Anyone working in an SEO environment might have come across a situation where they would mistake a feature request for a bug. It’s a common issue that can create confusion and bring about issues in the SEO process. That is why it is important to understand the difference between the two when approaching SEO problems. 

SocialPulsar is an agency that offers the top SEO services in San Francisco. One of the best digital marketing agencies in USA, SocialPulsar has been at the forefront of offering a wide array of clients with cutting-edge digital marketing solutions. Let’s know more about SEO bugs and features requests, along with their differences. 

All about SEO Bug 

SEO professionals have to find basic and technical issues on a site that causes SEO non-compliance. Non-compliant URL reports in crawling tools need to be addressed consistently. A software bug refers to a problem causing a program to crash or produce invalid output. A bug can be written out by describing in detail what you see. Explain what the expected result is and add screenshots to visualize. Add reports you have to showcase the impact. Rarely, you will have to justify the impact to prioritize the bug.  Regardless of how big or small your SEO team is, you need to constantly monitor and keep a track of bugs, seeing them through to completion. 

Feature Requests 

Feature requests for SEO are mentioned when SEO handles user issues or a rectification needed to improve SEO that touches the content, design or usability of a site. A feature is often considered an enhancement which is referred to as a request for extra functionality that doesn’t exist. Consider the following when you draft your feature request for SEO: 

  1. Will the requested feature benefit other lines of businesses? 

  2. Is the request in sync with the company’s long-term strategy and vision? 

  3. What would be the level of effort needed? 

  4. Where would the team’s resources fit in their priority list? 

What to include in the request

Make your feature request as detailed as possible. User scenarios and acceptance criteria should be clear. User scenarios will detail out what search engines should see. Sometimes you will have to simplify a story for the benefit of first-time users. Include relevant documentation to solve the problem. You can add webmaster guidelines, crawl reports, case studies, blogs, and so on. 

It is important to follow-up and engages with the people who are working on requests. You need to keep a positive outlook and encourage feedback. When you clearly understand what a bug is and what you ask as a new feature, SEOs will understand that the teams they work with are receptive to the questions being asked. 

If you like to know more about the topic or anything related to SEO, do get in touch with SocialPulsar. Our expert team will be happy to help you out. 

One of the easy mistakes that a business can make in relation to their digital marketing activities is falling in the comfort zone. When digital marketing campaigns are performing well and results are getting better per year, there is a tendency to think that everything is fine and sailing smoothly. For the time being, it might be; but that needn’t be the case in the long run. A lack of effort to seek new horizons might result in bad performance and stagnation. The solution is to look into a stronger digital strategy. For this, one needs to have a broad understanding of the changing and emerging opportunities in various sectors. Actions shall be taken in sync to these changes. 

SocialPulsar is one of the best SEO agencies in San Francisco offering all high-end SEO services for a range of clients spanning various business segments. Ranked high among the best digital marketing agencies in San Francisco, SocialPulsar constantly keeps in touch with the latest trends in digital marketing and applies this knowledge to the best of our clients’ interests. Let’s have a look at 5 ways in which you can diversify your digital marketing activities with 5 strategic ‘must-haves’. 

Proximity marketing and beacons

Proximity marketing technology has been in effect since 2013. However, the readiness of technology such as Google beacons has changed. Beacons refer to technology that transmits signals over a particular radius. This enables devices like mobile phones to receive marketing messages tied to their geographical location. This helps in targeting new people and also ensuring repeat business. Another advantage is that this enables in-store messaging and promotional offers for hyper-local messaging. It fosters gamification and cross-selling during buying, thus resulting in customer loyalty. 

Chatbots and conversational commerce

Chatbots help integrate your business within external platforms. It can include your social media channels, websites and external messaging apps. This helps your business create a feeling that it is always available to the customer, whenever they want to. Conversational commerce lets you provide controlled and constant expertise and enables online access to information the users need quickly. These help improve customer support. Looking at it financially, chatbots are a more economically viable option and lets you reduce employees and staff. It fosters customer engagement and helps generate valuable insights and a better understanding of your customers. 

Voice Search Optimization

Including Voice Search Optimization (VCO) can play a major part in your non-paid digital marketing investment. VCO employs clearly defined tactics to target and implements to improve results. Targeted optimization can be carried out with a mobile and voice-first approach. Other tactics include creating fresh content and reworking existing pages with technical format updates. 

Integration of user-led design

User experience is all about providing designs that are critical to business and providing data-driven updates. The designs should be able to address user concerns and build trust. It might be necessary to replan and revise navigation and information architecture. In general, the idea is to create an experience for a user by keeping it unique and different. 

Increasing practical value from data

It is not just enough that you invest in adding the amount of data; what is important is that you bridge the gulf between the available data and the practical value derived from it. Data-loaded marketing niches require increased marketing focus. 

If you wish to know more about this topic, do get in touch with us. Our experts are all waiting to help you out. 

Anyone involved in the Real Estate business knows the importance of generating leads with Realtor SEO. You might have a list of the very best of properties and prices, but if you are not able to generate leads, then the prospects of you turning out to be successful are less. These days, a huge chunk of homebuyers are turning online, a market which if you don’t tap will sweep you out of business very soon. That is why you need to make full use of Real Estate SEO and related methods which will help you generate good leads. 

 

SocialPulsar is one of the most sought-after digital marketing agencies in San Francisco engaged in helping real estate agents meet their full business potential. As one of the best SEO agency in San Francisco, the team at SocialPulsar knows exactly how to apply real estate SEO to the advantage of our clients. We offer some of the best advice in the industry and here we have for you a list of 7 Real Estate SEO hacks that will lead to increased leads. 

Optimize your web pages

As in the case of any business, the lack of proper optimization of your web pages will lead to disastrous results. It doesn’t matter whether you Real Estate agent has a website or not, you need to optimize SEO yourself. Reach the prospective customers before your competition gets there. Your website will and should be the central point of all your online activities and it also works wonders in generating a significant number of leads. 

Content is key

Creating quality content for your website is one of the most important factors that influence your business. While bad content could actually take your audience away from you, good quality content can keep them interested in you and increase the chances of conversion. It costs less than traditional marketing and helps you reach out to the people you are looking for, quite seamlessly. You should also generate blogs, educational videos on social media networks and also various content that might interest your audience by email. 

Be on LinkedIn 

LinkedIn is one of the most useful social platforms for generating quality leads. It lets you follow up with the previous contacts, request reviews and link you to local groups with interest in Real Estate. LinkedIn InMail tool also lets you contact potential customers. 

Have a marketing plan

A solid marketing plan helps put things together. You might have something in your mind, but putting it on paper and sharing it with the team members helps everyone be on the same page. Details like the expected turnover, supply, demand and all the related stuff can be a part of the plan. 

Reduce the number for sale

Reduce the number of properties you have listed for sale. Choose the most profitable ones. Focusing on the best few will actually increase the likeliness of you being able to sell quickly. 

Specialize

It is useful to specialize a Real Estate agent for the sale of offices and commercial spaces. Similarly try specializing in Housing, Rentals and so on. Results will not come by quickly, but in 2-3 months you are sure to see the light. 

Content Real Estate Marketing

Practicing Content Real Estate Marketing is helpful in that it offers free information to clients, reports, videos, blogs and so on. It helps create a database from which you can pull out potential customers. 

If you wish to know more about the complexities of Real Estate SEO, get in touch with one of the best in the business – SocialPulsar. We are always happy to help you out. 

Index bloat happens when there is a situation whereby there are too many pages on a website that are indexed in search engines. Your site bloats search engine indices and this leads to Google indexing a large number of poor-quality pages which is a huge waste of time. 

 

SocialPulsar is one of the best SEO agency in San Francisco offers a wide range of digital marketing services that assure the best of results. As one of the top SEO consultants in San Francisco, we have been offering our SEO solutions with utmost diligence. Having the expertise to deal with and even avoid occurrences like Index Bloat, we help our clients plan and execute SEO campaigns of all scopes and scales. 

SEO issues related to Index Bloat

Index Bloat can lead to an exhausting of the crawl budget. It badly affects the organic quality of the domain and leads to a lowering of the ranking potential of other pages. In certain scenarios and specific situations, some websites become prone to having too many pages indexed. These scenarios include: 

 

  • The use of URL parameters in e-commerce Sites can lead to this. The introduction of product filtering or re-ordering can lead to possible URL variations. 

  • The problem can occur in medium to large websites with a lot of pages that may not necessarily have to be indexed. 

  • It can happen with sites that have been blogging for quite some time. Block tags and archive pages can lead to the bloating of search engine indices. 

  • When a redesigning process of migration of the site occurs, it is not uncommon to find a lot of dev or test pages left over. This too can create the problem. 

Finding sources of Index Bloat 

One of the best ways to find Index Bloat is to have your website thoroughly audited by SEO experts like SocialPulsar. This gives a comprehensive picture of your website, history, and also your business goals. Another way by which you can track Index Bloat is to use an Index Bloat Guide that helps you complete very specific checks. 

How to resolve Index Bloat?

Resolving Index Bloat can be a slow and tiring process. You will have to delete pages from Google’s index one by one and no doubt, this process will consume a lot of your time and energy. Again, this would also depend on the severity of the bloat. It also relies on the CMS limitations of your Site and the kind of SEO strategy that you have already employed. If you haven’t arrived at a keyword strategy yet, then that is the first thing to do before initiating an on-page SEO or Link Building campaign. 

 

It’s easier said than done. Resolving Index Bloat is an activity that includes directing search engines to de-index your pages, manually. If you are up to this without proper guidance and strategy, it will only lead to a significant fall in your rankings. So always rely on experts to do this for you. For any help in this regard or your other digital marketing activities, feel free to contact SocialPulsar. Our experts will be more than delighted to assist you. 

It’s no secret that SEO is more than important for businesses to be on top of the search engine rankings. Customers largely identify a brand and make a possible choice guided by the results that appear before them. This is why businesses across the globe have been investing heavily in getting their SEO maneuvers right. However, when it comes to small or multi-location, the bar needs to be set a little further high. That is where Local SEO plays a vital part. 

 

An effective way to market a local business online, Local SEO helps businesses promote their products and services to local customers at the very exact time they’re looking for them on the Web. For local businesses to excel in this and the coming years, they will need to adopt various Local SEO tools and techniques that will bring them up in search results, and thereby become appealing to the customers. 

 

The Trends

It is estimated that 46% of Google searches have local intent by their very nature. Almost all these searches result in an online or offline purchase. A recent study has predicted that in 2020, 50% will be voice-based. This will persuade marketers to emphasize long-term keywords in optimization along with hyperlocal searches. 

 

Businesses with more positive reviews will stand a better chance of appearing on the top in search results. User Engagement will be very crucial as Google will reward businesses with greater engagement in their websites. It’s not going to be easy in 2020 to rank high up there as a large number of businesses are on their way to fetch the top spot using various strategies. 

RDP will be unchanged 

Relevance, Distance and Prominence, sometimes put together as RDP will remain the way it is. Relevance is all about the way the user’s intent matches a business listing. Distance calculates how fat the user is from the business at the time they make the search. Prominence relates to the popularity of the business, not just in the online world, but also offline. With all the latest development anticipated for 2020, these factors aren’t going to get influenced or changed in any way. 

 

Let’s take a look at some of the peculiar factors that will indeed have a huge impact on Local SEO in the coming days and months. 

Good products and services will stand to gain

Buying followers, giving fake reviews and likes – these kinds of gimmicks aren’t going to work in the long run any longer. Google will from now on support only those businesses that are actually providing good services and products, taking into consideration the ample endorsements provided by common people through positive online reviews. This means that even if you are a big chain if your business fails to impress people in a given geographical area, you will not get the advantage of your overall reputation to succeed in that particular area. You can get dethroned by local competitors who have a good reputation among local people, who would support them online. 

Authority will be important

As an entity, your industry and business authority is going to play a key role in Local SEO rankings. This means that you need to remain popular among local people. Activities like appearing in discussion forums or social media forums will all keep you popular and relevant.  It’s ok if people would just mention your brand or website and fail to link it, it will still be counted as a mention to increase your rankings. Also, it is essential that you engage with your customers well. accepting all their reactions to your business, both positive and negative, and taking appropriate measures to keep them happy. 

Metrics

2020 will see the emergence of certain metrics that will indicate how many people have saved your business in their contacts and how many make use of GPS apps to find your location. This data too will be considered by Google in determining your ranking. 

Voice Search

An increasing number of users are now depending on voice searches to find various businesses such as restaurants, grocery stores and so on. You will want to optimize your voice searches and maintain accurate business listings and targeting long-tail keywords. 

 

Among the SEO companies in the USA, SocialPulsar stands out for many reasons. One is definitely our expertise in taming SEO activities and employing them to the best of potential. One of the best Local SEO Agency in San Francisco, SocialPulsar can help your business find the right customers locally and ensure a steady revenue flow, throughout the year. So write down an e-mail or call us directly for any assistance in this regard. 

It’s a widely accepted fact that online digital marketing activities play a key role in helping businesses find their customers. Marketers employ a well-designed mix of various digital marketing techniques to give a brand the mileage it needs to survive and thrive in the highly competitive marketplace. However, no matter what combination of promotional activities you employ, no brand or business is going to stand the test of the market unless you have actual customers saying good things about it. In yesteryears, this happened more in a word-of-mouth way. But in these times, people rely heavily on online reviews. Yes, online reviews are more than very important for your business. 

Why do you need to look at them?

It’s true that we pay much attention to what others think about a product or a business. Nothing compares to the personal experience of others when choosing something. These opinions influence decision-making heavily. Studies reveal that 86% of internet users read online reviews. A whopping 91% of them trust these reviews as much as personal recommendations. From this, at least half of them would likely visit a store to see the product and buy them. So this is why it is crucial for a business /brand to pay attention to online reviews. 

Pay attention to Online Reputation Management 

Online Reputation Management (ORM) includes various strategies and techniques that let you take control of your online reputation. It creates balance and averts all misleading trends. The whole idea of ORM is to ensure that you are well aware of what people are saying about you in the online space, which will help you take the necessary steps to correct any inaccuracies. 

 

However sustaining a positive reputation through reviews isn’t a passive practice and requires your participation. The question is, how do you make sure your online reputation is always good so that you get good customer feedback? What all are the various online activities you can apply to ensure that your ratings will remain favorable. Let’s have a look at some of the ways you can achieve this. 

Google My Business

This is an important first step to make when planning any SEO strategy for your local business. Getting into this list, you can increase your chances of showing up in Google’s Local Pack, Local Finder, Maps and general organic rankings. 

Facebook and Yelp

There’s no doubt as to how social media platforms like Facebook can influence your business. Creating and maintaining an active presence in platforms such as Facebook and Yelp will help your brand get discovered quickly, which will, in turn, help you to reach out to your customer base. 

Request for reviews

One of the best ways to fetch online reviews is to simply request them. Businesses must empower their customers with the opportunity to provide their feedback. It’s crucial to understand that it is a customer’s right to react to your product. It can be a link at the end of an email, a pop-up that asks a customer to leave a review or even a text message after an appointment. All this helps in garnering customer reviews that would often be positive and in your best interests. 

Be responsive

It’s not just enough that you get reviews. It’s even more important how you respond to them. Businesses should be able to respond to all reviews, whether they are positive or negative. There’s no use ignoring or removing negative reviews. The best way is to deal with them in a manner that doesn’t hurt the feelings of the reviewer. In the case of positive reviews, your responses would help continue the goodwill and trust that the customer has for your business. 

 

You might not be able to do all of this by yourself. That’s where SocialPulsar can be of help. One of the best Digital Marketing Company in San Francisco, SocialPulsar employs a team of highly skilled and competitive professionals who could help you with everything that is needed to maintain a steady online reputation. Being the top SEO Consultants in San Francisco, our digital marketing services are designed to help your brand achieve success in the online space. So drop in a mail or call us soon.  

You’ve been giving your marketing tasks to a marketing agency, assigning them full control of your data. Now you wish to rope in a new agency. What happens to all that data that you’ve managed to build over time? Very often, your previous agency shows reluctance in handing over all that to the new agency. 

 

In the modern marketing era, marketing data is so important that it is considered just as valuable as currency. There have been numerous instances where companies entrust marketing agencies with their digital marketing platforms such as Google Analytics, ads, and even mailing lists. Very often, the marketing agency themselves creates these accounts and manages them, effectively owning all of your data. This enables such agencies to even restrict your access to these platforms, botch up information and make a mess of your campaigns. 

 

That is why it is important for you to secure all your marketing data and take ownership of them. As one of the 
best SEO company in San Francisco, SocialPulsar can offer you comprehensive advice on how to effectively store and manage your data. We believe that the client is the king and all data we help build truly belong to the customers themselves; the reason why we’ve grown on to one of the 
best digital marketing agency in USA today. 

Why Marketing Data is Important

Your marketing data is the lifeblood of your company. If utilized properly, it delivers amazing results. Marketing data helps profile your customers efficiently. Their needs, tastes, spending habits, addresses and all relevant information pertaining to them are included in this. Imagine you are a real estate company. You need all the data, especially related to the income of your potential buyers to identify what apartment you can sell to them and how much they can actually afford. Marketing data even lets you build new products in sync with customer preferences. Apart from your own data, it is also important to keep a track of general marketing statistics that can inspire and influence your marketing campaigns. 

Storing your data

There might still be a lot of businesses out there who store data in excel sheets and other manuals ways. We don’t recommend this. It is advised that you store these in a database or a data warehouse. This helps you centralize all the data. Data from your social media, web analytics, CRM, etc. can all be stored in a single place. This gives a comprehensive view of all the facts and makes it easier to refer whenever necessary. Moreover, when the data is all available in a single place, it helps in better automation and refreshing of the entire data often, making sure they remain up-to-date. 

 

Making use of this database for your sale and marketing data can significantly improve the accessibility aspect. Most databases are compatible with third-party tools and various software. 

Safeguarding your data

One of the most important things you need to make sure when entrusting another team with your marketing activities is that you should make it completely sure that they are collecting your marketing data by making use of a platform that you own yourself completely. You can provide the details to them or let them copy the data into their platform. This helps you maintain control over your data. At some point, you will have to let the digital marketing agency have access to your advertising accounts, but you need to ensure that it is done in a way that will safeguard your interests. 

 

Another important measure you need to take is to limit the access of your data to within your own company. Not everyone would need access to that data and so you need to ensure that only authorized persons will have permission to look into or make use of them, with your permission and knowledge. 

 

More doubts? Just drop in a mail to SocialPulsar.com or call us soon. 

Imagine that you have a digital product. It’s a top-notch one, a great idea. But then, users are finding it difficult to use it. They are not able to use all its functionalities and their experience with the product is placed as below average. In all probability, the issue would be that it lacks usability. In other words, the user experience that a customer gets when using your product is poor. 

 

How do you tackle this? In a fast-moving world where new products are emerging every day, how do you cope up with the intense competition? The thought might be tough, but the solution is simple. Hire a good UI/UX Agency to get it right. A good UI/UX company can bring you services that would ensure that users would easily interact with your product and their experience would be a joyous one. 

What is UI/IX all about? 

Though commonly mistaken for each other and sometimes used interchangeably, UI and UX are not the same. UI stands for User Interface. It is the graphical layout of a product. UI revolves around features such as buttons, text, slides, images, spacing, colors and so on, which would make the product look fabulous to the users. UX stands for User Experience. It deals with a user’s experience of the product and how he/she interacts with it. It’s about the design of the process, addressing problems and taking users seamlessly through the product. 

 

Some of the key areas that a UI/UX agency would focus on include: 

 

  • Competitor Analysis

  • Customer Analysis

  • Product Structure and Strategy

  • Product Flow

  • Wireframing 

  • Analytics

  • Feel of the product

  • Research

  • Branding

  • Graphics

  • Animation 

  • Interactive elements

A UI/UX Company as Your Strategic Partner

Having a UI/UX Company as your strategic partner in product design comes with a lot of advantages. UI and UX are important in that they have a vital role to play not just in the product development phase but everything that comes after launching a digital product. Marketing, engagement, retention – all these are as important as developing the product itself. This is where a UI/UX company can come in as a boon. SocialPulsar is one such company that could help you accomplish your goals. One of the top UI/UX and digital marketing agencies in USA, SocialPulsar provides you with the necessary product research, UI/UX design, development, branding, marketing and so on, all under one umbrella. Also being one of the SEO companies in USA, SocialPulsar ensures that your product would appear on top of the chart and reach the right target audience easily. 

At Your Service

Some of the best services that SocialPulsar brings to you include: 

User Experience Design

It is important to determine how the users are going to interact with your product. The UI/UX design thinking process of SocialPulsar makes the users go through the product effortlessly. The wireframes employed gives the user a clear-cut visual picture as to how the product should be used. The users are able to visualize a product before beginning to use it. 

User Interface Design

We take great care in integrating the interface and make it sure that the strategy and user experience are implemented in such a way that it is clear and easy to digest for the user, with utmost importance to visual appeal. We provide a mock-up look of the product that helps the users a great deal. 

Brand Identity 

Colors, logos, fonts, brand guidelines, a brand book – all of these are an integral part of the brand identity. These are the aspects that we create, investing great attention to detail and visual feel. 

 

So if you feel like your product needs that extra attention and focus when it comes to UI/UX Design and the services around it, then you can trust one of the top UI/UX agencies in the United States – SocialPulsar. Do drop in a mail or give us a call. We’re all set to go. 

The advent of mobile applications has thrown open a world of limitless possibilities. Now we have mobile apps for practically anything. Not one, but millions and millions of them. This has also given rise to stringent competition in the sector. It’s not easy, if you have a mobile application, to make it stand out and make users download and use them. Also considering the fact that a plethora of these apps fails and people instinctually delete them from their phones, it is important that such apps be developed and marketed in the right way to stand the test of the overcrowded market. 

A boon, truly. 

What a mobile app marketing agency empowers you with is the advantage of being able to focus on your core business without having to worry a bit about the app marketing activities. SocialPulsar, for instance. One of the 
Best Mobile App Marketing Agencies in the San Francisco, SocialPulsar knows the pulse of the market better than most competitors. A leading digital marketing agency in the United States, SocialPulsar can be the best weapon in your armory to take your app to heights that you’ve always dreamed of. Moreover, being one of the leading SEO companies in the USA, SocialPulsar knows exactly how to apply the necessary techniques to take your app on top of the search results. 

When to engage? 

It’s simple. You need to do so when: 

 

  • You plan to launch a new application

  • The actual launching time of the application

  • Optimizing the performance of an ad campaign

  • App store optimization 

The services

SocialPulsar is one app marketing company that provides you with end-to-end mobile app marketing services. Have a look at some of these: 

Strategy

Research, consulting, planning, insights, benchmarks, support – many activities are a part of the crucial strategy deriving process. 

Product

We provide you with constant insights on how to improve and better your product. It’s important to realize that when small changes in the design of the app can bring big changes to its future. 

Creative

It’s important to have a fresh design that infuses creativity with functionality. We deliver it, neatly. 

ASO

Perhaps the most crucial part of mobile app marketing services, correct ASO ensures that every part would blend seamlessly to create a strong and compelling tool. This includes optimizing messages, descriptions, logos, names, screenshots and a lot more. 

Media

The deployment of media efficiently is of great importance. It is what sends out the right message to a potential user and make him/her a long-term admirer of the product. 

Why work with us! 

The advantages are many. They include: 

Economical 

It’s always advised to go with a top-notch mobile app marketing agency like SocialPulsar. Smaller agencies might provide you with cheap solutions to boost up results initially. But when it comes to optimizing and driving quality results in the long-run, you would have already shed all your money. SocialPulsar, being one of the best in the business knows exactly how and when to spend your money in order to achieve the best results. 

Better results

We plan and strategize the activities neatly well in advance and roll out the campaign just as planned. The result would be quality results with no compromise to the experience of end-users. 

Benefit from the industry changes

When top tech giants like Apple and Google change their algorithms, your high-performance app might experience issues. As an agency well aware and knowledgeable of the changes, we will advise you and give insights about what needs to be done to be on track again. 

Been there. Done that. 

You could benefit from our rich experience working with similar applications. We know what exactly is needed and execute them to perfection. 

Provide world-leading assets and support

We ensure ongoing support throughout the whole process. It’s not about taking half-chances, but thoroughly putting your product through stages like testing, iteration, feedback and improvement. 

 

So if you need help with pushing forward your mobile app, just drop in a mail or call us soon. 

 

 

 

 

Mobile applications are disrupting the world. Smartphones are consuming all the lifestyle needs of people for several good reasons and conveniences. If you are still believing that mobile apps are only meant for the big fishes like Walmart and Amazon, you are seriously mistaken. More and more small and medium scale businesses are leveraging the concept of mobile apps to streamline their business.

Now to built a mobile application is one thing and to market, it is another thing. If you have already managed to roll out an application, you have just traveled halfway. The real challenge lies in marketing the product. When there are over 5 million mobile applications available in the app stores, marketing your own application need meticulous planning to stand out in the market. The top social media marketing agency in the USA is here with the right mix of strategies to perfectly promote your app in the market.

Pre-Launch Tasks

Even before starting the work on the development of the application, every entrepreneur should perform a slew of pre-launch tasks which include market research, defining the brand, estimating the marketing budget, devising an app marketing strategy and creation of landing pages and graphics. Each of these processes is highly important and should be handled with precision in order to successfully promote your application in the market. The SocialPulsar – best SEO company in  USA is here to decode each of these points.

1.Market Research

Understanding the nuances of the market enables you to build the app with the right insights. The primary aim of market research is to find out two basic things

  • Who is your user?
  • What are the keywords to target?

The first step to establish is the buyer persona. Evaluate the type of users that will use your app on a daily basis. There will be some unique characteristics that make them relevant to your business solution. You can set multiple user personas and start curating separate marketing messages for them. For example, the message that the brand communicates to generation Z should be different from the communication to the millennial segment.

In terms of determining the right keywords to target, it is ideal to perform app store keyword research. This will help you in clearly decide which keywords sets will become crucial for app store optimization. The following are some of the steps involved in the app store optimization.

  • Use ASO tools to find out what keywords bring the most searches
  • Analyze your competitors for keyword ideas and marketing strategies
  • Analyze reviews to better understand how users are describing an app
  • Brainstorm keyword ideas based on your app’s features.

2.Brand Message

The brand messages should follow a specific tonality that should entice the audience to download and use the application. The user will be the center of all the experience while developing the application. All the functionality and features in the application should intend to enrich the user experience. Take an example of a mobile application “Calm”. Just like the brand identity that the name reveals, the user interface including handwritten logo, images of nature, and relaxing blue tones – everything focuses on delivering the audience complete tranquility. So make sure to understand what your brand is trying to achieve. Load the features and functionalities that perfectly align the user experience and brand identity. Use your logos and distribute content with a unique style that helps people to recall the brand.

3.Marketing Budget

Figuring out a budget is not about spending 5000 a month or 5 Lac’s a month. It’s all about spending wisely not wasting any bit of it. Split your app promotion budget into multiple niche markets based on different geography and audience persona. Determine the maximum product margins and maximum CPI (Cost Per Install) that you can afford. However, make sure to lower and raise the budget to match the right proportion. Check the following scenario to get a clear picture.

  • You have a budget of $10.000 per month for media buying
  • The Maximum CPI that allows you to make a profit is $10.
  • The company manages to deliver a CPI of $6.
  • Being that your CPI is still under the maximum limit, you should allow the agency to push your budget many times over $10.000 per month and only stop if they get close to the $10 limit.

By following this strategy, you can create a scalable system for streamlining the marketing budget.

4.App Marketing Strategy

You have already specified the people who use the application and determined the budget for marketing. The remaining challenge is to reach out to your customers with your product through channels like social media, paid promotions or app store optimization. You need to achieve a perfect marketing mix, where none of the marketing peripherals will not be competing with each other. Instead, they will be aligned to achieve more app downloads and generate high ROI. Here is what you need to follow while implementing a proper app marketing strategy.

  • Measure everything
  • Create a strategy that can be scaled
  • The channels work together
  • Continuously tweak and improve

5.Landing Pages and Graphics

Even if you are promoting a mobile application, you still need a proper website. You can showcase a better presentation on your website than on a mobile app store page. You can optimize the website and start doing Search Engine Optimization (SEO). Publishing blogs can add extra reach for your SEO initiatives. Before launching the application, make sure you have a strong website witnessing more footfall. However, organic results demand some time to achieve the intended results. In this case, you can set up landing pages and microsites with pop-ups and captivating banners to fetch more leads in quick succession.