Data Matters

Data science in its most simple form can be defined as the study of data. This is the process of obtaining valuable information from a cluster of structure or unstructured data. Information received in this manner can be extensively used for various purposes such as identifying opportunities, modifying marketing strategies and designing marketing campaigns. Data science services support business growth in multiple ways. Listed as the top decision science consulting agency in San Francisco, Social Pulsar presents you updated technology to: analyze customer data, process them efficiently and extract all valuable information. 

 

Social Pulsar undertakes a collaborative and adaptive method in dealing with data science services. Hence, we ensure a comprehensive solution that takes into account all the service-related queries and concerns. 

An optimized and result oriented approach facilitates better analyses of data; as a result, your business will experience drastic growth. 

We do it better

Some of the authentic services that we offer leverage data through all possible authentication methods which eventually brings out reliable data resources to our clients. For this purpose, we carry out a set of analysis which include:

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Business Intelligence & Data Analytics

These are data management solutions that are implemented to collect all the data from past till date, while using statistics and software to analyze raw information, and deliver insights for making better future decisions.

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Sentiment Analysis

Sentiment Analysis also is known as Opinion mining refers to the use of natural language processing, text analysis, computational linguistics and biometrics to efficiently identify, extract, quantify, and study affective states and subjective information. 

platform integration

Competitor Analysis

This strategy enables you to understand your potential competitors and analyze their product, resources and marketing strategies. This particular approach facilitates you to develop a productive business strategy to beat your competitors.

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Marketing Analytics

The practice of studying metrics data to analyze the ROI of marketing efforts. These are done to evaluate the success and value of the efforts a particular company has invested.

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Predictive Analytics

Predictive analytics uses many techniques from data mining, statistics, modeling, machine learning, and artificial intelligence to examine available data to make predictions regarding the company’s business future. 

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Consulting

Resource collection, Analyzation, and assessment.

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Data Preparation

Deliberate collection and evaluation.

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Model Generation

Preparing and producing the model. Testing and refining.

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Performance Tuning

Improving model functional ability by allowing alteration.

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Migration

Relocation of models from one platform to another.

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Training

Training of both technical teams and business users.

KPI Forecasting

Social Pulsar, a renowned marketing analytic consulting agency in San Francisco performs KPI Forecasting (Key Performance Indicator).

  • We enable KPI forecasting through data science making use of seasonal and non-seasonal drivers.
  • With pattern detection, through pattern analysis, we recognize relevant data elements. 
  • With feature design, based on pattern identification level shift adjustment we build features. 
  • We give forecast recommendations at multiple levels for anomaly/spike alerts and assessments against historical benchmarks. 

Personalization Services

  • We offer personalization solutions that help to tailor your services to each individual user’s characteristics or preferences. This opens broader and convenient options for your customers.
  • This one-to-one marketing strategy supports customers to develop a personal attachment with your organization.

Attribution Modeling

Attribution aims to help marketers get a broader idea about when and how various marketing channels play a role in conversion events. This vital data can then be used to inform future budget allocations.

  • Attribute modeling guides you in determining the most effective marketing channel for investment. We use probabilistic models to attribute conversion.
  • Our attribute modeling services deliver campaign strategy optimization solutions which are a combination of parameter and solution design by gathering DFP’s User ID level log data from the Google Marketing Platform.
  • We sequence impressions at user ID and bidding rate changes, adding metadata, giving recommendations on the strongest and weakest links.

Customer Clustering

Noted as the best analytic agency in San Francisco, Social Pulsar provides comprehensive and coherent services.

  • We provide customer behavior data that enable you to segment customers into various groups.
  • These groups are divided based on various aspects such as product, channel, content affinity, purchase intent, navigational sequence and measure of customer loyalty and engagement.
  • For effective clustering, a customer is performed with the help of certain attributes such as context information, campaign responses, purchase history of products, borrowing history of visitors etc.