There’s hardly a more popular form of online entertainment these days than TikTok. People across the world make fun videos on TikTok and share it across social media platforms. Lip-syncing, dancing, acting – the funny things you could do with this has made it immensely popular. This has also made it a valuable product to advertise on and ensure an unbelievable reach. 

 

So, how do you advertise on TikTok? SocialPulsar, one of the top social media marketing agency in USA, offers you all that it takes to make an impression in the online space. Ranked high among the best digital marketing agency in San Francisco, SocialPulsar has for you a few tips on how to make the most of TikTok to reap fruitful marketing benefits. 

What it exactly is?

TikTok is a kind of social media platform that includes video and music. Users get to choose from a range of audio clips to perform their acts. Videos can be edited, though a single video can only be for 15 seconds. Users can react to these videos and even duet themselves by filming a side-by-side video along with the existing one. There is an option to interact with the content, leave comments, send messages and even ‘heart’ the content. 

How does it work? 

The basic intent of TikTok is to promote short video content. You get to follow other users and see all the content they share. You can also use the search function to look up hashtags, keywords and so on and also look for trending videos. TikTok can be used in both individual and group capacities. 

Advertising options 

TikTok is popular especially, among younger audiences. This throws open a wide world of possibilities for marketers to cash-in. TikTok is still in a state of growth; the reason why advertising possibilities are minimal as of now. The current formats for advertising on TikTok are: 

1. Biddable ads 

The re-based ad set up of TikTok is not for these types of ads. The shortage of options extends to the kinds of biddable ad units. Currently, TikTok offers only the in-stream video option. There are three action models available for in-stream videos – Cpclick, CPM and CPView. As for targeting, TikTok offers three options – age, gender, and location. 

2. Brand Takeover

This refers to the ad appearing just after a user opens the app, taking over the opening screen. This type of ad is more expensive than biddable ads and only the advertiser can get the advantage of this ad per day. 

3. Hashtag challenge

The hashtag challenge is designed to take full advantage of TikTok’s user-generated content. The campaign will last for 6 days and users participate in a challenge campaign where they post videos on a particular theme. 

4. Branded Lenses

These are yet another interesting option, just like the ones offered by Instagram and Snapchat. Filters include face filters and augmented reality. 

 

So, even with such limited options available, you can actually create impressive results on TikTok if you are willing to take a few risks and constantly engage with the audience. Just like all other social media platforms, paid ads are the best way to keep people noticing you. Simply make sure that the content you release suits the preferences of your target community. 

Even before the advent of the internet, it was a well-known fact that influencers could be used to give a marketing campaign a new facelift. When celebrities or such influencers turn the course of a campaign, they generally shift towards positive results. With digital marketing hitting new peaks, it is but obvious that such influencers can be used with even added impact, lending a personal touch. 

Influencer marketing is simply a hybrid of new and old marketing tools. A collaboration between brands and influencers result in a campaign getting noticed. However, it is not as easy as roping in a celebrity and going on with the promotional activities. It is a task that includes creating, executing and measuring the campaign. That is why it is a wiser choice to always work with the best Influencer Marketing Agency in San Francisco who can manage all this seamlessly and get the results great for you. 

Here are 5 reasons why you should pick an Agency to manage your influencer marketing tactics:

Time-saving

Right from vetting influencers are negotiating payment to tracking posts and measuring engagements, influencer marketing includes a lot of activities. It’s ok if a brand is big and equipped enough to have an in-house team to manage all this. However, most companies don’t have this luxury. That is why it is necessary to have an Agency do these things for you. It helps to save a lot of time, cost and energy. Besides, being skilled in what they do, Agencies can get the best rates for you and execute the campaign, tamper-proof. 

Makes use of their expertise and relationships

An influencer marketing agency breathes and lives their job every minute of the day. They are experts in what they do and keep a close track of all the changes that happen in the world of web. That is why it is but a natural choice that you hire one for your influencer marketing activities because they always stay on top of their games. Moreover, these agencies can help you pick the right influencer for your brand and make full advantage of their relationships to fetch you a good deal. 

Chooses the best platforms

The whole idea of influencer marketing is to get your campaign to your target audience as effectively as possible. For this, it is not just enough that you have a great creative and a fitting influencer. You also need to know which platform to use to get that message out in the best possible way. Certain age groups might be more active in certain platforms than the others. So, picking the right platform is something very crucial; a service that influencer marketing agencies can offer you. 

Reports on a consistent basis

With tons of experience in hand, a good influencer marketing agency knows exactly what it takes to make such a campaign effective. An important part of it is to constantly monitor every post and share it with you. Based on these facts, they will arrive at invaluable insights and decide the course of the campaign. Likes, Comments, Impressions – all are taken in to account and evaluated. The quality of the content is checked and based on all this evaluation, they will decide what is best for your brand. 

Boosts revenue by pushing the right content

In order to drive more engagement, and thereby increase revenue, it is necessary to amplify the right content. Top-performing posts and influencers should be identified. The top-performing posts can be further boosted using the influencers handle. Based in the results, the impact of the campaign shall be measured and suitable steps shall be availed. 

 

SocialPulsar is one of the top influencer marketing agencies in San Francisco that offers all the necessary services you would need to run a successful influencer campaign. As one of the most preferred social media management agencies in San Francisco, we have been working closely with brands and influencers, assuring the best results, every single time. Feel free to contact us to know more. 

It’s no secret that SEO is more than important for businesses to be on top of the search engine rankings. Customers largely identify a brand and make a possible choice guided by the results that appear before them. This is why businesses across the globe have been investing heavily in getting their SEO maneuvers right. However, when it comes to small or multi-location, the bar needs to be set a little further high. That is where Local SEO plays a vital part. 

 

An effective way to market a local business online, Local SEO helps businesses promote their products and services to local customers at the very exact time they’re looking for them on the Web. For local businesses to excel in this and the coming years, they will need to adopt various Local SEO tools and techniques that will bring them up in search results, and thereby become appealing to the customers. 

 

The Trends

It is estimated that 46% of Google searches have local intent by their very nature. Almost all these searches result in an online or offline purchase. A recent study has predicted that in 2020, 50% will be voice-based. This will persuade marketers to emphasize long-term keywords in optimization along with hyperlocal searches. 

 

Businesses with more positive reviews will stand a better chance of appearing on the top in search results. User Engagement will be very crucial as Google will reward businesses with greater engagement in their websites. It’s not going to be easy in 2020 to rank high up there as a large number of businesses are on their way to fetch the top spot using various strategies. 

RDP will be unchanged 

Relevance, Distance and Prominence, sometimes put together as RDP will remain the way it is. Relevance is all about the way the user’s intent matches a business listing. Distance calculates how fat the user is from the business at the time they make the search. Prominence relates to the popularity of the business, not just in the online world, but also offline. With all the latest development anticipated for 2020, these factors aren’t going to get influenced or changed in any way. 

 

Let’s take a look at some of the peculiar factors that will indeed have a huge impact on Local SEO in the coming days and months. 

Good products and services will stand to gain

Buying followers, giving fake reviews and likes – these kinds of gimmicks aren’t going to work in the long run any longer. Google will from now on support only those businesses that are actually providing good services and products, taking into consideration the ample endorsements provided by common people through positive online reviews. This means that even if you are a big chain if your business fails to impress people in a given geographical area, you will not get the advantage of your overall reputation to succeed in that particular area. You can get dethroned by local competitors who have a good reputation among local people, who would support them online. 

Authority will be important

As an entity, your industry and business authority is going to play a key role in Local SEO rankings. This means that you need to remain popular among local people. Activities like appearing in discussion forums or social media forums will all keep you popular and relevant.  It’s ok if people would just mention your brand or website and fail to link it, it will still be counted as a mention to increase your rankings. Also, it is essential that you engage with your customers well. accepting all their reactions to your business, both positive and negative, and taking appropriate measures to keep them happy. 

Metrics

2020 will see the emergence of certain metrics that will indicate how many people have saved your business in their contacts and how many make use of GPS apps to find your location. This data too will be considered by Google in determining your ranking. 

Voice Search

An increasing number of users are now depending on voice searches to find various businesses such as restaurants, grocery stores and so on. You will want to optimize your voice searches and maintain accurate business listings and targeting long-tail keywords. 

 

Among the SEO companies in the USA, SocialPulsar stands out for many reasons. One is definitely our expertise in taming SEO activities and employing them to the best of potential. One of the best Local SEO Agency in San Francisco, SocialPulsar can help your business find the right customers locally and ensure a steady revenue flow, throughout the year. So write down an e-mail or call us directly for any assistance in this regard. 

It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 

 

However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 

 

You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.  

When you’ve made a choice to hire a digital marketing consultant or a company to deal with your digital marketing activities, you’ve in fact made the right choice to progress. People in the digital marketing business are well-aware of the latest happening in the world of web, be it the current trends in the social media marketing or the latest algorithm shifts of Google. This is why investing in them could be a crucial step for you to make sure that your online presence stays strong and sharp. 

 

However, the question is, how do you manage a digital marketing tea or agent efficiently? In a world where everyone uses digital platforms, there are a lot of people out there who claim to be experts. There is a plethora of self-proclaimed and even recommended online digital marketing agencies and advisers out there, making it difficult to find the real experts. Now, you’ve hired them because of your lack of in-house knowledge in the subject, in the first place. So, how will you manage them? How will you know if they are doing things in the right way and keeping their promises? 

 

SocialPulsar is one of the leading digital marketing consultant in San Francisco. Combining our collective experience, we’ve put together a checklist of rules that will help you help you manage your digital marketing advisers. Have a look: 

Choose right

As mentioned earlier, it isn’t easy to find the right person or team from among the thousands out there. Now, if you’ve googled for a digital marketing consultant near you, never pick the first results that show up, simply because they are ranked high in the results. Conduct a proper investigation. See if they have worked with similar businesses before and are familiar with your target audience. Check whether they have provided successful results within the given marketing budgets. Verify whether they can meet your expectations and align up with your goals. 

Discuss the details and determine the expectations

Once you’ve confirmed the right person or team, sit down with him/them. Discuss the details and make your intentions and expectations fully clear. Define the project duration and important milestones to be achieved. Prioritize your tasks and determine the communication channels that are comfortable to you. Set timelines for progress updates. 

Stick to a solid marketing strategy

Your marketing consultant will help you arrive at a marketing strategy that would define your business-specific goals including general objectives and expected results. Keep this as the base reference against which the performance and progress shall be evaluated. 

Employ the best practices

Make sure to hold your consultant accountable for the best practices that would be good for your business interest. A good marketing consultant will be well familiar with the current best practices in the industry and will be able to make use of them to achieve your business goals. 

Be Co-Operative

Paying a marketing consultant definitely means that you deserve a high level of service. However, hold up on your end of the job as well. Respond to the emails from your consultant as quick and promptly as possible. Provide the consultant with updated marketing materials as and when necessary. By cooperating well and playing as a team, you can help yourself achieve those business goals pretty quickly. 

Measure your progress

Do keep a close track of your progress. It is necessary to ensure continuous improvement. Conduct periodic calls and meetings and schedule weekly/monthly reports. Keep a constant eye on the activities and make your marketing activity more focused in order to achieve great results. 

 

As one of the leading online marketing consultants in the USA, SocialPulsar brings to you the very best of digital marketing services. Our dedicated team of SEO and social media marketing specialists is well-versed in the area and all set to offer you the services of the kind you wish for. So if you’re wishing to rope in the very best in the business, drop in a mail or call us soon. 

You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon. 

Imagine that you have a digital product. It’s a top-notch one, a great idea. But then, users are finding it difficult to use it. They are not able to use all its functionalities and their experience with the product is placed as below average. In all probability, the issue would be that it lacks usability. In other words, the user experience that a customer gets when using your product is poor. 

 

How do you tackle this? In a fast-moving world where new products are emerging every day, how do you cope up with the intense competition? The thought might be tough, but the solution is simple. Hire a good UI/UX Agency to get it right. A good UI/UX company can bring you services that would ensure that users would easily interact with your product and their experience would be a joyous one. 

What is UI/IX all about? 

Though commonly mistaken for each other and sometimes used interchangeably, UI and UX are not the same. UI stands for User Interface. It is the graphical layout of a product. UI revolves around features such as buttons, text, slides, images, spacing, colors and so on, which would make the product look fabulous to the users. UX stands for User Experience. It deals with a user’s experience of the product and how he/she interacts with it. It’s about the design of the process, addressing problems and taking users seamlessly through the product. 

 

Some of the key areas that a UI/UX agency would focus on include: 

 

  • Competitor Analysis

  • Customer Analysis

  • Product Structure and Strategy

  • Product Flow

  • Wireframing 

  • Analytics

  • Feel of the product

  • Research

  • Branding

  • Graphics

  • Animation 

  • Interactive elements

A UI/UX Company as Your Strategic Partner

Having a UI/UX Company as your strategic partner in product design comes with a lot of advantages. UI and UX are important in that they have a vital role to play not just in the product development phase but everything that comes after launching a digital product. Marketing, engagement, retention – all these are as important as developing the product itself. This is where a UI/UX company can come in as a boon. SocialPulsar is one such company that could help you accomplish your goals. One of the top UI/UX and digital marketing agencies in USA, SocialPulsar provides you with the necessary product research, UI/UX design, development, branding, marketing and so on, all under one umbrella. Also being one of the SEO companies in USA, SocialPulsar ensures that your product would appear on top of the chart and reach the right target audience easily. 

At Your Service

Some of the best services that SocialPulsar brings to you include: 

User Experience Design

It is important to determine how the users are going to interact with your product. The UI/UX design thinking process of SocialPulsar makes the users go through the product effortlessly. The wireframes employed gives the user a clear-cut visual picture as to how the product should be used. The users are able to visualize a product before beginning to use it. 

User Interface Design

We take great care in integrating the interface and make it sure that the strategy and user experience are implemented in such a way that it is clear and easy to digest for the user, with utmost importance to visual appeal. We provide a mock-up look of the product that helps the users a great deal. 

Brand Identity 

Colors, logos, fonts, brand guidelines, a brand book – all of these are an integral part of the brand identity. These are the aspects that we create, investing great attention to detail and visual feel. 

 

So if you feel like your product needs that extra attention and focus when it comes to UI/UX Design and the services around it, then you can trust one of the top UI/UX agencies in the United States – SocialPulsar. Do drop in a mail or give us a call. We’re all set to go. 

The advent of mobile applications has thrown open a world of limitless possibilities. Now we have mobile apps for practically anything. Not one, but millions and millions of them. This has also given rise to stringent competition in the sector. It’s not easy, if you have a mobile application, to make it stand out and make users download and use them. Also considering the fact that a plethora of these apps fails and people instinctually delete them from their phones, it is important that such apps be developed and marketed in the right way to stand the test of the overcrowded market. 

A boon, truly. 

What a mobile app marketing agency empowers you with is the advantage of being able to focus on your core business without having to worry a bit about the app marketing activities. SocialPulsar, for instance. One of the 
Best Mobile App Marketing Agencies in San Francisco, SocialPulsar knows the pulse of the market better than most competitors. A leading digital marketing agency in the United States, SocialPulsar can be the best weapon in your armory to take your app to heights that you’ve always dreamed of. Moreover, being one of the leading SEO companies in the USA, SocialPulsar knows exactly how to apply the necessary techniques to take your app on top of the search results. 

When to engage? 

It’s simple. You need to do so when: 

  • You plan to launch a new application

  • The actual launching time of the application

  • Optimizing the performance of an ad campaign

  • App store optimization 

The App Marketing services

SocialPulsar is one app marketing company that provides you with end-to-end mobile app marketing services. Have a look at some of these: 

Strategy

Research, consulting, planning, insights, benchmarks, support – many activities are a part of the crucial strategy deriving process. 

Product

We provide you with constant insights on how to improve and better your product. It’s important to realize that when small changes in the design of the app can bring big changes to its future. 

Creative

It’s important to have a fresh design that infuses creativity with functionality. We deliver it, neatly. 

ASO

Perhaps the most crucial part of mobile app marketing services, correct ASO ensures that every part would blend seamlessly to create a strong and compelling tool. This includes optimizing messages, descriptions, logos, names, screenshots and a lot more. 

Media

The deployment of media efficiently is of great importance. It is what sends out the right message to a potential user and make him/her a long-term admirer of the product. 

Why work with us! 

The advantages are many. They include: 

Economical 

It’s always advised to go with a top-notch mobile app marketing agency like SocialPulsar. Smaller agencies might provide you with cheap solutions to boost up results initially. But when it comes to optimizing and driving quality results in the long-run, you would have already shed all your money. SocialPulsar, being one of the best in the business knows exactly how and when to spend your money in order to achieve the best results. 

Better results

We plan and strategize the activities neatly well in advance and roll out the campaign just as planned. The result would be quality results with no compromise to the experience of end-users. 

Benefit from the industry changes

When top tech giants like Apple and Google change their algorithms, your high-performance app might experience issues. As an agency well aware and knowledgeable of the changes, we will advise you and give insights about what needs to be done to be on track again. 

Been there. Done that. 

You could benefit from our rich experience working with similar applications. We know what exactly is needed and execute them to perfection. 

Provide world-leading assets and support

We ensure ongoing support throughout the whole process. It’s not about taking half-chances, but thoroughly putting your product through stages like testing, iteration, feedback and improvement. 

 

So if you need help with pushing forward your mobile app, just drop in a mail or call us soon. 

Digital marketing is everything today. The technological advancements and smartphone growth have managed to create a tech-driven online community who would like to know and understand the market through the internet. Every small scale and medium scale business needs an online marketing strategy to beat its rivals in the digital world. Availing the services of the best marketing strategy agency in USA enables your brand to curate successful business campaigns and persuading communication channels. They are professionals who have hands-on experience in the digital marketing industry. In this article, we are explaining the various perks of associating with a marketing strategy agency.

Perks of marketing strategy agency

Seeking the service of marketing strategy agency can deliver a great range of benefits for brands. Some of you might even think is there a need for hiring such an agency when you can take care of things in the house. But if we look around ourselves, we can find all the big fishes relying on agencies to pull off their marketing efforts. The reasons behind marketing agencies are:

  • They are experts in providing a clear and unbiased business, product and opportunities the market will provide.
  • They are experts because they have handled a lot of industries and played across a lot of markets.
  • They are experienced in various niche markets and industries.
  • They have a seamless network inside and outside the organization and market.
  • They have proven track record in handling different stages of the marketing cycle with proficiency.

These benefits are exclusively bestowed for an agency. Rather than building an in-house team, small and medium scale business enterprises can consider opting for the service of top digital marketing agencies in the USA for their marketing plans. Their dedicated team will have individuals that have profound skill sets in respective verticals of digital marketing.

Mobile Strategy

Be it any marketing strategies, ignoring the importance of mobile strategy means you are taking the wrong path to failure. In the disrupting world of smartphones, we need to have an even specific mobile strategy in place. Selling products and services online is largely concentrated on mobile applications. We have been experiencing the perks of Amazon and Flipkart. The mobile marketing industry is also changing rapidly, which means the experts need to update their skills and industry knowledge consistently. The app stores often come up with algorithm changes. A dedicated marketing agency will keep its resources updated with all the latest tech advancements to take care of brands effectively.

With the right mobile marketing strategy in place, you are about to tap the market. If the strategy is even slightly failing to hit the target, then the whole navigation of the brand growth becomes dull. Adopting the right mobile marketing strategy can trigger the brands to;

  • Clearly define your value proposition and target audience
  • Get the right mobile strategy to engage consumers
  • Save precious time by focusing on what matters and works
  • Align your business with the KPIs that count
  • Solve your toughest mobile challenges
  • Learn from the mobile industry experts
  • Mobile marketing strategy services

The best mobile marketing strategies always need unmatched expertise to make ripples in the market. They are not easy to be brainstormed. They need a well-built team to effectively manage all the marketing collatorals to make sure that the brand goals and objectives shall be rightly taken care of. A typical mobile strategy plan includes;

  1. Market validation
  2. Business plan
  3. App design
  4. Marketing strategy
  5. Alpha phase
  6. Beta phase
  7. App launch
  8. KPI optimization

Social Pulsar’s adept marketing experts have guided several established brands in the world to craft their successful marketing campaigns. Our team has the bandwidth to curate the perfect mix of marketing strategy that will stand out in the market and unlock the true potential. Get a quote from us today to transform your digital journey.

Mobile applications are disrupting the world. Smartphones are consuming all the lifestyle needs of people for several good reasons and conveniences. If you are still believing that mobile apps are only meant for the big fishes like Walmart and Amazon, you are seriously mistaken. More and more small and medium scale businesses are leveraging the concept of mobile apps to streamline their business.

Now to built a mobile application is one thing and to market, it is another thing. If you have already managed to roll out an application, you have just traveled halfway. The real challenge lies in marketing the product. When there are over 5 million mobile applications available in the app stores, marketing your own application need meticulous planning to stand out in the market. The top social media marketing agency in the USA is here with the right mix of strategies to perfectly promote your app in the market.

Pre-Launch Tasks

Even before starting the work on the development of the application, every entrepreneur should perform a slew of pre-launch tasks which include market research, defining the brand, estimating the marketing budget, devising an app marketing strategy and creation of landing pages and graphics. Each of these processes is highly important and should be handled with precision in order to successfully promote your application in the market. The SocialPulsar – best SEO company in  USA is here to decode each of these points.

1.Market Research

Understanding the nuances of the market enables you to build the app with the right insights. The primary aim of market research is to find out two basic things

  • Who is your user?
  • What are the keywords to target?

The first step to establish is the buyer persona. Evaluate the type of users that will use your app on a daily basis. There will be some unique characteristics that make them relevant to your business solution. You can set multiple user personas and start curating separate marketing messages for them. For example, the message that the brand communicates to generation Z should be different from the communication to the millennial segment.

In terms of determining the right keywords to target, it is ideal to perform app store keyword research. This will help you in clearly decide which keywords sets will become crucial for app store optimization. The following are some of the steps involved in the app store optimization.

  • Use ASO tools to find out what keywords bring the most searches
  • Analyze your competitors for keyword ideas and marketing strategies
  • Analyze reviews to better understand how users are describing an app
  • Brainstorm keyword ideas based on your app’s features.

2.Brand Message

The brand messages should follow a specific tonality that should entice the audience to download and use the application. The user will be the center of all the experience while developing the application. All the functionality and features in the application should intend to enrich the user experience. Take an example of a mobile application “Calm”. Just like the brand identity that the name reveals, the user interface including handwritten logo, images of nature, and relaxing blue tones – everything focuses on delivering the audience complete tranquility. So make sure to understand what your brand is trying to achieve. Load the features and functionalities that perfectly align the user experience and brand identity. Use your logos and distribute content with a unique style that helps people to recall the brand.

3.Marketing Budget

Figuring out a budget is not about spending 5000 a month or 5 Lac’s a month. It’s all about spending wisely not wasting any bit of it. Split your app promotion budget into multiple niche markets based on different geography and audience persona. Determine the maximum product margins and maximum CPI (Cost Per Install) that you can afford. However, make sure to lower and raise the budget to match the right proportion. Check the following scenario to get a clear picture.

  • You have a budget of $10.000 per month for media buying
  • The Maximum CPI that allows you to make a profit is $10.
  • The company manages to deliver a CPI of $6.
  • Being that your CPI is still under the maximum limit, you should allow the agency to push your budget many times over $10.000 per month and only stop if they get close to the $10 limit.

By following this strategy, you can create a scalable system for streamlining the marketing budget.

4.App Marketing Strategy

You have already specified the people who use the application and determined the budget for marketing. The remaining challenge is to reach out to your customers with your product through channels like social media, paid promotions or app store optimization. You need to achieve a perfect marketing mix, where none of the marketing peripherals will not be competing with each other. Instead, they will be aligned to achieve more app downloads and generate high ROI. Here is what you need to follow while implementing a proper app marketing strategy.

  • Measure everything
  • Create a strategy that can be scaled
  • The channels work together
  • Continuously tweak and improve

5.Landing Pages and Graphics

Even if you are promoting a mobile application, you still need a proper website. You can showcase a better presentation on your website than on a mobile app store page. You can optimize the website and start doing Search Engine Optimization (SEO). Publishing blogs can add extra reach for your SEO initiatives. Before launching the application, make sure you have a strong website witnessing more footfall. However, organic results demand some time to achieve the intended results. In this case, you can set up landing pages and microsites with pop-ups and captivating banners to fetch more leads in quick succession.