Google’s Danny Sullivan has announced that a core algorithm update is rolling out on May 4, 2020 via Twitter. About an hour past he announced, the update would take about 1-2 weeks to roll out completely. This is the second update from Google this year. First update of 2020 was on January 22nd which was on Featured Snippet Deduplication. Let us see the new update “May 2020 Core Update” in essence.


  •  Purpose of Core Updates

Broad core algorithm updates aim in making some notable effects across search results all over the world. Google strives to serve the most relevant content for the search queries. To enhance the quality of  search engine results, it implements core updates. Sites will inevitably notice drops or gains in search rankings when a core update rolls out due to the reflection of content relevancy. If the content becomes relevant since the last update it secures higher rank and vice versa.


  • Covid impact in search behaviour

This was the first update from Google since the pandemic struck the world. So, it occupies a status of volatility. Not only the economies were changed, it also made some significant shifts in the user’s search behavior. COVID-19 has changed what people need from Google’s search results. Searches on  travel, entertainment and more which was highly relevant once had a great fall. And new Keywords like COVID  itself began to reign the search. Search engines are flooded with search queries requesting information about the virus itself, or places offering remote services, or where to buy much needed products online.


  • Relevance of the update in the pandemic

Due to the instantaneous shift in the user’s search behaviour, Google is put to face the unique challenge of catching up with how the world is searching. As ever it never compromises for bringing the best user experience, with time we can see how people are finding it easier to access the information they need through Google Search.


  • Role of SEO in the Update

During this pandemic content plays an important role in search engines and thus May 2020 Core Update ends up being a good thing for SEOs. As the services provided by SEOs are valuable at times of algorithm updates,  companies will have room in their budget for SEO when the update fully rolls out. That means SEOs may soon find themselves in a position where there’s a significant rise in demand for their work.


  • Aim of the Update 

Google advises the site owners to optimize their site content regularly to serve the most relevant information to the users. It also reminds that there isn’t anything special to fix, if the rankings of the website drop after a core update. Generally, we could interpret that Google gives a hint to make each piece of content the most holistic resource on the web for a user’s specific query.



  • Innovations regarding Heat maps

Heat maps can be used to show where users have clicked on a page, how far they have scrolled down a page, or used to display the results of eye-tracking testsThe heat maps created on the data extracted from Google Analytics can help you easily identify and visualize trends within your important Google Analytics  metrics such as the number of new visitors, pages/session etc.

How to recover from the update?

As the websites are being ranked against other websites relevant to your query, the rankings could be dropped or increased for unique reasons. Thus Google cannot suggest any ways for improving or withstanding. Focussing on some prime elements like User intent, Quality content, Clean architecture and Google’s guidelines could help you to recover from the down throws.

The Digital world offers a massive ocean of opportunities. Like there are thousands or even more digital marketing companies to support your organization with efficient services there are also companies that deliver degrading services. These services might not only be useless but also unlawful, they might also violate Google guidelines. These group of companies has to be identified. SocialPulsar being the best SEO company in the USA would like to make it to some of the tricks that some companies use to fake competence.

SEO Incompetence

All the small business owners online have been forced by Google to monitor their incoming links. But how to identify which SEO specialist is truly qualified?

Don't hire the first person who claims to be an SEO. Be very careful of anyone who cold calls you via email, social media, your contact form, or anywhere else. Seek recommendations from your acquaintances or consultants for an expert service.

The problem with ambitious incompetents

Ambitious incompetents develop a perception of competence without actually trying to be competent. They just create an appealing impression through counterfeit documents and testimonials. One has to be very cautious while dealing with such kinds of fake members.

The fake authority with social proof

Corrupt marketers pay to be promoted as reputed marketers in major publications and various other public platforms. Those paid-for articles will then be used as social proof to attract potential customers. Buying paid “mentions” in articles can also mean buying social proof that can be used to influence potential customers.

Social proof: Fake client testimonials

Some companies promote their past clientele to gain a position in the market as well as in the minds of potential customers. They pay for writing good about their services, sometimes they provide free services in return for an excellent testimonial content. Most people approach companies for services after doing detailed research about their whereabouts which primarily include testimonials. By developing an impressive testimonial, companies can hide their actual capabilities.  

Business owners should be able to figure out fraud companies and their intentions. They should gain expert opinion and advice before consulting any digital marketing providers out there. SocialPulsar has been recognized as the best digital marketing agency in San Francisco by reliable sources. We provide comprehensive solutions to all your business queries online. 

Google discovery is a revamped version of Google feed which was introduced in December 2018. Unlike the traditional content searching mechanism, this latest version does not require the user to enter a particular query. Instead, content related to their respective queries will be already present in the recommendation and the user just needs to click it.

Just like a normal social media feed, Google Discover exhibits various content. However, instead of following the users, here you are following different categories of interests. Earning 800 million users in its arsenal, Google discover is undoubtedly the best avenue to promote the content.

Technical SEO for discovery

Mobile friendly, your content should be compatible to work well in mobile and other related platforms as Discovery is only available on Smartphones and tablets. You have to make sure that your content is not only suitable to work on mobile platforms but also it should load on time. You should ensure site speed.

Image optimization also plays a vital role in inviting traffic. Your image is recognized as the first impression for your content, as a result, it’s crucial to have unique imagery that is very much relating to your content to ensure better results. 

The image SEO practices are equally important. Also, you have to make sure that your image size has to be compressed, required to have a descriptive file name suitable for your image, appropriate alt text, and descriptive caption. 

Content Strategy

As the user frequently interacts with google and the discovery, it will investigate and gains a fare good idea about your content preferences. As a result, the user will be bombarded with similar but unique content that they might not have gone through. To succeed in your Google Discover strategy, your content needs to be a mix of evergreen pieces that should go in hand with the latest industry trends. 

Time Sensitivity

vital aspect to be noted down is that Discover does yield to real-time events and time sensitivity. As different users possess different hobbies and interests it’s important to understand their area of interest and deliver them will similar relating content.

Setting client expectation

It’s important to set client expectations in order to receive Google Discover coverage. The average life span for a post in the Google Discover feed is about 2-3 days based on its quality and acceptability. 

Being the best SEO agency and the efficient digital marketing agency in San Francisco, SocialPulsar has carried out thorough research regarding constructive content management strategies. Hence, we offer you quality solutions corresponding to your business needs. 

Anyone working in an SEO environment might have come across a situation where they would mistake a feature request for a bug. It’s a common issue that can create confusion and bring about issues in the SEO process. That is why it is important to understand the difference between the two when approaching SEO problems. 

SocialPulsar is an agency that offers the top SEO services in San Francisco. One of the best digital marketing agencies in USA, SocialPulsar has been at the forefront of offering a wide array of clients with cutting-edge digital marketing solutions. Let’s know more about SEO bugs and features requests, along with their differences. 

All about SEO Bug 

SEO professionals have to find basic and technical issues on a site that causes SEO non-compliance. Non-compliant URL reports in crawling tools need to be addressed consistently. A software bug refers to a problem causing a program to crash or produce invalid output. A bug can be written out by describing in detail what you see. Explain what the expected result is and add screenshots to visualize. Add reports you have to showcase the impact. Rarely, you will have to justify the impact to prioritize the bug.  Regardless of how big or small your SEO team is, you need to constantly monitor and keep a track of bugs, seeing them through to completion. 

Feature Requests 

Feature requests for SEO are mentioned when SEO handles user issues or a rectification needed to improve SEO that touches the content, design or usability of a site. A feature is often considered an enhancement which is referred to as a request for extra functionality that doesn’t exist. Consider the following when you draft your feature request for SEO: 

  1. Will the requested feature benefit other lines of businesses? 

  2. Is the request in sync with the company’s long-term strategy and vision? 

  3. What would be the level of effort needed? 

  4. Where would the team’s resources fit in their priority list? 

What to include in the request

Make your feature request as detailed as possible. User scenarios and acceptance criteria should be clear. User scenarios will detail out what search engines should see. Sometimes you will have to simplify a story for the benefit of first-time users. Include relevant documentation to solve the problem. You can add webmaster guidelines, crawl reports, case studies, blogs, and so on. 

It is important to follow-up and engages with the people who are working on requests. You need to keep a positive outlook and encourage feedback. When you clearly understand what a bug is and what you ask as a new feature, SEOs will understand that the teams they work with are receptive to the questions being asked. 

If you like to know more about the topic or anything related to SEO, do get in touch with SocialPulsar. Our expert team will be happy to help you out. 

One of the easy mistakes that a business can make in relation to their digital marketing activities is falling in the comfort zone. When digital marketing campaigns are performing well and results are getting better per year, there is a tendency to think that everything is fine and sailing smoothly. For the time being, it might be; but that needn’t be the case in the long run. A lack of effort to seek new horizons might result in bad performance and stagnation. The solution is to look into a stronger digital strategy. For this, one needs to have a broad understanding of the changing and emerging opportunities in various sectors. Actions shall be taken in sync to these changes. 

SocialPulsar is one of the best SEO agencies in San Francisco offering all high-end SEO services for a range of clients spanning various business segments. Ranked high among the best digital marketing agencies in San Francisco, SocialPulsar constantly keeps in touch with the latest trends in digital marketing and applies this knowledge to the best of our clients’ interests. Let’s have a look at 5 ways in which you can diversify your digital marketing activities with 5 strategic ‘must-haves’. 

Proximity marketing and beacons

Proximity marketing technology has been in effect since 2013. However, the readiness of technology such as Google beacons has changed. Beacons refer to technology that transmits signals over a particular radius. This enables devices like mobile phones to receive marketing messages tied to their geographical location. This helps in targeting new people and also ensuring repeat business. Another advantage is that this enables in-store messaging and promotional offers for hyper-local messaging. It fosters gamification and cross-selling during buying, thus resulting in customer loyalty. 

Chatbots and conversational commerce

Chatbots help integrate your business within external platforms. It can include your social media channels, websites and external messaging apps. This helps your business create a feeling that it is always available to the customer, whenever they want to. Conversational commerce lets you provide controlled and constant expertise and enables online access to information the users need quickly. These help improve customer support. Looking at it financially, chatbots are a more economically viable option and lets you reduce employees and staff. It fosters customer engagement and helps generate valuable insights and a better understanding of your customers. 

Voice Search Optimization

Including Voice Search Optimization (VCO) can play a major part in your non-paid digital marketing investment. VCO employs clearly defined tactics to target and implements to improve results. Targeted optimization can be carried out with a mobile and voice-first approach. Other tactics include creating fresh content and reworking existing pages with technical format updates. 

Integration of user-led design

User experience is all about providing designs that are critical to business and providing data-driven updates. The designs should be able to address user concerns and build trust. It might be necessary to replan and revise navigation and information architecture. In general, the idea is to create an experience for a user by keeping it unique and different. 

Increasing practical value from data

It is not just enough that you invest in adding the amount of data; what is important is that you bridge the gulf between the available data and the practical value derived from it. Data-loaded marketing niches require increased marketing focus. 

If you wish to know more about this topic, do get in touch with us. Our experts are all waiting to help you out. 

Structuring a PPC campaign has been a matter of discussion for a long time now. However, with automation playing a crucial role in PPC, we need to have certain new considerations to arrive at that perfect structure. We should be having a better understanding of the topic to arrive at the best solutions that will work effectively from a larger point of view. 

SocialPulsar is one of the best PPC Agency in San Francisco, offering our clients a range of PPC services that come in as effective solutions. Being one of the top Google Ad agencies in San Francisco, we keep a close track of everything that is happening in the world of the web. This helps us to address various concerns of our clients and provide them with the right remedies to address the issues. Let’s look at how to effectively structure PPC campaigns in the era of automation. 

Consistent structure is necessary for automation

The consistent structure makes management easier and prevents from getting lost in big Google Ads accounts. The machines will have a much harder time than humans in finding out where things are inconsistent in a structure. Humans pay less attention when matters are automated and are likely to miss out on even simple mistakes. The problems are mostly discovered only after they have caused overspend. On the other hand, during the bygone times when campaigns were manually created, the issue would have been noticed by someone much more easily. 

Best results require automation layering 

In order to get the best results, multiple automation is necessary. When we make use of more automation to manage our PPC, it is equally important to have more automation that can monitor what exactly is happening. This concept of automation layering is highly evident in automation that Google doesn’t permit advertisers to turn off – close variants. With close variants, exact match keywords can trigger ads for queries that are different from the keyword. This helps build new traffic, but it is not recommended to run an account on autopilot in a world of close variants. We should either spend time manually reviewing close variants or use automation that assures they don’t bring down performance.

Automation doesn’t need restructuring 

Advertisers tend to change their account structure for enhanced performance and enabling automated bidding. This restructuring is totally unnecessary. Google learns from all queries. It uses signals to predict the likeliness of a particular query leading to a particular conversion. What matters more is the way in which you have set up the conversions. 

Structure for business needs 

To make automated bidding work better, you don’t have to restructure things. Getting the right structure depends on the nature of your business. Advertisers tend to split campaigns by device, region, match type and so on. These strategies are all good and if they are working for you, then don’t bother to change them. 

No matter how big the change is, set your targets

Imagine that we plan to do different campaigns for different target CPA or ROAS. However, Google doesn’t want us to change the target of more than 20% at a time. Why is this happening? If the purpose of the structure is to aid business goals, and if they require a completely different target, why is it that we can’t set the values we need? This doesn’t make sense because Google’s machine learning predicts conversion rates for each click. Why is it that changing the CPA would interfere with that? It doesn’t. A new target changes the CPCs that go into the auction. When an advertiser begins to bid more, they will be able to show ads for queries that might not come up for before.

To know more about the topic or for any assistance for your digital marketing needs, get in touch with SocialPulsar. We’re happy to help. 

It is a well-acknowledged fact that content is the king in modern-day marketing communication. Creating compelling and concise content is crucial to the success of all businesses and brands in contemporary marketing space. However, content concentrated on one single platform isn’t going to be of any help. What is required is cross-platform dissemination of quality content so that your results will be the very best. 

SocialPulsar is one of the top content marketing agencies in San Francisco offering highly effective content development services for our clients. One of the best digital marketing agencies in USA today, SocialPulsar aids our clients with a platter of high-end digital marketing activities that are in tune with the best practices internationally. Let’s see and understand how to repurpose a blog post into many pieces of content, applying it to different formats across different platforms. 

Start with the blog post

The first step in the process is to create a blog post. This is important for a number of reasons. This lets you have all the research data you need in one single place. This helps you prepare the rest of your content easily. Some of the ways with which you can get maximum mileage out of a single blog post include: 

  1. 1. Use your blog as a script, or an outline for podcasts, YouTube Videos and so on.
  2. 2. Make a note of the key points from your post in the Notes App and share it via social media
  3. 3. Turn Blog content into an eBook. This way, you can expand on top-performing blog posts.
  4. 4. Entice visitors with downloadable Lead Magnets. Turn blog posts into useful one-pagers to bring new leads to the funnel
  5. 5. Take up social blogging by posting shorter versions of your blog in mediums like Reddit and Quora.
  6. 6. Re-post on Repeat. Re-share all relevant content across social channels. Remember to change the hashtags and captions though.

Create a Video and upload to YouTube

Turn your blog post into a video. The idea is not to sit down and make a video of you reading the blogpost as it. Keep the blog post as a base and make it into a script, prepare a few bullet points if you want to and go for the shoot. Use the subheadings of the blog if needed and jot down the important things you have to cover within each section. Embed your video into the original Blogspot. Add a structured markup to your embedded video. Build a themed playlist by breaking the blog content into sections. Also, remember to have the YouTube videos transcribed. 


Upload the same video to your Facebook video library in order for it to appear in the main feed and Facebook Watch. You will have to break the content into one-minute micro sessions. You will also have to come up with how-to videos that would focus on key concepts from the first post. Flaunt the product more than anything else and also highlight quotes and stats for easy understanding. 

For more insights on how to create and spread content effectively, get in touch with SocialPulsar. We will be happy to aid you and help you accomplish your content marketing requirements. 

Anyone involved in the Real Estate business knows the importance of generating leads with Realtor SEO. You might have a list of the very best of properties and prices, but if you are not able to generate leads, then the prospects of you turning out to be successful are less. These days, a huge chunk of homebuyers are turning online, a market which if you don’t tap will sweep you out of business very soon. That is why you need to make full use of Real Estate SEO and related methods which will help you generate good leads. 


SocialPulsar is one of the most sought-after digital marketing agencies in San Francisco engaged in helping real estate agents meet their full business potential. As one of the best SEO agency in San Francisco, the team at SocialPulsar knows exactly how to apply real estate SEO to the advantage of our clients. We offer some of the best advice in the industry and here we have for you a list of 7 Real Estate SEO hacks that will lead to increased leads. 

Optimize your web pages

As in the case of any business, the lack of proper optimization of your web pages will lead to disastrous results. It doesn’t matter whether you Real Estate agent has a website or not, you need to optimize SEO yourself. Reach the prospective customers before your competition gets there. Your website will and should be the central point of all your online activities and it also works wonders in generating a significant number of leads. 

Content is key

Creating quality content for your website is one of the most important factors that influence your business. While bad content could actually take your audience away from you, good quality content can keep them interested in you and increase the chances of conversion. It costs less than traditional marketing and helps you reach out to the people you are looking for, quite seamlessly. You should also generate blogs, educational videos on social media networks and also various content that might interest your audience by email. 

Be on LinkedIn 

LinkedIn is one of the most useful social platforms for generating quality leads. It lets you follow up with the previous contacts, request reviews and link you to local groups with interest in Real Estate. LinkedIn InMail tool also lets you contact potential customers. 

Have a marketing plan

A solid marketing plan helps put things together. You might have something in your mind, but putting it on paper and sharing it with the team members helps everyone be on the same page. Details like the expected turnover, supply, demand and all the related stuff can be a part of the plan. 

Reduce the number for sale

Reduce the number of properties you have listed for sale. Choose the most profitable ones. Focusing on the best few will actually increase the likeliness of you being able to sell quickly. 


It is useful to specialize a Real Estate agent for the sale of offices and commercial spaces. Similarly try specializing in Housing, Rentals and so on. Results will not come by quickly, but in 2-3 months you are sure to see the light. 

Content Real Estate Marketing

Practicing Content Real Estate Marketing is helpful in that it offers free information to clients, reports, videos, blogs and so on. It helps create a database from which you can pull out potential customers. 

If you wish to know more about the complexities of Real Estate SEO, get in touch with one of the best in the business – SocialPulsar. We are always happy to help you out. 

Index bloat happens when there is a situation whereby there are too many pages on a website that are indexed in search engines. Your site bloats search engine indices and this leads to Google indexing a large number of poor-quality pages which is a huge waste of time. 


SocialPulsar is one of the best SEO agency in San Francisco offers a wide range of digital marketing services that assure the best of results. As one of the top SEO consultants in San Francisco, we have been offering our SEO solutions with utmost diligence. Having the expertise to deal with and even avoid occurrences like Index Bloat, we help our clients plan and execute SEO campaigns of all scopes and scales. 

SEO issues related to Index Bloat

Index Bloat can lead to an exhausting of the crawl budget. It badly affects the organic quality of the domain and leads to a lowering of the ranking potential of other pages. In certain scenarios and specific situations, some websites become prone to having too many pages indexed. These scenarios include: 


  • The use of URL parameters in e-commerce Sites can lead to this. The introduction of product filtering or re-ordering can lead to possible URL variations. 

  • The problem can occur in medium to large websites with a lot of pages that may not necessarily have to be indexed. 

  • It can happen with sites that have been blogging for quite some time. Block tags and archive pages can lead to the bloating of search engine indices. 

  • When a redesigning process of migration of the site occurs, it is not uncommon to find a lot of dev or test pages left over. This too can create the problem. 

Finding sources of Index Bloat 

One of the best ways to find Index Bloat is to have your website thoroughly audited by SEO experts like SocialPulsar. This gives a comprehensive picture of your website, history, and also your business goals. Another way by which you can track Index Bloat is to use an Index Bloat Guide that helps you complete very specific checks. 

How to resolve Index Bloat?

Resolving Index Bloat can be a slow and tiring process. You will have to delete pages from Google’s index one by one and no doubt, this process will consume a lot of your time and energy. Again, this would also depend on the severity of the bloat. It also relies on the CMS limitations of your Site and the kind of SEO strategy that you have already employed. If you haven’t arrived at a keyword strategy yet, then that is the first thing to do before initiating an on-page SEO or Link Building campaign. 


It’s easier said than done. Resolving Index Bloat is an activity that includes directing search engines to de-index your pages, manually. If you are up to this without proper guidance and strategy, it will only lead to a significant fall in your rankings. So always rely on experts to do this for you. For any help in this regard or your other digital marketing activities, feel free to contact SocialPulsar. Our experts will be more than delighted to assist you. 

There’s hardly a more popular form of online entertainment these days than TikTok. People across the world make fun videos on TikTok and share it across social media platforms. Lip-syncing, dancing, acting – the funny things you could do with this has made it immensely popular. This has also made it a valuable product to advertise on and ensure an unbelievable reach. 


So, how do you advertise on TikTok? SocialPulsar, one of the top social media marketing agency in USA, offers you all that it takes to make an impression in the online space. Ranked high among the best digital marketing agency in San Francisco, SocialPulsar has for you a few tips on how to make the most of TikTok to reap fruitful marketing benefits. 

What it exactly is?

TikTok is a kind of social media platform that includes video and music. Users get to choose from a range of audio clips to perform their acts. Videos can be edited, though a single video can only be for 15 seconds. Users can react to these videos and even duet themselves by filming a side-by-side video along with the existing one. There is an option to interact with the content, leave comments, send messages and even ‘heart’ the content. 

How does it work? 

The basic intent of TikTok is to promote short video content. You get to follow other users and see all the content they share. You can also use the search function to look up hashtags, keywords and so on and also look for trending videos. TikTok can be used in both individual and group capacities. 

Advertising options 

TikTok is popular especially, among younger audiences. This throws open a wide world of possibilities for marketers to cash-in. TikTok is still in a state of growth; the reason why advertising possibilities are minimal as of now. The current formats for advertising on TikTok are: 

1. Biddable ads 

The re-based ad set up of TikTok is not for these types of ads. The shortage of options extends to the kinds of biddable ad units. Currently, TikTok offers only the in-stream video option. There are three action models available for in-stream videos – Cpclick, CPM and CPView. As for targeting, TikTok offers three options – age, gender, and location. 

2. Brand Takeover

This refers to the ad appearing just after a user opens the app, taking over the opening screen. This type of ad is more expensive than biddable ads and only the advertiser can get the advantage of this ad per day. 

3. Hashtag challenge

The hashtag challenge is designed to take full advantage of TikTok’s user-generated content. The campaign will last for 6 days and users participate in a challenge campaign where they post videos on a particular theme. 

4. Branded Lenses

These are yet another interesting option, just like the ones offered by Instagram and Snapchat. Filters include face filters and augmented reality. 


So, even with such limited options available, you can actually create impressive results on TikTok if you are willing to take a few risks and constantly engage with the audience. Just like all other social media platforms, paid ads are the best way to keep people noticing you. Simply make sure that the content you release suits the preferences of your target community.