SEO is becoming increasingly competitive because of the algorithm updates being implemented by Google from time to time. New techniques and tools are being developed to keep track of these updates and it is possible for you to make use of these tools and techniques in the right combination to craft a winning strategy for yourself. It is, therefore, important that you focus on keyword research and user intent in order to make your SEO efforts successful.

User Intent – What Is It

It is the main reason or motive as to why a user conducts a search. To understand user intent, it is important to look into how and why users conducting search and what queries they are using. You can then use this understanding for formulating the appropriate keyword phrases. However, it is not an easy task. If you own a business in California, you must consult with an SEO company in San Francisco in order to have a clear understanding of the user intent and for keyword research.

There are four ways in which you can classify user intent. They are:

Commercial Intent

In this case, the user types in search terms for the purpose of browsing through several brands, products, and sites but does not make any purchases. Such users just want to know a little more about the products. They might buy the products in the future.

Transactional Intent

Transactional Intent is related to Commercial Intent. Such users conduct searches to find e-commerce websites for purchasing products online.

Navigational Intent

Some users go to specific websites by entering their names directly. This helps to generate traffic. However, it is possible only if your company has garnered a significant online presence.

Informational Intent

Search queries that provide information to users fall under this category. Information might include news, facts, tips, and lists, among many others.

Understanding User Intent

When you have a clear understanding as to how, why, and what people search for, you will be in a better position to derive the best keywords and drive traffic to your website. Some tools that you can use to understand user intent include Google Trends (an effective keyword/content research tool), Quora (a popular Q&A website), Ahrefs (another keyword research tool), Answer the Public and Online Forums.

For your business in San Francisco, a reliable digital marketing company will be able to provide you with the best Google local SEO services.

In conclusion, you are adding another dimension to your keyword research when you take User Intent also into consideration. It helps you to generate great search queries. For more information, please visit socialpulsar.com.

In the earlier part of the Internet era, search Engine tech giants like Bing and Google have started using Artificial Intelligence (AI) to improve their search algorithms. This was intended to help customers with search listings better suited to their requirements.  This effort paid off really well and today we are at the beginning of the next revolution wherein AI is going to contribute to better search results.

Today, those businesses that use SEO techniques around improved AI ideas are bound to succeed. There are three areas in which AI can be used to improve SEO: Automation, Insights, and Personalization.

Automation

SEO is an industry that requires constant attention from the professionals that are managing the optimization. However, improved AI techniques can help to automate some of the procedures that would end up producing the same results as their human counterparts’ outputs. This can free up time for the professionals who can devote this time to better and more productive pursuits.

Computers can be made to replace peoples’ efforts in areas such as keyword research, content optimization and distribution, internal linking, technical audits, etc. However, it is important to work out the correct balance between the automation required and the human labour factors.

Insights

The speed with which AI can assimilate and interpret data cannot be imagined. Humans can never match that speed. Therefore, it is recommended that search strategists make use of this speed and use the information gleaned using AI methods. Common jobs where AI can be used fruitfully are:

  • Market analysis for projection of trends
  • Performance analysis of sites
  • SEO spend management
  • Spend management for the PPC marketing agency you have hired
  • SERP performance
  • Competitor performance details

In every area mentioned above, AI can reveal newer insights that can go unnoticed otherwise. Newer search modes such as visual search are eliciting newer methods for newer types of media in which AI can be used to the organization’s advantage.

Google Lens is an example of the latest attempt by the company to use objects as queries instead of words. A large amount of data that is generated would have to be processed to appropriately modify search strategies by using AI.

Personalization

Personalization is a tool that helps marketers to create experiences that are suited to each customer’s wants. If you want to provide personalized experiences to your customers, SocialPulsar.com, a digital marketing agency in San Francisco can give you the technical assistance to incorporate AI in your SEO endeavour.

A typical example in this niche is Amazon, which has been using personalization for a long time now.  It uses old historical data to suggest appropriate products for the user. For those that use Amazon, it helps them to reach out to good products according to the individual consumer’s that otherwise never appear on sites.

Though AI systems are invisible to the eye, their significance cannot be undermined in the generation, assimilation, and processing of large amounts of data that humans cannot manage to do.  

If the paid advertising campaign launched by you is effectively driving searchers to the landing pages, it is important that your pages optimized to achieve the desired conversion rate. A conversion rate optimization agency will be of great help to you in this regard.

Are you running a business in San Francisco? Are you experiencing problems in converting visitors into customers? If yes, then read on to know as to how you can optimize your pages for conversions with the help of a digital marketing agency San Francisco.

Define your goal and follow a strategy when building a page

If you don’t have a conversion rate goal and not following a strategy to achieve the same, then you are leaving everything to chance. You should have a clear idea as to what the page should accomplish and what action your audience must take. The call to action button should make it obvious to the visitors.

Keep your pages clean

Keeping your pages free of clutter and links or extraneous information is the first step towards conversion rate optimization. You should make it easy for visitors to take action.

Subject everything to A/B test

Whenever you change some element on your web pages, carry out an A/B test. Seek the help of Adwords management services for this purpose.

Optimize for mobile

It is very important that your pages are optimized for mobile devices. This is because mobile internet usage has increased by leaps and bounds.

Add social proof

By adding reviews on your website, you can improve users’ trust in your company. Trust boosts conversion rate.

Visit SocialPulsar.com for more information.

With the dawn of the New Year, every digital marketing professional agency is interested in knowing the SEO trends of 2019. Let us look at some of the most important SEO competitor analysis trends predicted for this year.  

#1: Be patient and understand your audience and their requirements. Only this will help any local SEO agency to fully ensure the success of the campaigns designed for the clients.

#2: It is a good idea for the SEO agency to think beyond Google; that is SEO is about showing up on the list no matter how someone searches for the information.

#3: Think only of structured data as the future is AAI and it will take too long if the data is not connected in a structured fashion. Contextual relationships between behaviours and topics are important.

#4: Even for a local SEO agency, the key to stay at the top is to realize that content is still king. Google plans to tighten its noose and look for exceptional content when evaluating websites. Google plans to reward those sites that offer in-depth experiences through their content.

#5: EAT is the next key trend in 2019. Expertise, Authority, and Trustworthiness are going to be Google’s rating guidelines for this New Year.

#6: Technical SEO is another important rating factor for Google. This encompasses speed of loading the site, websites driven with Javascript would be favoured, and the more progressive we apps (PWAs) would be preferred.

#7: On-page optimization would still count in the year 2019. They would probably be as important as links. Internal site search should be producing relevant results and content answering common user queries are considered as contributing to on-page optimization.

For all your SEO needs in 2019, get in touch with us at SocialPulsar.com.

With the advent of the New Year, the air is rife with predictions. The one common rant about digital marketing is that it cannot be ignored. To reach out to the people, one needs to be active in the online realm. Given below are some trends to look out for in 2019 if you want to market online to your audience.

#1: Instagram will continue to grow as the most popular social media platform.

#2: Google’s search algorithms will be more AI related. Google will favour websites that give relevant answers to users’ queries.

#3: According to expert research conducted by top social media management services, consuming content via video is going to remain popular and these will likely dominate social media channels.

#5: Visual search tools are predicted to create better search experiences for users. Users can take the picture of an article and find out as to where they can buy it from.

#6: Big data will get bigger as more data will be secured to get a more complete picture of the customer journey into buying a product.

#7: Progressive Web Apps or PWAs will be preferred to shaky ones that are going to be used only once in a while. Products/Services that will be used at least twice a day are likely to retain the status of an app.

#8: According to a digital marketing agency San Francisco, Facebook now has a reputation for being a social media platform for old people with over 40% of the users being over the age of 65 years.

#9: Good quality content was and still is important. It is an essential component of effective digital marketing.

For all types of social media management services, you can get in touch with us at SocialPulsar.com.

In all walks of our life, we face competition. Without competition, we will not know how strong we are how much we need to improvise on raising the bars. Whether growing yourself or facilitating growth for our client, we need to constantly learn and adapt a lot of things. That’s why every business needs a competitor to rightly evaluate the strengths, capabilities, and weakness of your business in relation to the competitor.  In terms of Search Engine Optimization (SEO), competitor analysis is everything for getting ranked in Google. Learn from what your competitor is doing to get valuable insights on outranking them.

User-Friendly

Search engines rank websites that deliver seamless user experience. Website SEO analysis helps you in knowing how your competitor is strategically loading the website for sticking user in the website for more time. Search engines evaluate several line items like the page load time, website navigation, custom 404 pages, broken links, call to action features etc. to rank websites. You might have placed all the features that are prerequisite for getting SERP rankings. But your competitor might have taken that one smart step ahead of you to maintain rankings. Find it and secure your website to surprise your competitor.

Technical Aspects

As per the latest algorithms, it’s important to have a technically sound website and features to meet the ranking parameters. Look at the various parameters of web page layout and site architecture for scoring more on SERP rankings. In terms of web page layout, you can evaluate how your competitor works on developing indexable content, crawlable link structures, keyword use, and targeting etc. Site architecture involves usage of robot.txt files, healthy URL structure, secure browsing, sitemap, usage of breadcrumbs, mobile optimization etc. Make a checklist of these while doing SEO competitor analysis for scoring more.

CMS Factor

Every CMS platform has its own advantage and disadvantage for SEO. Learn what CMS is used for builting the competitor’s site and evaluate with yours. WordPress is pretty handy these days and trending as well. But lack of security can be a concern at some stages of the business sales cycle. Magento is one of the fast emerging e-commerce scripts which helps brands to manage pages, widgets, polls and static blocks, which is specific e-commerce traits. These pages will help optimizing majority of the on-page SEO factors. Get in touch with the best SEO company San Fransisco to know more in detail.

Keyword Consistency

Keyword targeting is the all essential stuff in SEO. Along with targeting, you also need to keep an eye on how consistently the keywords are appearing on the competitor website and aligned social media platforms. Whether the target keywords are appearing on the on-page elements like headers tags, meta descriptions, meta titles, website body, image alt tags etc. Make sure you don’t get confused this with the keyword density factor. Consistent use of keywords will help search engine crawlers to index and return the site in search results for the specific keyword or topic entered.

Backlink Audit

Backlinks are a major slice of ranking puzzle. They build a strong foundation for your online reach and ranking process. You cannot assume how much it matters to discover the niche sites from competitors back-end profile. Your competitor might be building serious links from the backend pages. You need to compare the traffic volume and reach of the back end links. Today a lot of tools are available with digital marketing companies to cross-check the effectiveness of off page promotions of the competitor. However, make sure you have unbroken links and proper UI/UX issues before starting link building.

What’s in your mind when it comes to a product or a brand? A new pair of shoes, a television, a car or your bathing soap, whatever be, what is that deciding factor in purchasing something. Each product exists in the world because they provide a solution to various human needs. The decision processes taken by a customer is known as buying behaviour. Corporate branding these days with various tools of digital marketing like SEO services or PPC is trying the understand the buying behaviour of the customers.

The decision processes and acts involved in buying and using products is known as buying behaviour, or the buying decision of the consumers.

When you walk into a dress shop, you decide to pick one shirt which you felt is good for you. The same shirt was rejected by many which ended up in your hands. This makes us understand that the factors that affect these decisions may vary. Each individual has their own personal reasons in choosing what suits them and what not.

1. Social factor

Market researches show that one of the deciding factors is the culture. Each culture has a set of values, preferences, perceptions, and ideologies. Most individual sort the products according to the likability of the masses.  Each culture is unique with its geography, religion or gender. Humans are mostly actively social and always belong to one circle or the other, like family, friends or job mates.

A family is the most active group who buy things at regular intervals, making them the most influential purchase group. Years back, grocery items were targeted at the women at the house. This has changed as women started going to work and became more independent. Now grocery brands are bringing things to market targeting both men and women, as men are equally involved in household things.

One’s social and financial status can also influence buying decisions. These circle of people will have similar values and interest. Some brands specialise on providing products for high-income people or the elite group. Apart from income, circles of the same occupation, neighbourhood or educational system can be considered having the same buying decision.

2. Psychological factors.

Each individual has different needs. These needs can be personal, social or biological needs. When a person’s psychological needs are fulfilled he tries to settle the other needs one after the other the same way.  Individual change the buying behaviour after a bitter or sweat experience. This is also a learning process.

Your perceptions of a product are different from others. For example, if you and your friend go to buy a shoe, you might buy a lofter and your friend might buy a boot. This is the difference of perception of a need.

3. Personal factors.

Have your choices changed over a period of time? Do you prefer buying the same design shirt you bought at 18 now also? Age has an impact on a person’s tastes and buying decisions.

Have you wondered how ads are placed daily on television channels? A liquor ad is shown between a sports program while a grocery ad in-between a prime-time series.

Lifestyles of each people may differ with occupation, culture or social class. Some have personal choices while purchasing a product while some look for opinions from others. A person with a distinct personality has altogether a different need according to the behaviour he owns.

So the right brand positioning strategies would be a mix of every factor, creating the right product to the target audience. Smart marketing strategy persuades people and influences them in taking better buying decision. It should be understood that customer’s buying behaviour can’t be predicted but learning the buying behaviour, the brand can create better products.