You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon. 

Imagine that you have a digital product. It’s a top-notch one, a great idea. But then, users are finding it difficult to use it. They are not able to use all its functionalities and their experience with the product is placed as below average. In all probability, the issue would be that it lacks usability. In other words, the user experience that a customer gets when using your product is poor. 

 

How do you tackle this? In a fast-moving world where new products are emerging every day, how do you cope up with the intense competition? The thought might be tough, but the solution is simple. Hire a good UI/UX Agency to get it right. A good UI/UX company can bring you services that would ensure that users would easily interact with your product and their experience would be a joyous one. 

What is UI/IX all about? 

Though commonly mistaken for each other and sometimes used interchangeably, UI and UX are not the same. UI stands for User Interface. It is the graphical layout of a product. UI revolves around features such as buttons, text, slides, images, spacing, colors and so on, which would make the product look fabulous to the users. UX stands for User Experience. It deals with a user’s experience of the product and how he/she interacts with it. It’s about the design of the process, addressing problems and taking users seamlessly through the product. 

 

Some of the key areas that a UI/UX agency would focus on include: 

 

  • Competitor Analysis

  • Customer Analysis

  • Product Structure and Strategy

  • Product Flow

  • Wireframing 

  • Analytics

  • Feel of the product

  • Research

  • Branding

  • Graphics

  • Animation 

  • Interactive elements

A UI/UX Company as Your Strategic Partner

Having a UI/UX Company as your strategic partner in product design comes with a lot of advantages. UI and UX are important in that they have a vital role to play not just in the product development phase but everything that comes after launching a digital product. Marketing, engagement, retention – all these are as important as developing the product itself. This is where a UI/UX company can come in as a boon. SocialPulsar is one such company that could help you accomplish your goals. One of the top UI/UX and digital marketing agencies in USA, SocialPulsar provides you with the necessary product research, UI/UX design, development, branding, marketing and so on, all under one umbrella. Also being one of the SEO companies in USA, SocialPulsar ensures that your product would appear on top of the chart and reach the right target audience easily. 

At Your Service

Some of the best services that SocialPulsar brings to you include: 

User Experience Design

It is important to determine how the users are going to interact with your product. The UI/UX design thinking process of SocialPulsar makes the users go through the product effortlessly. The wireframes employed gives the user a clear-cut visual picture as to how the product should be used. The users are able to visualize a product before beginning to use it. 

User Interface Design

We take great care in integrating the interface and make it sure that the strategy and user experience are implemented in such a way that it is clear and easy to digest for the user, with utmost importance to visual appeal. We provide a mock-up look of the product that helps the users a great deal. 

Brand Identity 

Colors, logos, fonts, brand guidelines, a brand book – all of these are an integral part of the brand identity. These are the aspects that we create, investing great attention to detail and visual feel. 

 

So if you feel like your product needs that extra attention and focus when it comes to UI/UX Design and the services around it, then you can trust one of the top UI/UX agencies in the United States – SocialPulsar. Do drop in a mail or give us a call. We’re all set to go. 

The advent of mobile applications has thrown open a world of limitless possibilities. Now we have mobile apps for practically anything. Not one, but millions and millions of them. This has also given rise to stringent competition in the sector. It’s not easy, if you have a mobile application, to make it stand out and make users download and use them. Also considering the fact that a plethora of these apps fails and people instinctually delete them from their phones, it is important that such apps be developed and marketed in the right way to stand the test of the overcrowded market. 

A boon, truly. 

What a mobile app marketing agency empowers you with is the advantage of being able to focus on your core business without having to worry a bit about the app marketing activities. SocialPulsar, for instance. One of the 
Best Mobile App Marketing Agencies in the San Francisco, SocialPulsar knows the pulse of the market better than most competitors. A leading digital marketing agency in the United States, SocialPulsar can be the best weapon in your armory to take your app to heights that you’ve always dreamed of. Moreover, being one of the leading SEO companies in the USA, SocialPulsar knows exactly how to apply the necessary techniques to take your app on top of the search results. 

When to engage? 

It’s simple. You need to do so when: 

 

  • You plan to launch a new application

  • The actual launching time of the application

  • Optimizing the performance of an ad campaign

  • App store optimization 

The services

SocialPulsar is one app marketing company that provides you with end-to-end mobile app marketing services. Have a look at some of these: 

Strategy

Research, consulting, planning, insights, benchmarks, support – many activities are a part of the crucial strategy deriving process. 

Product

We provide you with constant insights on how to improve and better your product. It’s important to realize that when small changes in the design of the app can bring big changes to its future. 

Creative

It’s important to have a fresh design that infuses creativity with functionality. We deliver it, neatly. 

ASO

Perhaps the most crucial part of mobile app marketing services, correct ASO ensures that every part would blend seamlessly to create a strong and compelling tool. This includes optimizing messages, descriptions, logos, names, screenshots and a lot more. 

Media

The deployment of media efficiently is of great importance. It is what sends out the right message to a potential user and make him/her a long-term admirer of the product. 

Why work with us! 

The advantages are many. They include: 

Economical 

It’s always advised to go with a top-notch mobile app marketing agency like SocialPulsar. Smaller agencies might provide you with cheap solutions to boost up results initially. But when it comes to optimizing and driving quality results in the long-run, you would have already shed all your money. SocialPulsar, being one of the best in the business knows exactly how and when to spend your money in order to achieve the best results. 

Better results

We plan and strategize the activities neatly well in advance and roll out the campaign just as planned. The result would be quality results with no compromise to the experience of end-users. 

Benefit from the industry changes

When top tech giants like Apple and Google change their algorithms, your high-performance app might experience issues. As an agency well aware and knowledgeable of the changes, we will advise you and give insights about what needs to be done to be on track again. 

Been there. Done that. 

You could benefit from our rich experience working with similar applications. We know what exactly is needed and execute them to perfection. 

Provide world-leading assets and support

We ensure ongoing support throughout the whole process. It’s not about taking half-chances, but thoroughly putting your product through stages like testing, iteration, feedback and improvement. 

 

So if you need help with pushing forward your mobile app, just drop in a mail or call us soon. 

 

 

 

 

Mobile applications are disrupting the world. Smartphones are consuming all the lifestyle needs of people for several good reasons and conveniences. If you are still believing that mobile apps are only meant for the big fishes like Walmart and Amazon, you are seriously mistaken. More and more small and medium scale businesses are leveraging the concept of mobile apps to streamline their business.

Now to built a mobile application is one thing and to market, it is another thing. If you have already managed to roll out an application, you have just traveled halfway. The real challenge lies in marketing the product. When there are over 5 million mobile applications available in the app stores, marketing your own application need meticulous planning to stand out in the market. The top social media marketing agency in the USA is here with the right mix of strategies to perfectly promote your app in the market.

Pre-Launch Tasks

Even before starting the work on the development of the application, every entrepreneur should perform a slew of pre-launch tasks which include market research, defining the brand, estimating the marketing budget, devising an app marketing strategy and creation of landing pages and graphics. Each of these processes is highly important and should be handled with precision in order to successfully promote your application in the market. The SocialPulsar – best SEO company in  USA is here to decode each of these points.

1.Market Research

Understanding the nuances of the market enables you to build the app with the right insights. The primary aim of market research is to find out two basic things

  • Who is your user?
  • What are the keywords to target?

The first step to establish is the buyer persona. Evaluate the type of users that will use your app on a daily basis. There will be some unique characteristics that make them relevant to your business solution. You can set multiple user personas and start curating separate marketing messages for them. For example, the message that the brand communicates to generation Z should be different from the communication to the millennial segment.

In terms of determining the right keywords to target, it is ideal to perform app store keyword research. This will help you in clearly decide which keywords sets will become crucial for app store optimization. The following are some of the steps involved in the app store optimization.

  • Use ASO tools to find out what keywords bring the most searches
  • Analyze your competitors for keyword ideas and marketing strategies
  • Analyze reviews to better understand how users are describing an app
  • Brainstorm keyword ideas based on your app’s features.

2.Brand Message

The brand messages should follow a specific tonality that should entice the audience to download and use the application. The user will be the center of all the experience while developing the application. All the functionality and features in the application should intend to enrich the user experience. Take an example of a mobile application “Calm”. Just like the brand identity that the name reveals, the user interface including handwritten logo, images of nature, and relaxing blue tones – everything focuses on delivering the audience complete tranquility. So make sure to understand what your brand is trying to achieve. Load the features and functionalities that perfectly align the user experience and brand identity. Use your logos and distribute content with a unique style that helps people to recall the brand.

3.Marketing Budget

Figuring out a budget is not about spending 5000 a month or 5 Lac’s a month. It’s all about spending wisely not wasting any bit of it. Split your app promotion budget into multiple niche markets based on different geography and audience persona. Determine the maximum product margins and maximum CPI (Cost Per Install) that you can afford. However, make sure to lower and raise the budget to match the right proportion. Check the following scenario to get a clear picture.

  • You have a budget of $10.000 per month for media buying
  • The Maximum CPI that allows you to make a profit is $10.
  • The company manages to deliver a CPI of $6.
  • Being that your CPI is still under the maximum limit, you should allow the agency to push your budget many times over $10.000 per month and only stop if they get close to the $10 limit.

By following this strategy, you can create a scalable system for streamlining the marketing budget.

4.App Marketing Strategy

You have already specified the people who use the application and determined the budget for marketing. The remaining challenge is to reach out to your customers with your product through channels like social media, paid promotions or app store optimization. You need to achieve a perfect marketing mix, where none of the marketing peripherals will not be competing with each other. Instead, they will be aligned to achieve more app downloads and generate high ROI. Here is what you need to follow while implementing a proper app marketing strategy.

  • Measure everything
  • Create a strategy that can be scaled
  • The channels work together
  • Continuously tweak and improve

5.Landing Pages and Graphics

Even if you are promoting a mobile application, you still need a proper website. You can showcase a better presentation on your website than on a mobile app store page. You can optimize the website and start doing Search Engine Optimization (SEO). Publishing blogs can add extra reach for your SEO initiatives. Before launching the application, make sure you have a strong website witnessing more footfall. However, organic results demand some time to achieve the intended results. In this case, you can set up landing pages and microsites with pop-ups and captivating banners to fetch more leads in quick succession.

If you are running a business in San Francisco and wondering as to what awaits you in 2020, it is time you realized that AI will have a big role to play in SEO. Humans cannot read minds, but 76 percent of customers expect that businesses should be capable of anticipating their needs and wants. This means that advanced technologies such as AI and machine learning will be put to use by SEO specialists to understand user behavior and needs for providing personalized experiences. This also means that it is important to invest in AI-powered SEO to succeed in 2020. Read on to know more as to how AI helps you in improving online reputation and drives the growth of your business.

 

#1: Helps you create remarkable SEO content

Google keeps tweaking the search algorithm to offer high-quality as well as relevant content to users. Machine learning and AI help search marketers understand consumers’ search trends, automate keyword research, and create high-ranking content. AI-driven platforms such as BrightEdge, CanIRank, and Content Fusion can enable content creation by providing the top keywords for a specific topic. You can contact the best digital marketing agency in San Francisco to learn to use these platforms.

 

#2: Enables you to optimize content for voice search

The popularity of voice search is on the rise because virtual assistants like Alexa and Siri can respond within seconds to queries. According to Comscore, 50 percent of all searches on the Internet are expected to be voice-based by 2020. The digital assistants are becoming smarter and smarter each day as they are listening and learning constantly.

 

#3: Allows you to analyze data in real-time

Currently, SEO experts are making use of predictive analytics and cluster analysis for generating designs that match customer expectations. Cluster analysis helps you create topic clusters. This, in turn, enables search engines to identify pages related to specific topics. This is very helpful in improving page rank. Predictive analytics allow you to forecast search trends that can improve your website traffic. Platforms such as Market Brew and BrightEdge that are AI-enabled can be of great help to SEO teams in this regard.

 

#4: Helps you provide a personalized experience

According to new research, 80 percent of consumers make a purchase when a brand succeeds in offering them a personalized experience. This is because personalized experiences have the power to make customers get the feeling that the business is concerned about their needs and wants. This strengthens brand loyalty and further boosts customer experience. Smart personalization engines such as Optimizely, SmarterHQ, are helpful in this regard. If you need help with using these tools, do not hesitate to contact the best SEO agency in San Francisco.

 

#5: Makes it easy to automate labor-intensive tasks

SEO is a labor-intensive activity as it involves keyword research, website audit, optimization and distribution of content, tag management, backlink monitoring, and rankings supervision. You can use SEO automation tools like WordLift, Alli AI, and Albert to not only improve but also optimize your content.

AI is all set to revolutionize SEO in 2020. For more information as to how it will impact your business, please visit www.socialpulsar.com.

It is predicted that content and SEO are going to be important considerations in the coming year. The content is going to be presented in a manner that aligns the searcher’s needs and preferences coupled with technical features that will continue to amaze us with every search.

Content on every site is getting better by the day because we have learned to present the content, research, strategize and publish the same. It is not about any kind of experimentation any more but as any competent SEO company in USA would know, it is the proven online strategy that would pave the way for a successful brand.

Given below are some content trends that you are going to encounter in 2020.

 

#1: Visual Content

Visual content is going to assume more importance in this coming next year. In this, dynamic and interactive content is going to be more prominent. This is going to be true across all sectors: from communication to entertainment.

With the younger generation that will soon turn into adults, it is going to be all about social media. Teenagers hang out most on Instagram, YouTube and Snapchat.

Adults use YouTube even more than Facebook. Snapchat now offers the facility to create new AR filters and lenses. You can create your GIFs from Giphy. You can do this instead of posting a GIF as a reaction on social media.

 

#2: Video Content

The demand for video content and even storytelling using visuals are only going to rise.  Marketers have to keep up to the demands of wanting video content or simply get left behind. However, the quality of storytelling is also a very important factor to engage the audience.

 

#3: E-A-T

Subject expertise, Authoritativeness, and Trustworthiness are important factors to tether the audience to your site. Upping the E-A-T factor at all times is vital for the success of the content. It is important to constantly learn how to stay abreast to improve your expertise and authoritativeness on the subject. Your site and brand should appear trustworthy. Then users would want to associate with your brand for a long time to come.

Your content should be focused on improving E-A-T at all times. This should be applied to all entities that represent the different brands including, say a digital marketing agency in San Francisco, authors that create content and website owners.

 

#4: Purposeful content

The need to create purposeful content is as important in 2020 as in the year before this one. A successful content marketer is one that puts their users’ needs over their promotions. Spending has increased in the content creation sphere by many organizations signalling the importance in this area. Only good quality content will win the SERPs and readers’ loyalty.

Deeply explored topics and high-quality visuals are both important to garner the attention of the audience.

 #5: Ultra-Targeted Content

 Trust is built with the audience only when you offer entertainment, guidance, information, etc., without any hidden catch. Once you know your audience well, then you can create content that connects to them at a deeper level. Then it helps to serve their purpose and fulfil their need for information. This is the kind of content Google is happy about.

In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.

The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.

An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.

The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.

The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.

When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.

 Coordination between Link Building and Content Creation

When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.

In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.

If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.

At the start of this century, it was much easier for nonfiction writers than it is today. SEO requirement was non-existent or minimal. Today, SEO is an essential part of the content and it does frustrate modern-day writers who do not have the required training. SEO is not limited to blogs and article writers. It is essential for press releases (PR), ads, and product-related and social media content. Having said that here are 25 tips that will help you to create better quality content:

 

#1: Never copy a competitor’s content. If you do, your content will not be original and offer value.

#2: Never skip keyword research. A reliable 
Digital Marketing Agency in San Francisco will provide the required support.

#3: To succeed as an online marketer, you need a remarkable product/service, outstanding marketing effort, and remarkable written content.

#4: Always write an effective and catchy headline. It is an important element of content.

#5: Consistency is very important. Every day write at the same time. Your mind will quickly adapt to it.

#6: Never procrastinate. You don’t have to wait for the creative moment to arrive.

#7: Never try to achieve perfection. Do not waste time creating the perfect content.

#8: Do not plagiarize. Plagiarism does not help you in any manner whatsoever.

#9: Never expect to get returns immediately. Long-term strategies always work better and produce results.

#10: Never feel intimidated or influenced when creating content. Have a clear cut plan or strategy.

#11: Never create content just for SEO purposes. Always write with the reader in mind.

#12: Never forget to provide an outline. Each piece of content needs a different outline depending on the topic. Seek help from a reliable 
SEO Agency In San Francisco in this regard.

#13: Instead of sitting and writing, stand and write. You will feel more energetic.

#14: Do not neglect your physical and mental health.

#15: Be patient. The ultimate driver of success in life is patience.

#16: Discipline helps you master the craft of writing.

#17: Write, edit, and rewrite. Edit and rewrite once again. During rewrites, simplify things.

#18: Whatever you are passionate or writing about, understand it well.

#19: Learn on-page SEO. This will help ease things for your business.

#20: Strive to achieve authority and improve reputation and trust.

#21: If you feel distracted or tired, take a break. Train and expand your creative time.

#22: Apart from studying the niche area you write about, read daily and gather as much information as you can.

#23: Read books, guides on writing well. Read “On Writing Well” by William Zinsser.

#24: Do optimize downtime. You need to stay away from writing to recharge yourself.

#25: Always snatch time to explore unknown aspects and then write about them.

 

If you need to know more about creating content to succeed in 2020 and beyond, please visit us at www.socialpulsar.com.

Either it can be an aftermath of a pun intended personal opinion, controversial opinion on any public matters or maybe a leisure talk in the circle or one’s close friends. If you have been spending time online, then you have definitely dealt with a troll. Even if we don’t want to take part in one and do everything in power to not participate in a troll event, these days we are always subjective for trolls. If you want to keep your online reputation intact and establish a thriving community that is positively engaging, then every business needs to handle internet trolls effectively. The best Digital Marketing Agency San Francisco is here with some effective tips to counter internet trolls.

Establish a Policy

The foremost step for blocking internet trolls is to establish a strong and cohesive policy for users. It should clearly state that what kind of opinions or statements can be made on the internet platforms of the business. Solid comment policies ensure that your website and social media platforms will remove harassing, anonymous and promotional comments. This will overall revive brand perception among the audience.

Ignore them

Yes. Trolls always demand attention and participation. They want the subject to get angry or frustrated. If we ignore them in the first place, certain trolls are more likely to settle down without even creating chaos. No matter how disturbing the trolls are, ignoring them in the first place is worth a smart move to consider and rightly so. In a Pew Research Center survey, 60 percent of the participants opt to ignore online trolls.

Humour

Humour is the best way to handle internet trolls. Respond with humour instead of a wave of expected anger or frustration. Sainsbury’s, one of the grocery chains in the United Kingdom battled a troll after an unsatisfied customer tweeted that the chicken tasted like it was beaten by Hulk Hogan. The brand replied using a mix of an apology as well as a metaphor. They defused and won the scenario by engaging the unhappy customer in a light-hearted manner.

Block the platform

The root cause of trolls is accessibility for trollers to use your website. You can block offensive comments, delete comments or block/ban the members raising the comments. Experts say that disabling comments from your posts can prevent trolls altogether. When there is no platform available, where can trollers sow their offensive remarks? However, while you are blocking the platform, it will also prevent a venue for positive community discussions as well.

Moderators

If you have the bandwidth, you may want to consider hiring an external team to monitor your website and social media platforms. These moderators timely notice the negative brand comments and take prompt action against them. They will timely deal with the trollers and maintains an overall positive and welcoming tonality for the brand across online channels. There are several tools out there as well for automating the moderating task as well.

Unified Community

If your brand has managed to create and sustain a unified community, then you may not need to bother much on the internet trolls. You have more probability for a genuine user experience discussions happening across your online channels, who possess a certain level of attachment with your brand. Even if a troll surfaces on your channel, the community take matters into their own hands and take genuine attempts to counter them.

About SocialPulsar

Are you concerned about what people say about your brand? Rely on Social Pulsar’s, the pioneers of 
SEO Company San Francisco for social listening and analyze complete aspects of the online conversations. We understand every brand’s concerns about managing their online reputation. By reacting and engaging in real-time to your brand communications, we make sure your reputation is protected all the time. We give you real-time insights on social mentions on the internet that is relevant to your products and services. Our easy to use interface allows you to interpret the customer sentiments and react to the crisis situations effectively. Get a quote from us today itself and leave your brand reputation in the safest hands ever!

To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.