If you are running a business in San Francisco and wondering as to what awaits you in 2020, it is time you realized that AI will have a big role to play in SEO. Humans cannot read minds, but 76 percent of customers expect that businesses should be capable of anticipating their needs and wants. This means that advanced technologies such as AI and machine learning will be put to use by SEO specialists to understand user behavior and needs for providing personalized experiences. This also means that it is important to invest in AI-powered SEO to succeed in 2020. Read on to know more as to how AI helps you in improving online reputation and drives the growth of your business.

 

#1: Helps you create remarkable SEO content

Google keeps tweaking the search algorithm to offer high-quality as well as relevant content to users. Machine learning and AI help search marketers understand consumers’ search trends, automate keyword research, and create high-ranking content. AI-driven platforms such as BrightEdge, CanIRank, and Content Fusion can enable content creation by providing the top keywords for a specific topic. You can contact the best digital marketing agency in San Francisco to learn to use these platforms.

 

#2: Enables you to optimize content for voice search

The popularity of voice search is on the rise because virtual assistants like Alexa and Siri can respond within seconds to queries. According to Comscore, 50 percent of all searches on the Internet are expected to be voice-based by 2020. The digital assistants are becoming smarter and smarter each day as they are listening and learning constantly.

 

#3: Allows you to analyze data in real-time

Currently, SEO experts are making use of predictive analytics and cluster analysis for generating designs that match customer expectations. Cluster analysis helps you create topic clusters. This, in turn, enables search engines to identify pages related to specific topics. This is very helpful in improving page rank. Predictive analytics allow you to forecast search trends that can improve your website traffic. Platforms such as Market Brew and BrightEdge that are AI-enabled can be of great help to SEO teams in this regard.

 

#4: Helps you provide a personalized experience

According to new research, 80 percent of consumers make a purchase when a brand succeeds in offering them a personalized experience. This is because personalized experiences have the power to make customers get the feeling that the business is concerned about their needs and wants. This strengthens brand loyalty and further boosts customer experience. Smart personalization engines such as Optimizely, SmarterHQ, are helpful in this regard. If you need help with using these tools, do not hesitate to contact the best SEO agency in San Francisco.

 

#5: Makes it easy to automate labor-intensive tasks

SEO is a labor-intensive activity as it involves keyword research, website audit, optimization and distribution of content, tag management, backlink monitoring, and rankings supervision. You can use SEO automation tools like WordLift, Alli AI, and Albert to not only improve but also optimize your content.

AI is all set to revolutionize SEO in 2020. For more information as to how it will impact your business, please visit www.socialpulsar.com.

It is predicted that content and SEO are going to be important considerations in the coming year. The content is going to be presented in a manner that aligns the searcher’s needs and preferences coupled with technical features that will continue to amaze us with every search.

Content on every site is getting better by the day because we have learned to present the content, research, strategize and publish the same. It is not about any kind of experimentation any more but as any competent SEO company in USA would know, it is the proven online strategy that would pave the way for a successful brand.

Given below are some content trends that you are going to encounter in 2020.

 

#1: Visual Content

Visual content is going to assume more importance in this coming next year. In this, dynamic and interactive content is going to be more prominent. This is going to be true across all sectors: from communication to entertainment.

With the younger generation that will soon turn into adults, it is going to be all about social media. Teenagers hang out most on Instagram, YouTube and Snapchat.

Adults use YouTube even more than Facebook. Snapchat now offers the facility to create new AR filters and lenses. You can create your GIFs from Giphy. You can do this instead of posting a GIF as a reaction on social media.

 

#2: Video Content

The demand for video content and even storytelling using visuals are only going to rise.  Marketers have to keep up to the demands of wanting video content or simply get left behind. However, the quality of storytelling is also a very important factor to engage the audience.

 

#3: E-A-T

Subject expertise, Authoritativeness, and Trustworthiness are important factors to tether the audience to your site. Upping the E-A-T factor at all times is vital for the success of the content. It is important to constantly learn how to stay abreast to improve your expertise and authoritativeness on the subject. Your site and brand should appear trustworthy. Then users would want to associate with your brand for a long time to come.

Your content should be focused on improving E-A-T at all times. This should be applied to all entities that represent the different brands including, say a digital marketing agency in San Francisco, authors that create content and website owners.

 

#4: Purposeful content

The need to create purposeful content is as important in 2020 as in the year before this one. A successful content marketer is one that puts their users’ needs over their promotions. Spending has increased in the content creation sphere by many organizations signalling the importance in this area. Only good quality content will win the SERPs and readers’ loyalty.

Deeply explored topics and high-quality visuals are both important to garner the attention of the audience.

 #5: Ultra-Targeted Content

 Trust is built with the audience only when you offer entertainment, guidance, information, etc., without any hidden catch. Once you know your audience well, then you can create content that connects to them at a deeper level. Then it helps to serve their purpose and fulfil their need for information. This is the kind of content Google is happy about.

In some cases, encouraging links improves when it is executed on the content aspect of the business. However, this cannot be thought of as link building.

The reason why the creation of content and link acquisition should be bonded tightly is because Google strictly matches the context of the page link created the page that the link points to and the searcher’s query. These three contexts that are matched well help any specific page to rank higher.

An ideal link is one which occupies a relevant part of the link graph. A link graph is a web map. If there are enough links a specific page would be able to occupy a relevant position in the link graph.

The context of a link, the page linked and how it matches up to what the searcher wants are important. All these together make for a successful outcome.

The best digital marketing company in San Francisco is aware that certain topics are more trending in the industry and sites usually link to content about such topics. This is the time when content about specific topics is requested. When more content is produced on a trending topic, there are more chances of obtaining links for additional content about this specific topic.

When SEO services in San Francisco are acquiring links during content creation, the sites from where links are wanted usually are talking about the trending topic. They are also linking to other pages that are talking about this same topic.

 Coordination between Link Building and Content Creation

When the right coordination between the link-building efforts directed to sites and the content creation side happens, then the site becomes more popular and sought after. The link building side may have more awareness about the content than the link-building side.

In turn, the content side can give information in advance to the link-building team about the content being prepared. This may help them structure an outreach plan to put the content being prepared in the limelight.

If the link building and the content creation happen in exclusion of one another, the outcomes are less effective than when the link building team is informed of the content being prepared.

At the start of this century, it was much easier for nonfiction writers than it is today. SEO requirement was non-existent or minimal. Today, SEO is an essential part of the content and it does frustrate modern-day writers who do not have the required training. SEO is not limited to blogs and article writers. It is essential for press releases (PR), ads, and product-related and social media content. Having said that here are 25 tips that will help you to create better quality content:

 

#1: Never copy a competitor’s content. If you do, your content will not be original and offer value.

#2: Never skip keyword research. A reliable 
digital marketing agency in San Francisco will provide the required support.

#3: To succeed as an online marketer, you need a remarkable product/service, outstanding marketing effort, and remarkable written content.

#4: Always write an effective and catchy headline. It is an important element of content.

#5: Consistency is very important. Every day write at the same time. Your mind will quickly adapt to it.

#6: Never procrastinate. You don’t have to wait for the creative moment to arrive.

#7: Never try to achieve perfection. Do not waste time creating the perfect content.

#8: Do not plagiarize. Plagiarism does not help you in any manner whatsoever.

#9: Never expect to get returns immediately. Long-term strategies always work better and produce results.

#10: Never feel intimidated or influenced when creating content. Have a clear cut plan or strategy.

#11: Never create content just for SEO purposes. Always write with the reader in mind.

#12: Never forget to provide an outline. Each piece of content needs a different outline depending on the topic. Seek help from a reliable 
SEO agency In San Francisco in this regard.

#13: Instead of sitting and writing, stand and write. You will feel more energetic.

#14: Do not neglect your physical and mental health.

#15: Be patient. The ultimate driver of success in life is patience.

#16: Discipline helps you master the craft of writing.

#17: Write, edit, and rewrite. Edit and rewrite once again. During rewrites, simplify things.

#18: Whatever you are passionate or writing about, understand it well.

#19: Learn on-page SEO. This will help ease things for your business.

#20: Strive to achieve authority and improve reputation and trust.

#21: If you feel distracted or tired, take a break. Train and expand your creative time.

#22: Apart from studying the niche area you write about, read daily and gather as much information as you can.

#23: Read books, guides on writing well. Read “On Writing Well” by William Zinsser.

#24: Do optimize downtime. You need to stay away from writing to recharge yourself.

#25: Always snatch time to explore unknown aspects and then write about them.

 

If you need to know more about creating content to succeed in 2020 and beyond, please visit us at www.socialpulsar.com.

Either it can be an aftermath of a pun intended personal opinion, controversial opinion on any public matters or maybe a leisure talk in the circle or one’s close friends. If you have been spending time online, then you have definitely dealt with a troll. Even if we don’t want to take part in one and do everything in power to not participate in a troll event, these days we are always subjective for trolls. If you want to keep your online reputation intact and establish a thriving community that is positively engaging, then every business needs to handle internet trolls effectively. The best digital marketing agency San Francisco is here with some effective tips to counter internet trolls.

Establish a Policy

The foremost step for blocking internet trolls is to establish a strong and cohesive policy for users. It should clearly state that what kind of opinions or statements can be made on the internet platforms of the business. Solid comment policies ensure that your website and social media platforms will remove harassing, anonymous and promotional comments. This will overall revive brand perception among the audience.

Ignore them

Yes. Trolls always demand attention and participation. They want the subject to get angry or frustrated. If we ignore them in the first place, certain trolls are more likely to settle down without even creating chaos. No matter how disturbing the trolls are, ignoring them in the first place is worth a smart move to consider and rightly so. In a Pew Research Center survey, 60 percent of the participants opt to ignore online trolls.

Humour

Humour is the best way to handle internet trolls. Respond with humour instead of a wave of expected anger or frustration. Sainsbury’s, one of the grocery chains in the United Kingdom battled a troll after an unsatisfied customer tweeted that the chicken tasted like it was beaten by Hulk Hogan. The brand replied using a mix of an apology as well as a metaphor. They defused and won the scenario by engaging the unhappy customer in a light-hearted manner.

Block the platform

The root cause of trolls is accessibility for trollers to use your website. You can block offensive comments, delete comments or block/ban the members raising the comments. Experts say that disabling comments from your posts can prevent trolls altogether. When there is no platform available, where can trollers sow their offensive remarks? However, while you are blocking the platform, it will also prevent a venue for positive community discussions as well.

Moderators

If you have the bandwidth, you may want to consider hiring an external team to monitor your website and social media platforms. These moderators timely notice the negative brand comments and take prompt action against them. They will timely deal with the trollers and maintains an overall positive and welcoming tonality for the brand across online channels. There are several tools out there as well for automating the moderating task as well.

Unified Community

If your brand has managed to create and sustain a unified community, then you may not need to bother much on the internet trolls. You have more probability for a genuine user experience discussions happening across your online channels, who possess a certain level of attachment with your brand. Even if a troll surfaces on your channel, the community take matters into their own hands and take genuine attempts to counter them.

About SocialPulsar

Are you concerned about what people say about your brand? Rely on Social Pulsar’s, the pioneers of 
SEO company San Francisco for social listening and analyze complete aspects of the online conversations. We understand every brand’s concerns about managing their online reputation. By reacting and engaging in real-time to your brand communications, we make sure your reputation is protected all the time. We give you real-time insights on social mentions on the internet that is relevant to your products and services. Our easy to use interface allows you to interpret the customer sentiments and react to the crisis situations effectively. Get a quote from us today itself and leave your brand reputation in the safest hands ever!

To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.

Pundits had long following the traditional sales and marketing strategies to generate leads. But as data become more prominent and easily available, the real challenge for business was not to have those numbers in place but to find value in it. You would like to have 10 prospective leads who are genuinely interested in your business outing, against a 50 who will never be interested in your product, right? In the era of Business Intelligence, you have the golden opportunity to filter down the leads based on its quality. Thats were two of the major slices of marketing – SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) comes to the frame. 

Along with CRO program and SEO services in San Francisco, SocialPulsar provides all the digital marketing services making it the one-stop destiny for businesses.

What is SEO and CRO?

Search Engine Optimization is a process of generating traffic in a free, organic, and natural, way for the website across various search engines. All major search engines have primary search results, and SEO intends to rely on content and local listings to get the website ranked among them, without any paid formats.

Conversion Rate Optimization is a process of improving the ROI from your existing traffic, without targeting on deriving a higher number of leads. CRO is basically an art or science of engaging the landed website leads and eventually closing the sales pipeline. By relying on visual designs, user experience, copywriting, etc, you are basically influencing people to act.

What do SEO and CRO have in common?

Conversion Rate Optimization is easily confused with Search Engine Optimization. But fundamentally both these terms differ in terms of its functionality. While SEO ultimately focuses on driving leads, CRO is a purpose-built strategy for increasing the conversion rates. However, both of them have certain similarities in terms of their work operation. Being the top SEO agency in USA, SocialPulsar can help you secure better sales growth for your business.

Both SEO and CRO,

  • Involve website optimization
  • Involve conversions as Key Performance Indicators
  • Work in collaboration with other marketing initiatives

What differentiates SEO and CRO?

  • SEO relies on algorithms to get the websites ranked, while CRO relies mainly on optimization for better user experience.
  • SEO is geared towards an organic approach, while CRO can also accommodate paid formats as well.
  • CRO is focused towards bottom level business funnels, but SEO remains valid from scratch to end.
  • CRO strategies are completely focused on on-page activities, whereas SEO, as we all know, focuses on both on-page as well as off-page.

Key CRO Strategies to Follow

CRO literally involves everything you do with your marketing purpose. It demands all the steps to be properly taken care of since the relevance of its role comes towards the last stage of the sales funnel. Starting from scratch, here is what a business should ideally conduct and follow.

  • Buyer Persona Research – Create a persona or a fictitious profile of your potential visitors. It helps seamlessly in breaking down the complexity of the marketing process and transforms business thoughts to insightful understanding.
  • Focus groups – Conduct qualitative research like focus groups can reveal valuable insights, which will play a pivotal role in generating a better hypothesis for split testing. This can help frame better CRO strategies for your marketing.
  • Web psychology – Analyse the online behaviour of the target audience through means of human-computer interaction, cross-culture psychology, and even neuroscientific studies to evaluate the brain activities of the target group.
  • A/B Split Testing – Make a copy of the website and keep performing A/B testing. Analyze the results to keep the version which performs better and drops the other version. This can help significantly in running successful CRO program.

Key CRO Techniques

In order to succeed in CRO, the whole marketing team should work closely and harmoniously. All the systems and strategies should apprehend each other if you are looking to avail conversion rate optimization services in USA. Here are some essential tips to make Conversion Rate Optimization success with SocialPulsar.

  • Cross-platform friendliness – Digital media today is spread across multiple formats and variants. While developing a website, make sure it delivers delightful user experience across all the platforms.
  • Personalization – Personalised brand experience is the thumb rule of digital marketing. When it comes to CRO, applying personalisation has a deep impact on improving the conversion rate.
  • Cross channel efforts – CRO is mainly an on-page activity. But syncing it across all the platforms are essential. Social media pages and other paid campaign landing pages should be perfectly optimized to guide the customer.

If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.