If you are into SEO, focussing on the long-tail keywords is one of the thoughtful options you should rely upon as a perfect SEO tactic. Long-tail keywords have comparatively lesser competition and are generally easy to rank for. In this article, let us understand the basics about Long-tail keywords and why do we need to target long-tail keywords.

What are the Long-tail keywords? 

Long-tail keywords refer to the longer and more specific keywords people use as queries on the search engines. These are actually what your visitors are most likely to use. 

One of the advantages of these long-tail keywords lies in the fact that they have a very low search volume and can be one of the best options to rank your content. 

Normal keyword tends to be one word or two. But, long-tail keywords have more than a few words. The key is to make use of the long-tail keywords with low competition and low search volume, but high CPC. 

Why focus on Long-tail keywords?

The reason should be obvious. Using long-tail keywords helps you compete with a fewer number of websites as opposed to the one or two-word keywords that can make you compete with a huge number of sites for a single keyword. Ideally, focussing on a larger group of long-tail keywords can help you get significant traffic to your site. 

When you compare it with your competitors, you will more defined audience who is specifically looking for your product or service. Even when the traffic to your site may be less. However, you can be assured of high-quality visitors with high chances of conversion.

Why are Long-tail Keywords important for SEO efforts?

Well, we have studied how long-tail keywords can bring more traffic to your site and help in conversion. They play a very major role in an SEO plan. The fact that more than 70 per cent of the web traffic comprises of the long-tail keywords in itself should stand proof of how effective the strategy can be. 

Facts mentioned below should help you understand why long-tail keywords are important in your SEO Strategy – 

  • They help you outrank your competitors – The trick to outrank your competitors is to find high volume low competition keywords. Keyword difficulty or keyword competition is also referred to as SD in some discussions on SEO. Such keywords will get you access to the best traffic. 
  • They can help you create the right context for your content – Google loves long-tail keywords. If you have the long-tail keywords in your content, you can have a better chance in achieving positive results in ranking your site. Hummingbird update from Google is based on the exact phrasing of your content. 
  • Long-tail keywords provide better conversion – The average conversion rate of a long-tail keyword is around 30 to 36 per cent. It doesn’t mean you will get increased conversion within a single day. But the statistics should give you a fair idea.
  • They are about how people search on the internet – People have been searching specifically for precise information. The long-tail keywords can be a vital part of the mobile site optimization. 
  • They prove to be the best options within structured data to outrank SERP – Structured data is a great means of SERP. Using long-tail keywords inside your structured data can prove to be a good option. 
  • Long-tail keywords can help you answer voice searches – The fact that people have been using voice searches makes it important to use the long-tail keywords. 
  • They provide more value to the reader – Long-tail keywords also offer your readers more value. They can help you gain more organic traffic

How to start targeting long-tail keywords?

Targeting the right long-tail keywords assumes much importance and a huge exercise in itself. The prime aspect would be to begin researching for your keyword. 

Before you can find the right keywords you want to rank for, we assume that you have a clear strategy designed for your SEO campaign and have created a website that meets those needs. To perform capable keyword research, you need an efficient keyword research tool. We would recommend using tools such as MOZ, SEMRush or Ahrefs. If you haven’t used a keyword research tool before, you can make use of a tutorial to familiarise yourself with it. 

  • Pick the keywords relatable to your website. 
  • Look for things such as traffic and search volume. 
  • Create a list of the keywords. 
  • Create awesome content around those keywords that you have enlisted. 

What are the Benefits of targeting Long-tail keywords?

Like we already are aware of, long-tail keywords are longer and offer more specific information of the keyword you are targeting. In essence, they can be extremely easy to rank for when you compare them to the common keywords. 

A few benefits of using long-tail keywords can be 

  • They reduce competition. 
  • They can bring in a substantial degree of traffic. 
  • You can use them for targeted traffic. 
  • They can be good for highly competitive sites. 
  • Easy and simple to optimise for. 

What are the results you can expect from long-tail keywords? 

Didn’t we state that 70 per cent of the web searches come from long-tail keywords? That is the prime beneficial result you stand to gain with the use of the right long-tail keywords. Besides, you can even expect the conversion rate to increase by at least 30 to 36 per cent with long-tail keywords. 

Other results you can expect can include 

  • It can be a great option for outranking competing websites. 
  • You can provide valuable content for your readers. 
  • You can easily optimise your content for voice searches. 
  • You will be able to serve exactly what your visitors are searching for. 

The Bottom Line 

Are you looking to create quality content? Want to create a truly wonderful and effective marketing plan? Long-tail keywords should be what you should look for. The tips and information shared here should ideally help you pick the best options for your keyword research.

The facets of SEO keep changing consistently, and one of the prime changes observed over the past few years is Zero Click searches. Search engines are trying to make the search process more user friendly, and this has created a huge impediment for the website owners. In this article, let what Google zero-click searches are and why are they important. 

What are Zero Click searches? 

By definition, a zero-click search is a search result that appears at the tops, perhaps as a snippet. It lets the user find an answer without having to perform further clicks. 

A zero-click search satisfies the query by the user and keeps the user on the search engine’s page instead of moving them to third party sites. They have become quite popular for people looking for direct information instantly without having to browse through multiple results or go through blurbs of text.

You might have noticed that when you search for some information on Google, the very first result displays the answer to your query without any need to click further. It is also called Featured Snippet, and it has improved user experience to a greater extent.

While they are extremely user friendly and pride for the website owners to feature in a Snippet, it can affect your commercial prospects as a business or blog owner.

How to be visible in zero-click searches?

Appearing in a featured snippet may be quite difficult, especially with hundreds of thousands of websites competing for the position. How can you improve your odds of appearing in a zero-click search result? 

A few tips here can be helpful – 

  • Ensure an optimised content – Your content may be great. Still, unless it is optimized for SEO, it won’t rank or be visible in zero search result. A few optimization techniques include using proper headings and tags, using the right keywords, and make sure that the information is relevant to the query.
  • Answer questions – Make sure the content on your website is configured to answer common questions. You can think of questions from a users perspective (related to the topic or keywords) and then create content around it in an answer form.  
  • Prepare high-quality content – Well researched and high-quality content is more likely to get zero-click searches. The search engine should find the content to be relevant to the user queries- content which answers the users questions to the point.
  • Add FAQ section – Ideally, zero-click searches are centred around questions. This makes it obvious to include FAQ page on your site. Using FAQ schema can be a great option, but make sure your content itself answers the questions when using FAQ schema. 
  • Use stats and numbers – Yet another technique that helps feature is zero-click searches is to use facts and numbers in your content. Graphs, charts, and factual info have a better possibility of featuring in zero-click searches. 

How zero-click searches affect users?

Ever since the Featured Snippets or Zero click searches were introduced in 2013, more and more users have begun believing that these search results satisfy their queries. As per a recent HubSpot survey, it was shown that more than 45 percent of the respondents considered the Zero click searches to be more accurate. 

Some of the advantages offered by the Zero click searches to users include-

  • Gives direct answers to the users queries without having to read blocks of text or browse multiple sites.
  • Reduces the time spent by the user to find an answer to their queries.

What are the different types of Featured Snippets?

Featured Snippets come primarily in three variants.

  • Paragraph – One of the most common forms of featured snippets. The paragraph feature snippet provides the answer to the query in a box with or without images.
  • List – The list type of featured snippet appears when the search engine displays the results in the form of a numbered or bulleted list 
  • Table – In this type of featured snippet, the results would be displayed in the form of a table. 

Other less prominent featured snippet types can include YouTube featured snippet, that shows a YouTube clip in response to a search query, or Carousel snippet where Google shows the related keywords.

How zero-click searches affect SEO?

If you have been using Google search (most of us do) these days, you would have noticed that more than 50 percent of the searches have a zero-click search result. 

While this can be useful for the users, a zero-click search makes the website owners lose traffic due to no clicks. Even the sites such a Wikipedia have lost a considerable amount of traffic since the launch of Featured Snippets. 

However, there is a silver lining here. You can steal the information from the Featured Snippet to get better traffic. It has been observed that while around 8 to 10 percent of the clicks go to the featured snippet, approximately 20 percent clicks go to the first natural result below the snippet. Featured snippets can also help improve the familiarity and visibility of your site. 

How to optimize for Google zero-click search results?

One of the prime factors that can help you get a place in featured snippets would be to use the right type of keywords. Long-tail keywords have been known to be a better option to get featured snippets. 

Picking keywords which are more than four words in length and optimizing the content around those keywords can assure you a place in a featured snippet. 

Some tips to optimize for a better position in the featured snippets are:

  • Use questions and keywords in a subheading inside your content – Make sure that you are directly matching the keyword that you want to answer. 
  • Keep your answer to the point – Let your featured snippet be as simple as possible so that Google will find it easy to pick. 
  • Use Schema mark-up – Schema mark-up has been one of the practical solutions to win featured snippets. 

The best way is to follow up the long tail keyword with a precise answer to the question within 60 words. Keeping your answer as factual as possible can help you feature in the zero-click searches. 

Important factors about Zero click Searches

As we have seen above, Zero click searches dominate almost half of the total search results. These quick search results can reduce your clicks, but can be used to improve the authenticity and familiarity of your site considerably. 

However, it comes with some disadvantages like reduction in traffic and visits from search engines- which we cannot control.

It is recommended to optimize your website content for featured snippets for gaining some of the benefits offered by the zero-click searches.

Heatmaps provide marketers insight into user intent and user needs by letting them understand how users interact with their website. Heatmaps are data visualization tools that help website owners understand how users are interacting with your website and present information like how good is the navigation on your website, what images do the users find interesting and it helps to develop the overall SEO Strategy of the website. They use colors to represent data sets. The user behaviors are represented in a range of colors from red to blue. Warm colors mean high engagement while cool colors mean low engagement levels.

There are different types of heat maps that serve different purposes. Hover maps that track the cursor movement on the page, Click maps that track the user clicks on CTA buttons, images, navigation bars, etc. and Scroll maps are a few prominent examples of heatmaps.

Heatmap to Boost SEO

Top SEO companies in San Francisco use heatmaps to boost SEO. How? Read on.

How heatmaps help boost SEO?

Tweak Page Layout

The factors that make a webpage user-friendly are more than H2s and H3s. Heatmaps reveal a lot of details on how customers interact with your website through CTA buttons, navigation buttons. Heatmaps can tell what elements on your webpage have managed to catch customers' attraction. Based on these reports, you could tweak your webpage for better user experience.

SEO

Don't Forget User Intent

Forgetting user intent is forgetting the whole purpose of the website. Heatmaps help you learn audience behavior by tracking what users particularly like on your website. Where do users stop, what do they skip, where do they stop scrolling and where do they finally drop off. 

Now, that is a lot of data and you can leverage this to optimize your digital marketing strategies and PPC campaigns. You could also compare the heatmap data with manual data that you acquire which could help you in integrating more elements on your website, providing the users with exactly what they are seeking.

Combine Heatmaps and Analytics

Google Analytics is a powerful tool to track activities on your website but heatmaps unveil the reasons/motivation for the activities. The data from Google Analytics like page views, referral traffic, bounces etc. should be stacked up against heatmaps to identify the elements that influenced user behavior. Making changes according to this comparison could improve customer experience and conversions.

Heatmap for SEO

Contented with Content

Scroll maps come in handy if you doubt the content is too long and intricate. They help you know where the content starts to stretch by showing where users drop off after scrolling. If they are dropping off too early, it might mean that they already found what they found or the first part of the content proved to be a turn-off. Observe the data and you will be able to know what have you done right and where have you gone wrong with the content.

Make the Clicks Click

Utilize Click maps to your advantage. Your webpage must be optimized to comprise only very relevant links. Irrelevant links would take your customers away from your website. Click maps provide you the information on which links do users click in general and which links are ignored. They also could reveal information on what is missing at a particular area on your page. For instance, you will know that customers did expect some clickable link/button to be present at a place if the cursor hovered over that particular area in weird patterns. Clearly conveys that users didn't find what they wanted or expected.

Click maps also give you insight into the performance of internal and external links. This can help you optimize link placements. 

To Conclude

Heatmaps give you an understanding of user intent, user experience level of your website, how users interact with different elements on your website etc. This data when effectively leveraged could enhance user experience while increasing conversions at the same time.

The Digital world offers a massive ocean of opportunities. Like there are thousands or even more digital marketing companies to support your organization with efficient services there are also companies that deliver degrading services. These services might not only be useless but also unlawful, they might also violate Google guidelines. These group of companies has to be identified. SocialPulsar being the best SEO company in the USA would like to make it to some of the tricks that some companies use to fake competence.

SEO Incompetence

All the small business owners online have been forced by Google to monitor their incoming links. But how to identify which SEO specialist is truly qualified?

Don't hire the first person who claims to be an SEO. Be very careful of anyone who cold calls you via email, social media, your contact form, or anywhere else. Seek recommendations from your acquaintances or consultants for an expert service.

The problem with ambitious incompetents

Ambitious incompetents develop a perception of competence without actually trying to be competent. They just create an appealing impression through counterfeit documents and testimonials. One has to be very cautious while dealing with such kinds of fake members.

The fake authority with social proof

Corrupt marketers pay to be promoted as reputed marketers in major publications and various other public platforms. Those paid-for articles will then be used as social proof to attract potential customers. Buying paid “mentions” in articles can also mean buying social proof that can be used to influence potential customers.

Social proof: Fake client testimonials

Some companies promote their past clientele to gain a position in the market as well as in the minds of potential customers. They pay for writing good about their services, sometimes they provide free services in return for an excellent testimonial content. Most people approach companies for services after doing detailed research about their whereabouts which primarily include testimonials. By developing an impressive testimonial, companies can hide their actual capabilities.  

Business owners should be able to figure out fraud companies and their intentions. They should gain expert opinion and advice before consulting any digital marketing providers out there. SocialPulsar has been recognized as the best digital marketing agency in San Francisco by reliable sources. We provide comprehensive solutions to all your business queries online. 

Google discovery is a revamped version of Google feed which was introduced in December 2018. Unlike the traditional content searching mechanism, this latest version does not require the user to enter a particular query. Instead, content related to their respective queries will be already present in the recommendation and the user just needs to click it.

Just like a normal social media feed, Google Discover exhibits various content. However, instead of following the users, here you are following different categories of interests. Earning 800 million users in its arsenal, Google discover is undoubtedly the best avenue to promote the content.

Technical SEO for discovery

Mobile friendly, your content should be compatible to work well in mobile and other related platforms as Discovery is only available on Smartphones and tablets. You have to make sure that your content is not only suitable to work on mobile platforms but also it should load on time. You should ensure site speed.

Image optimization also plays a vital role in inviting traffic. Your image is recognized as the first impression for your content, as a result, it’s crucial to have unique imagery that is very much relating to your content to ensure better results. 

The image SEO practices are equally important. Also, you have to make sure that your image size has to be compressed, required to have a descriptive file name suitable for your image, appropriate alt text, and descriptive caption. 

Content Strategy

As the user frequently interacts with google and the discovery, it will investigate and gains a fare good idea about your content preferences. As a result, the user will be bombarded with similar but unique content that they might not have gone through. To succeed in your Google Discover strategy, your content needs to be a mix of evergreen pieces that should go in hand with the latest industry trends. 

Time Sensitivity

vital aspect to be noted down is that Discover does yield to real-time events and time sensitivity. As different users possess different hobbies and interests it’s important to understand their area of interest and deliver them will similar relating content.

Setting client expectation

It’s important to set client expectations in order to receive Google Discover coverage. The average life span for a post in the Google Discover feed is about 2-3 days based on its quality and acceptability. 

Being the best SEO agency and the efficient digital marketing agency in San Francisco, SocialPulsar has carried out thorough research regarding constructive content management strategies. Hence, we offer you quality solutions corresponding to your business needs. 

Anyone working in an SEO environment might have come across a situation where they would mistake a feature request for a bug. It’s a common issue that can create confusion and bring about issues in the SEO process. That is why it is important to understand the difference between the two when approaching SEO problems. 

SocialPulsar is an agency that offers the top SEO services in San Francisco. One of the best digital marketing agencies in USA, SocialPulsar has been at the forefront of offering a wide array of clients with cutting-edge digital marketing solutions. Let’s know more about SEO bugs and features requests, along with their differences. 

All about SEO Bug 

SEO professionals have to find basic and technical issues on a site that causes SEO non-compliance. Non-compliant URL reports in crawling tools need to be addressed consistently. A software bug refers to a problem causing a program to crash or produce invalid output. A bug can be written out by describing in detail what you see. Explain what the expected result is and add screenshots to visualize. Add reports you have to showcase the impact. Rarely, you will have to justify the impact to prioritize the bug.  Regardless of how big or small your SEO team is, you need to constantly monitor and keep a track of bugs, seeing them through to completion. 

Feature Requests 

Feature requests for SEO are mentioned when SEO handles user issues or a rectification needed to improve SEO that touches the content, design or usability of a site. A feature is often considered an enhancement which is referred to as a request for extra functionality that doesn’t exist. Consider the following when you draft your feature request for SEO: 

  1. Will the requested feature benefit other lines of businesses? 

  2. Is the request in sync with the company’s long-term strategy and vision? 

  3. What would be the level of effort needed? 

  4. Where would the team’s resources fit in their priority list? 

What to include in the request

Make your feature request as detailed as possible. User scenarios and acceptance criteria should be clear. User scenarios will detail out what search engines should see. Sometimes you will have to simplify a story for the benefit of first-time users. Include relevant documentation to solve the problem. You can add webmaster guidelines, crawl reports, case studies, blogs, and so on. 

It is important to follow-up and engages with the people who are working on requests. You need to keep a positive outlook and encourage feedback. When you clearly understand what a bug is and what you ask as a new feature, SEOs will understand that the teams they work with are receptive to the questions being asked. 

If you like to know more about the topic or anything related to SEO, do get in touch with SocialPulsar. Our expert team will be happy to help you out. 

One of the easy mistakes that a business can make in relation to their digital marketing activities is falling in the comfort zone. When digital marketing campaigns are performing well and results are getting better per year, there is a tendency to think that everything is fine and sailing smoothly. For the time being, it might be; but that needn’t be the case in the long run. A lack of effort to seek new horizons might result in bad performance and stagnation. The solution is to look into a stronger digital strategy. For this, one needs to have a broad understanding of the changing and emerging opportunities in various sectors. Actions shall be taken in sync to these changes. 

SocialPulsar is one of the best SEO agencies in San Francisco offering all high-end SEO services for a range of clients spanning various business segments. Ranked high among the best digital marketing agencies in San Francisco, SocialPulsar constantly keeps in touch with the latest trends in digital marketing and applies this knowledge to the best of our clients’ interests. Let’s have a look at 5 ways in which you can diversify your digital marketing activities with 5 strategic ‘must-haves’. 

Proximity marketing and beacons

Proximity marketing technology has been in effect since 2013. However, the readiness of technology such as Google beacons has changed. Beacons refer to technology that transmits signals over a particular radius. This enables devices like mobile phones to receive marketing messages tied to their geographical location. This helps in targeting new people and also ensuring repeat business. Another advantage is that this enables in-store messaging and promotional offers for hyper-local messaging. It fosters gamification and cross-selling during buying, thus resulting in customer loyalty. 

Chatbots and conversational commerce

Chatbots help integrate your business within external platforms. It can include your social media channels, websites and external messaging apps. This helps your business create a feeling that it is always available to the customer, whenever they want to. Conversational commerce lets you provide controlled and constant expertise and enables online access to information the users need quickly. These help improve customer support. Looking at it financially, chatbots are a more economically viable option and lets you reduce employees and staff. It fosters customer engagement and helps generate valuable insights and a better understanding of your customers. 

Voice Search Optimization

Including Voice Search Optimization (VCO) can play a major part in your non-paid digital marketing investment. VCO employs clearly defined tactics to target and implements to improve results. Targeted optimization can be carried out with a mobile and voice-first approach. Other tactics include creating fresh content and reworking existing pages with technical format updates. 

Integration of user-led design

User experience is all about providing designs that are critical to business and providing data-driven updates. The designs should be able to address user concerns and build trust. It might be necessary to replan and revise navigation and information architecture. In general, the idea is to create an experience for a user by keeping it unique and different. 

Increasing practical value from data

It is not just enough that you invest in adding the amount of data; what is important is that you bridge the gulf between the available data and the practical value derived from it. Data-loaded marketing niches require increased marketing focus. 

If you wish to know more about this topic, do get in touch with us. Our experts are all waiting to help you out. 

Anyone involved in the Real Estate business knows the importance of generating leads with Realtor SEO. You might have a list of the very best of properties and prices, but if you are not able to generate leads, then the prospects of you turning out to be successful are less. These days, a huge chunk of homebuyers are turning online, a market which if you don’t tap will sweep you out of business very soon. That is why you need to make full use of Real Estate SEO and related methods which will help you generate good leads. 

 

SocialPulsar is one of the most sought-after digital marketing agencies in San Francisco engaged in helping real estate agents meet their full business potential. As one of the best SEO agency in San Francisco, the team at SocialPulsar knows exactly how to apply real estate SEO to the advantage of our clients. We offer some of the best advice in the industry and here we have for you a list of 7 Real Estate SEO hacks that will lead to increased leads. 

Optimize your web pages

As in the case of any business, the lack of proper optimization of your web pages will lead to disastrous results. It doesn’t matter whether you Real Estate agent has a website or not, you need to optimize SEO yourself. Reach the prospective customers before your competition gets there. Your website will and should be the central point of all your online activities and it also works wonders in generating a significant number of leads. 

Content is key

Creating quality content for your website is one of the most important factors that influence your business. While bad content could actually take your audience away from you, good quality content can keep them interested in you and increase the chances of conversion. It costs less than traditional marketing and helps you reach out to the people you are looking for, quite seamlessly. You should also generate blogs, educational videos on social media networks and also various content that might interest your audience by email. 

Be on LinkedIn 

LinkedIn is one of the most useful social platforms for generating quality leads. It lets you follow up with the previous contacts, request reviews and link you to local groups with interest in Real Estate. LinkedIn InMail tool also lets you contact potential customers. 

Have a marketing plan

A solid marketing plan helps put things together. You might have something in your mind, but putting it on paper and sharing it with the team members helps everyone be on the same page. Details like the expected turnover, supply, demand and all the related stuff can be a part of the plan. 

Reduce the number for sale

Reduce the number of properties you have listed for sale. Choose the most profitable ones. Focusing on the best few will actually increase the likeliness of you being able to sell quickly. 

Specialize

It is useful to specialize a Real Estate agent for the sale of offices and commercial spaces. Similarly try specializing in Housing, Rentals and so on. Results will not come by quickly, but in 2-3 months you are sure to see the light. 

Content Real Estate Marketing

Practicing Content Real Estate Marketing is helpful in that it offers free information to clients, reports, videos, blogs and so on. It helps create a database from which you can pull out potential customers. 

If you wish to know more about the complexities of Real Estate SEO, get in touch with one of the best in the business – SocialPulsar. We are always happy to help you out. 

Index bloat happens when there is a situation whereby there are too many pages on a website that are indexed in search engines. Your site bloats search engine indices and this leads to Google indexing a large number of poor-quality pages which is a huge waste of time. 

 

SocialPulsar is one of the best SEO agency in San Francisco offers a wide range of digital marketing services that assure the best of results. As one of the top SEO consultants in San Francisco, we have been offering our SEO solutions with utmost diligence. Having the expertise to deal with and even avoid occurrences like Index Bloat, we help our clients plan and execute SEO campaigns of all scopes and scales. 

SEO issues related to Index Bloat

Index Bloat can lead to an exhausting of the crawl budget. It badly affects the organic quality of the domain and leads to a lowering of the ranking potential of other pages. In certain scenarios and specific situations, some websites become prone to having too many pages indexed. These scenarios include: 

 

  • The use of URL parameters in e-commerce Sites can lead to this. The introduction of product filtering or re-ordering can lead to possible URL variations. 

  • The problem can occur in medium to large websites with a lot of pages that may not necessarily have to be indexed. 

  • It can happen with sites that have been blogging for quite some time. Block tags and archive pages can lead to the bloating of search engine indices. 

  • When a redesigning process of migration of the site occurs, it is not uncommon to find a lot of dev or test pages left over. This too can create the problem. 

Finding sources of Index Bloat 

One of the best ways to find Index Bloat is to have your website thoroughly audited by SEO experts like SocialPulsar. This gives a comprehensive picture of your website, history, and also your business goals. Another way by which you can track Index Bloat is to use an Index Bloat Guide that helps you complete very specific checks. 

How to resolve Index Bloat?

Resolving Index Bloat can be a slow and tiring process. You will have to delete pages from Google’s index one by one and no doubt, this process will consume a lot of your time and energy. Again, this would also depend on the severity of the bloat. It also relies on the CMS limitations of your Site and the kind of SEO strategy that you have already employed. If you haven’t arrived at a keyword strategy yet, then that is the first thing to do before initiating an on-page SEO or Link Building campaign. 

 

It’s easier said than done. Resolving Index Bloat is an activity that includes directing search engines to de-index your pages, manually. If you are up to this without proper guidance and strategy, it will only lead to a significant fall in your rankings. So always rely on experts to do this for you. For any help in this regard or your other digital marketing activities, feel free to contact SocialPulsar. Our experts will be more than delighted to assist you. 

It’s no secret that SEO is more than important for businesses to be on top of the search engine rankings. Customers largely identify a brand and make a possible choice guided by the results that appear before them. This is why businesses across the globe have been investing heavily in getting their SEO maneuvers right. However, when it comes to small or multi-location, the bar needs to be set a little further high. That is where Local SEO plays a vital part. 

 

An effective way to market a local business online, Local SEO helps businesses promote their products and services to local customers at the very exact time they’re looking for them on the Web. For local businesses to excel in this and the coming years, they will need to adopt various Local SEO tools and techniques that will bring them up in search results, and thereby become appealing to the customers. 

 

The Trends

It is estimated that 46% of Google searches have local intent by their very nature. Almost all these searches result in an online or offline purchase. A recent study has predicted that in 2020, 50% will be voice-based. This will persuade marketers to emphasize long-term keywords in optimization along with hyperlocal searches. 

 

Businesses with more positive reviews will stand a better chance of appearing on the top in search results. User Engagement will be very crucial as Google will reward businesses with greater engagement in their websites. It’s not going to be easy in 2020 to rank high up there as a large number of businesses are on their way to fetch the top spot using various strategies. 

RDP will be unchanged 

Relevance, Distance and Prominence, sometimes put together as RDP will remain the way it is. Relevance is all about the way the user’s intent matches a business listing. Distance calculates how fat the user is from the business at the time they make the search. Prominence relates to the popularity of the business, not just in the online world, but also offline. With all the latest development anticipated for 2020, these factors aren’t going to get influenced or changed in any way. 

 

Let’s take a look at some of the peculiar factors that will indeed have a huge impact on Local SEO in the coming days and months. 

Good products and services will stand to gain

Buying followers, giving fake reviews and likes – these kinds of gimmicks aren’t going to work in the long run any longer. Google will from now on support only those businesses that are actually providing good services and products, taking into consideration the ample endorsements provided by common people through positive online reviews. This means that even if you are a big chain if your business fails to impress people in a given geographical area, you will not get the advantage of your overall reputation to succeed in that particular area. You can get dethroned by local competitors who have a good reputation among local people, who would support them online. 

Authority will be important

As an entity, your industry and business authority is going to play a key role in Local SEO rankings. This means that you need to remain popular among local people. Activities like appearing in discussion forums or social media forums will all keep you popular and relevant.  It’s ok if people would just mention your brand or website and fail to link it, it will still be counted as a mention to increase your rankings. Also, it is essential that you engage with your customers well. accepting all their reactions to your business, both positive and negative, and taking appropriate measures to keep them happy. 

Metrics

2020 will see the emergence of certain metrics that will indicate how many people have saved your business in their contacts and how many make use of GPS apps to find your location. This data too will be considered by Google in determining your ranking. 

Voice Search

An increasing number of users are now depending on voice searches to find various businesses such as restaurants, grocery stores and so on. You will want to optimize your voice searches and maintain accurate business listings and targeting long-tail keywords. 

 

Among the SEO companies in the USA, SocialPulsar stands out for many reasons. One is definitely our expertise in taming SEO activities and employing them to the best of potential. One of the best Local SEO Agency in San Francisco, SocialPulsar can help your business find the right customers locally and ensure a steady revenue flow, throughout the year. So write down an e-mail or call us directly for any assistance in this regard.