Nowadays almost every company is trying to gain attention by running one campaign or the other. From beauty to hotel brands are starting campaigns on social media understanding the potential and reach of just a hashtag. Setting aside all the purpose of the campaign we can pin down the real reason for any brand for starting a campaign is to boost brand awareness, customer engagement and brand affinity. Read More

Last Sunday, the world witnessed a nail-biting game between France(@equipedefrance) and Croatia (@HNS_CFF). A season of a mad #football #game has come to an end. The world was connected through #facebook, #Twitter or #Instagram. How we celebrated #worldcup 4 years before is entirely different as now, the social media has changed our ways with hashtags and trolls. Read More

You buy and sell FOR money! Forex is buying and selling OF money in its different avatars (currencies). It was never or shall never be a simple game. This is why every Forex trader must shield their business with digital marketing. Unless you are visible in the eyes of search engines, there is no way you can outwit your competitors. Because, it is survival of the smartest era and digital marketing for FOREX companies is the smartest way to boom your business!

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It is no secret that Mobile is king in today’s digital landscape. By 2019, mobile advertising is forecasted to represent 72 percent of all US online ads. With the world heading towards mobile, it is high time that brands focus on delivering mobile friendly content, says a leading digital marketing company based in San FranciscoWith shift to Mobile-First Indexing by Google, and page load speed emerging as a ranking factor, making mobile friendly content is imperative for better search ranking and overall SEO.

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“Digitalization is rewriting the DNA of business”-Patrick Bass, CEO ThyssenKrupp, North America.

In the era of digital Darwinism, customer expectations evolve at lightning-fast speed and go way beyond the conventional canons. Thus, it has become imperative for businesses to embrace digital transformation.

Digital transformation is not an entirely new entity, it began decades ago with the arrival of computers, internet, e-mail and the list goes on. However, in this day and age, the rate of transformation underway is rapid and considerably more significant.

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Change is the only constant- the age-old adage holds true even in this digital age. In 2017, we witnessed a plethora of updates across all social media platforms. 2018 will be no different in this regard with numerous updates already sprouting in the social media arena-says a leading social media marketing company in San Francisco, California.

Let’s explore the new features now available on some of our favorite social media platforms.

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Right from Tesla’s self-driving cars to Google AI that can dream. Artificial Intelligence is on everyone’s mind. It is re-defining and re-inventing one industry at a time. All thanks to social media and the chunks of unused data, AI has all the potential in the world to not just revolutionize the core operations of a Digital marketing company but the entire industry.

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With the consistent and rapid progress of innovation in all business domains, online has inexorably become the bigger part of any brand. It is vital that an organization should have a digital presence irrespective of the business model.
While branding will not produce results overnight but it is an asset that ultimately becomes the face of your brand. The focus should be to create an identifiable, reliable and memorable brand. You could also hire a digital branding company for the same and get better results.
Without further ado, let’s dive into the steps to effectively build a brand digitally:

Know your target market
Irrespective of the fact whether you already have asuccessful brand, the customers who shop online will have completely different expectations from the customers who visit your bricks-and-mortar store. Thus, it is highly important to research about the browsing, buying, payment methods and purchasing devices, of your potential customers. In addition, study in-depth about the online advertisements, promotions, services that influence them.
With this insight, you could build your online brand in tandem with the customer expectations. Furthermore, the research process should be continuing as the online purchasing habits and preferences vary from one market to another. Keep yourself updated in order to identify and create new methods to engage your audience and grow customer base.

Create a powerful brand strategy
With vital insights about your customers purchasing habits, you are now well-equipped to create a robust brand strategy that appeals them.
It is essential that your brand strategy should be successful in carving out an online identity for your brand that sets it apart from its competitors.

Website should reflect your brand identity
As per a leading San Francisco based digital marketing company, a website is the most important aspect of an online brand. It is the first impression a potential buyer has of your business and it has to be the best. Represent the brand values you want customers to associate with effectively on the website. Starting from the colors, images, texts to the navigation, every aspect should reflect the core values of your brand.

Consistent branding is the success mantra
It is simple-for customers consistent branding is reassurance. With consistent branding, products and services become recognizable, credible and popular. Stick to your brand guidelines across all aspects including, branding, promotions, advertisements, social media, etc.

Brew fresh content
Creating content is a great way to reinforceyour brand presence. It is a fantastic medium to demonstrate your know-how about the industry. Keeping your content fresh and updated is essential.
You could add blogs, infographics, images, GIFs, videos, online contest, giveaways, promotional offers and much more. Develop a content calendar, which could be used as a content roadmap for the upcoming weeks and months.

Be Social
With approximately 2.62 billion users, social media platform is the perfect platform to reach and interact with your customers. The key factor is to choose the appropriate platform in terms of who use it and how well it will reflect your brand.
In addition, ensure that your branding is consistent across all social media platforms. Your social image should align with your brand.

Back your appealing digital brand presence with quality in terms of user experience and products/services.

Google has revealed their bad ad statistics this week and according to them over 3.2 million ads were removed over the period which means almost 100 ads removed per second. This is also almost double the number removed in 2016 and 4 times that of 2015. These ads were removed because they did not adhere to the Google policies. Let’s have a look at how Google removed these bad ads and what this means for your digital marketing strategy.

Google has an army of 180 filters to catch the invading infiltrant web traffic and other frauds. Also they have special filters designed for policy violations, such as “clickbait,”. Clickbaits are ads that trick people into installing unwanted software or ads that direct people to malware-laden websites.

According to Google they have taken down
– 79 million ads that was sending users to malware-laden sites
– 400,000 malware sites
– 66 million “trick-to-click” ads
– 48 million ads that caused unwanted software installation

In addition to this Google has also removed 320,000 ad publishers from their ad network. They have also banned close to 90,000 websites and 700,000 mobile apps from displaying google ads.

According to Scot Spencer, Google’s director of sustainable ads “After expanding our policy against dangerous and derogatory content in April 2017 to cover additional forms of discrimination and intolerance, we removed Google ads from 8,700 pages [that] violated the expanded policy,”.

Another action that lead to penalties for website is Scraping, which is the process of copying content or news from other websites. Over 12,000 websites were penalised for scraping. This count was 10,000 for the year 2016.
Also tabloid cloaking violations caused 7,000 AdWords accounts to being suspended last year, is a huge increase from previous year’s data of 1,400.

Google has also stated that it has implemented new technology and introduced 28 new advertiser policies and 20 new publisher policies to combat the surge of bad ads and scammers. Also Google has updated few of its policies to ban cryptocurrency-related advertisements.

Google has said that they will revisit their policies related to addiction treatment center advertisements. They will also be introducing a certification process for for these rehab facilities so that only legitimate treatment centers will be connecting with the people. Or if we put it in other words only those rehab facilities that pass the certification will be able to run their ads.

So long story short if you are planning to run some ads on Google make sure that they correctly adhere to the policies set by Google. And if you are not sure of how to do it employ a good Digital Marketing Company in San Francisco for the job. They will have the expertise of doing things the correct without wasting your money.