One of the easy mistakes that a business can make in relation to their digital marketing activities is falling in the comfort zone. When digital marketing campaigns are performing well and results are getting better per year, there is a tendency to think that everything is fine and sailing smoothly. For the time being, it might be; but that needn’t be the case in the long run. A lack of effort to seek new horizons might result in bad performance and stagnation. The solution is to look into a stronger digital strategy. For this, one needs to have a broad understanding of the changing and emerging opportunities in various sectors. Actions shall be taken in sync to these changes. 

SocialPulsar is one of the best SEO agencies in San Francisco offering all high-end SEO services for a range of clients spanning various business segments. Ranked high among the best digital marketing agencies in San Francisco, SocialPulsar constantly keeps in touch with the latest trends in digital marketing and applies this knowledge to the best of our clients’ interests. Let’s have a look at 5 ways in which you can diversify your digital marketing activities with 5 strategic ‘must-haves’. 

Proximity marketing and beacons

Proximity marketing technology has been in effect since 2013. However, the readiness of technology such as Google beacons has changed. Beacons refer to technology that transmits signals over a particular radius. This enables devices like mobile phones to receive marketing messages tied to their geographical location. This helps in targeting new people and also ensuring repeat business. Another advantage is that this enables in-store messaging and promotional offers for hyper-local messaging. It fosters gamification and cross-selling during buying, thus resulting in customer loyalty. 

Chatbots and conversational commerce

Chatbots help integrate your business within external platforms. It can include your social media channels, websites and external messaging apps. This helps your business create a feeling that it is always available to the customer, whenever they want to. Conversational commerce lets you provide controlled and constant expertise and enables online access to information the users need quickly. These help improve customer support. Looking at it financially, chatbots are a more economically viable option and lets you reduce employees and staff. It fosters customer engagement and helps generate valuable insights and a better understanding of your customers. 

Voice Search Optimization

Including Voice Search Optimization (VCO) can play a major part in your non-paid digital marketing investment. VCO employs clearly defined tactics to target and implements to improve results. Targeted optimization can be carried out with a mobile and voice-first approach. Other tactics include creating fresh content and reworking existing pages with technical format updates. 

Integration of user-led design

User experience is all about providing designs that are critical to business and providing data-driven updates. The designs should be able to address user concerns and build trust. It might be necessary to replan and revise navigation and information architecture. In general, the idea is to create an experience for a user by keeping it unique and different. 

Increasing practical value from data

It is not just enough that you invest in adding the amount of data; what is important is that you bridge the gulf between the available data and the practical value derived from it. Data-loaded marketing niches require increased marketing focus. 

If you wish to know more about this topic, do get in touch with us. Our experts are all waiting to help you out. 

Structuring a PPC campaign has been a matter of discussion for a long time now. However, with automation playing a crucial role in PPC, we need to have certain new considerations to arrive at that perfect structure. We should be having a better understanding of the topic to arrive at the best solutions that will work effectively from a larger point of view. 

SocialPulsar is one of the best PPC Agency in San Francisco, offering our clients a range of PPC services that come in as effective solutions. Being one of the top Google Ad agencies in San Francisco, we keep a close track of everything that is happening in the world of the web. This helps us to address various concerns of our clients and provide them with the right remedies to address the issues. Let’s look at how to effectively structure PPC campaigns in the era of automation. 

Consistent structure is necessary for automation

The consistent structure makes management easier and prevents from getting lost in big Google Ads accounts. The machines will have a much harder time than humans in finding out where things are inconsistent in a structure. Humans pay less attention when matters are automated and are likely to miss out on even simple mistakes. The problems are mostly discovered only after they have caused overspend. On the other hand, during the bygone times when campaigns were manually created, the issue would have been noticed by someone much more easily. 

Best results require automation layering 

In order to get the best results, multiple automation is necessary. When we make use of more automation to manage our PPC, it is equally important to have more automation that can monitor what exactly is happening. This concept of automation layering is highly evident in automation that Google doesn’t permit advertisers to turn off – close variants. With close variants, exact match keywords can trigger ads for queries that are different from the keyword. This helps build new traffic, but it is not recommended to run an account on autopilot in a world of close variants. We should either spend time manually reviewing close variants or use automation that assures they don’t bring down performance.

Automation doesn’t need restructuring 

Advertisers tend to change their account structure for enhanced performance and enabling automated bidding. This restructuring is totally unnecessary. Google learns from all queries. It uses signals to predict the likeliness of a particular query leading to a particular conversion. What matters more is the way in which you have set up the conversions. 

Structure for business needs 

To make automated bidding work better, you don’t have to restructure things. Getting the right structure depends on the nature of your business. Advertisers tend to split campaigns by device, region, match type and so on. These strategies are all good and if they are working for you, then don’t bother to change them. 

No matter how big the change is, set your targets

Imagine that we plan to do different campaigns for different target CPA or ROAS. However, Google doesn’t want us to change the target of more than 20% at a time. Why is this happening? If the purpose of the structure is to aid business goals, and if they require a completely different target, why is it that we can’t set the values we need? This doesn’t make sense because Google’s machine learning predicts conversion rates for each click. Why is it that changing the CPA would interfere with that? It doesn’t. A new target changes the CPCs that go into the auction. When an advertiser begins to bid more, they will be able to show ads for queries that might not come up for before.

To know more about the topic or for any assistance for your digital marketing needs, get in touch with SocialPulsar. We’re happy to help. 

It is a well-acknowledged fact that content is the king in modern-day marketing communication. Creating compelling and concise content is crucial to the success of all businesses and brands in contemporary marketing space. However, content concentrated on one single platform isn’t going to be of any help. What is required is cross-platform dissemination of quality content so that your results will be the very best. 

SocialPulsar is one of the top content marketing agencies in San Francisco offering highly effective content development services for our clients. One of the best digital marketing agencies in USA today, SocialPulsar aids our clients with a platter of high-end digital marketing activities that are in tune with the best practices internationally. Let’s see and understand how to repurpose a blog post into many pieces of content, applying it to different formats across different platforms. 

Start with the blog post

The first step in the process is to create a blog post. This is important for a number of reasons. This lets you have all the research data you need in one single place. This helps you prepare the rest of your content easily. Some of the ways with which you can get maximum mileage out of a single blog post include: 

  1. 1. Use your blog as a script, or an outline for podcasts, YouTube Videos and so on.
  2. 2. Make a note of the key points from your post in the Notes App and share it via social media
  3. 3. Turn Blog content into an eBook. This way, you can expand on top-performing blog posts.
  4. 4. Entice visitors with downloadable Lead Magnets. Turn blog posts into useful one-pagers to bring new leads to the funnel
  5. 5. Take up social blogging by posting shorter versions of your blog in mediums like Reddit and Quora.
  6. 6. Re-post on Repeat. Re-share all relevant content across social channels. Remember to change the hashtags and captions though.

Create a Video and upload to YouTube

Turn your blog post into a video. The idea is not to sit down and make a video of you reading the blogpost as it. Keep the blog post as a base and make it into a script, prepare a few bullet points if you want to and go for the shoot. Use the subheadings of the blog if needed and jot down the important things you have to cover within each section. Embed your video into the original Blogspot. Add a structured markup to your embedded video. Build a themed playlist by breaking the blog content into sections. Also, remember to have the YouTube videos transcribed. 


Upload the same video to your Facebook video library in order for it to appear in the main feed and Facebook Watch. You will have to break the content into one-minute micro sessions. You will also have to come up with how-to videos that would focus on key concepts from the first post. Flaunt the product more than anything else and also highlight quotes and stats for easy understanding. 

For more insights on how to create and spread content effectively, get in touch with SocialPulsar. We will be happy to aid you and help you accomplish your content marketing requirements. 

Anyone involved in the Real Estate business knows the importance of generating leads with Realtor SEO. You might have a list of the very best of properties and prices, but if you are not able to generate leads, then the prospects of you turning out to be successful are less. These days, a huge chunk of homebuyers are turning online, a market which if you don’t tap will sweep you out of business very soon. That is why you need to make full use of Real Estate SEO and related methods which will help you generate good leads. 


SocialPulsar is one of the most sought-after digital marketing agencies in San Francisco engaged in helping real estate agents meet their full business potential. As one of the best SEO agency in San Francisco, the team at SocialPulsar knows exactly how to apply real estate SEO to the advantage of our clients. We offer some of the best advice in the industry and here we have for you a list of 7 Real Estate SEO hacks that will lead to increased leads. 

Optimize your web pages

As in the case of any business, the lack of proper optimization of your web pages will lead to disastrous results. It doesn’t matter whether you Real Estate agent has a website or not, you need to optimize SEO yourself. Reach the prospective customers before your competition gets there. Your website will and should be the central point of all your online activities and it also works wonders in generating a significant number of leads. 

Content is key

Creating quality content for your website is one of the most important factors that influence your business. While bad content could actually take your audience away from you, good quality content can keep them interested in you and increase the chances of conversion. It costs less than traditional marketing and helps you reach out to the people you are looking for, quite seamlessly. You should also generate blogs, educational videos on social media networks and also various content that might interest your audience by email. 

Be on LinkedIn 

LinkedIn is one of the most useful social platforms for generating quality leads. It lets you follow up with the previous contacts, request reviews and link you to local groups with interest in Real Estate. LinkedIn InMail tool also lets you contact potential customers. 

Have a marketing plan

A solid marketing plan helps put things together. You might have something in your mind, but putting it on paper and sharing it with the team members helps everyone be on the same page. Details like the expected turnover, supply, demand and all the related stuff can be a part of the plan. 

Reduce the number for sale

Reduce the number of properties you have listed for sale. Choose the most profitable ones. Focusing on the best few will actually increase the likeliness of you being able to sell quickly. 


It is useful to specialize a Real Estate agent for the sale of offices and commercial spaces. Similarly try specializing in Housing, Rentals and so on. Results will not come by quickly, but in 2-3 months you are sure to see the light. 

Content Real Estate Marketing

Practicing Content Real Estate Marketing is helpful in that it offers free information to clients, reports, videos, blogs and so on. It helps create a database from which you can pull out potential customers. 

If you wish to know more about the complexities of Real Estate SEO, get in touch with one of the best in the business – SocialPulsar. We are always happy to help you out. 

Index bloat happens when there is a situation whereby there are too many pages on a website that are indexed in search engines. Your site bloats search engine indices and this leads to Google indexing a large number of poor-quality pages which is a huge waste of time. 


SocialPulsar is one of the best SEO agency in San Francisco offers a wide range of digital marketing services that assure the best of results. As one of the top SEO consultants in San Francisco, we have been offering our SEO solutions with utmost diligence. Having the expertise to deal with and even avoid occurrences like Index Bloat, we help our clients plan and execute SEO campaigns of all scopes and scales. 

SEO issues related to Index Bloat

Index Bloat can lead to an exhausting of the crawl budget. It badly affects the organic quality of the domain and leads to a lowering of the ranking potential of other pages. In certain scenarios and specific situations, some websites become prone to having too many pages indexed. These scenarios include: 


  • The use of URL parameters in e-commerce Sites can lead to this. The introduction of product filtering or re-ordering can lead to possible URL variations. 

  • The problem can occur in medium to large websites with a lot of pages that may not necessarily have to be indexed. 

  • It can happen with sites that have been blogging for quite some time. Block tags and archive pages can lead to the bloating of search engine indices. 

  • When a redesigning process of migration of the site occurs, it is not uncommon to find a lot of dev or test pages left over. This too can create the problem. 

Finding sources of Index Bloat 

One of the best ways to find Index Bloat is to have your website thoroughly audited by SEO experts like SocialPulsar. This gives a comprehensive picture of your website, history, and also your business goals. Another way by which you can track Index Bloat is to use an Index Bloat Guide that helps you complete very specific checks. 

How to resolve Index Bloat?

Resolving Index Bloat can be a slow and tiring process. You will have to delete pages from Google’s index one by one and no doubt, this process will consume a lot of your time and energy. Again, this would also depend on the severity of the bloat. It also relies on the CMS limitations of your Site and the kind of SEO strategy that you have already employed. If you haven’t arrived at a keyword strategy yet, then that is the first thing to do before initiating an on-page SEO or Link Building campaign. 


It’s easier said than done. Resolving Index Bloat is an activity that includes directing search engines to de-index your pages, manually. If you are up to this without proper guidance and strategy, it will only lead to a significant fall in your rankings. So always rely on experts to do this for you. For any help in this regard or your other digital marketing activities, feel free to contact SocialPulsar. Our experts will be more than delighted to assist you. 

There’s hardly a more popular form of online entertainment these days than TikTok. People across the world make fun videos on TikTok and share it across social media platforms. Lip-syncing, dancing, acting – the funny things you could do with this has made it immensely popular. This has also made it a valuable product to advertise on and ensure an unbelievable reach. 


So, how do you advertise on TikTok? SocialPulsar, one of the top social media marketing agency in USA, offers you all that it takes to make an impression in the online space. Ranked high among the best digital marketing agency in San Francisco, SocialPulsar has for you a few tips on how to make the most of TikTok to reap fruitful marketing benefits. 

What it exactly is?

TikTok is a kind of social media platform that includes video and music. Users get to choose from a range of audio clips to perform their acts. Videos can be edited, though a single video can only be for 15 seconds. Users can react to these videos and even duet themselves by filming a side-by-side video along with the existing one. There is an option to interact with the content, leave comments, send messages and even ‘heart’ the content. 

How does it work? 

The basic intent of TikTok is to promote short video content. You get to follow other users and see all the content they share. You can also use the search function to look up hashtags, keywords and so on and also look for trending videos. TikTok can be used in both individual and group capacities. 

Advertising options 

TikTok is popular especially, among younger audiences. This throws open a wide world of possibilities for marketers to cash-in. TikTok is still in a state of growth; the reason why advertising possibilities are minimal as of now. The current formats for advertising on TikTok are: 

1. Biddable ads 

The re-based ad set up of TikTok is not for these types of ads. The shortage of options extends to the kinds of biddable ad units. Currently, TikTok offers only the in-stream video option. There are three action models available for in-stream videos – Cpclick, CPM and CPView. As for targeting, TikTok offers three options – age, gender, and location. 

2. Brand Takeover

This refers to the ad appearing just after a user opens the app, taking over the opening screen. This type of ad is more expensive than biddable ads and only the advertiser can get the advantage of this ad per day. 

3. Hashtag challenge

The hashtag challenge is designed to take full advantage of TikTok’s user-generated content. The campaign will last for 6 days and users participate in a challenge campaign where they post videos on a particular theme. 

4. Branded Lenses

These are yet another interesting option, just like the ones offered by Instagram and Snapchat. Filters include face filters and augmented reality. 


So, even with such limited options available, you can actually create impressive results on TikTok if you are willing to take a few risks and constantly engage with the audience. Just like all other social media platforms, paid ads are the best way to keep people noticing you. Simply make sure that the content you release suits the preferences of your target community. 

Even before the advent of the internet, it was a well-known fact that influencers could be used to give a marketing campaign a new facelift. When celebrities or such influencers turn the course of a campaign, they generally shift towards positive results. With digital marketing hitting new peaks, it is but obvious that such influencers can be used with even added impact, lending a personal touch. 

Influencer marketing is simply a hybrid of new and old marketing tools. A collaboration between brands and influencers result in a campaign getting noticed. However, it is not as easy as roping in a celebrity and going on with the promotional activities. It is a task that includes creating, executing and measuring the campaign. That is why it is a wiser choice to always work with the best Influencer Marketing Agency in San Francisco who can manage all this seamlessly and get the results great for you. 

Here are 5 reasons why you should pick an Agency to manage your influencer marketing tactics:


Right from vetting influencers are negotiating payment to tracking posts and measuring engagements, influencer marketing includes a lot of activities. It’s ok if a brand is big and equipped enough to have an in-house team to manage all this. However, most companies don’t have this luxury. That is why it is necessary to have an Agency do these things for you. It helps to save a lot of time, cost and energy. Besides, being skilled in what they do, Agencies can get the best rates for you and execute the campaign, tamper-proof. 

Makes use of their expertise and relationships

An influencer marketing agency breathes and lives their job every minute of the day. They are experts in what they do and keep a close track of all the changes that happen in the world of web. That is why it is but a natural choice that you hire one for your influencer marketing activities because they always stay on top of their games. Moreover, these agencies can help you pick the right influencer for your brand and make full advantage of their relationships to fetch you a good deal. 

Chooses the best platforms

The whole idea of influencer marketing is to get your campaign to your target audience as effectively as possible. For this, it is not just enough that you have a great creative and a fitting influencer. You also need to know which platform to use to get that message out in the best possible way. Certain age groups might be more active in certain platforms than the others. So, picking the right platform is something very crucial; a service that influencer marketing agencies can offer you. 

Reports on a consistent basis

With tons of experience in hand, a good influencer marketing agency knows exactly what it takes to make such a campaign effective. An important part of it is to constantly monitor every post and share it with you. Based on these facts, they will arrive at invaluable insights and decide the course of the campaign. Likes, Comments, Impressions – all are taken in to account and evaluated. The quality of the content is checked and based on all this evaluation, they will decide what is best for your brand. 

Boosts revenue by pushing the right content

In order to drive more engagement, and thereby increase revenue, it is necessary to amplify the right content. Top-performing posts and influencers should be identified. The top-performing posts can be further boosted using the influencers handle. Based in the results, the impact of the campaign shall be measured and suitable steps shall be availed. 


SocialPulsar is one of the top influencer marketing agencies in San Francisco that offers all the necessary services you would need to run a successful influencer campaign. As one of the most preferred social media management agencies in San Francisco, we have been working closely with brands and influencers, assuring the best results, every single time. Feel free to contact us to know more. 

It’s no secret that SEO is more than important for businesses to be on top of the search engine rankings. Customers largely identify a brand and make a possible choice guided by the results that appear before them. This is why businesses across the globe have been investing heavily in getting their SEO maneuvers right. However, when it comes to small or multi-location, the bar needs to be set a little further high. That is where Local SEO plays a vital part. 


An effective way to market a local business online, Local SEO helps businesses promote their products and services to local customers at the very exact time they’re looking for them on the Web. For local businesses to excel in this and the coming years, they will need to adopt various Local SEO tools and techniques that will bring them up in search results, and thereby become appealing to the customers. 


The Trends

It is estimated that 46% of Google searches have local intent by their very nature. Almost all these searches result in an online or offline purchase. A recent study has predicted that in 2020, 50% will be voice-based. This will persuade marketers to emphasize long-term keywords in optimization along with hyperlocal searches. 


Businesses with more positive reviews will stand a better chance of appearing on the top in search results. User Engagement will be very crucial as Google will reward businesses with greater engagement in their websites. It’s not going to be easy in 2020 to rank high up there as a large number of businesses are on their way to fetch the top spot using various strategies. 

RDP will be unchanged 

Relevance, Distance and Prominence, sometimes put together as RDP will remain the way it is. Relevance is all about the way the user’s intent matches a business listing. Distance calculates how fat the user is from the business at the time they make the search. Prominence relates to the popularity of the business, not just in the online world, but also offline. With all the latest development anticipated for 2020, these factors aren’t going to get influenced or changed in any way. 


Let’s take a look at some of the peculiar factors that will indeed have a huge impact on Local SEO in the coming days and months. 

Good products and services will stand to gain

Buying followers, giving fake reviews and likes – these kinds of gimmicks aren’t going to work in the long run any longer. Google will from now on support only those businesses that are actually providing good services and products, taking into consideration the ample endorsements provided by common people through positive online reviews. This means that even if you are a big chain if your business fails to impress people in a given geographical area, you will not get the advantage of your overall reputation to succeed in that particular area. You can get dethroned by local competitors who have a good reputation among local people, who would support them online. 

Authority will be important

As an entity, your industry and business authority is going to play a key role in Local SEO rankings. This means that you need to remain popular among local people. Activities like appearing in discussion forums or social media forums will all keep you popular and relevant.  It’s ok if people would just mention your brand or website and fail to link it, it will still be counted as a mention to increase your rankings. Also, it is essential that you engage with your customers well. accepting all their reactions to your business, both positive and negative, and taking appropriate measures to keep them happy. 


2020 will see the emergence of certain metrics that will indicate how many people have saved your business in their contacts and how many make use of GPS apps to find your location. This data too will be considered by Google in determining your ranking. 

Voice Search

An increasing number of users are now depending on voice searches to find various businesses such as restaurants, grocery stores and so on. You will want to optimize your voice searches and maintain accurate business listings and targeting long-tail keywords. 


Among the SEO companies in the USA, SocialPulsar stands out for many reasons. One is definitely our expertise in taming SEO activities and employing them to the best of potential. One of the best Local SEO Agency in San Francisco, SocialPulsar can help your business find the right customers locally and ensure a steady revenue flow, throughout the year. So write down an e-mail or call us directly for any assistance in this regard. 

It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 


However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 


You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.  

When you’ve made a choice to hire a digital marketing consultant or a company to deal with your digital marketing activities, you’ve in fact made the right choice to progress. People in the digital marketing business are well-aware of the latest happening in the world of web, be it the current trends in the social media marketing or the latest algorithm shifts of Google. This is why investing in them could be a crucial step for you to make sure that your online presence stays strong and sharp. 


However, the question is, how do you manage a digital marketing tea or agent efficiently? In a world where everyone uses digital platforms, there are a lot of people out there who claim to be experts. There is a plethora of self-proclaimed and even recommended online digital marketing agencies and advisers out there, making it difficult to find the real experts. Now, you’ve hired them because of your lack of in-house knowledge in the subject, in the first place. So, how will you manage them? How will you know if they are doing things in the right way and keeping their promises? 


SocialPulsar is one of the leading digital marketing consultant in San Francisco. Combining our collective experience, we’ve put together a checklist of rules that will help you help you manage your digital marketing advisers. Have a look: 

Choose right

As mentioned earlier, it isn’t easy to find the right person or team from among the thousands out there. Now, if you’ve googled for a digital marketing consultant near you, never pick the first results that show up, simply because they are ranked high in the results. Conduct a proper investigation. See if they have worked with similar businesses before and are familiar with your target audience. Check whether they have provided successful results within the given marketing budgets. Verify whether they can meet your expectations and align up with your goals. 

Discuss the details and determine the expectations

Once you’ve confirmed the right person or team, sit down with him/them. Discuss the details and make your intentions and expectations fully clear. Define the project duration and important milestones to be achieved. Prioritize your tasks and determine the communication channels that are comfortable to you. Set timelines for progress updates. 

Stick to a solid marketing strategy

Your marketing consultant will help you arrive at a marketing strategy that would define your business-specific goals including general objectives and expected results. Keep this as the base reference against which the performance and progress shall be evaluated. 

Employ the best practices

Make sure to hold your consultant accountable for the best practices that would be good for your business interest. A good marketing consultant will be well familiar with the current best practices in the industry and will be able to make use of them to achieve your business goals. 

Be Co-Operative

Paying a marketing consultant definitely means that you deserve a high level of service. However, hold up on your end of the job as well. Respond to the emails from your consultant as quick and promptly as possible. Provide the consultant with updated marketing materials as and when necessary. By cooperating well and playing as a team, you can help yourself achieve those business goals pretty quickly. 

Measure your progress

Do keep a close track of your progress. It is necessary to ensure continuous improvement. Conduct periodic calls and meetings and schedule weekly/monthly reports. Keep a constant eye on the activities and make your marketing activity more focused in order to achieve great results. 


As one of the leading online marketing consultants in the USA, SocialPulsar brings to you the very best of digital marketing services. Our dedicated team of SEO and social media marketing specialists is well-versed in the area and all set to offer you the services of the kind you wish for. So if you’re wishing to rope in the very best in the business, drop in a mail or call us soon.