To exercise control over a website’s technical SEO, it is important to have the knowledge, grit, and diligence. For many, it can be a daunting task. However, it is not very difficult for search marketers to grasp the core concepts and digital marketing agencies and consultants to deliver better technical SEO services to their clients. Read on to know the five steps involved in providing a better service.

#1: Verify Google Analytics, Search Console, and Tag Manager, and Define Conversions

When maintaining ongoing SEO engagements, it is vital to use Google Analytics or any other equally efficient analytics platform. Further, establishing a Google Search Console and a Google Tag Manager will help you enjoy additional technical SEO capabilities. You will also have more information about the health of a site.

In addition to verifying the sites on these platforms, you should also define a few key performance indicators (KPIs) and conversion points. This involves simple aspects such as tracking form submissions and organic traffic and advanced aspects such as setting-up five conversion goals (form submissions, PDF downloads, store purchases, Facebook follows, and email sign-ups).

These are not new aspects. A reputed digital marketing agency in San Francisco will definitely be implementing this step.

#2: Create Structured Data Markup

Implementation of structured data markup needs to be an integral element in any technical SEO. Structured data markup is also known as Schema. In fact, many CMS platforms have been equipped with simple plugins as well as developer capabilities to enable the implementation of Schema. It helps webmasters communicate a website’s content in a better manner to search engines and improve a site’s search visibility.

#3: Assess Link Toxicity Regularly

Poor quality links that point to a site hinders its ability to show up in search rankings. Sites that build links manually with the help of keyword-stuffed anchor text are at the risk of getting deindexed or entirely removed from Google. Therefore, it is important to identify and disavow links that are hindering your rankings.

#4: Monitor Site Health, Performance, and Speed

GTmetrix is an industry-standard tool that has the ability to efficiently pinpoint a site’s technical logjams. This tool helps in discovering key insights about speed, overall performance, and health of a site. It also provides actionable recommendations for improving such issues. Site speed is a key ranking factor. A couple of other additional tools that can also be used are Web. Dev and Google PageSpeed Insights. A reputed SEO Agency In San Francisco will be able to help you in this regard.

#5: Audit robots.txt File and Canonicalize Pages 

One issue that cannot virtually be avoided is discovering the availability of multiple versions of one page. In other words, duplicate content. This is because it makes any site appear shallow or spammy. Canonicalization is the fix for this problem. Similarly, the communication tool robots.txt file specifies the areas on a website that should not be crawled. As the file gets updated over time, some directories and content may not be crawled and indexed. An audit resolves such issues.

For more information, please visit us at www.socialpulsar.com.

Being the tech giants of the world, Google constantly comes up with some surprising updates. These updates are critical events that invite your attention especially if you are a digital marketing professional engaged in webmasters and Search Engine Optimization. There will be algorithm changes, data refreshments, some filters and alterations that becomes crucial in the operations. Last month, Google had come up with yet another update, this time it deals with a ranking mechanism that provides more site diversity in search results.

What are Google Updates?

A typical Google Update like Mobile Updates or Phantom Update are announcements that describe a change in the operations that will affect the website rankings by search engines. These updates can be algorithm changes or application filters and data filters based on which the algorithms are operating. The main objective of the Google Analytics Updates 2019 is to timely improve the quality of search results.

What is Site Diversity Update?

On June 6, Google SearchLiaison the Twitter account of Googles public Liaison of search announced about the Site Diversity Update. The account acknowledged the pain points of the users, where they received results from the same site in the top results. By rolling out the Site Diversity update, Google intends to bring a change where users won’t be shown more than two listings from the same site as the top search engine results.

However, not always. In the following Tweets, Google mentioned that it will reserve the right to show more than two results when it thinks appropriate. Say, for example, Google might decide to come up with more results for a single query if it’s brand based search. As per the update, they will also treat sub-domains as part of the main domains. If there are one main web address and their blog page site map address as well, then Google considers it as two valid results.

Danny Sullivan added that the update will be applicable for main web search listings and featured snippets, map listings, etc will not be falling under the update. Google has also clarified that this has no relation with their June 2019 core update, stating that both of the updates will be different unconnected releases. Site Diversity Update will not be targeting any particular industry or categories as well.

The impact of the update

The objective of the update is to limit the number of multiple URL’s in the search listings. In order to understand the impact, researches started analyzing keywords soon after the notification came. The major insights of the research and study were;

  • Keywords returning more than 3 URLs from one domain in the top 10 are effectively zero, down from 1.8%
  • Three URLs from one domain now appear for just 3.5% of keywords, a drop of almost half from 6.7%
  • The proportion of keywords for which two URLs from a single domain are displayed has risen slightly: from 43.6% before the update to 44.2% afterward.

What is more interesting is the findings among the domains that competed for results on the first page. The best SEO company in the USA is examining the search intent of two subsets of keywords with the analysis.

  • Keywords that previously had 3 or more URLs for one domain, but don’t anymore (Impact of Diversity Update)
  • Keywords that previously had 3 or more URLs for one domain, and still do (No Impact)

How should we respond?

Piling up results with URL’s from a single domain is not a popular SEO strategy. But it is been used widely as a part of the reputation management strategy. As mentioned above, there will no immediate changes on a massive scale. There are scenarios where there is an impact and at times there are no changes visible as well. If you are trying to target a single keyword within multiple pages or you have multiple pages that rank the same targetted keyword, then have a close look at the Search Console Performance to understand how Google is ranking them.

Pundits had long following the traditional sales and marketing strategies to generate leads. But as data become more prominent and easily available, the real challenge for business was not to have those numbers in place but to find value in it. You would like to have 10 prospective leads who are genuinely interested in your business outing, against a 50 who will never be interested in your product, right? In the era of Business Intelligence, you have the golden opportunity to filter down the leads based on its quality. Thats were two of the major slices of marketing – SEO (Search Engine Optimization) and CRO (Conversion Rate Optimization) comes to the frame. 

Along with CRO program and SEO services in San Francisco, SocialPulsar provides all the digital marketing services making it the one-stop destiny for businesses.

What is SEO and CRO?

Search Engine Optimization is a process of generating traffic in a free, organic, and natural, way for the website across various search engines. All major search engines have primary search results, and SEO intends to rely on content and local listings to get the website ranked among them, without any paid formats.

Conversion Rate Optimization is a process of improving the ROI from your existing traffic, without targeting on deriving a higher number of leads. CRO is basically an art or science of engaging the landed website leads and eventually closing the sales pipeline. By relying on visual designs, user experience, copywriting, etc, you are basically influencing people to act.

What do SEO and CRO have in common?

Conversion Rate Optimization is easily confused with Search Engine Optimization. But fundamentally both these terms differ in terms of its functionality. While SEO ultimately focuses on driving leads, CRO is a purpose-built strategy for increasing the conversion rates. However, both of them have certain similarities in terms of their work operation. Being the top SEO agency in USA, SocialPulsar can help you secure better sales growth for your business.

Both SEO and CRO,

  • Involve website optimization
  • Involve conversions as Key Performance Indicators
  • Work in collaboration with other marketing initiatives

What differentiates SEO and CRO?

  • SEO relies on algorithms to get the websites ranked, while CRO relies mainly on optimization for better user experience.
  • SEO is geared towards an organic approach, while CRO can also accommodate paid formats as well.
  • CRO is focused towards bottom level business funnels, but SEO remains valid from scratch to end.
  • CRO strategies are completely focused on on-page activities, whereas SEO, as we all know, focuses on both on-page as well as off-page.

Key CRO Strategies to Follow

CRO literally involves everything you do with your marketing purpose. It demands all the steps to be properly taken care of since the relevance of its role comes towards the last stage of the sales funnel. Starting from scratch, here is what a business should ideally conduct and follow.

  • Buyer Persona Research – Create a persona or a fictitious profile of your potential visitors. It helps seamlessly in breaking down the complexity of the marketing process and transforms business thoughts to insightful understanding.
  • Focus groups – Conduct qualitative research like focus groups can reveal valuable insights, which will play a pivotal role in generating a better hypothesis for split testing. This can help frame better CRO strategies for your marketing.
  • Web psychology – Analyse the online behaviour of the target audience through means of human-computer interaction, cross-culture psychology, and even neuroscientific studies to evaluate the brain activities of the target group.
  • A/B Split Testing – Make a copy of the website and keep performing A/B testing. Analyze the results to keep the version which performs better and drops the other version. This can help significantly in running successful CRO program.

Key CRO Techniques

In order to succeed in CRO, the whole marketing team should work closely and harmoniously. All the systems and strategies should apprehend each other if you are looking to avail conversion rate optimization services in USA. Here are some essential tips to make Conversion Rate Optimization success with SocialPulsar.

  • Cross-platform friendliness – Digital media today is spread across multiple formats and variants. While developing a website, make sure it delivers delightful user experience across all the platforms.
  • Personalization – Personalised brand experience is the thumb rule of digital marketing. When it comes to CRO, applying personalisation has a deep impact on improving the conversion rate.
  • Cross channel efforts – CRO is mainly an on-page activity. But syncing it across all the platforms are essential. Social media pages and other paid campaign landing pages should be perfectly optimized to guide the customer.

If you are planning to incorporate Instagram into the social media marketing strategy for your business in San Francisco, then you would definitely want to know the current trends. A clear understanding of the trends would help you in determining as to what is it that you should focus on this year, how you could improve your Instagram skills, and where your industry is headed. Read on to know more.

 #1: Instagram Engagement – Focus Shifts to Stickers

In order to succeed on Instagram, you need to increase the engagement of your audience with your brand. For the engagement to increase, your posts must be visible to your audience. This means that the combination of factors such as users following more number of accounts, watching stories, and prioritization of your content by the Instagram algorithm in feed posts must work in your favor.

Engagement declines when the number of impressions bagged by your posts is less. In fact, the engagement on Instagram has been declining over the past couple of years. However, there is an explosion of Instagram stories during the period with more than 400 million watching them on a daily basis. This means that the definition of engagement has changed and you have to focus more on Stories in order to improve your brand’s engagement in 2019. And, when it comes to Instagram Stories, stickers make it easy and fun for your followers to engage with you. So, focus on getting more Stickers than Likes by creating and gifting brand stickers that your fans can use in their Stories.

Does it all sound Greek and Latin to you? Don’t worry. A reliable social media marketing service in San Francisco will be of great help in this regard.

#2: Influencers Are Becoming More Authentic

In 2019, authenticity is expected to become one of the biggest Instagram marketing trends. In the past, perfect posts, overly edited photos, and comments provided by bots were providing results. However, their days are over. Now, you need to establish more authentic relationships and provide genuine experiences in order to achieve the desired outcomes.

A new set of Instagram influencers who are focused on authenticity came into prominence last year. Jenna Kutcher gained more than half a million followers in a year (followership increased to 700k+ from 166k) without paying for even a single follower. This helped her to grow her local wedding photographer business into a personal brand worth a million dollar. She achieved this by employing an authentic Instagram marketing approach. She shared candid pictures, details about her fertility struggles, and even personal finance figures. By 2020, the global spend on influencers is anticipated to be in the range of $5-$10 billion.

If you are planning to work with Instagram influencers, first of all, focus on authenticity and consult with the best SEO Company in San Francisco in order to derive maximum benefits.

 

For more information on 2019 Instagram marketing trends, please visit our website www.socialpulsar.com. As the best social media management agency in San Francisco, we will be able to help you achieve your Instagram marketing goals.

Do you own a B2B business in San Francisco? Are you looking for ways and means to increase B2B leads for your business from the social media networks Facebook and LinkedIn? In this post, some information as regards the tactics to be employed for lead generation has been discussed. However, if you want more information, you can visit our website at www.socialpulsar.com.

Leads from Facebook

According to a report published in 2018 by the social media marketing industry, 91 percent of B2B marketers make use of Facebook and 67 percent of them feel that it is the most important social network for lead generation. However, when it comes to implementing strategies to generate leads, it is best that you seek the support of a reliable digital marketing agency in San Francisco. The most effective ways of lead generation are:

Engage leads through remarketing campaigns

Remarketing enables you to place targeted ads on other sites and entice potential customers to come back to your website. In order to catch their attention, you can use lead magnets such as guides, instructional content, webinars, and/or a simple call to action buttons which prompt them to get in touch with you. Some of your web pages that can work wonders and provide great remarketing opportunities are the Pricing page, Product-specific blog posts, Check out page, Feature-specific blog posts, In-app cancellation page, and Webinar sign-up page. Consult with a trustworthy SEO agency in San Francisco to implement remarketing in the most effective manner.

Focus on adding value to relevant Facebook groups

The social media giant says that over 1 billion people are using Facebook Groups on a monthly basis to discuss various topics, chat with friends, and plan local events. These groups are great places for generating leads as well as build industry relationships. Join some of the relevant groups and brainstorm as to how you can add value.

Leads from LinkedIn

If you want to generate leads from LinkedIn, it has to be pursued with a great deal of intention. This is because leads don’t come along just like that. You have to put in the right kind of effort.

Make your company’s web page a lead generation page

Your company’s page acts as the conduit for generating leads from LinkedIn. This means that you have to structure your company’s page in such a manner that it encourages the conversion action. This is to say that it should lead to a click-through to your website.

It all starts with the creation of an image that generates interest or catches the attention of the visitor. Secondly, the company description should have a compelling pitch. Finally, make the “Recent Updates” section conversion-focused and clickable. If it all sounds like Greek and Latin, identify an expert PPC marketing agency in San Francisco to work with.

Take advantage of LinkedIn’s showcase page

LinkedIn’s showcase pages for businesses help them to promote their individual brands that are nothing but extensions of the business. It is also the best way to segment the inbound traffic from LinkedIn. One Showcase page should be used to target one segment of customers, providing information relevant to them.

In 2019, you will have to focus on your audience when creating SEO content. If your goal is to take your content marketing to the next level and improve your ROI, then you focus on activities that will benefit your audience. User-focused content always gets ranked higher and drives traffic as well as leads. Now, here are some tips for setting up the right SEO content strategy.

Use the Right Targeted Keywords

If you want your SEO content to reach the targeted audience, you need to optimize it with some targeted key terms and phrases using which your audience is searching. Audience research is important to identify as to what type of audience is looking at what you have got to offer. Then, find out where they get together online, talk to them, and survey them. Understand their personal habits, demographics, preferences, and statistics. In addition to keyword research and audience research, you need to do topic research. For your business in San Francisco, you can consult with the best digital marketing agency in San Francisco.

Readability Is Important

Key aspects related to the SEO content that gets listed at the top in SERPs are:

  • They are highly readable
  • When the target audience clicks on the link, all elements on the page make them stay and read the content
  • When the visitors stay on the page and read the content, the page looks great to Google

Readability enhances dwell times if a few qualities such as clarity, organization, logic, and simplicity are baked into it. This means that your content should convey all the information in a clear manner. If you cannot handle it on your own, it is better that you work with the best SEO Agency In San Francisco.

Go for Creating In-depth Content

In 2019, the big SEO trend is creating content that deals with the topic under discussion at a deeper level. This helps you to rank higher because Google has started focusing more on content quality. So, create deeper content by:

  • Writing long-form blogs (minimum 2,000)
  • Consider creating content on topics that have several different facets as well as angles
  • Create ultimate guides
  • Never stop with surface-level research

If you find it slightly overwhelming to manage the creation of deeper content, tie up a reputed social media marketing company in USA. They would get it done for you.

Improve Your Page Load Speed

If you want to improve your website’s SEO, you should do what it takes to improve the page load speed. Your pages and content should not only load but also display faster. Otherwise, users will be frustrated. Research shows that 50 percent of shoppers will move off if a retail page does not load in 3 seconds.

 

The evildoers of the Internet world now know how to create and use malicious backlinks through spamming and damage a site. Negative SEO is a real peril that website owners face today. This results in the website getting lost during organic searches. It ultimately leads to a loss of revenues. However, there are ways and means of defending against negative SEO. Given below are a few tips.

Tip #1: Perform regular audits of backlinks

This is good for any business and is practiced with diligence by the best SEO companies in San Francisco. This practice can save your website from a negative SEO attack. In the first place, this kind of audit from time to time will help to spot suspicious activity just when it occurs. If there are spikes in the linking domains graphs, there could be something amiss. Use of linking auditing software is recommended. Manual audits can also be done.

Tip #2: Be aware of site speed

If the website becomes sluggish for no apparent reason, it is a good idea to use scrolling software and check for any uncalled for activity. Forceful crawling can affect site speed. It can even cause the site to crash. In such a case, you should contact your hosting company and ask them to find out the reason for slow website speed.

Tip #3: Scraped content

The best social media marketing services in the USA now place their bets on good quality content. However, the evildoers can copy good quality content from your site scrape it and copy it ad verbatim to many other sites. Sometimes they stop at claiming that the content is their own. Sometimes they do more harm by spamming your site. When your content is scraped, sometimes it may happen that their site is indexed before yours. In such a case, your site can be devalued. Your page ranking may fall.

Tip #4: Monitor Google ‘My Business’

Someone can flood your site with negative and fake reviews to bring your ranking down. It is important to examine your Google My Business listing and check online reputation using social media listening software that is available. Digital marketing agencies in San Francisco like socialpulsar.com do this all the while for the well-being of their clients’ websites and retain them fruitfully.

Tip #5: Keywords’ CTR awareness

If you are not monitoring your keywords’ CTR, you may be unable to spot false SERP bounce rate created by attackers. Someone can end up programming a bot to land on competitor pages and made to bounce off creating a false rate. This is difficult to spot if you are not monitoring your keywords from time to time.

Tip #6: Monitor your SERP ranking

As a website owner, you would realize the importance of your SERP ranking. A drop in rank may not be the doing of your site’s content but may be of malicious intent. Shady SEO’s can change your site’s important files and get them devalued and decrease their ranking.

Negative SEO is not common but exists. It is important to use Google’s tools to spot problematic online hacks/behavior and avoid negative impact on SERPs.

Do you own a business in San Francisco? Does your business have a Facebook page? Are you enjoying a high level of engagement on your Facebook business page? If yes, are you really benefitting from it? If not, read on to find out how you can improve engagement and benefit from the same.

Determine the posting frequency and publishing time that works best for you

A study carried out by Buddy Media revealed that the user engagement is higher during Thursdays and Fridays in spite of the fact 86 percent of the posting is done from Monday through Friday. Content published during the period Monday through Wednesday registered an engagement rate that was 3.5 below the average. According to KISSmetrics, the best time to put a post on this social media is 1:00 pm if you want more shares. Businesses that want to improve their click-through rates should publish posts at around 3:00 pm.

A reliable social media agency in San Francisco will be able to help you determine the best posting frequency and time depending on the industry in which your business is and the type of products and/or services you offer.

Create and upload native videos

According to a study by Socialbakers, video content drives two times more traffic than images by reaping an organic reach of 8.7 percent on average. This is because Facebook users watch about 100 million hours of videos on a daily basis. Work closely with the best digital marketing agency in San Francisco to take full advantage of the power of videos.

Make use of Facebook live to increase views by at least 3 times

People, on average, spend three times more on Facebook during a live session compared to viewing a native video. This results in higher conversion as well as engagement rates. It is a good idea, therefore, that you consult with the top social media marketing agency in San Francisco in order to have a clear understanding as to how you can make use of Facebook live for your business.

Analyze the performance of your content so as to optimize your posts

Finally, Facebook Insights provides you with in-depth information as regards your audience and helps you to determine the success level achieved through content, keep track of page views, monitor the reach of your posts, and understand the metrics that are important to you. The data obtained through Facebook Insights will help you determine the type of content that resonates best with your audience.

Social media marketing companies in San Francisco that have carried out a digital marketing campaign know that running such a campaign requires a lot of effort and is an almost exhausting activity. Nevertheless, it is rewarding, challenging and is fun too. The fruits of labour can be experienced first-hand and this makes it more exciting. However, at the end of any digital marketing campaign, there is always an analysis of the campaign that takes place (post-campaign analysis PCA).

 

Whereas some campaigns are simple, others are complicated. There are many advantages of doing a PCA and they include understanding as to which of the elements were effective during the campaign, understand the response of the audience, the effectiveness of the campaign and how they aligned with the objectives, discussing the campaign with the stakeholders, and provide insights that can be adopted in future campaigns.

The rest of the article details how to measure the effectiveness of such social media marketing campaigns.

Step #1: Review of the strategy and objectives

The PCA should occur with clarity as to what the campaign aimed for and what were the outcomes. At an early enough stage in the campaign, it is important to include an executive summary. This can help the discussions to take place in the correct context and in the right tone.

Step #2: Creativity of the campaign

It is important to discuss how the campaign’s execution took place and the manner in which it was delivered to the consumers.  It also pays to include a timeline of the campaign to analyze which item was delivered at which time point of the campaign.

Step #3: Performance of each campaign element

The next step is to analyze the performance of each element in the campaign. Specialists and brand managers of even the best digital marketing company in USA would review each and every activity in detail about the information on key channels, channel objectives, and performance metrics.

Step #4: Main Takeaways

The main takeaways from the analysis reports have to be deciphered. This would be of most interest to the senior management officials of the company.  For a top social media marketing agency in San Francisco, they would look for insights that allow continuous improvement and highlights the successes and failures which would point out elements that require more refinement.

Endnote

It is important for an organization to get a true picture of the performance of different elements of a campaign to judge the true final outcome of the campaign.