application that automates your customer services on a social media channel. Chatbots are of two types: scripted bots (rule-based bots) and AI bots that are capable of adapting to your customers’ behavior over time. Reputed social media marketing companies in San Francisco will provide the guidance that you need to employ the right type of chatbot in your social media campaigns.

How Are Chatbots Helpful In Social Media Marketing?

Chatbots have the potential to revolutionize the social media marketing scenario. This is because of the following reasons:

Automated customer service

Millennials, the tech-savvy generation, form the largest consumer base. They look forward to using innovative technologies. In fact, studies reveal that 71 percent of millennials are keen on experiencing chatbots offered by their favorite brands. With the emergence of chatbots, all efforts are focused on the interaction between chatbots and audience on social platforms.

 

Chatbots provide automated services to customers. They include answering important questions, inspiring social media users to engage with your brand, and providing content as well as personalized offers on-demand. Further, chatbots can intelligently converse with consumers as humans would.

 

If you are new to deploying chatbots for handling customer services, it is best that you seek guidance for a trustworthy digital marketing agency in San Francisco.

Better data access

Intelligent chatbots provide personalized services by monitoring your customers’ posts on social networks and their data collected by the platforms. In addition, queries received by a chatbot from users helps to expand the database through machine learning. Data gathered that the chatbots gather such as customer preferences, behavior, purchases, etc., will be available to you for making necessary changes to your strategies.

Customer engagement through support

Users have a lot of questions related to products and services provided by their favorite brands. Of course, some people seek general information. They include the availability of a specific item in stock and when their product will be delivered. Chatbots have the ability to provide good customer support in a seamless manner by focusing on social media/messenger apps.

If you are not using chatbots, you will miss out on new customers and sales.

AI is touching everything digital and social media marketing is no exception. AI is purportedly going to impact social media marketing in a big way. Let us see how AI will affect marketing.

Why AI is important in this context

AI is being added to all existing fields and marketing is no exception. If you are a digital marketing agency in San Francisco and you are a marketer, this means you can use AI-based tools and techniques. You can also help your clients take a leading position with the use of AI.  

Real-time Solutions

With AI in place, consumers connect with brands directly and keep the relationship with those brands that solve issues in real time. Sometimes issues are solved directly by the brand in as less time as one hour.

Chatbots in the Limelight

Chatbots are built using AI and these bots answer queries immediately in natural language. This holds the interest of the lead, gives a feeling of priority, and gives a chance for marketers to build and share better content.

Personalized Interaction

What used to be mass engagement in social media platforms is now personalized interactions, one-on-one conversations. Brands possess a large amount of data about their customers today. Social media management services can help to engage with individual leads with relevant and suitable content.

As an example, the primary challenge for a social media agency in San Francisco would be to segment the large chunk of data generated and provide targeted content marketing based on the behavior of the client’s customers. Advanced tools can help in the segmentation of the chunk of data.

Areas of Social Media Marketing that AI Impacts

The six core areas impacted by AI are Consumer Intelligence, Content Creation, Customer Service, Content Optimization, Influencer Marketing, and Competitive Intelligence.

When AI is integrated with social media platforms, it defines the content that the user gets to see, the ads that are displayed to a specific user and how a user connects to his/her contacts. The social media platform has to run an algorithm that is specific to individuals. In such cases, there is no need for keyword research or optimize according to the time of the day.

The ultimate effect of integrating AI is that the cost of reaching the target audience is less, and one can reach the target audience faster.

Endnote

Whereas the argument is that AI can take away the human element from the whole setup, in reality, whereas bots add up the required engagement and personalization, the human marketers a focus on providing a positive and holistic customer experience.

 

Competition is essential because it prevents complacency, encourages innovation, and forces you to perform better in all aspects of your business. If you are a business owner in San Francisco, this post will help you to identify your top competitors, understanding why they are performing better, and determine what you need to do improve the performance of your business.

Find Out Your SEO Competitors

You may know the names of big players in the industry, but you need to identify your main SEO rivals? In fact, you may even have to compete with are outside your niche industry. Therefore, the businesses that you have to compete with are those that rank on the first page for the keywords you are targeting, irrespective of whether they are in the same niche as yours or not. A reputed SEO company San Francisco can help you identify your competitors.

Evaluate Keyword Difficulty

Prior to designing on-page SEO or specific link-building strategies, you must make an assessment of your SEO competitors’ strengths. Theoretically, it is possible to beat any competitor from any niche as well as for any keyword, but the resources needed often renders them unfeasible. Therefore, it is a good idea to use of an SEO competitor analysis tool to understand the domain strength of your competitors and then analyze for specific factors like domain authority, country and age, catalog listings, search engine indexing, backlink data, traffic volumes, Alexa rank, and social signals. See how you can do away with your weaknesses gain an edge over your competitors.

Find Out New Keyword Opportunities

TF-IDF (term frequency-inverse document frequency) analysis helps you to enrich your existing content with the keywords that have been employed by your competitors. This helps you to appropriately optimize your pages and identify low-competition keywords.

Analyze On-Page Optimization and On-Site Content

An analysis of the on-site SEO employed by your competitors using an effective tool will provide you with a wealth of new information for you to work on. You will get to know aspects such as the frequency and types of content published by them and the keywords targeting by your competitors. In this regard, you must pay special attention to aspects such as metadata and headline strategies (including the length of the title, keywords in title, title tags, etc.). Also, you must make an effort to understand the internal linking strategies employed by your competitors so that you can use them as the benchmark at the time of implementing your on-site SEO.

In addition to all of the above, you need to dig deeper into the backlink profiles of your competitors, examine their site structure and UX, track their ad spend, and understand clearly as to how social media networks are being leveraged by them in order to complete the competitor analysis. For more information, kindly visit our website Socialpulsar.com.

If you are a resident of San Francisco and have an online business, you would have definitely heard about digital marketing. There are millions of platforms, software programs, channels, systems, and “strategies” that promise to help you earn a million bucks as profits. In fact, every month a company comes up with something new. Of course, you need to work with a reputed digital marketing agency in order to achieve the results you desire for your business, but you have to wisely choose the firm. Read on to know more.

Digital Marketing Agency – What Is It

Digital marketing encompasses activities involved in promoting your brand online and driving the sales of your products or services. If you want to expand your reach, you need to have an online presence. As the world has gone digital, traditional marketing methods have to be supplemented with online marketing efforts. A digital marketing agency specializes in effectively carrying out the activities that promote your brand’s products or services online. However, only a reputed and trustworthy digital marketing agency San Francisco will be able to deliver the desired outcomes.

Digital Marketing Firms – Where Do They Fit In

There is no doubt about the fact that digital marketing is here to stay. However, this does not mean that traditional marketing not required at all. The fact is that you need a mix of both. This means that a part of your marketing efforts will be focused on creating a short-term increase in sales, while the other part will be directed toward building long-term brand loyalty. Digital marketing agencies are specialized in building your brand online using strategies such as search engine optimization, search engine marketing, social media marketing, etc. Experienced AdWords management services are better equipped to effectively handle these aspects on your behalf.

Digital Marketing Strategies and Tactics

The digital marketing agency in San Francisco you are planning to work with should have the ability to execute tactics with cohesive strategies so as to tie the various marketing activities together.  Blogs should be started with regular posts. Social network profiles should offer consistent visuals. The digital marketing agency should be able to guide you in curating useful content and posting them across social channels and engage your audiences.

In conclusion, it is important that you put in some time and effort and do some research to identify the best digital marketing agency to work with. The effort you put in will definitely pay off in the end.

If you have a business in San Francisco or for that matter anywhere in the world, you would have realized the importance of following a social media strategy. The social networks were created for enabling dialogues between people. It is, therefore, not at all surprising to note that businesses are choosing to use it as the main communication channel. Studies show that 67 percent of the consumers have made use of the social media site of a company for the purpose of servicing. As such, having a social media strategy for customer services is not an option but a must. The aim of this post is to provide some information on building a social media customer service strategy.

Analyze Past Experience

An analysis of the past experience helps you to identify pain points, peak hours, and clients’ expectations and needs. It will also be helpful in deciding as to which social channels should be employed for the purpose and whether you need a social media manager or not. It is highly recommended that you seek help from a seasoned social media agency San Francisco or a social media optimization services provider in order to do a proper analysis.

Create Guidelines

Once the analysis and team are ready, you can put the customer service guidelines in place. Some of the aspects to be considered are:

  • Desired response time
  • Tone of voice
  • When managers should be alerted
  • Response to positive feedback

When creating the guidelines, you also need to decide as to which processes you could automate and which ones you should not.

Analyze Complaints

This is a very important aspect as it tells you as to why customers are dissatisfied. The insights that complaints analysis provides help you to improve your product/service. For example, Samsung makes use of social listening to directly assist customers and monitor product launches. This enables them to quickly identify the weak points.

There are many aspects to be considered as regards handling complaints as well. However, one of the important ones is whether you should deal with all mentions or not. Research shows that customers who receive responses from companies on Twitter often spend 20 percent more. Further, the chances of them recommending the brand to others are 30 percent higher.

In conclusion, social media networks are popularly employed for customer care services. Whether you agree or not social media will be used for customer service. If you want to keep your customers happy, you will have to respond quickly to all mentions and messages. For more information, please visit socialpulsar.com

By local citation what is meant is the name, address and phone number of a local business that is listed online. These citations can be found on business directories, apps and websites and of course on social platforms. Citations are helpful to users in that they can help to find local businesses and this can also have an impact on SERPs. It is important for local businesses to manage their citations so that accuracy is ensured.

Local Citations – Different Types

It is common to find local business owners creating different citations on the important data platforms which go on to publish this data. Popular platforms include GMB, Acxiom, Infogroup, etc. Local business listings are also found on social media platforms such as Facebook and Yelp.

Other places where a company can build listings is on websites which are in the same industry. It could be websites of the chambers of commerce or other professional associations. Supplementary citations can be earned on other news sites, apps, blogs, etc. These citations may either be developed or can be earned by merit from sharing of relevant information.

It is also true that citations flow freely from one site to another. Hence it is important the accuracy of this data is maintained for the health of your business and its profits. You can prevent customer loss and profit loss which are undesirable after effects. If you own a business in California, you can contact an SEO company in San Francisco for this.

Why do the Local Citations Matter

Local citations affect SERPS in either a positive or a negative way. If the data encountered by Google is consistent, the ranking improves. Otherwise, it affects ranking negatively. From the customer’s point of view, when the citations are accurate, a local business can be easily discovered. This improves traffic, increases transactions and conversions. Inaccurate citations will, in turn, push customers away. Any business can seek the help of the local SEO expert to maintain citation integrity.

An active approach can be effected by:

  • Setting up the citation on popular and reliable platforms
  • Correction of inaccurate data
  • Closure (permanent) of duplicate listings
  • Edit data as soon as the business is rebranded
  • Manage reviews actively

Strive for accurate representation of the business across the web.at the end of it all, it is important to realize that not actively managing the citations is not good business practice and does not augur well in the long run.

SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.